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Diagrammatic representation of distribution of respondents on the basis of

Nilgiris supermarket:

For Gender

Gender Respondents

In numbers In percentage

Male 60 60

Female 40 40

From the above table its inferred that out of the respondents who have opted for

Nilgiris supermarket 60% are male and 40% are female respondents.

Male income group

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Male income group Respondents

In numbers In percentage

Below Rs. 10000 Nil Nil

Rs. 10000 - Rs. 20000 68 68

Rs. 20000 Rs. 30000 32 32

More than Rs. 30000 Nil Nil

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From the above table its inferred that the male respondents who have opted for

Nilgiris super market 68% are in the income group of Rs.10, 000-20,000 and 32%

are in the income group of Rs.20, 000-30,000 and there are no respondents in the

income group of below Rs.10, 000 and more than Rs.30, 000

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Female income group

Female income group Respondents

In numbers In percentage

Below Rs. 10000 80 80

Rs. 10000 - Rs. 20000 20

20

Rs. 20000 Rs. 30000 Nil Nil

More than Rs. 30000 Nil Nil

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From the above table its inferred that the female respondents in Nilgiris super

market 80% are in the income group of below Rs.10,000 and 20% are in the

income group of Rs.10,000-20,000 and no respondents are in the income group of

Rs.20,000-30,000 and more than Rs.30,000

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Customer retention scheme:

Diagrammatic representation showing what makes the customer purchase often in

the super market:

Particulars Respondents (in percentage)

Quality 40

Products 60

Services Nil

Discount Nil

Others Nil

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From the above table its known that in Nilgiris super market the respondents

purchase often on the basis of quality are 40% and on products are 60% and on the

basis of services, discount and others are nil.

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Diagrammatic representation showing the retention techniques that the

customers like in the super market:

Particulars Respondents (in percentage)

Discounts 10

Offers 10

Variety products

80

Others nil

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From the above table its inferred that in Nilgiris super market the retention

techniques which are liked by the respondents are 80% in variety products and

10% in discounts and offers and nil in others.

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Factors influencing customers for repeated purchase:

For display of assortments:

Particulars Respondents (in percentage)

Yes 100

No 0

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From the above table its inferred that 100% of the respondents have accepted for

the display of assortments in Nilgiris super market

.

Chart for Spencers daily:

For gender

Gender Respondents

In numbers In percentage

Male 80 80

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Female 20 20

From the above table its inferred that out of the respondents who have opted for

spencers daily supermarket 80% are male and 20% are female respondents.

Male income group

Male income group Respondents

In numbers In percentage

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Below Rs. 10000 25 25

Rs. 10000 - Rs. 20000 0 0

Rs. 20000 Rs. 30000 50 50

More than Rs. 30000 25 25

From the above table its inferred that the male respondents who have opted for

spencers daily super market 25% are in the income group of below Rs.10, 000,

there are no respondents in the income group of Rs. 10000 - Rs. 20000 and 50%

are in the income group of Rs.20, 000-30,000 and 25% in the income group of

more than Rs.30, 000

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Female income group

Female income group Respondents

In numbers In percentage

Below Rs. 10000 30 30

Rs. 10000 - Rs. 20000 25 25

Rs. 20000 Rs. 30000 25 25

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More than Rs. 30000 0 0

From the above table its inferred that the female respondents in spencers daily

super market 30% are in the income group of below Rs.10,000 and 25% are in theincome group of Rs.10,000-20,000 and 25% are in the income group of Rs.20,000-

30,000 and there are no respondents in the income group of more than Rs.30,000

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Customer retention scheme:

Diagrammatic representation showing what makes the customer purchase

often in the super market:

Particulars Respondents (in percentage)

Quality 34

Products 50

Services 16

Discount 0

Others 0

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From the above table its known that in spencers daily super market the respondents

purchase often on the basis of quality are 34% and 50% on products and16% on

the basis of services and discount, others are nil.

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Diagrammatic representation showing the retention techniques that the

customers like in the super market:

Particulars Respondents (in percentage)

Discounts 34

Offers 34

Variety products 32

Others 0

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From the above table its inferred that in spencers daily super market the retention

techniques which are liked by the respondents are 34% on discounts, 34% on

offers, 32% in variety products and nil on others.

