Mother’s Day in numbers

Mother’s Day in numbers

$15.63 Billion spent in 2011 in the U.S.

4th largest revenue generating holiday

Top gift trends are: Flowers; treat mom to a special meal; day spa experience

MOM, you are my

STAR

BY ELLEN MASON & KARINA MENDOZA

MO THE R ’ S DAY CE LE B RAT IO N

DE L MA R FA IRGROUN DS

M AY 1 2 T H 2 0 1 3M AY 1 1 T H 2 0 1 4M AY 1 0 T H 2 0 1 5

Venues Bing Crosby hall Lunch area Kid zone

Wyland centerDay SpaLounge

Bing Crosby HallRed Carpet Entrance

Lunch Area

Photo Booth Area

Green Screen Booth

KID ZONEInflatable Bouncers & Sliders

Arcade Games

Children’s favorite food stands

http://www.google.com/imgres?q=wii+kiosk+kids+party&start=143&um=1&hl=en&rlz=1G1TSNA_ENUS484&biw=1311&bih=622&addh=36&tbm=isch&tbnid=BdA1TOgbUc-ISM:&imgrefurl=http://www.skyhighpartyrentals.com/houston-rock-band-kiosk-rentals.html&docid=w6-H67htv8pC4M&imgurl=http://www.skyhighpartyrentals.com/assets/images/rockband-rental-arcade-setup-console.jpg&w=360&h=300&ei=CNWuT9e_EeKSiQKo4NWpBA&zoom=1&iact=hc&vpx=995&vpy=197&dur=228&hovh=205&hovw=246&tx=104&ty=108&sig=114092525934975892702&page=7&tbnh=146&tbnw=172&ndsp=26&ved=1t:429,r:6,s:143,i:127

http://www.google.com/imgres?q=wii+kiosk&um=1&hl=en&rlz=1G1TSNA_ENUS484&biw=1311&bih=622&tbm=isch&tbnid=3vW6UCPVApJE4M:&imgrefurl=http://www.skyhighpartyrentals.com/houston-wii-sports-kiosk-rental.html&docid=cqCBRtHMvZmesM&imgurl=http://www.skyhighpartyrentals.com/thumbnail.asp?file=assets/images/wii-sports-game-arcade-houston.jpg&maxx=400&maxy=0&w=300&h=300&ei=xtWuT9XdEumjiQKL28T-Aw&zoom=1&iact=hc&vpx=474&vpy=259&dur=1234&hovh=225&hovw=225&tx=98&ty=114&sig=114092525934975892702&page=2&tbnh=138&tbnw=138&start=23&ndsp=24&ved=1t:429,r:2,s:23,i:140

Children Security Picture Registration with ipad app parent and child first/last name parent driver’s license contact phone number for text messages

Wristband with matching stub parent must present it to pick up his or her kid

Licensed, insured and bondedchild care personnel in the kid zone

Wyland center Spa Area

http://www.google.com/imgres?q=spa+pictures&um=1&hl=en&sa=N&rlz=1G1TSNA_ENUS484&biw=1311&bih=622&tbm=isch&tbnid=Dnj4FOeuScNZAM:&imgrefurl=http://cttranquilitysalonandspa.com/&docid=673c_727iz0AxM&imgurl=http://cttranquilitysalonandspa.com/wp-content/gallery/massage/spa_massage_masthead1.jpg&w=525&h=519&ei=qcOuT8L7DcaviQLpxfSGCw&zoom=1&iact=hc&vpx=831&vpy=2&dur=2493&hovh=223&hovw=226&tx=136&ty=74&sig=114092525934975892702&page=2&tbnh=137&tbnw=139&start=18&ndsp=24&ved=1t:429,r:4,s:18,i:188

Always a Lady’s Choice

Spa Treatments include:

