Common ft. Will.I.am – I Want You

Music video treatment

Revised: 16/10/2012

This presentation is to inform you on the music genre, the artist, our theme and our plan for our music video. We want to deviate from the original music video and add a bit of urban street culture to it.

In my group we are all very efficient in different areas in this area which is why I believe we can make this video as good as it can possibly be. As a group, we have extremely creative people, fantastic time keepers and enthusiastic characters and there can not be any better for a group creating a music video.

Introduction

One of the fundamentals of music videos is the target audience. There is no point of making a music video without having a audience to target, its pretty basic. For example; a song like One Direction – What makes you beautiful, would be targeted at young girls, aged around 12-18 simply because they lust for this kind of music. The clothes they would be wearing would also please the eye or have similarities to the target audience.

Our target audience is pretty tricky to figure out because this kind of song can be for anyone who is having an affair or once in a very intimate relationship. I wouldn’t say this music video would be for anyone below the age of 18 simply because of its content and the meaning, it wouldn’t really relate to anyone who's not fully matured yet.

It wouldn’t be a wide target audience but I’m going for roughly people aged 18-28 simply because they are most likely to be engaged in this kind of affair. Although going by my research 15-18 year olds listen to R&B the most.

The people this song would be targeting would obviously have to be interested in Rap/R’n’B because that’s the genre of the song. R’n’B is a style of music developed by African Americans that combines blues and jazz, characterized by a strong backbeat and repeated variations on syncopated instrumental phrases.

Which is generally to do with relationships and the different scenarios that can be made up of stories about love, affairs, make ups and break ups.

Target Audience

We want to put across the definition of love and what it is like to miss somebody and not being able to move on and we believe this song would match the meaning oh so perfectly because of the lyrics and song title “I Want You”. If you look at the original video, you can pretty much understand the meaning of the song which is what makes the video so spectacular and difficult to emulate, but we believe we can do BETTER!

One thing people obsess about today and don’t really know the meaning of is LOVE. People are so obsessed with finding ‘their love’ as if its something you work for, it comes and goes and this is what the song puts across. We believe this song is relevant and has such a powerful meaning that it would work really well because as a unit, we are very imaginative and creative. Another reason we chose it is because its very rare you see many powerful love related hip hop songs and we as a group fall under the Hip-Hop subculture in terms of the way we dress, act and represent ourselves as people in society.

‘’I've been thinking bout, I've been thinking aboutI've been thinking bout you latelyThoughts take me to when we were close’’ – this pretty much makes the meaning of the song so obvious. He has clearly found it hard to move on from the past and what kind of relationship him and his former companion used to share.

Song Choice

Once the love was strongNow it's long, long gone

'cause the pain, pain now as a stormI remained, holding on

'cause I want you, 'cause I want youI want you, I want you

I've been thinking bout, I've been thinking aboutI've been thinking bout you lately

Thoughts take me to when we were closeAddicted to your love, feel I need another doseI know it's a feeling that should be long goneThings seem to come up when I hear our song

Golden brown girl, it seemed so longSince I heard your voice, where did the king go wrong?

Emotions that, that they linger onI guess 'cause I never knew a love so strong

So many hot girls I need your warmThe taste of your mouth girl I need your warm

Good food and love I need your warmThis here was made before we were born

A dreamer so I'm a keep dreaming onIt's kind of like 'The Breakup' with Jen and Vince Vaughn

[Chorus:]Once the love was strongNow it's long, long gone

'cause the pain, pain now as a stormI remained, holding on

'cause I want you, cause I want youI want you, I want you

'cause I want you, cause I want youI want you, I want you

They say you don't know, know, know what you gotTill what you got is gone

Yeah I write such and such, you're a lot but the feelings not as strongWe were like 2 birds that were able to fly

I try to pick the right words to say to the skySome days I would try but wasn't able to cry

I never been good at saying goodbyeI take a deep breath when the times is hard

When I reminisce over you, my GodI spent many years trying to be the heartthrob

I guess it's only right that I got my heart robbedThe scent of a room that reminds me of you

A hint of perfume it reminds me of youTake a look at the moon it reminds me of youHope the stars and the gods align me and you

[Chorus]

http://www.youtube.com/watch?v=QRfTS8bd05o

Lyrics & Video

Our music video would have to reflect the theme of the song we have come up with many ideas on how to make that happen. As a group, we’ve had many discussions on how to make this music video as good as we can possibly make it, everyone jotted down their ideas and came to a conclusion. This video is not going to be basic nor extremely advanced.

