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VIDEO PRODUCTION MOTION DESIGN NETWORK www.lab8.biz [email protected] via san calocero 9 20123 milano INDEX 01 mongol rally 02 about us 03 why join? 04 quando e come 05 media 06 positioning 07 sponsor & endorsement 08 contacts 00 HIGHWAY TO KHAN

Mongol presentation v01

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VIDEO PRODUCTIONMOTION DESIGNNETWORK

[email protected]

via san calocero 920123 milano

INDEX

01 mongol rally

02 about us

03 why join?

04 quando e come

05 media

06 positioning

07 sponsor & endorsement

08 contacts

00HIGHWAY

TO KHAN

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It was 2001 when two dauntless british guys, Mr. Tom and Mr. Joolz, had the questionable idea to set off for the most remote place they could think of, just to test the endurance of their FIAT 126. They jumped on their car straight away, with no changes of clothes, bringing nothing but a pack of cheap cigarettes and a hunting knife. The place they were heading to was Ulaanbaatar: the Mongol Rally was born. Although they obviously couldn’t see their adventure through, due to visas and passports issues, they had such a great time they promised they would try it again.The Mongol Rally is run by the League of Adventurists International Ltd, an award winning company based in the UK committed to raising money for a good cause, recently smashing the target of gathering 1.5 million pounds. It’s also their job to look carefully at where the money goes and how it will impact the societies the adventures take place in.The first organized rally took place in 2004: out of six teams that left London, four made it through deserts, mountain ranges, bandits and dangers of any kind and reached Mongolia. From then on the number of partici-pants grew rapidly: 2005 saw 43 vehicles on the starting grid (of which 18 were successful), that became 167 in 2006.The teams signing up for this year’s competition will be almost 500!Each team is asked to raise at least 1000 euros, money that will help children in need through charities such as Mercy Corps Mongolia, Hope and Homes for children, Send a Cow and many more.It is no classic rally either: you don’t need a 4WD and a GPS navigator to join; in fact, they are forbidden. To be allowed, the vehicles must have an engine size up to 1.2 litres. Regarding the route, there are no restrictions: every team will chose their own path to Ulaanbaatar. No assis-tance of any kind is provided. This year’s edition of the Mongol Rally leaves from Goodwood, UK on July 23rd. Clearly, success is not guaranteed.

01MONGOL RALLY

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02ABOUT US

FEDERICO MACCAGNI was born in Piacenza in 1986. Liceo Scientifico graduate. He enrolls at Dams Cinema in Bologna. There he founds a cultural association named NOART.In 2007 he moves to Milan; in 2008 he graduates in Digital Film Making from SAE Institute. He gathers his most brilliant schoolmates to found Lab8, a freelance videomakers network. In two years they have worked for several communication agencies based in Milan, France and Spain. At the same time he is committed to projects with a social purpose: “A satellite dish army” is a film about kurdistan and “Braccianti XXI secolo” illustrates the life of immigrant farmworkers in the south of Italy.

FRANCESCO FANELLI was born in Piacenza in 1987. He attends Liceo Classico. He then graduates from Cattolica in Milan, after studying abroad in China and the US; he’s now specializing in Geography. He speaks English, Chinese and Spanish.He loves cinema. Natural born traveller.

FRANCESCO BARBIERI was born in Piacenza in 1982. After completing his studies at the Liceo Classico, he entered the Civica Scuola di Cinema in Milan, where he graduated in 2004. Pupil of Gaetano Sansone, Marco Bellocchio, Jean Claude Carrière, Stefano Benni and the photographer Massimo Bersani. Screenwriter, playwright and director. Among his works the short films “Crapa pansa” and “Lost in Montanaro”, the documentary “Noi siam nati chissà quando chissà dove”, the stage play “Bianco silenzio”, all of which pre-sented at international festivals.

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We decided to participate for two reasons: first, we want to experience a different journey; and secondly, we want to bring our solidarity and help to charities we will meet along the way.

Milan and Ulaanbaatar are easily linked by daily flights nowadays, and the plane is the only means of travel we think of when planning to cover considerable distances. On the other side, authors like Kapucinski, Rumiz and Bettinelli taught us the beauty of slow travels that let you meet people and dip into sounds, faces and smells, giving you a real chance of under-standing so different cultures. Staying away from the coldness of airports and the impersonal-ity of hotel chains, and living instead the atmosphere of markets, public squares and hostels. Getting our hands dirty to nourish our souls. This is our aim. And to report about this absurd trip with the instruments that our work provides, photographs and videos.

The other reason that drives us in undertaking the Mongol Rally is charity: on top of the funding the organizers request, which is mandatory, we would love to meet volunteers from associations we meet along the way, from Bosnia to Kurdistan, from Kazakhstan to Russia. We would be honored to support, report about their awesome job and maybe set things for future cooperation.

03WHY JOIN?

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04HOW AND WHEN

Mongol Rally will leave London at the end of July, to reach Mongolia in a time between 3 weeks and never. The only scheduled stop will be in Prague on day 2, then every team for itself.

We, for the reasons stated above, are planning to take a bit of a detour: from Balkans to Turkey and Kurdistan, where we have operated already. Then into Iran, Turkmenistan, Uzbeki-stan, Kazakhstan, Russia and finally Mongolia.

Which makes approximately 14.000 kilometres; with a supposed average of 700 kms a day it would still take no less than 20 days.

We’ll make use of several cameras; one will be placed on the roof of the vehicle, making sure not to miss a single bit of it.

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BLOGThe trip will be covered almost live, with daily updates: pics, videos and texts.Taking advantage of the support from Lab8 organization and press agency, we’ll send the materials and they’ll do the job for us.The blog will be directly linked to major social networks (Facebook, Twitter, Vimeo, Youtube); every blog post or video will be automatically shared through our network of contacts, maxi-mizing visibility.

REPORTWe will report about the organizations visited through short films, photos and articles.Keeping our eyes open for anything worthy we run up against.

PILLSQuick tiny updates in pictures, videos or texts, just to keep the users up to date.

MOVIEAs soon as we are back, all the shot material will be put together to build a documentary about the whole experience.

PHOTOGRAPHSWe’ll take both snapshots for the blog and artistic photos meant to be exposed.

ARTWe want to realize something absolutely original. Like shooting the whole voyage with a sub-jective micro-camera placed on the roof of the car.

05MEDIA

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Our idea is to realize various material to be used in a wide range of different situations, making the most of our different backgrounds and networks of contacts.

BLOG AND SOCIAL NETWORKSTexts, photos and videos will have a strong visibility during the trip and immediately after.

WEB JOURNALISMArticles from the blog will be reposted by the bloggers who wish to do so.

TRADITIONAL NEWSPAPERSWe’ll prepare articles including our best photographs to be sold to local and national newspa-pers and magazines.

FESTIVALSThe short film?? will be submitted to festivals on a national and international scale. The Adventurists themselves organize a contest for films produced by rally participants.

ART, PHOTOGRAPHYPhotography exhibitions.

ART, VIDEOThe experimental subjective video of the whole trip, shot from the car, will be exposed as videoart.

06POSITIONING

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We’re looking for partners and sponsorship for our trip.

The logo will be visible on the sidebar of our site, in the videos and photographs taken through-out the journey, and will be linked to our project in any circum-stance that will give it visibility.

07SPONSOR &ENDORSEMENT

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Francesco Barbieri+39 380 [email protected]

Federico Maccagni+39 333 [email protected]

08CONTACTS