Moving the field of psychology forward · I RESUME DATABASE SEARCH I BANNER ADVERTISING I IN PERSON AT APA PSYCCAREERS LIVE Recruitment Advertising APA’s career center, APA psycCareers,

MEDIA KIT 2020

Moving the field of psychology forward

APA

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OUR MISSION

Our members are the largest group of psychologists in the world. They share a vision of moving the psychology field forward. The American Psychological Association works hard to provide them the resources and support they need to thrive in their long and productive psychology careers.

Advancing Psychology to Benefit Society and Improve Lives

From education and training tools to research and funding opportunities, APA members want resources and tools to help them learn, grow, and thrive.

❚ What Do APA Members Want?

AUDIENCE

1

Continuing Education

Testing & Assessment

Technology

Financial Planning & Debt

Management

Career & Development

Practice Tools

❚ Member SnapshotWe have 118,000+ members* from all areas of the psychology landscape. They are practitioners, scientists, researchers, educators, consultants, and students.

AUDIENCE

2

* as of December 31, 2018

3

CAREER AND EDUCATION*

47%PHD OR PSYD

23%EARLY CAREER

AGE: MEDIAN AGE OF 53

20%MILLENNIAL ADULTS

32%ADULTS 35-54

42%ADULTS 55+

* as of December 31, 2018

60%FEMALE

GENDER

35%MALE

* data currently being updated

7

Contents

MEDIA PROPERTIES PAGE 5

PRINT PAGES 6-7

DIGITAL PAGES 8-10

RECRUITMENT PAGE 11

EVENTS PAGES 12-13

CUSTOM SOLUTIONS PAGES 14-15

DIRECT MAIL PAGE 16

AD RATES & SPECIFICATIONS PAGES 17-28

4

❚ Exposure. Opportunity. Results.Get wide exposure to an audience who listens. Realize the power of engaging psychologists through channels that only APA can provide.

MEDIA PROPERTIES

AVERAGE READERS OF MONITOR ON PSYCHOLOGY MAGAZINE.

TOTAL JOURNAL CIRCULATION READERS EACH YEAR.

APA CONVENTION ATTENDEES EACH YEAR.

APA.ORG WEBSITE PAGE VIEWS EACH YEAR.

AVERAGE MONTHLY OPEN RATE ON MEMBER UPDATE

ACTIVE JOB SEEKERS ON PSYCCAREERS.COM WEBSITE

75,000+

171,000+

12,000+

54M+

27%2,400+

5

❚ Monitor on PsychologyOur award-winning flagship magazine. Trusted content. Rated most valuable member benefit. A must-read.

Special Issues: 3rd Annual “Trends in Psychology,” “Jobs in Academia,” Technology, and bonus distribution of the July/August issue at APA 2020.

PRINT MEDIA

75,000+ print readers

Power your reach with our distinguished

media property.

A superb choice for print

recruitment ads (see page 26)

53,000+ digital edition

readers

6

❚ APA JournalsTap into targeted market segments. Choose from over 90 titles that publish the latest research in psychology. Find a specialty area that zooms in on your key prospect.

I Browse all of our available titles: www.advertising.apa.org/print-media#APAJournals

A TRUSTED BRAND

APA journals are the most widely circulated and most frequently cited journals in the field.

171,000+ total journal circulation

per year

PRINT MEDIA

7

❚ Banner Advertising — APA.orgAmplify your reach. APA.org is the best digital choice in the psychology market.

IT’S A POWER TOOL:

I OVER 23 MILLION UNIQUE USERS EACH YEAR

I 4 MILLION PAGE VIEWS PER MONTH

I 54 MILLION PAGE VIEWS PER YEAR

Average monthly ad

buy is 100,000 impressions

DIGITAL MEDIA

8

9

PRACTICE UPDATEWHAT’S NEW ON THE BUSINESS SIDE OF

PSYCHOLOGY PRACTICE F

22ISSUES PER YEAR

44,000+AVERAGE CIRCULATION

31%AVERAGE OPEN RATE

MEMBER UPDATEFRESH CONTENT FOR ALL MEMBERS F 22

ISSUES PER YEAR


27%AVERAGE OPEN RATE

❚ E-NewslettersEngage APA members regularly through banner advertising in these exclusive, members-only E-Newsletters. Get powerful results with our custom channels.

