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Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

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Page 1: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Multimedia Communication Server 5100 (MCS 5100)

MCS 5100 Release 3 Customer PresentationSeptember 2004

Chris HeywoodEMEA IP Telephony Product Marketing

Page 2: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Agenda

Enterprise Collaboration – Market Trends

MCS 5100 Multimedia servicesProduct Positioning

Why MCS 5100? –

‘Sweet Spots’ - Key Applications & Benefits

New Features on Release 3!

Lead Customers & Analyst quotes

Page 3: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Market Trends

1. Location Independent Communications are moving mainstream

2. Multimodal Communications offer much needed flexibility

SIPSIPRemovesBarriers to Access

OPENAny Device Any Time Anywhere

Application and Network Aware

Business Continuity

Real-time Communications

Sessions— Media Agnostic

Page 4: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Market Trends

3. Collaboration is expected to be actively deployed in most Enterprises within the next two years

Nemertes Research, Getting a Grip on Collaboration

Page 5: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Nortel Networks Introduces … MCS 5100

Gives user control of their communications

Changes wait-time…to productive time

Easy-to-use and cost effective user mobility

…….Communications convergence with dynamic services.Communications convergence with dynamic services

Nortel Networks heritage brings ultimate Nortel Networks heritage brings ultimate reliability (MCS 5200)reliability (MCS 5200)

Applications

CommercialServer

Platforms

Multimedia

Engaged

Business

Applications

New Multimedia Communications and Collaborative

Services for the Enterprise

Page 6: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Multimedia Communication Portfolio Positioning

• Optimised for up to 15,000 IP Users

• Scalable to up to 15,000 IP users

Bu

sin

ess

Co

mm

un

icat

ion

s M

anag

er

Co

mm

un

icat

ion

Ser

ver

2100

CommunicationServer 1000M

Communication Server 1000E

• Optimised for 100 to 1,000 IP Users

Communication Server 1000S

Multimedia Communication Server (MCS) 5100

• Real-time communications• Productivity, Collaboration and Mobility• Scales from 50 seats to 10’s of thousands

Page 7: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100 delivers solutions in aMulti-vendor environment

End to end VoIP VPN capabilities

Network based routing provides ability to ring two phones at once

One phone native to PBX

Other device native to MCS 5100

Hybrid desktop provides Multimedia collaboration

PC and Web clients redefine mobility, productivity

Meridian1

BCM

CS1000x

3rd Party

SL-100

Page 8: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100 Deployment Model

Enterprise

Sites Mobile

CS 1000x

BCM

Meridian 1or 3rd Party PBX

VPN Tunnel

H.323 – CS1000 3.x, BCM 3.5SIP – CS1000 4.x, BCM 4.x

PRI to SIP Gateway

Enterprise DataNetwork

A single* MCS 5100 is Designed to provide centralised collaboration services to an entire enterprise.

• Presence• Conferencing• Video• Instant Messaging

•Peer to Peer File Xfer•Web-Push with AutoWeb•Web Client•Personal Agent

Page 9: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Real-Time Multimedia Communications

Recognized Standard For Business Communications

Industry Standard

SIP Interface

Multimedia Services Convergence

CS 1000MMeridian 1

CS 1000/E

BCM

SIP Phones &

PDA

CS 2000/2100

Unified Messaging

CallPilot

IVRMPS

100/500/1000

MCS 5100

Industry/OEM Gateways, Apps, &

Servers

Page 10: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Convergence BenefitsWhat are the key benefits of convergence?

Reduced operating costs

Simplified administration

Improved customer service

Increased employee productivity

EfficiencyEfficiency Agility Agility Productivity Productivity CompetitiveCompetitive

EdgeEdge

Enterprise Momentum

Enterprise Momentum

Agility Agility

Page 11: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Why MCS 5100?

