NAEHCY’s 18th Annual ConferenceNAEHCY’s 18th Annual ConferenceLittle Rock, ARLittle Rock, AR

Advocacy 101Advocacy 101

Tuesday, November 14, 2006Tuesday, November 14, 2006

What is advocacy?

Dictionary definition: “The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support.”

Client and program advocacy - you do it every day!

Legislative and policy advocacy - attempt to create changes in systems and policies that impact many people

Why get involved in policy advocacy?

Good policies are informed policies No one else knows what you know - no one

else is likely to take up these issues Children and youth experiencing

homelessness are invisible to policymakers As a constituent, you have the most power to

effect change

Advocacy v. Lobbying

Lobbying: activities that ask legislators to take a specific position on a specific piece of legislation, or urge others to do the same (IRS definition for non-profits)

Advocacy: any activity that a person or organization undertakes to influence policy - includes educating, providing information, arguing a cause

What if I can’t lobby?

Check to be sure that you can’t; be mindful of the narrow, specific definition of lobbying

Find others to “make the pitch” for you, but stay engaged in general advocacy activities

Act as a private individual - you don’t lose your rights as a citizen just because you work for government

Where do I begin?

It’s all about relationships! Know who represents your community or

communities and school district: www.house.gov and www.senate.gov

Make it part of your work plan to develop an ongoing relationship with at minimum of one or two Congressional offices

Establishing Relationships: Meetings

Face-to-Face meetings are ideal for beginning a relationship

Variety of possible locations:– Local offices– National office– Program sites: school, shelter, non-profit office– Events

Meetings: Who?

Legislator: if you develop a positive relationship with the legislator himself or herself, the legislator will direct staff to make the issue a priority (important because of staff turnover)

U.S. Representatives often easier to reach than Senators, except in small states

Legislators can be hard to reach; they don’t “do” details, nor do they have much time

Staff are critical; they have tremendous influence

Meetings: How?

Call in advance Ask to speak with scheduler (to meet with legislator) or

person responsible for elementary and secondary education (staff, usually “legislative assistant”)

Tell them your topic, group size, and participants (“I’d like to share information about what our district/community is doing to help homeless children succeed in school, and where we need your help”)

Follow up with a letter

Meetings: When?

Now! Before a crisis, bill, or vote; background education is essential for relationship-building

New Congressional season - new staff, new priorities

As specific legislation develops, it is important weigh in to help shape it

Meetings: Content and Flow

Ask if they are familiar with the topic and the McKinney-Vento Act

Usually, they will say no, or “a little” - then provide a nutshell summary

If they say “yes,” respond with “That’s great” and find ways to include some of the basics as you speak

Think of the meeting as a conversation, not a presentation: watch for body language cues, pick up on their interests, encourage questions, ask questions

Meetings, Continued

Don’t be intimidated - you are the expert! They work for you.

If you don’t know an answer, tell them you’ll get back to them; don’t be thrown by jargon

Present broad statements, supported by specifics (“accomplishments and challenges”)

Research the Member’s priorities - frame the issue accordingly

Provide real case studies and stories; arrange visits with kids and families

Meetings: Tips for Framing M-V

Brief background on child/youth homelessness; how many, who, impact on health and development - sizable portion of children living in poverty, not a small static group

Explain the educational barriers created by homelessness (enrollment, mobility, poverty)

M-V as door opener - no child can succeed in school if they are not enrolled and attending regularly

M-V provides links to basic supports and supplies needed to succeed in school (unique service delivery system)

Meeting: Wrapping Up

Provide only a few concise written materials (bullets and white space!)

Conclude with an “ask:” state the specific commitment you are seeking (it doesn’t have to be a bill number; i.e. “We’d like to ask for your support M-V in NCLB reauthorization; increase funding; make Head Start more accessible to homeless kids…)

Refer them to NAEHCY for policy specifics (“Have your people in Washington contact my people in Washington.”)

After the Meeting:

Follow up with a thank you letter that summarizes the meeting and the commitment you are seeking

Offer yourself as a resource to them Keep in touch - find ways to maintain the

relationship separate from the “ask” (i.e. newsletter, news stories, invitations, accomplishments)

It’s “Who You Know:” Getting Connected”

Other people can help pave the way to a relationship:– State legislators– Mayors– City Council Members– Community partners and civic groups– Business leaders– Spouses

Ask for their help with getting a meeting, urging the member to take a specific position, or making the issue a priority

Letters

Important advocacy method as legislation develops Always personalize and localize letters Fax is better than snail mail Emails are least effective; but if you send one, be sure

to add your mailing address Be specific, and request the favor of a response Numbers matter! Circulate widely and “gently” remind

others to follow through Get letters from diverse community groups

(businesses, others beyond the “usual” suspects)

Phone Calls

Before key votes or decisions State that you are a constituent State specific request: “Vote yes on the Biggert

amendment to increase homeless education funding!”

Urge others to make calls

Don’t forget to say “thank you”

If a member takes an action to support the issue - whether a vote, a letter, or a bill sponsorship - don’t forget to say thank you

Let them know the specific benefits of their actions

Give awards and recognition where appropriate

There’s Strength in Numbers

Ask other groups to take up the issue - get it on their agenda:– Local and state homeless coalitions– Children’s advocacy groups– Education advocacy groups– PTA– Junior League– Faith-based groups– Businesses

Shine a Spotlight: Media Attention

Local press articles get legislators attention Invite reporters to visit program (check with

press offices, releases, etc.) Forward good articles to your legislators Invite legislators to participate in press events

How do I stay in the loop?

NAEHCY legislative list - give me your card, or write your email address on a piece of paper, or email me at bduffield@naehcy.org

NAEHCY web site: www.naehcy.org NPACH - www.npach.org

Contact Information

Barbara Duffield, Policy DirectorNAEHCY202.364.7392bduffield@naehcy.org

Jeremy Rosen, Director for Homelessness and Mental HealthVolunteers of America703.341.5096

jrosen@voa.org