NEW FOR 2020

SIX THINGS PSYCHOLOGISTS ARE TALKING ABOUT

HOT NEWS IN THE PSYCHOLOGY FIELD F

22ISSUES PER YEAR


DIGITAL MEDIA

MONITOR ON PSYCHOLOGY DIGITAL

I 8 ISSUES PER YEAR

I 53,000+ CIRCULATION

I 26% AVERAGE OPEN RATE

AMERICAN PSYCHOLOGIST DIGITAL

I 9 ISSUES PER YEAR

I 21,000+ READERS (DIGITAL-ONLY READERS)

I 39% AVERAGE OPEN RATE

APA PSYCALERTS™

I ALERT BLASTS FOR TABLE OF CONTENTS AND ONLINE FIRST PUBLICATION ARTICLES FOR 90+ JOURNALS

I 1M+ UNIQUE OPENS

I 124,000+ UNIQUE CLICKS

I OPEN RATES AS HIGH AS 32%

❚ E-BlastsAmplify your message to motivated readers with banner advertising in our E-Blasts announcing to members that new digital content is ready for viewing.

New for 2020

10

DIGITAL MEDIA

11

OPPORTUNITIES:

I ONLINE JOB POSTINGS ON WWW.PSYCCAREERS.COM

I RECRUITMENT PRINT ADS IN MONITOR ON PSYCHOLOGY

I JOB POSTING IN APA MEMBER FEATURED JOBS EMAIL

I RESUME DATABASE SEARCH

I BANNER ADVERTISING

I IN PERSON AT APA PSYCCAREERS LIVE

❚ Recruitment AdvertisingAPA’s career center, APA psycCareers, is the premier resource for job seekers in the mental health industry, offering a quality source of psychology jobs across the nation. Building a comprehensive recruitment plan and generating job exposure has never been easier.

RECRUITMENT

APApsycCareers

❚ APA 2020An unparalleled, in-person opportunity to engage 12,000+ psychology professionals.

EVENTS

BUILD CONNECTIONS:

I APA SOLUTIONS CENTER: 8,900 VISITORS*

I APA 2020 SPONSORSHIPS

I APA 2020 MOBILE APP

I APA 2020 PROGRAM

I APA 2020 PROGRAM SUPPLEMENT

I ONSITE DIGITAL SIGNAGE

I RECRUIT PSYCHOLOGISTS IN-PERSON AT APA PSYCCAREERS LIVE (SEE PG. 26)* APA Exhibit Hall RFID Analytics, 2018 APA Convention,

Administered by Alliance Tech

12

13

❚ Specialty ConferencesBringing the best in their specialty together to move the psychology field forward.

• Technology, Mind, and Society (TMS) Conference 535+ Experts | 30 Countries

• Practice Leadership Conference 400+ leaders | 60+ affiliate psychological associations

REACH THE EXPERTS THROUGH THESE AVENUES:

I SPONSORED BREAKOUT SESSIONS

I LIVE EXPERT PANELS

I LUNCH SPONSOR

I COFFEE BREAK SPONSOR

I TOTE BAG SPONSOR

I LANYARD SPONSOR

I INSERTS AND PROGRAM ADVERTISING

I SPONSORED TOPICAL WEBINARS

535+Attendees

at the 2018 TMS

Conference from 30

Countries

5 sponsors for the inaugural

2018 TMS conference

EVENTS

❚ Lead Generation : Sponsored APA Webinars and WhitepapersWin new business through our custom opportunities.

By working with us, you can elevate your thought leadership pieces.

Raise your company profile within the psychology field and generate lead-to-business conversions.

Guaranteed leads report including

names and email addresses

CUSTOM SOLUTIONS

14

15

❚ Strategic Alliance ProgramBecome an APA Corporate Supporter to achieve a deeper, more targeted level of engagement with our members.

PROGRAM OPPORTUNITIES:

I CAMPAIGN INTEGRATION

I SPONSORED CONTENT

I SOCIAL MEDIA

CUSTOM SOLUTIONS

I INTERNATIONAL AFFILIATES

I HIGH SCHOOL PSYCHOLOGY TEACHERS

I COMMUNITY COLLEGE TEACHERS

I APA MEMBERS

I DIVISION MEMBERS

I JOURNAL SUBSCRIBERS

I PSYCHOLOGY STUDENTS

❚ Direct Mail Boost the reach of your integrated marketing plan with direct mail.