Increase ProductivityCollaboration Tools & ease of use

Improve MobilitySoft / Web / mobile clients

Speed Up Decision making!See who’s available - PresenceConnect with confidence – IM / Personal Agent

Shrink your travel costs & time wastedVirtual meetings from desk

Page 12: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

• Presence Management

• Personal Agent• Directory

• Click to Call

• Call Logs

• Call Screening

• IM screening and routing

• Picture Caller ID

Application Building Blocks

PersonalisationMultimedia• Desktop Video

Conferencing

• Instant Messaging / Chat

• Multimedia Conferencing

• Web Application Collaboration

• Find-me, Guide-me • Simultaneous Ringing• Sequential Ringing

Mobility

“On the Phone”

Enriching the Communications

Experience

Personal Control of the Communications

Experience

Services Anywhere, Anytime

Page 13: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100 Target Applications

• Distributed Workforce and Mobility+

• Converged User Desktop

• Conferencing• Meet-Me and ad-hoc

conferencing• Voice, video, data (R3 *)

• Collaboration• Instant Messaging• Instant Messaging chat• White boarding• File sharing & Web page

push/pull• Web Collaboration (R3 *)

• Custom Applications

Programmability tools, interfaces & inter-op labs

Personal Agent Flexible Access

Multimedia PC Client

Current Phone

Page 14: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Intuitive, Productive Communication

Real-time reporting of PresenceConnected / Offline

Active / Inactive

On the Phone

Away from desk, Out to lunch etc.

Check status & availability before contacting others

Identify best people to contact

Choose best media to useCommunicate while ‘busy’

Urgent multi-tasking

Page 15: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Enriches conversation and improves productivity with integrated communication and collaboration

tools

Collaboration Tools

Video (/Conferencing *)

Instant File Transfer

Web Push & Co-Browsing

Presence Enabled Friends list

Instant Messaging (including IM Chat, IM

Broadcast)

Whiteboard

(and Web Collaboration *)

Voice /Conferencing

Page 16: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Challenges to Connecting Employees

Cost controlHigh travel expenses

High mobile telephone cost

Cost of second voice only lines for remote employees

Difficulty to access key employees

Lack of unified access toInstant messaging

File sharing

Presence

Conferencing

Collaborative services

Page 17: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Connect Employees Solution

VOICE

FAX

EMAIL

Meet-Me Media ConferencingMeet-Me Media ConferencingMobilty Mobilty

Personalized MultimediaPersonalized MultimediaAnd CollaborationAnd Collaboration

Unified MessagingUnified Messaging

MCS 5100 Telecommuter Blue Ribbon Awardhttp://www.nwfusion.com/reviews/

2003/1208rev.html

Single Interface to collaborative applications

Mobile employees communicate just like being in the office

Easy access to key employees

Native reservation-less conferencing

Page 18: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Mobility – Personal AgentPersonalised Call Routing

Simultaneous / Sequential calling of multiple devices

Web-based

Networked Address Book

Networked “Friends” List

Persistent Call Screening CLID

Address book nickname

Time of Day

Screen Until "x" time

Call blocking or route to voicemail for anonymous calls

IM screening and routing

‘Click to Call’

“Multimedia Personal Call Assistant”

Page 19: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Mobility – Web clientAnywhere, Anytime

Log-in from any PC using the SIP Multimedia Web Client

All The Services You Have In the Office!

Access your communications network from any Internet “hot spot” or dial-Up

Work At HomeWork At Home

From HotelsFrom Hotels

Visiting Other OfficesVisiting Other Offices

At Customer’s SitesAt Customer’s Sites

From AirportsFrom Airports

MCS 5100 wins "Best of Show" at INTERNET TELEPHONY Conference & EXPO Miami 2004

Page 20: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Mobility Savings

Soft Savings:Time to decision-making

Flexible work environment

Time management = productivity

Personalisation and streamlined communications = reduced voice mail clutter and repetitive tasks

Hard Savings:No separate home office Line

Reduce Calling Card costs

Reduce Cell phone costs

Reduce hardware expense

Touch-down locations share IP Telephones

Reduce relocation costs

Page 21: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Creating the Inter-Human Web

Converged IP Communications: Data, Telephony, Multimedia

Converged IP Communications: Data, Telephony, Multimedia

Mobile / Wireline Service Provider

Enterprise Value Chain(Supplier, Partner, Channel)

People to people

People are names; calls are URLsServices available anytime, anywhereMuch simplified user interfaces

Page 22: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Meet-Me Media ConferencingScaleable Reservation-less Conferencing

• Personal conferencing with personal dial in number or SIP address

• Secure conference password, per conference password and Chairperson PIN code

• Visual notification via Instant Message of conference events

• Participant waiting in queue, • Entering or leaving the conference,• Transfers to another number• Instant Message Chat “built in”

• Soft DSP technology reduces cost and footprint versus TDM in-house Meet me media services Also, Premium audio conferencing option

- Designed to provide improved audio quality in networks where Digital Subscriber Line (DSL) and cable modem services are prevalent.

