City College Norwich A2 Media Studies Name: Jonathan EleyMusic Video Proposal

Band & Track Name: Mosaik: Aerial

Running Time: 1:56 (when edited it brings it to 2:34)General style of music video:

I have decided to change my music video idea, so applying Joan Lynch’s theory, the style of music video that I want to create is a concept music video. The chill-out style of music will fit with the concept idea as it works with more abstract visuals.

It will be an anti-performance music video from reference Jon Gow’s theory as it will not involve any actual performing of the song.

From Andrew Goodwin’s theory regarding music video conventions, I will create a relationship between the music and the visuals which I am using, I will also apply a certain music video style which matches the music. Some of the other main conventions that Goodwin talk of will not be applied within my music video mainly due to it being conceptual as Goodwin’s conventions of music videos seem to fit mostly with mainstream performance and narrative videos.

Railton and Watson name the concept music video as “art music video”, From their theory I want to make my video work as a “creative expression” which will run alongside as an “aesthetic complement to the song”.

Briefly describe what will happen in your music video, highlighting camera angles and effects used. What will we see?

Sped-up traffic using long shot framing Long shot of Sped-up people walking around the streets Low-angle long shots of building architecture Narrow depth of field extreme close-up of plants, rock textures, and architecture Intentional out of focus lighting (particularly at night as this is when it is most successful) Narrow depth of field close-up of rain on glass Slow-motion shots of my main character exploring Through editing I would like to use double exposure, reverse footage, film burn and hue

overlays

Overall my general idea for my music video is that it will explore the idea of decay and life with a lot of visual matter to do this. Also my actor will not only be exploring the place around her but additionally my actor will work like a being who is bringing the viewer of the music video through an experience. What resources will you need?Props, styling, location, recording and lighting equipment, actors, etc.:

I will use my DLSR and camera stabilizer.

I will borrow one of the college’s tripods for shots which require more stability or smooth movement.

My locations will vary around the centre of Norwich and potentially surrounding areas as there is a high street style as well as interesting lighting and architecture which relates to the usual location of this type of music genre.

I will need to cast an actor for my music video.

City College Norwich A2 Media Studies Name: Jonathan EleyWho will you need to organise for your music video shoot?

I will need to cast people for filming, I will take photographs and describe who is best for the role.

I may need help with carrying equipment.

When do you plan to shoot your music video?

Around October time and onwards, my post production will take up a large of time to complete as there are many effects to be added in Aftereffects.