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MorimotosTempting

TranslationsFUJISANKEICOMMUNICATIONS

INTERNATIONAL, Inc.

KCTS 9 Carriageand Distribution Services

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Morimotos Tempting Translations

A new 13 part travel and food series featuring IronChefMasaharu Morimoto coming to Public Television.

Produced by Fujisankei CommunicationsInternational Inc.

Distributed nationally by KCTS 9 Seattle.

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Chef Morimoto developed hisdistinct style of combiningtraditional Japanese flavorswith modern American tastes

on Iron Chef,the cookingshow with over 7.1 millionviewers per week.

Our new TV series,Tempting Translations,allows the American public tosatisfy their craving for ChefMorimotos dishes, but thistime with a new twist.

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Videotaped in Japan and the United States,

each episode is divided into three segments:

The first segment opens with Chef Morimoto in Japan, in thecompany of an expat American exploring the region and thecuisine and focusing on the dish that Chef Morimoto willrecreate in the UnitedStates.

Segment two will be filmed on location in the United States,

likely in New York, where Chef Morimoto shops for ingredientsand substitutes local ingredients where necessary

The final segment is in our kitchen where Chef Morimotoguides us in preparing the recipe.

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The Pilot Episode

The pilot episode will kick off in Chef Morimotos hometown ofHiroshima.

Chef Morimoto will be joined by an American that resides inHiroshima and actively contributes to the Hiroshimacommunity.

Well visit a family that cultivates Hiroshima's favorite food,Oysters.

Back in New York well shop for oysters, and Chef Morimoto willshow us how he selects the best and freshest ingredients.

In our kitchen the chef will prepare a Morimoto style mealfeaturing oysters.

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KCTS Television,

providing high quality programs thatinform, involve and inspire

For over 54 years, KCTS 9 has been the Northwests premierpublic television station bringing food, travel and lifestyle

programs to a national PBS audience. KCTS 9 examines issuesin a thoughtful and engaging way; exploring and celebrating artsand culture; providing high quality entertainment; andfacilitating lifelong learning for children, families and adults.

KCTS 9 is the recipient of more than 225 distinguished broadcastawards with hundreds of programs to credit. And as one ofpublic televisions leading national program producers, KCTS 9 isthe exclusive representative to many of prestigious televisionpersonalities that viewers love.

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Unique advantages of public television

UNDERWRITING

Public television is well-known for attracting highly-educated, affluent viewers.

An uncluttered, positive context to deliver your key messages that builds trust and value withyour target audience.

Communicate directly with your target audience and associate yourself with the qualityprogramming that public television is known for.

Television enables you to extend your reach beyond what is possible in radio and print. Publictelevision enables sponsors to take advantage of the strength of this medium without thehassle or cost of a full-scale commercial TV campaign.

Television is a pro-active medium, reaching out to people when they are relaxed and focusingtheir attention on the TV. Public television offers exceptionally high viewer attention levels.

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PBS remains #1 in public trust.

48% trust PBS a great deal. Second in trust are courts of law, which are trusted agreat deal by 25%.

For the fifth year in a row, PBS ranks second in value among 20federally funded services & institutions.

19% stating its an excellent value for their tax dollars. Military defense remains #1 in

this category, with 22% calling it an excellent value.

Americans stated they are more satisfied with programs on PBScompared to cable & commercial broadcast.

35% stated they were very satisfied with PBS programs. Cable programming receivedthis rating from 20% of the respondents and commercial broadcasting 14%.

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Public Television viewers are

Well-educated

28% over market average for have an advanced degree.

Curious

43.8% purchased 12+ books this past year.

8.6% of ages 35+ plan to take college courses next year.

Informed

They read the Sunday newspaper and upscale lifestyle magazines and listen topublic radio. When not watching KCTS 9, they watch research, history and scienceprogramming on select cable stations.

Involved

They are opinion leaders, business owners and officers. 76.1% voted this pastyear, 20% above market average.

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As an example of the Public Television Market,

KCTS 9 Seattle viewers are

Inspired

31% above market average for take two or more foreign air trips

27% above market average attend the opera, symphony and theatre.

Affluent

28% have liquid assets exceeding $100,000 and 13.5% who have voted have liquid assetsexceeding $250,000 Thats 20% over market average.