Conference Bridge Dial In: +353 91 733333Access Code 5703334Monday, March 24, 2004

Instant Messaging

Page 23: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Collaboration – Video Calling

Increase employee productivityReduce travel costsImprove customer care

… Affordable Desktop Video calling

Page 24: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Video Conferencing *

New application running on same Media Application Server as existing Ad Hoc or Meet Me Audio Conferencing

“Video enable” the existing conference servers

… Affordable Desktop Video Conferencing

*Fast Feature – trials end ‘04

Page 25: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Web Collaboration *• Web Publishing of information …

• Powerpoint, Word or Excel as JPEG files

• Application Sharing … • True sharing of any application from desktop

• Between multiple users, building on a meet me audio / video conference call

• Chairperson updated as each person joins• IM Chat also possible on the conference• Control can be passed between users

• Non MCS users can access multimedia via URL, audio via meet me bridge on phone

• One same access code for both media sessions

*Fast Feature – trials end ‘04

Page 26: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Collaboration and Conferencing Savings

Hard Savings:Operation savings of up to 86% versus outsourced conferencing

VERY easy to take monthly outsourced conferencing bill from customer and build a business case …

Soft Saving:Accelerate team collaboration

Reduce travel expenses

Control monthly expenses

Deliver media services, and visual conferencing tools

Time to decision-making

Flexible work environment

Time management = productivity

Personalisation and streamlined communications

Page 27: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

SIP/PRI Gateway

to ANY PBX

(Succession 1000/1000M)

MCS 5100 H.323 Gatekeeper

Signaling Server

Converged Desktop Phase I

Calls coordinated with PC Client

Current Phone handles voice, PC Client handles Multimedia

Events on one device causestatus updates on the other

Multimedia PC Client

BayStack 460

Current Phone

Existing PBX

MCS 5100 Rel2

Page 28: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Call Server 1000x R4

Network Redirection Server(NRS)

Converged Desktop Phase II

Phone handles voice, PC Client handles Multimedia

Events on one device cause status updates on the other, including Presence

CallPilot on PBX => MWI to MCS users

Multimedia PC Client

BayStack 460

Current Phone

MCS 5100 (Rel3)SIP signalling

Page 29: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Transforming The Communication Experience

CS 1000 R3.0, MCS 5100 R1.1 & 2.0

Peered system

PRI & H.323 Trunking interface

Synchronised screen pops

CS 1000 R4.0, MCS 5100 R3.0

Tightly Integrated solution => SIP !!

Single user, single experience

Business Telephony & Multimedia SIP services

Investment Protection

Audio on PBX device, multimedia (presence, IM, video, collaboration) on MCS PC Client

Converged Desktop Phase II• Coordinated telephony/multimedia

• Existing telephony & full multimedia features

Converged Multi-Media Desktop SolutionConverged Multi-Media Desktop Solution

Page 30: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Converged Desktop

Users benefit from new productivity and mobility enhancing tools without loosing existing phone features

Users continue using services with familiar handset, no costly retraining

Retain investment in Telephony infrastructure and evolve users overtime

MCS 5100 Converged Desktop Benefits

Hard Saving:

Multimedia communications at a low entry cost

No LAN upgrade

Evolution of existing Telephony infrastructure

Mobility savings for users

Soft Saving:

Retain & augment voice services

IP without the Risk“Evolution, not revolution”

No “rip n’ replace”

User mobility, flexible working

Time management = productivity

Communications control & Personalisation

Page 31: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

PC Client (C++ Version)*

Re-architecture of the PC Client (C++) to optimise memory size and utilisation, to improve performance and end user experience

Some features on new client only:

Distinctive ringing on per user basis

Separate paths for tones and audio (as per i2050)

Support of newer Nortel USB headset with call control buttons

And also Client Application Programming Interface

Theme Developer Kit

H.263 Video

*Fast Feature – trials end ‘04

Page 32: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Theme Developer Kit *

Allows service providers to create a unique theme / view of the PC client for their own customers

Images

Size and location of controls (can hide controls; cannot add NEW controls in initial offering)

Colours, fonts, text strings

Sounds (change from defaults)

Requires R3.0 MM PC Client to be installed on machine, reuses components of same

*Fast Feature – trials end ‘04

Page 33: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

PC Client APIs *

Purpose of PC Client APIs is to allow 1st party type interaction between MCS 5100 SIP PC Client and other applications

