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Pop Music Video AnalysisLove Story – Taylor Swift

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This shot is an establishing shot, it shows the scene where the video is set and sets the atmosphere for the rest of the video – in this case, it’s a high school storyand is most likely a love story.

Here’s a mid-shot, which shows the main character in the music video. This shows that it will be from a girls perspective. This is reinforced by the POV shot.

+After the initial POV shot, there are jump cuts for a while, which speeds up the pace of the video. But between the mid-shot and the POV shots, there are shot such as this. The fast pace, quick shots make it seem as if the video is transforming into another one.

The mise-en-scene is very elegant, with a lot of golds, whites and silvers. This reinforces the idea that this is a love story, since it is much like a ball. Alongside the mise-en-scene, the video is illustrative, the video literally represents the lyrics, the video is a Romeo and Juliette storyline.The lighting is bright and vibrant, and there are many candles in the video giving the effect of candlelight, which makes it much more romantic.