2014 Major Milestones

and Achievements &

2015 Major Milestones, Forecasts and Valuations

5th January 2015

Eduardo Cervantes, CEO

TABLE OF CONTENTS

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• 2014 Major Milestones and Achievements

• Pilots – Early Adopters

• SV Team

• 2014 News and PR

• 2015 Milestones

• Financial Projections

• Exit Strategy

• Valuation Range and Timing

• Q1 2015 VC Roadshow Targets

As of 5th January 2015

2014 Major Milestones

and Achievements

1. Review Business Strategy, Skills,

Assets and Progress

2. Analyze Current

and Broader Market Opportunities

5. Appoint New

Leadership Team; CEO and CTO

7. Establish Startup

Culture and supporting networks

3. Optimize and Align

Organization to Best Opportunities

6. Appoint

Professionals to advise on structure

2014 MAJOR MILESTONES

4. Consolidate

Operations in Asia, Europe and US

8. Increase Reporting

Transparency

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2014 MAJOR ACHIEVEMENTS

In-depth report produced by industry expert with recommendations and options for new direction 1

Decision 1 based on findings: improved focus on high value under serviced sector ‘corporate training’ and developed plan to adapt platform for customer demand

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Decision 2 based on findings: centralized operations and assets in Silicon Valley (SV), San Francisco, CA 3

Decision 3 based on findings: opened small office and appointed professionals to advise on best structure 4

Secured 10 Early Adopter Pilots for upgraded Platform

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Decision 4 based on findings: recruited and appointed SV Leadership Team -- CEO and CTO 5

Decision 5 based on findings: increased engineering skills capability to include mobility and scalable-systems 6

Decision 5 based on findings: Centralized software assets and infrastructure and extended technology platform to enable mobility LMS 7

Extended Leadership Team with Industry Expert and PR & Marketing Expert, and added high profile Strategic Advisors 8

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EARLY ADOPTER SUCCESS – CLIENT PILOT PROGRAM

• Secured 10 Pilot Clients Q4 2014

• Adapted platform for pilots

• Secured testing contracts with high profile clients

• Gained acceptance and payment plans with clients

• On-going testing and acceptance in progress with pilots

• Initiated Press Releases announcing early success of Pilot Clients – FirstFunding and LeaderOne

10 PILOT CLIENTS:

The Mortgage Tech Group

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PILOT CUSTOMERS’ FEEDBACK

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AW Pickel President/CEO “The opportunity to be involved with Morf Media pilot program is exciting to us at Leader One because it will show us how gamification can be used in our training to help meet and deliver our compliance, sales and operations training and policies…”

Dave Zitting CEO “One of the biggest challenges we face today is recruiting next-generation thinkers and talent into our industry…Morf Media offers a solution that is appealing to Gen Y.”

“Morf Media is exciting to us for two primary reasons; one it is a new method to deliver training in a fun, engaging and interactive way and two it provides us with a means to quickly develop, change and provide training to a mobile client base. This is critical now more than ever given the implementation of the new TILA/RESPA integrated disclosure next year.”

Susan King VP Strategic Accounts, Western Division

Jim Dunkerley President/CEO

“…Training and educating our partners in an engaging and measurable platform provides a shorter transition time through the regulatory compliance changes of our industry…”

RECRUITED EXPERT ADVISORS TO ENTER CORPORATE TRAINING MARKET

Yu-Kai Chow Leading Gamification Expert

Yu-kai is rated #1 Gamification Guru In the world by Leaderboard. He is a frequent Gamification speaker at Stanford University, Google, UCLA, and the Danish Innovation Center. Yu-Kai is the creator of the complete Gamification Framework: Octalysis which is now classical reading on the subject.

Dr. Arthur Binenstock Stanford University Professor

Arthur is a Professor of Applied Physics, Materials Science and Photon Science at Stanford University. In addition, he is an experienced teacher and expert on training and education. Arthur is also the Special Assistant for Federal Research Policy to the President of the United States.

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SECURED CEO EDUARDO CERVANTES (SMT)

Eduardo has managed and led 5 start-ups to successful exits. He has raised over $100 Million in venture capital in the US and Europe, and returned over $500 Million in shareholder profits. Eduardo has 26 years of experience and holds an MBA from the University of Texas at Austin.

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SECURED CTO RUDIGER DIEZMANN (SMT)

Rudi has built seven major software platforms. He has led software development for Apple, Adobe and Oracle. He has been recognized in the Silicon Valley as one of the top software development engineers of the Decade. Rudi has been in the industry in the US and internationally for over 30 years.