Own $500,000+ homes

Above market average for owning homes valued above $500,000 and above $1,000,000.

Source: Media Audit 2008

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Distinct quality programming with value to

our community and onlyfour minutes ofbreaks per hour.

Un-interruptedprogramming

An uncluttered messageenvironment

Viewers dont tune out

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Your audience is watching public television.

As the most trusted source for media in the country, public television is

the ideal venue for this program. Generations of educated, affluent anddiverse viewers turn to public television for the highest qualityprogramming choices, and reward sponsors of these programs with longterm loyalty and brand recognition.

The public television audience:

Upscale and broad based (ages 25 to 75) demographic

Affluent (17% report incomes over $100,000 per year)

Educated (60% have college degrees, and 36% have post graduate

degrees) Influential (Three times more likely to be a member of a civic club and

65% more likely to be a member of a business club)

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The Public Television audience travels.

From the Bureau of Labor Statistics:

In the 5 county metro Puget Sound area, we reach 270,600 individualviewers and buyers out of 591,000 ticket buyers.

They spent $2,078,685,952 on airline fares

From The Media Audit

In 2008 in the five county metro Puget Sound area:

48.6% of the KCTS audience flew domestic 3+ times in the last year.

47.3% of the KCTS audience flew domestic 6+ times in the last year.

48.9% of the KCTS audience flew internationally 2+ times in the last year.

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Our audience will feel good about your company.

75% of viewers feel companies that fund public television have acommitment to quality and excellence.

71% of the audience is able to recall sponsoring companies.

62% of public television viewers believe sponsors are industryleaders.

According to a recent Roper Poll, television viewers are far more likely to

describe public television more favorably than cable or network television.

Public TV Cable Network TV

Educational 83% 44% 24%

Informative 68% 34% 27%Stimulating 44% 23% 14%

Important 38% 20% 23%

Imaginative 36% 16% 9%

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Public television is a

proven ratings contender

Over 98 million households (99% of US homes)have access to public television.

On average, nearly 93 million people (more than40% of the population) watch public television eachweek.

More viewers than any comparable cable networkprogramming.

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The difference between

ADVERTISING&UNDERWRITING

Advertising is a specific time related media buy.

Underwriting is an embedded message that stays with the programthroughout the life of the program on public television and on othermedia platforms.

Underwriting messages can be included on the Web site and in printand may include 800 numbers and URLs.

Category exclusivity: competing brands or companies will not besolicited to underwrite the program.

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Underwriting is a better use ofadvertising and marketing money.

Underwriting messages are embedded with the program, for thelife of the program on public television (usually four years).

Impressions continue to grow with each airing without anyadditional cost to the underwriter.

Compared to other media, public television is the most cost-effective way to spend your marketing dollar.

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Sponsor Success Story

Client: Bolla Wines of ItalySeries: Nick Stellinos Family Kitchen 1 &2

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A partnership with Morimotos TemptingTranslations is an outstanding investment.

Underwriting slots are limited on public television.

This results in: a less cluttered message environment

a message integrated into the program

category exclusivity for the life of the program on publictelevision

better brand identification

a message relevant to the viewer

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What you receive on & beyond televisionwithin your sponsorship fee

On air: Two spots, one at the beginning and one at the end of everyairing of each episode. At the senior sponsor level you can mentionup to five different products and show up to three products in yourmessage. The message may include your Web site and 800 number.

Online: Buttons on the sponsor page with links to your Web site. Alink to the program Web site featuring sponsor messages.

In print: Logos onpromotional materials and sponsorshipidentifications on all print materials for press, station promotion andkey market audience promotion.

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Other KCTS Cooking Programs

Nick Stellino Series

Chefs A Field

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Nick Stellino Series

KCTS9 has been involved with Italian chef Nick Stellino for tenyears and two series.

Nick Stellinos episodes have been broadcast over 46,000 times

covering 91% of US markets. His series have been seen in 48states and have aired in all of the top 25 markets.

In addition Nick Stellinos Family Kitchen is seen in the UnitedStates in Spanish, in Central and South America in Spanish andPortuguese, in the Caribbean Basin and in South Africa.

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Chefs A Field

Chefs A Field has been distributed for four seasons.