The PC Client API is a portable, object oriented API for C / C++ based computer telephony and multimedia applications

Not limited to Microsoft / Windows applications …

The Client APIs will enable a third party application to invoke MCS client services such as

Basic callsInstant MessagingPresence

*Fast Feature – trials end ‘04

Page 34: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100 - Clients

Multimedia PC ClientEnterprise desktop interface to MCS 5100 client services

Web Multimedia ClientBrowser based interface for increased Mobility

• PDA ClientSupports small footprint devices (PDA interface)

i2004/2 IP PhoneSupport for Nortel i2004 and i2002 Internet PhoneSupport for 3rd party SIP devices planned via Nortel interop labs

i2004 IP Phone

PDA Client

i2002 IP Phone

3rd Party SetsInterop-Lab

Multimedia PC Client

Web Client

Page 35: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Conferencing, Instant Messaging,

Application Sharing

Real-Time Multimedia CommunicationsMultimedia Communication Server (MCS) 5100

Delivering real value to the enterprise

Productivity &

Personalisation

Mobility

Collaboration

Simplicity

Converged Desktop

Personal Agent – Flexible Access

Current Phone Multimedia PC Client

Page 36: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

What the Analysts say

“The key sales driver in the enterprise communications market today remains infrastructure competence. But customer expectations are evolving, and it will almost certainly be applications competence that wins business in future years. Leading-edge systems like Nortel Networks MCS 5100 are becoming critical differentiators.”

“Presence-aware, multimedia collaboration systems like MCS 5100 take full advantage of the unique capabilities of packet-based communications. And Nortel Networks early efforts to deliver a standards-based solution with short-term ROI should get the attention of forward-thinking customers.”

—Jerry Caron, Senior Analyst, Current Analysis

Page 37: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Nemertes Research 2003

Integration is critical for collaboration tools to be more than just another application within an enterprise, and instead become a workplace-changing technology.

We believe that the desktop of tomorrow will be focused around instant messaging, audio, video and Web conferencing, and online workspaces, but only if the technologies all work together.

“As companies increasingly assess their network-convergence projects, they seek vendors who support open standards and provide for a hybrid migration strategy. Nortel Networks is well-positioned to meet those demands, giving companies the option to gradually migrate traditional voice and video traffic to a single IP network to leverage SIP multimedia applications.”—Robin Gareiss, Principal Research Officer, Nemertes Research

Page 38: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Most recent EMEA customer wins

National Oilwell will use the MCS5100 to offer mobility, the ability to work from your office anywhere, to their workforce. Users will have the status of the members of their virtual work teams by use of presence and IM

National Oilwell is based in two main sites and many small sites in Norway and Houston, USA

Customer quote: "Nomura International plc will be piloting the collaborative tools and assessing their potential to assist its business globalisation as well as its remote working capabilities. The features being reviewed closely include Soft Phone, Presence, Multi-media Conferencing and Personal Call routing."

Page 39: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

FedEx / University of MichiganFedEx Institute of Technology, Nortel Networks to facilitate 'Workplace of the Future' with MCS 5100 – 6th May 2004

Nortel Networks and the FedEx Institute of Technology at the University of Memphis are working together to facilitate the "Workplace of the Future," where advanced collaborative capabilities are expected to make it possible for tomorrow's leaders to reach out virtually 'anytime, anywhere' to tap the resources and expertise they need to succeed.

“Our work with Nortel Networks will enable us to further our goals of creating the ‘Workplace of the Future,’ where we will showcase ways our students and faculty can collaborate to a much greater degree—not only among themselves but with our external research partners as well.”—James M. Phillips, Chairman, FedEx Institute of Technology

Page 40: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Erlanger - Healthcare

“Convergence is taking us leaps and bounds above what other hospitals are doing. Our strategy has been to test these exciting new technologies with technology-literate users to help us determine the best applications and usage among all our users. The innovative features and functionality of the MCS 5100 mean we can provide new tools for lots of people.”—John Haltom, Network Director, Erlanger Health System

Page 41: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Global Lead Customer Monster.com

SIP is hip at Monster.com

http://www.nwfusion.com/news/2004/0126infmonster.html

“MCS 5100 has been used by the technical teams in the U.S. and has worked great. We are deploying in the Prague office. We see SIP as a driver for increased user mobility and collaboration.” “We can expand our footprint and service coverage without today’s limitations or costs due to travel.”

