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Workshop participants will learn: The powerful Six Principles of Persuasion and how to ethically apply them to produce lasting change in others and create long term beneficial relationships How to integrate the Six Principles of Persuasion so that you will be more effective in negotiating deals, settling disputes, advocating for you or your client’s interests, managing others, leading organizations and selling products and services. What scientific research tells us that is different from conventional wisdom about how to most effectively influence others How to identify small changes that make big differences in people's willingness to say yes to requests How to avoid bungling away critical "moments of power" How to influence others to change their attitudes and their behaviors Workshop Dates: Friday, March 24, 2006, 8:00am-4:30pm, and Saturday, March 25, 2006, 8:00am-4:00pm Workshop doors will open at 7:40am each day. Lunch is included. Location: Luxe Hotel Sunset Boulevard, Bellaire 11461 Sunset Blvd. just off the 405 Freeway in West LA Ph: 310-691-7510 Cost: $775 – early registration prior to March 6, 2006 $875 – standard registration on or after March 6, 2006 Who Should Attend: Attorneys, mediators, professionals, managers, HR personnel, trainers, sales people, executives, business owners, and consultants. This workshop has limited seating to enhance interactive sessions. Sign up early and receive a discount! MCLE Credit: California State Bar Approved MCLE Credit: 14 hours (2 hours ethics) CPA Credit Available Myer J. Sankary is the only attorney personally trained and authorized by Dr. Cialdini to present this unique skill-building interactive (POP) Workshop. We live in a world where those who are the most persuasive are the most prosperous. Now, Attorney and Mediator Myer J. Sankary, in conjunction with the team at Influence at Work, is pleased to offer you and your organization the two day interactive Principles of Persuasion Workshop. Principles of Persuasion is the first program that helps you implement the latest scientific research to your personal and professional advantage…in leadership, management, advocacy, negotiation, and sales. This is the only course of its kind that is based on the ethical business application of the Science of Influence and endorsed by Dr. Cialdini. Myer J. Sankary, Esq., CMCT presents the Principles of Persuasion (POP) Workshop (based on scientific research of Dr. Robert Cialdini, author, Influence: Science & Practice) Contact Usinginfluence at 888-323-8989 • [email protected] • visit www.usinginfluence.com

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Workshop participants will learn:• The powerful Six Principles of Persuasion and how to ethically apply them to produce lasting change in

others and create long term beneficial relationships• How to integrate the Six Principles of Persuasion so that you will be more effective in negotiating deals,

settling disputes, advocating for you or your client’s interests, managing others, leading organizationsand selling products and services.

• What scientific research tells us that is different from conventional wisdom about how to most effectivelyinfluence others

• How to identify small changes that make big differences in people's willingness to say yes to requests• How to avoid bungling away critical "moments of power"• How to influence others to change their attitudes and their behaviors

Workshop Dates: Friday, March 24, 2006, 8:00am-4:30pm, andSaturday, March 25, 2006, 8:00am-4:00pmWorkshop doors will open at 7:40am each day. Lunch is included.

Location: Luxe Hotel Sunset Boulevard, Bellaire11461 Sunset Blvd. just off the 405 Freeway in West LAPh: 310-691-7510

Cost: $775 – early registration prior to March 6, 2006$875 – standard registration on or after March 6, 2006

Who Should Attend: Attorneys, mediators, professionals, managers, HR personnel, trainers,sales people, executives, business owners, and consultants. This workshophas limited seating to enhance interactive sessions. Sign up early andreceive a discount!

MCLE Credit: California State Bar Approved MCLE Credit: 14 hours (2 hours ethics)CPA Credit Available

Myer J. Sankary is the only attorney personally trained and authorized by Dr. Cialdini to presentthis unique skill-building interactive (POP) Workshop.

We live in a world where those who are the most persuasive are the most prosperous. Now, Attorneyand Mediator Myer J. Sankary, in conjunction with the team at Influence at Work, is pleased to offer youand your organization the two day interactive Principles of Persuasion Workshop. Principles of Persuasionis the first program that helps you implement the latest scientific research to your personal and professionaladvantage…in leadership, management, advocacy, negotiation, and sales. This is the only course of itskind that is based on the ethical business application of the Science of Influence and endorsed by Dr. Cialdini.

Myer J. Sankary, Esq., CMCT presents the

Principles of Persuasion (POP) Workshop(based on scientific research of Dr. Robert Cialdini,

author, Influence: Science & Practice)

Contact Usinginfluence at 888-323-8989 • [email protected] • visit www.usinginfluence.com

WORKSHOP CONTENTS:Introduction

Modern Life & PersuasionDecision Triggers: Shortcuts to Thought

Ethical InfluenceBunglers, Smugglers & Sleuths

A Context for CompliancePre-persuasionThe Contrast Principle

ReciprocityGiving, Receiving, & Repaying: The Law of the HumansGifts vs. Rewards: Which is Better?

