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MUSIC UNIT OF WORK Year Group: 8 Term: Autumn 2 Title: Adverts – Understanding the conventions of music for adverts Performing Opportunity: Repertoire/resources/ICT: Range of TV adverts on video Rhythmic chant: S Reich ‘Clapping Music’ Melodic starting points exercise – keyboards / computers Examples of dorian mode jazz, 12 tone Webern, pentatonic folk ASSESSMENT CRITERIA (expectations applied to end of unit task) At: understands adverts – selling point reflected in: appropriate scale patterns chosen basic use of sound effects, clusters, melodic lines some simple development of motif Above: understands adverts well selling point clearly identifiable in: scale pattern used to create effective melodic line imaginative use of sound effects, clusters, melodic lines and other ideas development of motif reflects ‘story line’ of advert Well above: understands adverts very well – selling point identifiable, music takes on a life of its own by: scale pattern features exploited effectively use of conventions creates an effective piece of music (as well as fulfilling advert requirements, to the extent that vision is not needed?) advanced motif development ideas used LEARNING OBJECTIVES (including differentiated expectations) Understanding Element(s): (Paragraphs 4 a/b) Pitch all – there are different scale patterns (major, minor, modes); some – the need for appropriate choice of scale for given purpose; few – potential of exploiting specific scale features (minor 2nd). Developing Skill(s): (Paragraphs 1, 2 and 3) Composing all – can manipulate basic sound effects, mood ‘clusters’ and ‘fragments’ or motifs for a particular purpose; some – show appropriate combination of effects, background moods and motifs for specific advert; some motif development; few – can exploit one of these techniques well to promote ‘selling point’ of product with advanced manipulation of motif. Quality Musical Experience(s): Performance of advert music Applying Understanding: (Paragraphs 4 b/c/d) The conventions of advert music: supporting the ‘selling point’ of a product through use of sound effects, background ‘mood’ music, musical ideas (based on motifs), musical ideas (taking existing music) Vocabulary: Major, minor, mode, scale, semitone Motif, repetition/contrast/development Imitation, augmentation, diminution Chord clusters ACTIVITIES (including differentiated opportunities) Singing TV advert songs of the moment Watching TV adverts – analyse basic musical techniques Soundscape exercise: clusters / melodic fragment / sound effect – combine to suggest . . . ? Look at scales (listening and playing?) in jazz, 12 tone, pentatonic: impact on mood / style (NB other aspects of the complete musical styles as well) Play Eastenders theme (or current TV advert) in different scales Re-do soundscape exercise: choose different scale – impact? NB Respond and review Analyse TV advert melodic construction: imitation / augmentation / diminution S Reich: ‘Clapping Music’ Melodic starting point exercise Use of existing music – define limits (start or end) Juxtaposition of aural and visual messages Set advert composition task Perform / analyse

MUSIC UNIT OF WORK - Hampshire · Rhythmic chant: S Reich ‘Clapping ... keyboards / computers Examples of dorian mode jazz, 12 tone Webern, pentatonic folk ASSESSMENT CRITERIA

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MUSIC UNIT OF WORK

Year Group: 8 Term: Autumn 2 Title: Adverts – Understanding the conventions of music for adverts

Performing Opportunity:Repertoire/resources/ICT:Range of TV adverts on videoRhythmic chant: S Reich ‘Clapping Music’Melodic starting points exercise – keyboards / computersExamples of dorian mode jazz, 12 tone Webern, pentatonic folk

ASSESSMENT CRITERIA(expectations applied to end of unit

task)

At: understands adverts – selling pointreflected in:• appropriate scale patterns chosen• basic use of sound effects,

clusters, melodic lines• some simple development of

motif

Above: understands adverts well –selling point clearly identifiable in:• scale pattern used to create

effective melodic line• imaginative use of sound effects,

clusters, melodic lines and otherideas

• development of motif reflects‘story line’ of advert

Well above: understands adverts verywell – selling point identifiable, musictakes on a life of its own by:• scale pattern features exploited

effectively• use of conventions creates an

effective piece of music (as wellas fulfilling advert requirements,to the extent that vision is notneeded?)

• advanced motif developmentideas used

LEARNING OBJECTIVES(including differentiated expectations)

Understanding Element(s):(Paragraphs 4 a/b)Pitchall – there are different scale patterns (major, minor, modes);some – the need for appropriate choice of scale for givenpurpose;few – potential of exploiting specific scale features (minor 2nd).

Developing Skill(s):(Paragraphs 1, 2 and 3)Composingall – can manipulate basic sound effects, mood ‘clusters’ and‘fragments’ or motifs for a particular purpose;some – show appropriate combination of effects, backgroundmoods and motifs for specific advert; some motif development;few – can exploit one of these techniques well to promote‘selling point’ of product with advanced manipulation of motif.

Quality Musical Experience(s):

Performance of advert music

Applying Understanding:(Paragraphs 4 b/c/d)The conventions of advert music: supporting the ‘selling point’of a product through use of sound effects, background ‘mood’music, musical ideas (based on motifs), musical ideas (takingexisting music)

Vocabulary:Major, minor, mode, scale, semitoneMotif, repetition/contrast/developmentImitation, augmentation, diminutionChord clusters

ACTIVITIES(including differentiated opportunities)

Singing TV advert songs of the moment

Watching TV adverts – analyse basic musical techniques

Soundscape exercise: clusters / melodic fragment / sound effect – combineto suggest . . . ?

Look at scales (listening and playing?) in jazz, 12 tone, pentatonic: impacton mood / style (NB other aspects of the complete musical styles as well)

Play Eastenders theme (or current TV advert) in different scales

Re-do soundscape exercise: choose different scale – impact? NB Respondand review

Analyse TV advert melodic construction: imitation / augmentation /diminution

S Reich: ‘Clapping Music’

Melodic starting point exercise

Use of existing music – define limits (start or end)

Juxtaposition of aural and visual messages

Set advert composition task

Perform / analyse