TAILOR YOUR PRINTED MESSAGE TO THESE AUDIENCES TO DELIVER IMPACT:

DIRECT MAIL

I https://advertising.apa.org/direct-mail

16

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Ad Rates and Specs

MONITOR ON PSYCHOLOGYAPA.ORG BANNER ADVERTISINGE-NEWSLETTER/E-BLAST BANNER ADVERTISINGAPA PSYCCAREERS RECRUITMENT/JOB FAIRAPA 2020 ADVERTISING

17

AD RATES & SPECS

I Contact: James Boston | [email protected] | 202-336-5714

❚ Monitor on Psychology

2020 DEADLINES

ISSUE MONTH

RESERVATION DEADLINE

MATERIALS DEADLINE

JAN/FEB NOV 1 NOV 15

MAR DEC 27 JAN 13

APR/MAY JAN 31 FEB 14

JUN MAR 30 APR 13

JUL/AUG MAY 4 MAY 18

SEP JUL 3 JUL 17

OCT AUG 7 AUG 21

NOV/DEC SEP 4 SEP 18

2020 RATES: COLOR

1X 3X 6X 11X 22X

Full Page $10,790 $10,410 $10,030 $9,645 $9,080

1/2 Page $6,950 $6,720 $6,490 $6,265 $5,975

1/3 Page $4,700 $4,565 $4,430 $4,285 $3,925

1/6 Page $4,295 $4,175 $4,055 $3,935 $3,750

Cover 2 $13,900 $13,395 $12,885 $12,380 $11,265

Cover 3 $12,505 $12,050 $11,605 $11,155 $10,480

Cover 4 $14,245 $13,725 $13,205 $12,685 $11,910

Page 1 $13,645 $13,110 $12,620 $12,125 $11,385

Page 2 $11,430 $11,025 $10,620 $10,215 $9,600

Page 3 $12,505 $12,050 $11,605 $11,155 $10,480

Opening Spread $24,095 $23,180 $22,270 $21,355 $19,985

2020 MONITOR AD SIZES

Full Page Bleed 8½" x 11⅛"

Full Page 7½" x 10¼"

1/2 Page Horizontal 7" x 4 ⁹⁄₁₆"

1/2 Page Vertical 3⅜" x 9 ⁹⁄₁₆"

1/3 Page Square 4 ⁹⁄₁₆" x 4 ⁹⁄₁₆"

1/3 Page Vertical 2 ³⁄₁₆" x 9 ⁹⁄₁₆"

1/6 Page 2 ³⁄₁₆" x 4 ⁹⁄₁₆"

18

19

AD RATES & SPECS


ADDITIONAL CHARGES

Preferred PositioningThe additional charge is 15 percent of the earned rate for guaranteed right-hand page placement within the first one-third of the magazine.

Frequency DiscountsFrequency discounts are computed over a period of 12 consecutive months. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions in that 12-month period to reflect actual space used.

SPECIFICATIONS FOR MONITOR ON PSYCHOLOGY

Printing ProcessHeatset web offset

Paper StockCover: 80lb. coated text, Text: 34lb. publication grade coated text

BindingPerfect bound line

Screen 133 line screen

Trim Size8¼" x 10⅞"

Live Area7¾" x 10¼"

BleedsBleeds should extend ¼" outside of magazine trim size

File RequirementsPDF-X1a, PDF, Postscript, EPS and TIFF files are acceptable. All high resolution images and fonts must be embedded in files. Images must be SWOP

(CMYK or grayscale), 300 dpi. Please include standard trim, bleed and registration marks. Total area density should not exceed 300 percent. Grayscale images greater than 85 percent density may fill in on press. All required image trapping must be included in the file.

Color SpecificationsAll art work must be submitted as CMYK. APA will not be held responsible for inaccurate color conversion on ads submitted incorrectly. Files prepared with spot, Pantone® (PMS) or RGB color are not acceptable. All ads submitted should be suitable to print without color corrections or conversion.