“We recognize that the communications landscape is rapidly changing and that we have to offer the latest technology to our employees that can dramatically improve the way they interact. Nortel Networks Multimedia Communication Server (MCS) 5100 provides the most innovative set of applications to deliver truly consolidated, multimedia capabilities in a well-designed comprehensive solution.”—Brian Farrey, President, Monster Worldwide Technologies

Page 42: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Nortel Networks Value Proposition

Deliver personalized, easy to use multimedia services that provide individuals with the freedom to

communicate naturally, without the restrictions of location, access type,

or media.

Seamless Integration of Telephony with Video, Collaboration, and Presence to Deliver Next-Generation Communication Services

Page 43: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing
Page 44: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Backup / Substitute

Page 45: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Try before Buy60 Day Test Drive

End customers offered 60 day free trial of MCS 5100 hosted off Nortel Networks system

4 x PC clients for end customer, 4 x PC clients for NN and channel SE and Sales Managers

Formal process based on sales opportunity

Published firewall and NAT policy requirements

Page 46: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

From: To:

Communications are Changing

Page 47: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Target Markets

Ideal customer profileMultiple sitesMobile workersHome workersCulture that supports flexible workingRequirement to collaborate across dispersed teamsHeavy usage of external conference bureau services

Target verticalsFinance

Healthcare

Manufacturing

Professional Services eg Law

Education

Page 48: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Positioning MCS 5100 in the Collaboration Market

Many niche solutions on the market from specialist vendors of instant messaging, collaboration, video etc

None offering the same integration with business telephony or full suite of services

Rival vendors announced SIP capabilitiesNone can deliver full suite of MCS services

Many are stories of future capability, MCS 5100 delivers today

Page 49: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100 – The Competition

MCS 5100 will compete against new competitors who’s software base products have evolved with specific functions targeted to a specific audience.

MCS 5100 is a total integrated solution providing central management and control while being able to deliver advanced forms of communications.

No other single software or hardware vendor today is able to deliver the same level of capability and scalability as MCS 5100.

Page 50: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100 Competitive – An entirely new landscape!

Telephony Vendors – The Traditional Players

Siemens OpenScape – A Instant Messaging and Collaborative software application leveraging Microsoft Real-Time-Communications server. Much less scalability than MCS (<2000 in latest release), multi-server deployment, NO centralised management and does not support UNIX or Linux customers. Must install most of Microsoft’s server technology to implement. Much less functionality - video only just released Q3 ‘04. Advantage Nortel Networks! MCS 5100 offers customers an advanced solution from a single source supplier with no implementation mandates or requirements.

Avaya, Cisco, NEC, Alcatel and Mitel have all announced support for SIP but only in a proxy fashion with no announced support for Instant Messaging or other Collaborative Applications. Advantage Nortel Networks! MCS 5100 offers a complete suite of advanced solutions.

Page 51: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Why Nortel Networks

Complete solutionBusiness communication services over secure, converged network infrastructure

Integrated communication servicesMultimedia: unified messaging, collaboration

Contact centre and self service

Business telephony

Deployment flexibilityEnterprise or hosted solution

Page 52: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Efficiency through collaboration

Business Problem

Functional Processes

Time estimated for process

using traditional communications

Time estimated for process using

Unified communications

Improvement

Collaboration while travelling or working from home

Responsiveness to collaboration and workflow documents

30 to 60 min/day 15 to 40 min/day 35 to 50 %Primary enhancements include

More efficient notification of ongoing workflow by reducing access

time

Connectivity improvements

SOURCE: Yankee group Efficiency Chart

Page 53: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Sales ToolROI Calculator

Example: MCS 5100 system used to provide in house conferencing servicesto 1000 users using 100 conference bridge ports20 mins per day per user usage = $1M savings over 3 years – enough to fund LAN upgrade!