Factors influencing customers for repeated purchase:

For display of assortments:

Particulars Respondents (in percentage)

Yes 84

No 16

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From the above table its inferred that 84% of the respondents have accepted for

the display of assortments and 16% are in low acceptance level in spencers daily

super market

Charts for other super markets:

For gender

Gender Respondents

In numbers In percentage

Male 75 75

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Female 25 25

From the above table its inferred that out of the respondents who have opted for

other supermarkets 75% are male and 25% are female respondents.

Male income group

Male income group Respondents

In numbers In percentage

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Below Rs. 10000 67 67

Rs. 10000 - Rs. 20000 33 33

Rs. 20000 Rs. 30000 0 0

More than Rs. 30000 0 0

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From the above table its inferred that the male respondents who have opted for

other super markets 67% are in the income group of below Rs. 10000, 33% are in

the income group of Rs.10,000-20,000 and there are no respondents in the income

group of Rs. 20000 Rs. 30000 and more than Rs.30,000

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Female income group

Female income group Respondents

In numbers In percentage

Below Rs. 10000 40 40

Rs. 10000 - Rs. 20000 20 20

Rs. 20000 Rs. 30000 30 30

More than Rs. 30000 10 10

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From the above table its inferred that the female respondents in other super

markets 40% are in the income group of below Rs.10,000 and 20% are in the

income group of Rs.10,000-20,000 and 30% are in the income group of Rs. 20000

Rs. 30000and 10% are in the income group of more than Rs. 30000

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Customer retention scheme:

Diagrammatic representation showing what makes the customer purchase

often in the super market:

Particulars Respondents (in percentage)

Quality 80

Products 20

Services 0

Discount 0

Others 0

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From the above table its known that in other super markets the respondents

purchase often on the basis of quality are 80% and 20% on products and on the

basis of services, discount and others are nil.

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Diagrammatic representation showing the retention techniques that the

customers like in the super market:

Particulars Respondents (in percentage)

Discounts 0

Offers 20

Variety products 80

Others 0

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From the above table its inferred that in other super market the retention

techniques which are liked by the respondents are 80% in variety products, 20% on

offers, discounts and others are nil.

Factors influencing customers for repeated purchase:

For display of assortments

Particulars Respondents (in percentage)

Yes 100

No 0

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From the above table its inferred that 100% of the respondents have accepted for

the display of assortments in other super markets.

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Charts for margin free:

For gender

Gender Respondents

In numbers In percentage

Male 25 25

Female 75 75

From the above table its inferred that out of the respondents who have opted for

margin free supermarket 25% are male and 75% are female respondents.

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Male income group

Male income group Respondents

In numbers In percentage

Below Rs. 10000 0 0

Rs. 10000 - Rs. 20000 50 50

Rs. 20000 Rs. 30000 0 0

More than Rs. 30000 50 50

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From the above table its inferred that the male respondents who have opted for

margin free super market 50% are in the income group of Rs.10,000-20,000 and

50% are more than Rs. 30000 there are no respondents in the income group of

below Rs.10,000 and Rs. 20000 Rs. 30000.

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Female income group

Female income group Respondents

In numbers In percentage

Below Rs. 10000 0 0

Rs. 10000 - Rs. 20000 0 0

Rs. 20000 Rs. 30000 80 80

More than Rs. 30000 20 20

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From the above table its inferred that the female respondents in margin free supermarket 80% are in the income group of Rs.20,000-Rs.30,000 and 20% are in the

income group of more than Rs. 30000 and no respondents are in the income group

Below Rs.10000and Rs.10000 -Rs.20000

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Diagrammatic representation showing what makes the customer purchase

often in the super market:

Particulars Respondents (in percentage)

Quality 20

Products 80

Services 0

Discount 0

Others 0

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From the above table its known that in margin free super market the respondents

purchase often on the basis of quality are 20% and on products are 80% and on the

basis of services, discount and others are nil.

Diagrammatic representation showing the retention techniques that the

customers like in the super market:

Particulars Respondents (in percentage)

Discounts 25

Offers 0

Variety products 75

Others 0

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From the above table its inferred that in margin free super market the retention

techniques which are liked by the respondents are 75% in variety products and

25% in discounts and nil in offers and others.

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For reliance fresh:

Diagrammatic representation of distribution of respondents on the basis of

Gender

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Gender Respondents

In Numbers In percentage

Male 62 62

Female 38 38

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From the above table its inferred that out of the respondents who have opted for

reliance fresh supermarket 62% are male and 38% are female respondents.