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BUILDING THE MANAGEMENT TEAM (SMT)

Ginger Bell SVP e-Learning Ginger Bell is responsible for building industry-specific customer and partner e-Learning requirements for the Mortgage Banking Supply Chain. Best-selling co-author of “Cracking the Success Code,” Bell has designed, developed and directed the creation of several national training programs.

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BUILDING THE MANAGEMENT TEAM (SMT)

Heidi Wieland VP Marketing An established tech marketing pro with start-up and blue chip experience with companies ranging from 3Scale to Citrix and AOL, Heidi has been described as a strategist who gets things done. Her leadership programs contributed to reaching investment goals of $200 M for NTRglobal and Citrix Online (Expertcity) and several start-ups.

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BUILDING THE MANAGEMENT TEAM (SMT)

Roy is a serial entrepreneur who has launched numerous ventures in Silicon Valley and elsewhere. His successes include notable companies as Oracle Corp., Cisco Systems, PeopleSoft, NC International, Telenor M2M, and most recently exiting OneDrum, which was acquired by Yammer. Roy has 26 years of experience and holds an MA from Winchester University in UK.

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SENIOR SOFTWARE DEVELOPERS

Mr Jason Jolley A UCLA Computer Scientist who Specialises in Developing Highly Immersive Simulations for Enterprise Training and Platforms

Mr Carlos Rodriguez An Experienced Developer with major skills in ERP software, HR/Payroll Architecture and Refactoring, Javascript and CSS libraries, mobile software, UI using HTML/Javascript as well as back end using C# and SQL

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2015 Major Milestones, Forecasts and Valuation

KEY 2015 MILESTONES

Convert > 8 pilots to paying customers

Acquire 20 new mortgage sector customers

Scale platform. Develop standard CRM, LMS, ERP integrations

Identify potential exit partners

Complete US based VC roadshow. Close on Angels currently interested ($200K)

Q1 2015 Q2 2015 Q3 2015 Q4 2015

Acquire 20 new mortgage sector customers

Integrate SCORM in order to deploy Oil, Gas and Mining customers

Close strategic alliance with Oil, Gas & Mining training partner

Close VC funding early in the quarter

Begin partnerships with targeted exit prospects

Acquire 30 new mortgage sector customers

Deploy three pilot customers in the Oil, Gas and Mining (OGM) sector

Build engineering, operations, support, sales and marketing teams

Establish relationship with investment bank focused on technology

Acquire 40 new mortgage sector customers

Convert two customers in the OGM sector

Introduce Morf to prospective exit targets

Begin documentation of technology, finance, contracts and talent to begin Due Diligence material bank

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TARGETED PRICING (POST PILOT)

ENTERPRISE PRICE (USD) Platform Set Up $5000 User Set Up $6/User Platform Seat $6/User/Month Custom Items $3/User/Month

SME PRICE (USD) Platform Set Up $1000 User Set Up $10/User Platform Seat $10/User/Month Custom Items NA

* Targeted pricing designed to align with current LMS system prices

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EXIT STRATEGY – ACQUISITION BY GLOBAL PLAYER

Identify potential exit targets and begin: Establishment of distribution and marketing partnerships

Development of complementary platform modules

Execution of analyst reach out program

Execution of full marketing plan

Retention of reputable, sector focused investment bank

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TARGETED VALUATION RANGE

Comparable transactions

COMPANY REVENUES (USD) EXIT (USD) MULTIPLE Buddy Media $36 Million $800 Million 22x GoInstant $1 Million $70 Million 70x Assistly $1 Million $80 Million 80x Pardot $10 Million $95 Million 9.5x Yammer $30 Million $1.2 Billion 40x Eloqua $90 Million $900 Million 10x Average Multiple 37x Low 9.5x High 80X

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EXIT RANGE AND TARGET TIMING

Morf 5 year revenue forecast of $100 million will be used as basis for valuation

Exit range $300 Million – $4,4 Billion USD Very Low

Assumes multiples fall 66% from the lowest comparable to 3x from 9x

Average $3,7 Billion (37 x 100)

High $4,4 Billion (44 x 100)

Targeted exit timing of Q4 2015 – Q1 2016

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2015 Q1 VC ROADSHOW TARGETS

Focus is venture funds with at least $100M to deploy in early stage companies in the cloud space, which include: •Andreessen Horowitz •Khosla Ventures •Greycroft Partners •Great Oaks Venture Capital •Atlas Ventures •KPCP •Intel Capital •Sequoia Capital •Lerer Hippeau Ventures •True Ventures •BDC Venture Capital •Shasta Ventures •Redpoint Ventures •New Enterprise Associates

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