20

AD RATES & SPECS

APA.ORG: 2020 RATES

AD SIZE RATE

300 x 250 Medium Rectangle Banner

$26/CPM

❚ Banner AdvertisingDEADLINES

Flight date is five days from receipt of ad creative.

All rates are net.

Please supply files in .jpg, .png or .gif format, 72 dpi or above. Static ads only. Alt text: Up to 10 words

Average advertising buy is 100,000 impressions per month


ISSUE DATE


MATERIALS DEADLINE

JAN 14 DEC 20 DEC 31

JAN 28 JAN 7 JAN 14

FEB 11 JAN 21 JAN 28

FEB 25 FEB 4 FEB 11

MAR 10 FEB 18 FEB 25

MAR 24 MAR 3 MAR 10

APR 14 MAR 24 MAR 31

APR 28 APR 7 APR 14

MAY 12 APR 21 APR 28

MAY 26 MAY 21 MAY 12

JUN 16 MAY 26 JUNE 2

ISSUE DATE


MATERIALS DEADLINE

JUN 30 JUN 9 JUN 16

JUL 14 JUN 23 JUN 30

JUL 28 JUL 7 JUL 14

AUG 11 JUL 21 JUL 28

AUG 25 AUG 4 AUG 11

SEP 8 AUG 18 AUG 25

SEP 22 SEP 1 SEP 8

OCT 13 SEP 22 SEP 29

OCT 27 OCT 6 OCT 13

NOV 10 OCT 21 OCT 31

DEC 1 NOV 1 NOV 16

AD RATES & SPECS


❚ E-Newsletter/E-Blast AdvertisingNEW! SIX THINGS PSYCHOLOGISTS ARE TALKING ABOUT: 2020 RATES

AD SIZE RATE

Banner 300 x 250 $3,765 net per issue

Please supply files in jpeg, png or gif format.

