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MTV AND Product Placement Heeryung & Winston

MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

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Page 1: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

MTV AND Product Placement

Heeryung & Winston

Page 2: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Objectives

How has product placement in media such as music video and TV shows in channels like MTV affect our personal value on the products being advertised?

What techniques, i.e. language does MTV use in order to manipulate viewers?

What techniques, i.e. language do companies and artists use in music videos in order to manipulate viewers?

Page 3: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

What is MTV?

Page 4: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

What is Product Placement?

Page 5: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Activity:Can you identify what products are being advertised in these video clips?

Television shows

Page 6: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

The Hills Video

Page 7: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect
Page 8: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect
Page 9: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Music Videos

Activity:Can you identify what products are being advertised in these video clips?

Page 10: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Music Video

Page 11: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

How does TV shows in MTV manipulate us?

Page 12: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

How do companies use music videos created by artists to help sell their to us (viewers)?

Page 13: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Language used by MTV

Page 14: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Language used in articles talking about changes and effects in product placement lately.

Please refer to handout

Page 15: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Language used in articles suggesting better ways to have product placement in music videos.

Please refer to handout

Page 16: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Conclusion

Page 18: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Lopez, Jnnifer. “On the Floor”. YouTube. 3 Mar 2011. 14 Apr. 2011. <http://www.youtube.com/watch?v=t4H_Zoh7G5A>.

Magee, Kate. “Feature: Product Placement-A Place For PR?”. PRWeek. 7 Apr 2011. 14 Apr. 2011. <http://www.prweek.com/uk/news/features/1064300/Feature-Product-placement---place-PR/>.

McClellan, Steve. “The Hills’ Is Alive: MTV research links cross-platform marketing to brand affinity among Web users”. Adweek. 5 May 2008. 17 Apr. 2011. <http://www.adweek.com/aw/content_display/news/agency/e3i26f1bfd408799a204314aa22cf15c8a5>.

Patterson, Joseph. “Love it or hate it, product placement is here to stay!”. MTV. 24 Mar 2011. 17 Apr. 2011. < http://www.mtv.co.uk/music/urban/263371-love-it-or-hate-it-product-placement-is-here-to-stay>.

Page 19: MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect

Regis, Sian-Pierre. “What if Product Placement In Music Videos Went Toward A Good Cause?”. MTV Act Blog. DN. 14. Apr. 2011. <http://act.mtv.com/posts/what-if-product-placement-in-music-videos-went-towards-a-good-cause/>.

Spears, Britney. “Hold It Against Me”. YouTube. 17 Feb 2011. 13 Apr. 2011. <http://www.youtube.com/watch?v=-Edv8Onsrgg>.