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MY HEALTH RECORD 2018 Visual Style Guide

MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

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Page 1: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

MY HEALTH RECORD 2018

Visual Style Guide

Page 2: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

TYPOGRAPHY

FOLDER ASSETS PHONE AND LAPTOP ASSETS

COLOURSDOTTED LINE

Overview of brand formats

Your health record in your handsThis year, you will get a My Health Record unless you tell us you don’t want one

Page 3: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

These should not be edited or amended in any way.

Visual assets:Folders

PHARMACY SPECIALIST

GP HOSPITAL

Page 4: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

These should not be edited or amended in any way.

On multi-page documents both laptop and phone need to appear.

Right and left versions available, choose according to where it appears in layout.

Both landscape and portrait versions available, choose the option that fits the layout the best.

Visual assets:Phone and laptop

LAPTOP PHONE

Page 5: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

The dotted line is the connection between medical records and My Health Record.

It should always appear at right angles, never curved.

It should never overwhelm the layout, or get too busy.

You can weave text and other elements on the layout through the line.

It can begin from underlined type, or an image.

The line can bleed off the edge of the page. When working with multi-page documents, be conscious of where the line bleeds off, and if possible, resume the line on the next page.

Stroke weightUp to A3: 2pt Above A3: 5pt

Line styleType: Dashed Dash: 12pt Gap: 5pt

Dotted line

C85 M45 Y0 K0R0 G127 B191#007fbf

Page 6: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

To ensure visibility and clarity, the url and help line should appear on a coloured panel.

Careful consideration should be taken to make sure it is visible, however it should not be the most dominant element in the layout.

To retain consistency, the copy should be in Quint Bold, except the words “Help line” which should appear in Quint Medium.

The copy should be white, and appear in a blue box to ensure contrast and clarity.

The URL should always appear first, followed by the help line.

CTA

C100 M75 Y0 K30R32 G64 B127#20407f

C70 M20 Y0 K0R38 G166 B223#26abdf

MyHealthRecord.gov.auHelp line 1800 723 471

What do I have to do?You don’t have to do anything. A secure

My Health Record will be created for you by the end of 2018 if you have a Medicare or Department of

Veterans’ Affairs card.

However, if you don’t want a My Health Record, let us know by 15 October 2018 by visiting our

website or calling our Help line.

This year, you will get a My Health Record unless you tell us you don’t want one

For more information go to:

Better connected care As more people use the My Health Record system, Australia’s national health system will become better connected. The result is safer, faster and more efficient care for you and your family.

Access to your key health information in an emergency In a medical emergency, healthcare providers connected to the My Health Record system can see your health information such as allergies, medicines and immunisations. This helps them to provide you with the best possible treatment and care.

A convenient snapshot of your health When your healthcare provider uses your My Health Record, it means you don’t need to remember and repeat your medical story, such as your prescriptions or the names of tests you’ve had. It also helps you keep track of your children’s health, immunisations and any medical tests.

How My Health Record benefits you

What if I already have a My Health Record and I don’t want it any more? You can choose to cancel your record at any time. You can find the ‘Cancel My Health Record’ button under the ‘Profile’ menu within your record, or you can call the Help line.

Your health record in your hands

MyHealthRecord.gov.au Help line 1800 723 471 If you have a hearing or speech impairment, go to relayservice.gov.au If you need assistance in another language, call 131 450

Authorised by the Australian Government, Canberra.

Page 7: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

HeadlineTo be type-set using Quint Medium.

“Your health record in your hands” wording cannot be altered and should always appear in the blue as shown.

The headline should be one of the main elements on the layout.

Subhead“This year, you will get a My Health Record unless you tell us you don’t want one” wording cannot be altered and should always appear in blue.

To be type-set using Quint Light and Quint Bold as shown.

Where possible, ensure “My Health Record” appears on the same line.

Bullet pointsDot points need to keep in the light blue diamond shape.

Typography

Your health record in your handsThis year, you will get a My Health Record unless you tell us you don’t want one

Information can be added, viewed and shared by registered health providers involved in your care. Your My Health Record can contain important information including:

Medical conditions

Medicines you are taking

An Advance Care Plan

Allergies and adverse reactions

Pathology test results

Information on your child’s health, if you have a family

C85 M45 Y0 K0R0 G127 B191#007fbf

C85 M45 Y0 K0R0 G127 B191#007fbf

C100 M75 Y0 K30R32 G64 B127#20407f

Primary headline colour

Secondary headline colour

Bullet point colour

Page 8: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

QuintFor headings, subheadings and CTAs use Quint.

Quint can be purchased here.

DinFor bodycopy, terms and conditions, footnotes and any other copy, please use Din.

Din can be purchased here.

TypographyPlease refer to the My Health Record Brand Identity Guidelines for full guidelines.

Typeface

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Page 9: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

Colours

C90 M38 Y100 K36R0 G89 B38#005926

C0 M40 Y100 K0R255 G166 B32#ffa620

C0 M0 Y0 K50R151 G151 B151#979797

C100 M75 Y0 K30R32 G64 B127#20407f

C0 M100 Y90 K30R177 G15 B32#b10f1f

C50 M0 Y100 K0R140 G197 B64#8cc540

C0 M0 Y0 K70R108 G108 B108#6c6c6c

C0 M0 Y0 K10R230 G230 B230#e6e6e6

C70 M20 Y0 K0R38 G166 B223#26abdf

C0 M40 Y95 K0R255 G130 B32#ff821f

C76 M0 Y100 K0R51 G180 B74#32b34a

C0 M0 Y0 K90R64 G64 B64#404040

C0 M0 Y0 K30R191 G191 B191#bfbfbf

C85 M45 Y0 K0R0 G127 B191#007fbf

C0 M90 Y100 K0R239 G65 B32#ef4120

Page 10: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

Paper logoA paper version of the My Health Record logo has been created for this campaign. The only times in which it can appear is within the Laptop or Mobile illustrations.

Logo

Page 11: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

Minimum clear spaceTo protect the integrity of the logos in the context of surrounding elements, please allow enough clear space. Use the ‘M’ from My Health Record as a guide to the border dimensions.

For the Agency logo, there is a minimum of 5mm clear space to be used proportionally with the Commonwealth Crest 20mm minimum size rule.

Minimum and optimum sizingTo ensure visibility across all collateral items, a minimum and optimum size of the My Health Record logo is as follows:

A MINIMUM width of 20mm is recommended to retain legibility, with an OPTIMUM width of width of 30mm being preferable on A4 documents.

For the Agency logo, the Commonwealth Crest must be a MINIMUM width of 20mm.

Logo size

20 mm

30 mm

20 mm

20 mm

5 mm

5 mm

Optimum size for A4

Minimum size

Page: 2

5 mm square20 mm

113 mm

5 mm square20 mm

113 mm

Page 12: MY HEALTH RECORD Visual Style Guide2018 · MY HEALTH RECORD Visual Style Guide2018 . TYPOGRAPHY FOLDER ASSETS PHONE AND LAPTOP ASSETS DOTTED LINE COLOURS Overview of brand formats

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