Makeup

Shiatsu Facial

Manicure /pedicure

Hair styling

http://www.google.com/imgres?q=spa+pictures&start=87&um=1&hl=en&sa=N&rlz=1G1TSNA_ENUS484&biw=1311&bih=622&addh=36&tbm=isch&tbnid=rg6X4otwat3ZQM:&imgrefurl=http://www.arizonagrandresort.com/arizona-spa-resorts.php&docid=bJX-uObJ6bWcUM&imgurl=http://www.arizonagrandresort.com/images/masthead/int-spa.jpg&w=684&h=250&ei=S8auT6P9PMSZiQLb5qjlAw&zoom=1&iact=hc&vpx=436&vpy=146&dur=577&hovh=136&hovw=372&tx=230&ty=72&sig=114092525934975892702&page=5&tbnh=65&tbnw=177&ndsp=24&ved=1t:429,r:14,s:87,i:35

http://www.google.com/imgres?q=spa+pictures&start=377&um=1&hl=en&sa=N&rlz=1G1TSNA_ENUS484&biw=1311&bih=622&addh=36&tbm=isch&tbnid=3BUeVf80UpZu4M:&imgrefurl=http://www.semiahmoo.com/spa.aspx&docid=fI8soZFUnz9fRM&imgurl=http://www.semiahmoo.com/uploads/Images/hdr/hdr_spaMain.jpg&w=729&h=245&ei=5MeuT_XuE6iliQK0gdnpAw&zoom=1&iact=hc&vpx=342&vpy=296&dur=1228&hovh=130&hovw=388&tx=150&ty=81&sig=114092525934975892702&page=17&tbnh=60&tbnw=180&ndsp=24&ved=1t:429,r:14,s:377,i:35

http://www.google.com/imgres?q=professional+makeup+application&um=1&hl=en&rlz=1G1TSNA_ENUS484&biw=1311&bih=622&tbm=isch&tbnid=xsTRa8dwV9yGAM:&imgrefurl=http://beauty-personalhealthcare.blogspot.com/2011/05/start-finish-makeup-guide-for-women.html&docid=LOIaqOa8uLBpRM&imgurl=http://2.bp.blogspot.com/-OeaHVqZ1PgU/TcUmM0rOifI/AAAAAAAAAaQ/x6c9fGZWwdw/s400/1003_Home_Style_beauty_makeup_tips.jpg&w=300&h=240&ei=Rc2uT_veDumtiQLuooiJBA&zoom=1&iact=hc&vpx=480&vpy=316&dur=214&hovh=192&hovw=240&tx=53&ty=87&sig=114092525934975892702&page=2&tbnh=132&tbnw=165&start=22&ndsp=28&ved=1t:429,r:9,s:22,i:139

http://www.google.com/imgres?q=spa+pictures&start=87&um=1&hl=en&sa=N&rlz=1G1TSNA_ENUS484&biw=1311&bih=622&addh=36&tbm=isch&tbnid=d2uR0C6GXlKXbM:&imgrefurl=http://www.pueblobonito.com/cabo-san-lucas/spa.aspx&docid=R4P9OuyZTB8bPM&imgurl=http://www.pueblobonito.com/resourcefiles/mainimages/pueblo-bonito-spa-photos.jpg&w=829&h=364&ei=S8auT6P9PMSZiQLb5qjlAw&zoom=1&iact=hc&vpx=930&vpy=75&dur=196&hovh=149&hovw=339&tx=189&ty=88&sig=114092525934975892702&page=5&tbnh=79&tbnw=181&ndsp=24&ved=1t:429,r:23,s:87,i:54

Lounge Area

GUEST SAFETY FIRSTSweet Ending

Shuttle Services to Hotels & Airports

Target Market

Families with children between 6 - 12 years old

Household income above $100,000/ year

California, Arizona & Nevada residents

Promotion

Brochures and pamphlets

Social media network accounts: Facebook and twitter

“Mom, you are my star” website will include but not be limited to: Event info/contact Printable maps (directions) Registration Links to hotels and restaurants Ticket purchase at $150 adult and $75

child (up to 12 years of age) Promo codes also available

San Diego Welcomes BackDriving the Drive Market

Accommodation discounts

Free upgrade for prepaid rooms with redeemable promo code

*with participants hotels

Complimentary kids meal with one adult purchase

*with “Mom, your are my star” promo code at participant restaurants

Free admission to san Diego attractions (e.g. SeaWorld, zoo, museums) with

*special promo code

Newsletter from sandiego.org (Convis) with all upcoming events and special

deals links

*Special code: one per purchased “mom, you are my star” ticket

Documents

Mother’s Day in numbers