Deepen Your Understanding of Customers

mrInterview™

Your customers are speaking. Are you listening? Do you continually try to learn about their likes and dislikes, and integrate this information with data about their behavior? And can you efficiently deliver this information to your automated systems and to decision makers?

If you’d like to gain more value from customer interactions, and improve your strategic planning

and responsiveness to change, you’ll find that the Dimensions™ suite from SPSS Inc. helps you

achieve this. The Dimensions suite is an integrated set of products for survey research. Choose the

Dimensions application that meets your immediate needs, and add complementary capabilities

as your needs evolve.

If you conduct Web or telephone-based surveys (or would like to), turn to mrInterview. mrInterview

is the Dimensions suite’s complete data collection software solution. With mrInterview, you can

develop surveys and field them online or over the phone. Using a browser-based interface or

through a desktop environment, you can build and administer surveys or forms of any length and

degree of complexity. Then, monitor results in real time and, once your survey is complete, analyze

and share the final results with in-house or external clients in the format and medium of your choice.

More insightful decision making

With mrInterview, you can collect feedback from virtually anyone—customers, employees, students,

suppliers, partners, or citizens—to gain insights into their attitudes and behavior. With these

improved insights, your organization or your clients can cross-sell products and services more

effectively, increase employee retention, improve curriculum planning, and more. For example:

n A global marketing organization wanted to improve its brand preference research. Using

mrInterview, it replaced in-person sessions with online surveys. Not only were the online

surveys easier and far less costly to administer, but they also delivered better information.

This helped the company more precisely evaluate each brand’s position relative to its competitors,

and develop strategies to increase market share.

n An international manufacturer wanted to gain market share by improving the competitiveness of

its products. Using mrInterview, the company’s in-house staff was able to carry out faster, more

focused research on customer attitudes and preferences throughout the product development

cycle. This resulted in market-driven new products and increased sales.

You can include simple or sophisticated routing information

in your mrInterview survey. If you’re working with a more

complex survey construction, choose your preferred

scripting method: use prewritten snippets of code that

you incorporate into the survey, the new Dimensions

Scripting language, or the more conventional Quancept™

scripting language.

Revolutionary scripting language

At the core of mrInterview is an entirely new scripting

language, Dimensions Scripting. This new language

supports the functionality available in previous versions

and opens many opportunities to improve the survey

experience for your respondents. Dimensions Scripting

gives you an unprecedented level of control over hundreds

of survey presentation features, from page and question

design to question templates and progress bars. You can

even create survey scripts using any language (Western

or non-Western).

Powerful tools for desktop survey building

You can extend the base functionality of mrInterview by

using the many script snippets that are included with the

software. For even more functionality, you can purchase

additional script snippets from SPSS directly, from third-party

consultants—or build your own using mrStudio™.

mrStudio now has an option that gives you a new way of

building and testing surveys. You can build, edit, preview,

and test surveys on your desktop—no need to send them

to a Web server first. You’ll develop survey scripts faster,

and be able to preview the look of individual questions

or entire surveys in a pop-up browser window. You can

now test your survey as a respondent would by completing

the survey yourself, or automatically generating test data

to evaluate the survey against any combination of

n To comply with national quality legislation, a hospital

used mrInterview to assess quality of care and gather

patient feedback. Administrators gained a clearer

understanding of patient attitudes and perceptions,

and were immediately able to apply findings to improve

patient care services.

Customer research: central to your success

Like all Dimensions products, mrInterview is built upon an

open architecture that works with your existing infrastructure

and software applications. mrInterview enables you to:

n Efficiently create surveys or forms that can be completed

over the Web or by phone

n Centralize telephone and Web-based surveys in a single

data source, making it faster and easier to analyze data

n Tabulate results and create graphs showing patterns and

trends, and make this information available in a variety

of formats online

n Incorporate survey results in predictive models and in

automated systems such as Web site recommendation

engines or call center scripts

You don’t need a team of experts to obtain expert results.

mrInterview makes it easy for novices to create and field

surveys with a professional look and feel, and for

experts to create sophisticated, complex surveys quickly

and efficiently.

Flexible questionnaire design through a Web-based

environment

mrInterview enables your organization to create

questionnaires from a point-and-click interface within a

Web browser. You can incorporate many different types

of questions—write your own or draw from a library and

include graphics, images, video, and sound files. Create

vibrant and engaging surveys that people will want to

complete. Customize your surveys using HTML editing

tools you may already own, such as Macromedia®

Dreamweaver®. Then allow colleagues, supervisors, and

clients to efficiently review and approve your survey.

responses. You can even use a visual representation of

the questions being asked to determine whether sections

or individual questions may be skipped or missed due to

inaccurate routing.