Page 54: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Our Strategy business without boundaries

Our Vision the engaged enterprise for customers, partners and employees

One Network protocol, infrastructure, service and application convergence

A World of Choice private, managed and hosted solutions

Open extensible, agile and standards-based

AdaptiveClients

EngagedApplicationsS

ecurity

Management

CommunicationServices

Data Networking

Architecture for the Converged Enterprise (ACE)

Page 55: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Nortel Networks delivers capabilities that transform the way employees, partners and customers connect and communicate

ACE Communications Services Data center services

• Intelligent load balancing• Content-aware

application switching• Content distribution

services• Storage-aware

intelligence

Network-based services

• DNS and DHCP• IP Mobility • Location-based

services• Directories

Business Telephony• Telephony call

processing• Wireless gateways• Media gateways• Web app gateways• Network gateways• Open API’s

Rich Media• Video• Web collaboration• IM and chat• Unified messaging• Personalization• Presence mgt• Media conferencing• Mobility• Open API (incl XML)

Customer Contact• IVR• Speech apps• Web-centric self-serve• Skill-based routing• Multimedia transaction

handling• Real-time historical

reporting• Open API (incl XML)

CommunicationServices

AdaptiveClients

EngagedApplicationsS

ecurity

Management

CommunicationServices

Data Networking

Page 56: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100 Release 2.0(Includes Release 1.1)

• Calling Name, Number, Picture

• Sim Ringing, Seq Ringing

• Dynamic Call Handling

• Advanced Call Management

• Call Hold, Transfer, Conferencing

• Call History/Logs

• Click-to-Call

• Private, National, International Dialing Plans

• Point-to-Point Video

Telephony ManagementClients Applications

• SIP Personal Call Agent – Advance Call Mgt.

• i2004

• PC Client

• WEB Client

• 3rd party terminals

• i2002

• GIPS (soft clients only)

• Microsoft Messenger I/W (Win. XP only)

• Usability Improvements

• Succession MX / Periphonics SIP based - Voice Activated Corp. Directory

• Automatic Presence

• Network Address Book

• Voice Mail & UM I/W

• Instant Messaging

• Collaboration – File Share, Web Push/Co-Browse

• Media Application Server – Adhoc Audio Conf./Meet Me Audio Conf.

Platform

• SUN Fire V100 Server (rack mountable)

• Redundancy/ Scalability

• Audio Conf.Server

• Server Overload Controls

• Media Application Server

• Intuitive User Interface

• Major, Minor, Critical Alarms

• User Self Provisioning (i2004, i2002 & Call Agent)

• Provisioning options, by user & bulk

• User Profile Mgt.

• Element Mgt.

• Configurable Diffserv QoS

• XML-based billing

• Keycoding – Ph 1

Call Management SIP Services

Enterprise Multimedia

Browser Based

Compact FootprintUser Interfaces

Interworking

• Nortel Networks CPE interworking via 3rd Party SIP CPE Gateway

- FXO/FXS - PRI GW

• Nortel Networks Unified Messaging Interworking

- Call Pilot (Audiocodes T1 CAS / SMDI)

• 3rd Party Voice Mail & Unified Messaging interworking

- Protocols PRI/SMDI & SIP

• H.323 Gatekeeper (Native CDP/UDP)

Status: GA

Page 57: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100 Release 3.0Beta: May ’04GA: Sep’ 04

Beta: May ’04GA: Sep’ 04

• Professional Assistant services

• Music on Hold

• Announcements

• Call Park/Retrieve

Telephony ManagementClients Applications

• H.263 video support in soft clients *

• PC Client enhancements

• Auto upgrade

• Firewall detection

• Global address lists

• Programmable keys

• Speed dial

• Presence change notification

• IM

• Call forward

• PC Client size optimization (C++) *

• IM enhancements

• IM Chat

• IM Screening and Routing

• Ad-Hoc and Meet Me conferencing enhancements on MAS

• Converged desktop Phase II

• Network based Call Logs on Personal Agent

• Personal Agent Usability Enhancements

• Desktop HTML integration with i2004 internet telephone

• Video Conferencing (ad-hoc & meet-me) (SIP based w/limitations)*

• PC Client customization SW developer kit*

Platform

• SUN n240 and v240 platform introduction

• High Density MAS Platform

• SUN n240 Introduction with H.323 Gatekeeper

• Enterprise micro system

• System backup and restore

• Quality, robustness, capacity improvements

• RTP Media Portal Platform Enhancements

• SUN JVM upgrade

• Security hardening Phase II

• LDAP Phase I

• OSS release delta documentation

• Serviceability enhancements

•Re-IP

•Backup and Restore

• 911 zoning

• Provisioning enhancements

• RTP Media Portal Selection & Insertion

• Keycoding – phase II

Interworking

• SIP Trunking to M1 / CSE1000

• Translations & Routing Enhancements

• CLID restriction• Call Forward restriction• multi-TON/NPI support on single trunk group

