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MUSIC UNIT OF WORK
Year Group: 8 Term: Autumn 2 Title: Adverts – Understanding the conventions of music for adverts
Performing Opportunity:Repertoire/resources/ICT:Range of TV adverts on videoRhythmic chant: S Reich ‘Clapping Music’Melodic starting points exercise – keyboards / computersExamples of dorian mode jazz, 12 tone Webern, pentatonic folk
ASSESSMENT CRITERIA(expectations applied to end of unit
task)
At: understands adverts – selling pointreflected in:• appropriate scale patterns chosen• basic use of sound effects,
clusters, melodic lines• some simple development of
motif
Above: understands adverts well –selling point clearly identifiable in:• scale pattern used to create
effective melodic line• imaginative use of sound effects,
clusters, melodic lines and otherideas
• development of motif reflects‘story line’ of advert
Well above: understands adverts verywell – selling point identifiable, musictakes on a life of its own by:• scale pattern features exploited
effectively• use of conventions creates an
effective piece of music (as wellas fulfilling advert requirements,to the extent that vision is notneeded?)
• advanced motif developmentideas used
LEARNING OBJECTIVES(including differentiated expectations)
Understanding Element(s):(Paragraphs 4 a/b)Pitchall – there are different scale patterns (major, minor, modes);some – the need for appropriate choice of scale for givenpurpose;few – potential of exploiting specific scale features (minor 2nd).
Developing Skill(s):(Paragraphs 1, 2 and 3)Composingall – can manipulate basic sound effects, mood ‘clusters’ and‘fragments’ or motifs for a particular purpose;some – show appropriate combination of effects, backgroundmoods and motifs for specific advert; some motif development;few – can exploit one of these techniques well to promote‘selling point’ of product with advanced manipulation of motif.
Quality Musical Experience(s):
Performance of advert music
Applying Understanding:(Paragraphs 4 b/c/d)The conventions of advert music: supporting the ‘selling point’of a product through use of sound effects, background ‘mood’music, musical ideas (based on motifs), musical ideas (takingexisting music)
Vocabulary:Major, minor, mode, scale, semitoneMotif, repetition/contrast/developmentImitation, augmentation, diminutionChord clusters
ACTIVITIES(including differentiated opportunities)
Singing TV advert songs of the moment
Watching TV adverts – analyse basic musical techniques
Soundscape exercise: clusters / melodic fragment / sound effect – combineto suggest . . . ?
Look at scales (listening and playing?) in jazz, 12 tone, pentatonic: impacton mood / style (NB other aspects of the complete musical styles as well)
Play Eastenders theme (or current TV advert) in different scales
Re-do soundscape exercise: choose different scale – impact? NB Respondand review
Analyse TV advert melodic construction: imitation / augmentation /diminution
S Reich: ‘Clapping Music’
Melodic starting point exercise
Use of existing music – define limits (start or end)
Juxtaposition of aural and visual messages
Set advert composition task
Perform / analyse