Module0_L2 Vision & Mission

8/10/2019 Module0_L2 Vision & Mission

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Vision and Mission

Vision : It is defined as an organization’s dream, which it wants to realize in the long run say 5-10 yearstime frame. A dream which; a com any sincerely attem ts to ma!e a reality. "hile it is not necessary toha#e a $ision statement, it ma!es sense to ha#e one so that all efforts, energy and resources get directed inrealizing this $ision. A lying this conce t to an indi#idual’s life, it im lies that each one of us want to seeoursel#es leading a %etter life in future. "hile e#ery%ody’s yardstic! of %etter life would %e different, thefact remains that all e& ect such results. 'or e&am le, arents want to see their son(daughter as successfulin life and attem t to gi#e them education(training accordingly.

Mission : )ission is the ath ta!en to realize the $ision. 'or e&am le if leading a ros erous life aftergraduation is the #ision of arents for their son, mission could %e to get the son admitted in an engineeringcollege so as to realize that #ision.

Explanation : If one does not ha#e a #ision, life is a *ourney led %y circumstances and the results ha#e to %eta!en as the desired outcome. If arents do not communicate their #ision + mission to their daughter, the

ro%a%ility of their daughter ma!ing efforts to get admission in medical college would %e #ague. ot *ustcommunication of #ision and mission %ut understanding + acce ting it is more im ortant. If daughter is notinterested in medical, what moti#ation and dri#e can %e e& ected of her to achie#e that #ision through thatmission imilarly, if each em loyee does not !now an organization’s #ision + mission or does not %elie#ein it, one cannot e& ect internal dri#e among em loyees and synergy in efforts to realize that $ision.

BSNL also has its $ision and )ission statement /re#ised in 00 2 as gi#en %elow:Vision : 3o %ecome the largest telecom er#ice 4ro#ider in Asia.Mission :I. 3o ro#ide world class tate-of-art technology telecom ser#ices on demand at com etiti#e rices.

II. 3o 4ro#ide world class telecom infrastructure in its area of o eration and to contri%ute to thegrowth of the country s economy

Comments on BSNL Vision$ision see!s to %ecome the largest 3elecom ser#ice ro#ider in Asia. 3he word largest needs to %eunderstood. Is largest denotes networ!, customer %ase, re#enue, rofit, range of ser#ices ro#ided, num%erof e&changes etc. o dou%t a %alanced growth for all arameters is re6uired.

Comments on BSNL Mission• "orld 7lass tate of art technology: 3his oses the issue of managing technology o%solescence,timely lanning and rocurement, ro er training for running the networ!.

• 8n demand: 3his has to %e thoroughly e&amined, on demand in which areas, which ser#ice, whata%out rofita%ility, financial #ia%ility etc. 9ow much ca acity needs to lanned and rocured.3elecom %eing a ca ital intensi#e sector, the im lications are #ery high.

• 7om etiti#e: 'or which segment of customers we want to %e com etiti#e. "ho are ourcom etitors 4aying ca acity #aries as er economic rofile of customers. ow rice some timesis considered to indicate low 6uality, which oses a challenge to the mar!eter.

Telecom Scenario

came in to e&istence in e tem%er 000 and started its o erations on 1 st 8cto%er 000 when it too!o#er all assets and lia%ilities ertaining to telecom o erations + ser#ices from <e artment of 3elecom

er#ices(<e artment of 3elecom 8 erations /commonly !nown as <o32. ince 1==1, Indian 3elecomsector has seen un recedented growth. 'rom a mono oly to multi o erator, multi ser#ices, multitechnology, multi #endor scenario, the *ourney has %een #ery fast aced. <e artment of telecom ma!ing

Total market share for all type of services

7 !"

#$ 44 #$ %4

& 7!

#% %!

BSNL'MTNL

(eliance

Bharti

)*tch

+thers30.07

14.73

20.27

14.15

8.1

7.41

5.27

BSNL'MTNL

(eliance

Bharti

Vodafone

Tata

,dea

+thers



o#er its function of regulation to 3>AI /1== 2, dis ute resolution to 3< A3 / 0002 and ser#ice ro#iderrole to / 0002, the ath has %een ad#enturous. <o3 had to introduce a technology neutral regime %yoffering ?A . 3he tele density growth is un recedented, e&ceeding the ro*ections of 34 1=== toachie#e 10 %y 00 and 15 %y 010 well %efore time. "hile customer has no dou%t %enefited %y latesttechnology at world’s lowest tariff, sector has osed immense challenge to ser#ice ro#iders to ca turemar!et share and achie#e rofits with high #olume low margin game. eading ri#ate o erators are nowdeclaring growing rofits year after year.

8ct 005, 3otal-11,@1,@ , Aug 00 , 3otal- ,10, 0,=5

- .BBC,)3 - .@ C - .D C,)3 - . DC

ource: $oice + <ata )agazine Euly 00



%eing the incum%ent o erator was %ound to loose mar!et share. Frowth within had %een henomenal though not at ar with mar!et growth. A loo! at the mar!et share statistics a%o#e s ea!s foritself.