* - Denotes Fast Feature (see Fast Feature POI/POR for details)

Status: POR

Page 58: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Personal Agent – with minimal trunk usageRAN configurable for caller while call routed by PATerminating Screen Pop with Succ. 1000 TerminationOriginating Screen Pop with Succ. 1000 originationCollaboration independent of orig. deviceCall Log – IncomingCall Log - OutgoingPicture Calling Line IDCollaboration (IM, File Xfr, Wht Brd, Web Push, Clip Xfr)Presence – non telephony relatedPresence PC Voice Client usagePresence Succ. 1000 telsetTrunk UsageClick to Call PC Client – including ringing Succ 1000 desktopClick to Call Succ Desktop Answer/Orig Calls on PC ClientVideo - PC Client to PC ClientVideo – coordinated with Succ DesktopCDR Record CoordinationVoice Mail Support on Succ 1000, incl. MWI on PC ClientConfiguration requirements

works works with limitations does not work

Succ 3.0 & MCS 5100 1.1 & 2.0

Converged Desktop Features SIP – Succ 4.0 & MCS 5100 3.0

1/ Converged Client

2/ Peered Client

Convergence Method

1/ PC Client

Page 59: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

START

Page 60: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Data

Voice Video

Storage

Secure, Resilient and Mobile

Application Awareness

Data Networking Contributes to Convergence

Separate networks converging – sharing resources, lowering costs, Separate networks converging – sharing resources, lowering costs, enabling new applications and servicesenabling new applications and services

What Is Convergence?

Page 61: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Cross Portfolio End to End Strategy

Enterprise/CarrierManaged

CarrierHosted

CommonDesktop Applications

Transmit

Receive

MCS5200

Business Telephony IPH323 Gatekeeper

Meridian 1(IP Enabled)

DMS(IP Centrex)Terminals

Applications

Multimedia IPIP VPN Gatekeeper

CS2K

Maximises Customer ChoiceProvides Support & Service Synergy

S1000 / M

MCS5100

Multimedia IPSIP Gatekeeper

Page 62: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

MCS 5100- Custom Application Services- Virtual Kiosk

Interactive Video Announcement

Video playback with voice prompts

Multimedia Playback capabilities

Video playback based on command (speech recognition)

Content pushed to provide added information (via web push)

Transfer to live agent when ready

Page 63: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Other App ServersOther App Servers

"Peer SIP" enables multi-vendor SIP strategies

Access to application specific API (JAIN SIP, Parlay, etc.)

Access to application environments (WebLogic, WebSphere, .NET, Net6) & Nortel Networks Portal Solutions

ClientsClients

Choice of user interfaces

Support of standard protocols

Support of open APIs

MCS 5100 - Custom Application Services Programmability Overview

The MCS 5100 Programmability

environment providing tools,

interfaces & inter-op labs

Services based on standard open

mechanisms

Open APIs & interfaces

include SIP, CPL, HTTP, JAIN,

Parlay, VXML, SOAP, CCXML,

SALT

Open interface strategy on key

solution components

Client Interfaces

SIP Application Server logic

Media Application Server

multimedia building blocks

Third Party Application

Servers

Intelligent InterfacesMedia Application ServerMedia Application Server

Multimedia building blocks

Create multimedia services

Open interfaces

SIP App Server LogicSIP App Server Logic

Services implemented by routing to peer

SIP functions

CPL scripts invoke customized logic of

services

Access to advanced SIP features

(Presence & IM)

SIPSIP API

API

APIAPISIPSIP

APIAPI

Page 64: Multimedia Communication Server 5100 (MCS 5100) MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

Integrating Communicationsinto Business Workflow Process

“Engaged Business”

AnticipatoryAnticipatory

Media-AdaptiveMedia-

AdaptiveTime-

CriticalTime-

Critical

Engaged ApplicationEngaged

Application

“Contact us urgently”

“Contact us urgently”

Engaged Application detects sales rep is available on mobile phone

Sends ticket message to mobile phone

Engaged Application detects sales rep is available on mobile phone

Sends ticket message to mobile phone

Image of transaction

Sales rep gets message – text to speech

Requests more information to be sent to his PDA

Sales rep gets message – text to speech

Requests more information to be sent to his PDA

Now has all information needed for meeting

Now has all information needed for meeting

Customer Support ticket raised at front desk

Customer Support ticket raised at front desk