Male income group

Male income group Respondents

In numbers In percentage

Below Rs. 10000 50 50

Rs. 10000 - Rs. 20000 34 34

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Rs. 20000 Rs. 30000 0 0

More than Rs. 30000 16 16

From the above table its inferred that the male respondents who have opted for

reliance fresh super market 50% are in the income group of Rs.10000, 34% are in

the income group of Rs.10,000-20,000 and 16% are in the income group of more

than Rs. 30000 and nil in Rs.20000 Rs. 30000.

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Female income group

Female income group Respondents

In numbers In percentage

Below Rs. 10000 25 25

Rs. 10000 - Rs. 20000 50 50

Rs. 20000 Rs. 30000 25 25

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More than Rs. 30000 0 0

From the above table its inferred that the female respondents in reliance fresh super

market 25% are in the income group of below Rs.10,000 and 50% are in the

income group of Rs.10,000-20,000 and 25% are in the income group of Rs. 20000

Rs. 30000 no respondents are in the income group of more than Rs.30,000.

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Customer retention scheme:

Diagrammatic representation showing what makes the customer purchase

often in the super market:

Particulars Respondents (in percentage)

Quality 80

Products 20

Services 0

Discount 0

Others 0

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From the above table its known that in reliance fresh super market the respondents

purchase often on the basis of quality are 80% and on products are 20% and on the

basis of services, discount and others are nil.

Diagrammatic representation showing the retention techniques that the

customers like in the super market:

Particulars Respondents (in percentage)

Discounts 10

Offers 10

Variety products 80

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Others 0

From the above table its inferred that in reliance fresh super market the retention

techniques which are liked by the respondents are 80% in variety products and

10% in discounts and 10 % in offers and nil in others

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For employees

Diagrammatic representation of distribution of respondents on the basis of

Gender

particulars Respondents

In numbers In percentage

Male 55 55

female 45 45

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From the above table its inferred that 55% are male employees and 45% are female

employees working in the mentioned super markets.

Diagrammatic representation of distribution of respondents on the basis of

income:

For male

Male income group Respondents

In numbers In percentage

Rs. 1000 Rs. 5000 55 55

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Rs. 5000 Rs. 7000 45 45

More than Rs 7000 Nil Nil

From the above table its inferred that the male respondents who are employees in

super market 55% are in the income group of Rs.1000-Rs. 5000 and 32% are in the

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income group of Rs.5000- Rs. 7000 and there are no respondents in the income

group more than Rs.7000

Female income group

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From the above table its inferred that the female employees in super market 78%

are in the income group of Rs. 1000 Rs. 5000 and 22% are in the income group

Female income group Respondents

In numbers In percentage

Rs. 1000 Rs. 5000 78 78

Rs. 5000 Rs. 7000 22 22

More than Rs. 7000 Nil Nil

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of Rs. 5000 Rs. 7000 and no respondents are in the income group of more than

Rs.7000

Diagrammatic representation of distribution of respondents on the basis of

employees perception which is most preferred to retain the customers:

Particulars Respondents (in percentage)

Politeness to customers 40

Friendliness to customers 35

Help to the customers 25

Welcoming with warmth Nil

Others Nil

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Diagrammatic representation showing responses on the basis of years of

experience:

For male:

Experience Respondents(in percentage)

1 year 3 years

82

3 years 5 years 18

More than 5 years Nil

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For female:

Experience Respondents(in percentage)

1 year 3 years 67

3 years 5 years 33

More than 5 years Nil

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Table showing responses on the basis of feedback forms provided to customers to

increase value of super markets:

Particulars Respondents (in percentage)

Yes 60

No 40

Diagrammatic representation showing responses on the basis of feedback forms

provided to customers to increase value of super markets:

Table showing responses on the basis of feedbacks left by the customers:

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Particulars Respondents (in percentage)

Yes 10

No 90

Diagrammatic representation showing responses on the basis of feedbacks left by

the customers:

Table showing responses on the basis of manager suggesting ideas to retain

customers:

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Particulars Respondents (in percentage)

Yes 20

No 80

Diagrammatic representation showing responses on the basis of managersuggesting ideas to retain customers:

Table showing responses on the basis of incentives provided to employees for

retaining the customers:

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Particulars Respondents (in percentage)

Yes 25

No 75

Diagrammatic representation showing responses on the basis of incentives

provided to employees for retaining the customers: