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My Goal for You!. To be an independent, discerning reader for life!. Persuasive Essay Unit. Persuasive Text : writing that attempts to convince the reader to adopt a particular opinion or course of action . Persuasive Essay Unit. - PowerPoint PPT Presentation
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My Goal for You!
To be an independent, discerning reader for life!
Persuasive Essay Unit
Persuasive Text: writing that attempts to convince the reader to adopt a particular opinion or course of action.
Persuasive Essay Unit
Style: the features of a literary composition that have to do with the form of expression rather than the content of the thought expressed.
How is it written?Does it use dialogue?What level and type of language is used?Is it formal or informal?
Persuasive Essay UnitTone: a writer’s attitude toward the audience and subject matter.
humoroussomberdisgustedmockingsarcasticconcernedlecturing Humorous
Concerned
Lecturing
Persuasive Essay Unit
How are tone and style different?
Persuasive Essay UnitThe purpose of persuasive text is to convince the reader to 1. accept the views of the author or2. to act in a certain way
How successful the author is depends on how well he or she uses tone and style in the writing.
Persuasive Essay Unit
To use tone and style well, the author must consider the following:1. The audience or readers2. The effect a certain tone or style may have
on that audience
Should the author consider this question?Does the intended audience and style and tone
match?
Persuasive Essay UnitShould the author consider this question?Does the intended audience and style and tone
match?
YES!
Persuasive Essay Unit
Semantic slanting refers to the author’s use of words to sway or persuade a reader to feel a certain way.
Definition of semantics: the meaning, or an interpretation of the meaning, of a word, sign, sentence, etc.: Let's not argue about semantics.
Persuasive Essay Unit
Semantic slanting refers to the author’s use of words to sway or persuade a reader to feel a certain way.
These words usually try to create an emotional reaction in the reader!
What kind of emotions might the writer try to evoke in the reader or audience?
Persuasive Essay UnitIs word choice important? Yes!
Factors to consider in writing and reading persuasive text.
Bias: a tendency that prevents unprejudiced consideration of a question, idea, or principle.
What factors might influence someone to be biased?
Persuasive Essay UnitIs word choice important? Yes!
Factors to consider in writing and reading persuasive text.
Emotional factors: language or that persuades people by getting them to react emotionally and not rationally.
Emotional factors: language or that persuades people by getting them to react emotionally and not rationally.
How might someone react to this image and its message? Why?
What is Propaganda?Propaganda is…
spreading of information to help or hurt someone or something, a cause, an organization, or a belief.
telling only the side you want people to know.
Propaganda appeals to emotion rather than intellect.
Danica Patrick, Race Car Driver
Hugh Jackman, Wolverine
Types of Propaganda used in Advertising
TestimonialA famous person, such as an athlete or celebrity,
endorses a product, idea, or person.
Transfer Techniques1. Bandwagon – everyone is doing it.2. Love or popularity – if you use this product,
you will be more popular and people will love you.
3. Power – if you use this product, you will have power over people.
4. Fame – with this product will come fame.5. Wealth – by having this product, you will
appear wealthy.
Glittering GeneralityThe slogan is so attractive that the audience does not challenge its true meaning.
Name CallingThe speaker criticizes the person or the product with little or no reason or evidence. “Slamming the competition!”
“At Burger King restaurants, you can always get your flame broiled Whopper sandwich made your way. We’re proud to say we serve individuals, not billions.”
Name Calling
Wendy’s “Where’s the beef?”
“Where is the beef?” Drive-through ad
Plain FolksAppeal to common, ordinary, everyday people. This tactic is often used by politicians.
Plain FolksBartles and Jaymes classic plain folks approach from Hal Riney & Partners for E. J. Gallo’s Winery Bartles and Jaymes Wine Coolers features homespun codgers Frank Bartles and Ed Jaymes on a front porch as Frank introduces the product in a staccato monotone . Ed never talks. He ends with the ad campaign tagline, “We appreciate your support.” Bartles and James Ad
RewardsToys, gimmicks, kids’ clubs, rebates
Advertisers Target the AudienceWhat is the age of the target audience?What is the social/economic status of the audience?What is the educational level of the intended audience?Is the audience male or female, or are both genders targeted?