Shot on location in the United States and its coastal waters, the serieshas featured some of this countrys top chefs:

Jacques Pepin

Patrick OConnell (Inn at Little Washington Washington, VA)

Richard Sandoval (Modern Mexican worldwide)

Rick Moonen (RM Las Vegas)

Alan Wong (Alan Wongs Honolulu, Tokyo)

The program has won two James Beard awards.

Chefs A Field episodes have been broadcast over 101,000 timescovering 94% of US markets. The series has been seen in all 50 statesand has aired in 24 of the top 25 markets.

Chefs A Field is also seen in Spain, Greece, Russia, New Zealand andin the CIS countries.

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Marketing, branding & sponsorshipopportunities

Sponsorships are available at levels ranging from$1,400,000(sole and exclusive sponsorship)

to $100,000 (billboard)

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The six levels of

underwriting and sponsorship

At the $1,400,000 level:

Sole and exclusive sponsorship of program

30 seconds before and 30 seconds directly after the program

prominent mention on program web site 10 DVD sets of program

At the $700,000 level:


Full video and audio

Display up to three and mention up to five brands or products

Display your 1-800 number and/or your web site

A link on the program web site to the sponsor web site

5 DVD sets of program

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The six levels of

underwriting and sponsorship



Full video and audio

Display up to three and mention up to five brands or products

Display your 1-800 number and/or your website A link on the program web site to the sponsor website


(Note: no more than two sponsors at this level)

8 seconds before and 8 seconds after the program

Sponsor produced message Full audio and video

A link on the program web site to the sponsor website

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At the $100,000 level

(Note: no more than three sponsors at this level)

4 second static billboard with a picture of your product before andafter the program

Audio mention of the product

At the $50,000 level

(Note: unlimited number of sponsors)

Mention in the rolling credits under Additional production support isprovided by category

The six levels ofunderwriting and sponsorship

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FujisankeiCommunicationsInternational, Inc.

Established in 1986, Fujisankei Communications International,Inc. (FCI) is the overseas branch ofFuji Media Holdings.

Seven offices in the U.S., Europe, and the Middle East

Delivers news and entertainment content to Japan through the FujiTelevision Network and the Sankei Shimbun newspaper.

FCI also produces hit television programming for US audiences. MANswers for Spike, CHA$E for Sci Fi, and Viking: The Ultimate

Obstacle Course Challenge for ESPN.

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FCI is also a major events promoter

Hosting US productions of prestigious Japanese cultural events including thePremium Imperiale, Kabuki at Lincoln Center, and Grand Sumo.

FCI broadcasts Japanese language TV programming throughoutthe United States and Europe via local television stations, cableoutlets, and satellite services.

FCI also acquires and programs cutting-edge Japanese animecontent for Ataku, a wireless video channel available viamobile platform MobiTV.

FCIs new mission is to create programming that will appeal tothe American audience.

http://fci-ny.com/

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Producer: Katsuaki Suzuki

1985 1994 News Director for Fujisankei Communications International, Inc. (established as

an overseas branch of Fuji Media Holdings in 1986).

Traveled throughout the Americas, where he produced news stories on topicsincluding international drug trafficking in remote areas of South America andlocal societal problems in Colombia.

Produce numerous other news and documentary projects.

1994 2004

As producer of FCI Morning Eye, a show focused on news from Japan, he wasresponsible for news content and production management.

Collaborated on projects with business and political leaders (including the PrimeMinister).

Conducted interviews with Japanese celebrities who visited America

Contributed to improved news programming quality and expansion ofbroadcasting to over 200 cities throughout the US.

Produced New York Style, which covered the latest fashion trends in Americaand aired weekly on Fuji TV in Japan.

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2004 present Served as a judge for the documentary sector of the New York Festival 2004

One of the most well-known and widely respected competitions in the TVindustry.

As a Research Consultant to the Manhattan Medical college, he directed themaking of medical videos as he gave instructions on how to best capture the

images.

Throughout his career, he has worked on projects that fostermutual appreciation of Japanese and American cultural values. Tothis end, he wants Chef Morimoto to introduce America to agreater understanding of Japanese dining culture.

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For more information

Mari Homma | Fujisankei Communications International

Inc.212 702-0464 TEL | [email protected]

Jay Parikh | Executive Director, Program Development& Distribution206.443.4292TEL | [email protected]

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