3he %elow gi#en re#enue figures of from #arious ser#ices will rom t you to decide for yourselfa%out the areas of focus and needed short term and long term strategy for action. /figures are in crore >s2

2005 2006 2007•Landlines 15593.96 14527.24 16604.99•PCOs 6259.13 5893.78 (included above)• obile 3792.02 6433.72 9264.63•Ci!cui"s 420.96 529.94 512.68•#LL 347.00 481.66 568.05•$!oadband 4.18 162.45 513.84

• %ecei&" '!o 6971.83 6146.19o" e! o&e!a"o!s

000-01 001-0 00 -0D 00D-0 00 -05 005-0@ 00@-0>e#enue 1=B1 000 5 =D D1 00 DD 50 01 D= 15

et 4rofit @D1 1 5= @ 101BD B=D= B05

>GF? A3I8 I 79A FG< 7G A>I83he only infrastructure sector which is %ooming is telecom. )uch of the credit goes to its regulator, 3rai,which has ro#ided an ena%ling atmos here for all the layers to com ete. It en*oys the full su ort of thego#ernment which through #arious corrections in olicy has from time to time %een su lementing. 3rai’sinitiati#es. 3hough 3rai was formed in )arch 1== . 3he first regulation of 3rai came out only in )arch1=== in the form of a 3elecom 3ariff 8rder 1===. It is now a ten year old organization. And a lot hasha ened during this eriod. 3he fi&ed line networ! has grown from 1 .5 million in 1== to 0. 5million in 00 , e#en though from 00D onwards the growth has %een flat or rather negati#e as theconsumers ha#e %een shifting towards mo%ile ser#ices. 9owe#er, the su%scri%er %ase of mo%ile ser#ice isgrowing ra idly. 'rom 0.D million in 1== it has grown to [email protected] in 00 with almost @ to 00 withalmost @ to million new additions %eing re orted e#ery month. ecause of this le#el of growth, 7hennaihas turned out to %e the first city in the country to ha#e crossed a teledensity of 100 er cent and <elhi at =

er cent is li!ely to cross that mar! in ne&t -5 months.In the resent scenario of multi licity of telecom o erators offering an enormous range of %asic and #alueadded ser#ices, an effecti#e mechanism for re#ention of cartelization and unreasona%le tariffs and

rotection of consumer interests has to %e set u . esides this, effecti#e ste s should %e ta!en formaintaining e6uity of resence of ser#ices among all the sections of society irres ecti#e of regionalaffiliations. In other words, ser#ices should not gain concentration in re#enue rich ur%an areas only, %utshould also %e a#aila%le to our rural masses, which constitutes 0C of our nation’s o ulation.9owe#er, the ga %etween ha#es and ha#e-nots is %ig and it has further widened %ecause of ra id growth inthe ur%an areas com ared to a nominal growth in rural areas. "ith o#erall teledensity at a%out 1 er cent,

the teledensity in rural area is a%out er cent com ared to nearly 55 er cent in ur%an areas. 3he ga is.5 times. In 1== it was . @ er cent ur%an and 0.D er cent in rural area i.e. a ga of 1 times."ithin a decade of 3rai’s e&istence, teledensity has grown almost ele#en times from 1.5@ er cent in )arch1== to [email protected] er cent in )arch 00 . In fi#e months thereafter, the teledensity has crossed 1 er cent inAugust 00 , indicating further acceleration in the growth.3he ? 8 'und Administrator is ma!ing efforts to ro#ide su ort for rollouts in rural areas. In identifiedrural areas it is ro#iding su%sidy to o erators who ha#e rolled out their networ!s in rural areas since A ril1, 005. 3he o erators were selected through an o en %idding rocess; whosoe#er 6uoted the lowestsu%sidy got the contract. 3he ayment of su%sidy will continue till )arch 010. In A ril 00 , it alsorolled out another ro*ect which will ro#ide financial su ort to o erators for setting u ,B 1 towers of

0 to @0 meter high in the rural areas. Gach of these towers will %e shared %y three o erators. 3heagreements ha#e %een e&ecuted with the successful o erators selected through o en %idding rocess. 3he

ro*ect is targeted to %e im lemented in =-1 months.



3rai on its art has to %e watchful. It has to ensure that the o erators do not cartelize and hi!e the tariffwithout any %asis. In August this year, all the three ri#ate F ) o erators of <elhi hi!ed their tariff %y 0to D .5 er cent simultaneously to the same le#el. 3rai did not do any thing e&ce t as!ing them certainroutine 6uestions. 3rai should also ensure that the calling from mo%ile to fi&ed lines are not !e t at a higher le#el com ared to mo%ile to mo%ile calls, as has %een noticed in many cases of tariff lans of differento erators. 3he ri#ate o erators are intentionally doing it to cause harm to and )3 , which hasthe ma*ority of fi&ed lines..

In a scenario where a customer is free to choose his telecom o erator among a multi licity of ser#ice ro#iders, each o erator or more recisely, an access ro#ider has its own grou of customers. In order toconnect two customers of different ser#ice ro#iders seamlessly, the corres onding ser#ice ro#iders mustha#e interconnection %etween their res ecti#e networ!s. ince these ser#ice ro#iders are also com etitors,there must %e a a olicy-ma!ing %ody who set the terms /for instance re#enue sharing, Ho standards etc.2of such interconnecti#ity, and a regulatory %ody to o#ersee the im lementation of these olicies andadherence to these olicy standards.

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Module0_L2 Vision & Mission