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© SOURCEBITS 2015. A GLOBO COMPANY. Which Will Win? VS Responsive Web Native Apps

Native Apps vs. Responsive Web: Which Will Win?

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Page 1: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Which Will Win?

VS

Responsive WebNative Apps

Page 2: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Cost

Speed to Deploy

Outside OversightPlatforms & Devices

Internet

Smartphone Features

Audience Usage

Marketing

YOUR MOBILE PRESENCE DEPENDS ON MANY FACTORS

Page 3: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Responsive Web

NativeApps

DEVELOPMENT COST

Page 4: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Native Apps

Browsers

80%

20%

AUDIENCE USAGE

Page 5: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Responsive Web Native Apps• App store approval

for every update• Faster, wider audience reach since one

browser fits all

• Greater speed & flexibility of deploying updates/bug fixes

SPEED TO DEPLOY

Page 6: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

The App StoreThe Google Play Store

2 week review process

publish whenever

OUTSIDE OVERSIGHT (THE APP STORES)

Page 7: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

1 app for all

iOS

iPad

Android

Other

Responsive Web Native Apps

PLATFORMS & DEVICES

Page 8: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Mobile internet requiredCan run locally

Responsive WebNative Apps

PLATFORMS & DEVICES

Page 9: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Responsive WebNative Apps

Accelerometer

Camera

GPS

X

SMARTPHONE FEATURES

X

Page 10: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Simpler, cheaper marketing

Additional app marketing strategy

Responsive Web Native Apps

MARKETING

Page 11: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Chocolate Chip IU is an easy framework for packaging responsive websites to look like native apps. Offers:

Try it here: http://chocolatechip-ui.com/

CHOCOLATE CHIP UI

Page 12: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

Which Wins For You?SUMMARY

Page 13: Native Apps vs. Responsive Web: Which Will Win?

© SOURCEBITS 2015. A GLOBO COMPANY.

At Sourcebits, we can build either.Or both.

Get in touch to find out [email protected]

CONTACT US