Flexibility of multilingual research

Using mrTranslate™ with mrInterview enables you to easily

conduct multilingual research. You can create questions

and instructions in virtually any language, including Asian

languages and those that read from right to left. You save

time and processing costs by anchoring each translation

in a central template, while reaching more respondents

by providing surveys in their native language. mrTranslate

centrally collects results from each language version and

makes them immediately available for analysis.

Built-in security

With mrInterview, you can set permissions for a variety of

users from the same interface used to create and manage

surveys. Permissions range from full access for survey

creators to view-only access of results for clients.

You can also password-protect your online surveys. This

guards the privacy of survey respondents. It also means

someone can stop taking a survey and complete it later—

a convenience that generally leads to higher completion rates.

Some surveys may be available to anyone who has access

to the Web. To manage costs and ensure that you reach a

representative sample of your market, use mrInterview to

control the types of people who participate. Once your

goals have been met, the survey is closed.

Other surveys may require the management of more complex

sample scenarios. With mrInterview, select the sample

you desire, based on any number of criteria stored in your

databases. mrInterview monitors the various quotas

automatically. You can even generate e-mails inviting

respondents to participate in your survey (and thanking

them, once they do).

Analytical power at your fingertips

To take advantage of the dynamic qualities of online survey

research, use mrInterview to monitor results while your

survey is still being conducted. Generate topline reports

and make changes to the survey to improve its effectiveness

without interrupting the fielding process.

Results can be accessed not only from within mrInterview

but also from within Dimensions’ tabulation application,

mrTables™. With the proper permissions, your staff can

access and tabulate data over the Web and create charts

using mrTables. Then, for greater usability, you can, with

the click of a mouse, publish results in Microsoft® Word,

Excel™, or PowerPoint®. You can even automate report

generation using the complementary application in mrStudio.

You can also extract data from mrInterview and perform

analyses on your desktop computer. There, you can work

with the analytical software of your choice, including

SPSS, Quantum™, Quanvert™, and SPSS’ data mining

workbench, Clementine®.

Scalable and customizable

mrInterview can be installed on a single server or on multiple

servers, in virtually any network configuration. When

installed on multiple servers, mrInterview automatically

manages functions such as load balancing. And if, for

some reason, one server stops in the course of an interview,

others automatically take over without the survey participant

even realizing it. If you need to conduct particularly large

surveys, SPSS offers several ways to meet your needs,

including simply installing mrInterview on additional servers.

From the outset, mrInterview was designed so that it could

be customized to suit each customer’s business objectives

and integrated with existing information technologies.

SPSS Inc. consultants can help you further tailor mrInterview

to exactly meet your needs. If you wish, we can manage the

entire process, from creating a compelling questionnaire to

delivering the results.

n For conducting your survey:

– Meet privacy requirements by employing user

passwords and other built-in security capabilities

– Monitor response data in real time through a

Web browser

n For analyzing and reporting on your data:

– View interim and final reports on survey data,

including frequency and crosstab statistics, summary

tables, lists of verbatim responses, and percentages,

in real time through a Web browser

– Enable immediate analysis of response data

– Store data from multiple language versions in a single

data source

– Store data from Web and telephone surveys in a

single data source

– Analyze verbatim responses, using Verbastat™, SPSS

Text Analysis for Surveys™, or LexiQuest™

– Analyze results using mrTables, or export data to

SPSS Base, Clementine, or third-party applications

for additional analysis, modeling, and graphing

– Control exactly the types of variables to export

n For administration:

– Install on a single server, or on multiple servers

for improved performance, failover protection,

and scalability

– Centralize control of permissions for application

features and projects

Features

With mrInterview, you can easily set up and run projects,

moving smoothly from authoring to activation and testing,

and then to the analysis and exporting of data. Highlights

of mrInterview features are below. Visit www.spss.com for

a more complete list.

n For authoring:

– Use a Web-based authoring tool with an easy-to-use,

graphical interface

– Create surveys using a unified, modern, powerful

scripting language

– Include several types of questions and allow single

or multiple responses, plus numeric, grid, or text

responses

– Use predefined questions from an extensive library

of questions and responses

– Define repeatedly used responses more efficiently by

using shared lists

– Customize your survey’s appearance using familiar

HTML editing software programs

– Rotate or randomize the presentation of questions

and response lists to minimize bias

– Define simple or complex routing as required

n For preparing your project for interviewing:

– Obtain internal survey approval by providing secure

access to your survey through a Web browser or by

saving it as a Word document

– Load sample records into the sample database

– Edit sample management scripts and set quotas

To learn more, please visit www.spss.com. For SPSS office locations and telephone numbers, go to www.spss.com/worldwide.

SPSS is a registered trademark and the other SPSS products named are trademarks of SPSS Inc. All other names are trademarks of their respective owners. © 2005 SPSS Inc. All rights reserved. MRI3INS-0405