SIX THINGS PSYCHOLOGISTS ARE TALKING ABOUT: 2020 DEADLINES

21

AD RATES & SPECS

22

❚ E-Newsletter/E-Blast AdvertisingMEMBER UPDATE: 2020 RATES

AD SIZE RATE



ISSUE DATE


MATERIALS DEADLINE

JAN 7 DEC 20 DEC 31

JAN 21 JAN 7 JAN 14

FEB 4 JAN 21 JAN 28

FEB 18 FEB 4 FEB 11

MAR 3 FEB 18 FEB 25

MAR 18 MAR 3 MAR 10

APR 7 MAR 24 MAR 31

APR 21 APR 7 APR 14

MAY 5 APR 21 APR 28


JUN 9 MAY 26 JUNE 2

ISSUE DATE


MATERIALS DEADLINE

JUN 23 JUN 9 JUN 16

JUL 7 JUN 23 JUN 30

JUL 21 JUL 7 JUL 14

AUG 4 JUL 21 JUL 28

AUG 18 AUG 4 AUG 11

SEP 1 AUG 18 AUG 25

SEP 15 SEP 1 SEP 8

OCT 6 SEP 22 SEP 29

OCT 20 OCT 6 OCT 13

NOV 17 NOV 3 NOV 10

DEC 15 DEC 1 DEC 8


AD RATES & SPECS

23

❚ E-Newsletter/E-Blast AdvertisingPRACTICE UPDATE: 2020 RATES

AD SIZE RATE



ISSUE DATE


MATERIALS DEADLINE

JAN 9 DEC 27 JAN 3

JAN 23 JAN 10 JAN 17

FEB 6 JAN 24 JAN 31

FEB 20 FEB 7 FEB 14

MAR 5 FEB 21 FEB 28

MAR 19 MAR 6 MAR 13

APR 2 MAR 20 MAR 27

APR 16 APR 3 APR 10

APR 30 APR 17 APR 24

MAY 14 MAY 1 MAY 8


JUN 11 MAY 29 JUN 5

ISSUE DATE


MATERIALS DEADLINE

JUN 25 JUN 12 JUN 19

JUL 9 JUN 26 JUL 2

JUL 23 JUL 10 JUL 17

AUG 20 AUG 7 AUG 14

SEP 10 AUG 28 SEP 4

SEP 24 SEP 11 SEP 18

OCT 8 SEP 21 OCT 2

OCT 22 OCT 9 OCT 16

NOV 5 OCT 23 OCT 30

NOV 19 NOV 6 NOV 13

DEC 10 NOV 25 DEC 4

PRACTICE UPDATE: 2020 DEADLINES


AD RATES & SPECS

24

❚ E-Newsletter/E-Blast AdvertisingMONITOR DIGITAL: 2020 RATES

AD SIZE RATE



MONITOR DIGITAL: 2020 DEADLINES

ISSUE DATE RESERVATION DEADLINE

MATERIALS DEADLINE

JAN/FEB DEC 2 DEC 13

MAR JAN 30 FEB 14

APR/MAY MAR 2 MAR 13

JUN MAY 1 MAY 15

JUL/AUG JUN 1 JUN 15

SEP AUG 3 AUG 14

OCT SEP 1 SEP 15

NOV/DEC OCT 1 OCT 15


AD RATES & SPECS

25I Contact: James Boston | [email protected] | 202-336-5714

❚ E-Newsletter/E-Blast AdvertisingAMERICAN PSYCHOLOGIST DIGITAL: 2020 RATES

AD SIZE RATE



AMERICAN PSYCHOLOGIST DIGITAL: 2020 DEADLINES

ISSUE DATE RESERVATION DEADLINE

MATERIALS DEADLINE

JAN OCT 4 OCT 25

FEB/MAR NOV 8 NOV 29

APR JAN 3 JAN 24

MAY/JUN FEB 7 FEB 28

JUL/AUG MAY 1 MAY 22

SEP JUN 5 JUN 26

OCT JUL 3 JUL 24

NOV AUG 7 AUG 28

DEC SEP 4 SEP 25

NEW! APA PSYCALERTS™: 2020 RATES

AD SIZE RATE

Banner 300 x 250 $1,100 net per month


APA PSYCALERTS: 2020 DEADLINES

ISSUE DATE

MATERIALS DEADLINE

JAN DEC 17

FEB JAN 14

MAR FEB 11

APR MAR 17

MAY APR 14

JUN MAY 12

ISSUE DATE

MATERIALS DEADLINE

JUL JUN 16

AUG JULY 14

SEP AUG 11

OCT SEP 15

NOV OCT 13

DEC NOV 17

26

AD RATES & SPECS

I Contact (East Coast): Nancy Onyewu | [email protected] | 202-336-5866 Contact (Midwest/West Coast): Shawn Deadwiler II | [email protected] | 202-312-6486

ONLINE PACKAGES

TYPE COST

Basic $499

Featured $699

Premium $949

Ultimate $1,499

JOB POSTING PACKAGES

TYPE COST

3-Post Pack $1,195

6-Post Pack $2,245

12-Post Pack $4,190

PRINT PACKAGES IN MONITOR ON PSYCHOLOGY

TYPE COST

Line Ad $250 + $3.00/word

Line Ad Plus $685 + $3.00/word

Nonrecruitment Ads $3.00/word (30 word minimum)

Display Ad $945-$7,560, depends on size

❚ Recruitment Advertising

I Learn more: www.psycCareers.com

APA PSYCCAREERS LIVE JOB FAIR Connect with 12,000+ attendees at APA 2020 with a space in the APA psycCareers LIVE Job Fair. This is the only convention activity dedicated entirely to job recruitment — all in a centralized location in the Solutions Center.

I Check out our four package options: www.psyccareers.com/employer-offers#events

APA PSYCCAREERS

27

I Contact (East Coast): Nancy Onyewu | [email protected] | 202-336-5866 Contact (Midwest/West Coast): Shawn Deadwiler II | [email protected] | 202-312-6486

AD RATES & SPECS

❚ APA 2020 Advertising APA 2020 PROGRAM

SPECIAL PAGES* COST

Cover 4 (4-color only) $8,400



Page Facing Cover 3 $3,780

Tab Divider Page (4-color only; back side of tab)

$3,780

2-Page Spread $2,940

Full Page Facing Tab Divider Page (B/W only)

$2,520

Full Page $1,785

REGULAR PAGES** COST

2-Page Spread $2,625

Full Page $1,680

1/2 Page $1,470

APA 2020 PROGRAM SUPPLEMENT

SPACE COST

Cover 4 (B/W only) $4,200

Cover 2 (B/W only) $3,780

Full Page (Limited availability; B/W only)

$1,785

APA 2020 PROGRAM

RESERVATION DEADLINE MATERIALS DEADLINE

MAR 23 APR 6


RESERVATION DEADLINE MATERIALS DEADLINE

JUN 8 JUN 22

I Contact: Carol Hall | [email protected] | 202-336-5627

*Special pages are placed before Participant Index.**Regular pages are placed after Participant Index.

