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More Friends More Media More Fun . Friends Campaign. Build Team Message Tools. Writing, speaking, graphics, social media, and connecting. Forming your message & creating identity. 1 . All about them 2. Hearts then minds 3. Make it simple 4. Make it quick 5. Make it yours - PowerPoint PPT Presentation
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More FriendsMore MediaMore Fun
Monitor
Build
Outreach
Evaluate
FriendsCampaign
BuildTeamMessageTools
Writing, speaking, graphics, social media, and connecting
1. All about them2. Hearts then minds3. Make it simple4. Make it quick5. Make it yours6. All senses7. Repeat, repeat, and oh yeah, repeat8. Test it out
Forming your message & creating identity
• Topic• Basic/Background info• Audience• Outcomes• What’s in it for me?• Human interest element
Basic message worksheet
The right tool for the job
news release LinkedInwebsite Pinterestnewsletter blogflyer Twitterfact sheets brochureFacebook guest columnFlickr op-edletter to editor YouTube
Go where your target audience is.
Our message
Brochure; Featured
Friend
Photos; FAQ; news
release
Friends Facts;
Programs
Ready to Launch
Staff trainedStakeholders onboardChecked for accuracy
Has our “look”Consistent with our message
Tells people what they can doHas our contact info
News & Info
Newspaper
Cable TV
Radio
Website/Blogs
Feed the machine
Keep information flowing
Evaluate
Adjust
“When a dog bites a man no one cares. When the man bites back--
now that’s a news story.”
NEWSWORTHY?
Timing Impact/Significance Proximity
Prominence
Human Interest
Conflict
Unusual
Olympic Silver Medalist Adopts a Family of Stray Dogs he found in Sochi
So, who cares?
Press releases: yes and no
Yes: Keep it short and smart Think like their audience Just the facts, ma’am Understand local media Think beyond print Quotes that sound like how
someone would really talk Who, what, when , where, how,
why? Contact info
Avoid:• Jargon• Burying the lead• Typos• Sounding gimmicky
• Swansea library cat causes controversy• More than just books: Arizona libraries add public
health nurses• New broadband network launched in Otis, will serve
central and western Mass.• Project aims to let libraries share e-books FIGHTING 'DIGITAL LOCKOUT'• Salisbury votes to build new library• Springfield City Councilor Tim Allen named Library
Advocate of the Year• Libraries are a tech and reading hub• Amazon vs. your public library• Abandoned Walmart is Now America’s Largest Library• East Longmeadow Public Library offers weekly reading
for children with Bright Spot therapy dogs• Seeing their way to new skills
Library Headlines
“You miss 100 percent of the shots you never take” --Wayne Gretzky
Celeste Bruno Communications Specialist
Massachusetts Board of Library [email protected]
617-725-1860 X208