ScarcityFor The Love of FreedomLosing & GainingCompetition & Reaction

AuthorityTitles & Trappings: Triggers of InfluenceExpertise: Credibility 101Trustworthiness: Credibility 102

ConsistencyThe VAP Model for Gaining Adherence to CommitmentsPre-existing Alignments

LikingSimilarityPraise: How to Mean It When You Say ItCooperation: The Super ordinate Goal

ConsensusGaining Critical MassSimilarity & ConsensusIn Times of Uncertainty

Workshop Takeaway Materials:Principles of Persuasion Participant's Workbook (only available at workshops)Cialdini's best-selling book, Influence: Science and PracticeWallet-sized Influence Review Card

The Principles of Persuasion Workshop is based on the research and methods of Dr. Robert Cialdini, theinternationally known influence expert and author of the best seller, "Influence: Science and Practice."From his extensive research, Dr. Cialdini distilled six fundamental principles of persuasion that bring peo-ple to say “YES!” These universal principles are the cornerstone of our training program.

I am confident that Mr. Sankary possesses the traits and abilities to present the Principles of Persuasionprogram in a fashion that will give the participants valuable new insights, enable them to apply these insightsimmediately with considerable effect, and make me proud in the process."

Dr. Robert B. Cialdini, www.influenceatwork.com

What Attendees Say about Principles of Persuasion:

The Principles of Persuasion Seminar solidified strategies I had been using for years and gave me newinsights into both errors I had made and new negotiating tools to use in the future. It is an invaluableresource, providing a "pre-flight checklist" for heading into any sort of negotiation - you are confident goingin that your strategy is as solid as it can be.

Steve Bullard, CEO of Vision Advertising

Principles of Persuasion was truly a fresh perspective on conflict resolution, applicable to both mediationand trials. Most of us, as lawyers, have learned the use of one or more of the modes of interaction underly-ing Cialdini's Principles, but those interactions had never been illustrated, to me, so clearly before yourpresentation. As you mentioned, some famous lawyers have published books on persuasion that really onlywork for that personality. As you explained clearly, once the principles of persuasion were subjected to rig-orous, scientific study, models emerged which can be grasped, and used, by anyone. Thank you very muchfor the presentation.

Robert Flagg, Supervising Attorney for the litigation law firm of Early Maslach and Rudniki

What I learned from the Principles of Persuasion Workshop helped me earn a six figure bonus this year.Needing to bring in $25 million under management with a one month deadline in order to qualify for a per-formance-based bonus, I contacted my largest client, and applied several of the Principles of Persuasionthat I learned in your workshop. To my surprise he came through with the additional $25 million, enablingme to earn my bonus. This was a win-win situation.

Paul S. Wishingrad, Senior Vice President – Investments, Smith Barney Citigroup

About the Workshop Presenter, Myer J. Sankary:

Myer J. Sankary is an attorney/mediator who has received his CMCT certification inthe Cialdini method and has over 40 years of experience in the legal profession. Hehas been a professional mediator for over ten years. After attending the Principles ofPersuasion workshop himself, Mr. Sankary began applying the principles to his media-tion practice and significantly increased the number of successful settlements in caseshe mediated.

Mr. Sankary graduated Harvard Law School in 1965, and from Texas ChristianUniversity with a BA in Philosophy, summa cum laude, in 1962. He has receivedadvanced mediation training from Pepperdine Law School.

Mr. Sankary has presented workshops and programs to the following organizations:USC Marshall School of Business - MBA ProgramLegal department of Merck & Co. Sheppard Mullin Richter & HamptonEarly Maslach & Rudnicki White, Zuckerman, Warsavsky, Luna & Wolf, CPAsState Bar of CaliforniaSan Fernando Valley Bar AssociationSouthern California Mediation AssociationAssociation of Strategic PlannersNational Human Resource Association - Los AngelesCalAct - California Association of Coordinated Transportation

Myer J. Sankary,Esq., CMCT

This skill-buildingPOP workshop is:

EntertainingInteractiveInnovative

Educational, and Useful

Myer J. Sankary, Esq.,CMCTUsing Influence12925 Riverside Drive, Third Floor Sherman Oaks, CA 91423

“YES!” It’s a beautiful word.Now you can hear it more often.

It's a well-kept secret that an entire science is devoted to how people are persuaded. It's a science that has discov-ered how to increase your likelihood of hearing "yes," sometimes as much as 300% or 400%, by merely adding a

word or phrase, or changing the sequence of your request.

Now, Myer J. Sankary, the only attorney certified in the Cialdini Method of persuasion,is pleased to offer you and your organization the

Two day, interactive Principles of Persuasion Workshopon Friday, March 24 and Saturday, March 25, 2006 in Los Angeles.

Principles of Persuasion is the first program that helps you implement the latest research to your personal and pro-fessional advantage…in leadership, management, advocacy, negotiation, and sales. Don’t miss this

opportunity to learn life-changing influence science and techniques.

California State Bar Approved MCLE Credit: 14 hours (2 hours ethics)CPA Credit Available

Using Influencephone: 888-323-8989

fax: 818-325-8980 email: [email protected]

www.usinginfluence.com