2020 AD SPECIFICATIONS

APA 2020 PROGRAM

Full Page8¼" x 10⅞"BLEED: ⅛"

Tab Divider Page, Back of Tab Only

8¼" x 10⅞"BLEED: ⅛"

1/2 Page Horizontal 7¼" x 4⅝"NO BLEED

1/2 Page Vertical 3½" x 9⅞"NO BLEED


Full Page 7⅜" x 9¾"

SPECIFICATIONS FOR PROGRAM AND PROGRAM SUPPLEMENT

File RequirementsThe live area is 7.625" x 10.25". For safety margin (the area from the live area to the trim) we recommend a minimum margin of 5/16". Printer’s marks must be offset a minimum of 1/8" from the trim, so that the marks sit outside the bleed area. For InDesign users, edit the Adobe InDesign PDF Preset for Marks and Bleeds so that the offset field is set to .125" to place the marks outside the bleed area.

Ads can be submitted as PDF-X1a, PDF, Postscript, EPS or TIFF files. All high-resolution images and fonts must be embedded in files. Images must be SWOP (grayscale or CMYK), 300 dpi. Spot, Pantone® (PMS) and RGB are not acceptable.

DEADLINES

28

AD RATES & SPECS

I Contact: Carol Hall | [email protected] | 202-336-5627

MOBILE APP

OPTIONS COST

Multi-Media Video Package $3,360

Banner Ad $1,890

❚ APA 2020 Advertising SCHEDULED LAUNCH DATE: EARLY MAY 2020

Note: Ad space may be secured after initial launch through July 27, 2020

DEADLINES


MATERIALS DEADLINE

APR 6 APR 20

ONSITE DIGITAL SIGNAGE

OPTIONS COST

Exhibit Hall D Video Marquee $5,250

Grand Lobby Video Wall $3,700

Wall Mounted & Overhead Digital Signage

$2,625

North Skywalk Video Marquee (limited opportunity)

$7,500

APA 2020 SPONSORSHIPS

An invitation to connect your brand with our mission of advancing psychology.

For details contact us.

31

AD RATES & SPECS

❚ Contact UsEVENTS

APA 2020

CAROL HALLManager, Exhibit [email protected]

Specialty Conferences

JODI ASHCRAFT Director, Media and Event Sales [email protected]

STRATEGIC ALLIANCE PROGRAM

JENN CHREKY Manager, Strategic Alliances [email protected]

RECRUITMENT

AMELIA DODSONManager, [email protected]

NANCY ONYEWU Manager, Recruitment Advertising Sales (East Coast)[email protected]

SHAWN DEADWILER II Recruitment Ad Sales Representative (Midwest/West Coast)[email protected]

DELBAR ZARE Lead Generation Coordinator [email protected]

PRINT MEDIA

Monitor on Psychology

JAMES BOSTONManager, Advertising Sales [email protected] 202-336-5714

APA Journals

DOUG CONSTANTManager, Journal Advertising/[email protected] 202-336-5574

DIGITAL MEDIA


SPONSORED WEBINARS


DIRECT MAIL

DONNA WIGHINGTON Planning and Business Management [email protected]

ADDITIONAL CONTACTS

JODI ASHCRAFT Director, Media and Event Sales [email protected]

AGE LANDRA-ROBINSON Media and Event Sales Coordinator [email protected]

ROBIN TIBERIO Senior Marketing Manager, Media and Event Sales [email protected]

750 First St., NE, Washington, DC [email protected] | (202)-336-6072 | advertising.apa.org

Documents

Moving the field of psychology forward · I RESUME DATABASE SEARCH I BANNER ADVERTISING I IN PERSON AT APA PSYCCAREERS LIVE Recruitment Advertising APA’s career center, APA psycCareers,