2014

Movember Facebook Campaign

What is it?Any employee that wants to participate can shave their faces clean on November 1st and then proceed to grow out their mustaches for the rest of the month. Assuming it will be mostly men, the ladies could also wear fake mustaches and give style advice.

Why Do It?1. Reduce the stigma of boys’ and men suffering from a mental health condition across all stages of life to enable them to step forward to seek the help and care of health care professionals

2. Raise awareness and knowledge of boys’ and men’s mental health concerns through education.

3. Define and develop interventions (e.g. social, communication, education, and advocacy) which lead to the prevention of mental illness or enable early recognition and treatment among boys and men.

The Movember movement is dedicated to raising awareness for Men’s health issues including Mental Health.

Why Else?

It would be a great way to not only contribute to the cause but also provide charitable contributions to our community and the mental health community as a whole.

This would be a great way to kick start our new regional social media branding initiative.

We can get a head start on our sister facilities, unless we are feeling generous and want to invite them to join.

Create a positive Media Buzz for SBHSIt would also be a FUN activity for everyone from

leadership down to participate in.

How do we do it?

There are several ways we can go about this

We can create a team at Movember.com and invite all of our team members to create profiles and join our team. We then can use our team website to ask for and collect donations.

We can take pictures of every mustache(real or fake) on our team, post them to our Facebook page and continue to update throughout the month as the mustaches get thicker for some and more interesting for others. We could then promise to donate a certain amount of money to local community mental health agencies if we get a certain amount of likes of pictures and the SBHS page itself. This would bring awareness to SBHS by driving traffic to our Facebook page while also creating positive buzz for SBHS.

How do we do it?

We can use our Facebook page to post about our Movember.com team page and encourage people to donate. We can also encourage people to like our page and photos because, since we are donating for likes, it is like they are donating to a good cause just by clicking the “Like” button.

We can interview our staff and leadership team members about their mustaches(real or fake) and how they are creating awareness. We could then post it to our social media profiles or write an article and submit it to a publication.