The main characters in the video will be the man who finds it hard to move on from the girl and the girl he reminisces about. As he thinks about her, things start to go real slow and this vision will be in Black and White (flash backs). All these thoughts and memories will be prompted by seeing her again. He is embedded with the things they use to do when he sees her and seems to forget he has supposedly moved on.

Music Video Idea

we have many different locations but one of the main places and where we believe the music video will really come alive is in Central London, preferably near the London Eye. Why? Because at times it can be seen as a place where people can reflect and think about things. That’s exactly what the male character in the music video is doing, thinking about his former partner. Another place would be the studios we are lucky to be using which will be provided by the academy. We will be using the studio for the chorus mainly when our other male character will be lip syncing the chorus.

When the main character is reminiscing, we want to use Kelsey Park near the lake because it really does give the romantic aura which is pretty much what the music video is about.

Location

For the props we will need to use studio lights which are provided by the academy as we intend for the chorus to have a black background with lights. We plan to use this technique to fit in with the genre of the music video we are planning to create.

Hip hop and R&B tend to have extreme close ups of Jewellery and the artist face, so along with extreme close ups with studio lights on a black background brings out the detail of the Jewellery we will be using in our video.

PropsImages of lights and jewellery must go here

Female Actress: will be wearing high heels, tights/ leggings, top and coat, with straight hair. The reason for this is because the representation of her will be sexy as the hip hop and R&B genre features half naked sexy women in there videos but we will have her clothed as it will be inappropriate to shoot scenes in the streets with our female actress wearing minimal clothing.

So to compensate for this I have decided female actress will wear red heels to connote lust and love

Slim fitting dark blue jeans to show her figure in a fetish tic way and a cream and red jumper to show sophistication as well as show her figure in a fetish tic way by this costume she will fit the R&B genre in a fetish tic way rather than a voyeuristic way so she will feel comfortable whilst shooting also considering the fact it is winter and it is cold outside.

Costume female actress

Male actor 1: will be wearing a hoodie, jeans and trainers as it is a subliminal representation of the urban street life style. So to represent this I am going to have him in a snap back which is also know as a baseball cap to fit into the Hip-hop and R&B genre cream chino’s to make him appear stylish like the R&B genre and a hoodie to further fit into the hip-hop genre.

Costume male actor 1

Male actor 2: will be wearing a flat cap, a blazer, dark jeans and shiny shoes and a scarf, he will be wearing this as is conforms with the flashy representation of “Will I Am” who's is the artist that sings the chorus in the original music video the images below is the costume male actor 2 will be wearing for the music video.

Costume male actor 2

For our video to be effective us as a group are aware we are going to have to use a variety of camera angles.

Flash back Scene 1: Worms eye view of male actor 1 and female actress lying on the grass together laughing. This camera angle effective as it gives the impression of a happy couple together and also allows plenty of background to be seen whilst having a strong focus on the actors themselves. (Similar to example 1)

Flash back scene 2: will be a point of view shot from male actor 1 perspective as he swing on a swing with female actor: this shot will engage the audience as to how he sees the female actor why they are together making the audience feel empathy for him engaging them into the music video and the song. (Example 2)

Flash Back Scene 3: this will be a long shot from behind both male actor 1 and female actress sitting on a bench in Kelsey park Hugging each other, this will be a romantic scene as the environment around them connotes love; the camera will then zoom in for a mid shot of both male actor 1 and female actress interacting with each other having a good time, enjoying each others company. (example 3 but with two people)

Camera angles

Example 1

Example 2

Example 3

For most of our music video will be out side and we will use natural lighting and shoot on clear sunny days, on occasions me may need change location due to weather conditions.

As it is impossible to find a power source to plug lights into in a park, so we must be flexible and possibly use bright torches to work as portable lights when nesessesary.

Lighting

Example of lighting