NAVIGATION SOLUTION - Nomura Research ??るMoP市場の大きさと今後創出されると 思われる潜在MoP市場の大きさの比率が、 カテゴリーごとに異なるのである。そのため に、展開すべきBoPビジネスの性質もカテゴ リーごとに大きく変わってくる。 たとえば「萌芽国カテゴリー

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  • 58 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BoPB o P

    C O N T E N T SBoPBoPBoP

    NAVIGATION & SOLUTION

    1 200547BoPMoP20305570BoP

    2 MoP

    3 2030

    4 BoPBoP

    BoP

  • 59BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BoP

    BoPBase of the economic Pyramid200547

    BoPMoPMiddle of the

    economic Pyramid20305570

    BoP

    BoPBoP

    BoP

    2005

    475BoPMoP

    20305570

    BoP

    MoP

    1BoPBoP

    BoP

    BoP BoP BoP

    510MoPBoP

    MoPBoP

    MoPBoP

    1020MoPBoP

    MoPBoP

    20MoPBoP

    BoP

    BoPBase of the economic PyramidMoPMiddle of the economic Pyramid

  • 60 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    3684119 20112011

    JICAJETRO

    BoPMoPMoPBoP

    MoPMoPMoPBoP

    MoPMoPMoPBoP

    BoPBoPBoP

    1

    MoP

    BoPMoPMoPBoPMoPBoPMoP

  • 61BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    2

    MoPBoPBoPMoPBoPMoPBoP

    MoPBoPCSR

    BoP

    2030BoPNRI201011BoP

    BoP

    1 BoP

    BoPBoP

    BoP

  • 62 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BoPBoPBoPBoP

    BoPBoP

    BoP2012BoP

    20305570BoP

    BoPBOP

    2011BoP2010

    BoP

    2

  • 63BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    1

    2030MoPB2X2CCBoPX

    2

    BoPBoPBoPBoPWRIIFCNext

    4 billion40ICT

    3

    BoPMoPBoPMoPBoP

    2

    2030MoP

    BoP2030BoP

    BoP

    BoPBoP

  • 64 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BoP

    1

    20212011

    10GDP%2010GDP3408

    IMF World Economic Outlook Database2011

    2000ICT

    MoP

    NRIMoP2030900015200052051030002030MoP05BoP2030MoP89%BoPMoP

    MoP

    120052030

    2

    23000

    23000

    3000

    2005 10 15 20 25 300

    2

    4

    6

    8

    10

    12

    14

    16

    9.31.0

    9.31.0

    0.81.0

    1.11.4

    1.1

    8.40.9

    2.33.0

    1.11.5

    1.2

    6.50.7

    4.96.3

    1.11.5

    1.4

    6.00.6

    6.07.8

    1.11.4

    1.6

    5.50.6

    7.09.1

    0.91.2

    1.8

    1.0

    1.01.3

    ToP

    MoP

    BoP

    ToPTop of the economic PyramidUnited NationsWorld Population Prospects, the 2010 Revision, The World BankWorld Development Indicators, Allen L. Hammond, William

    J.Kramer, Robert S. Katz, Julia T. Tran, Courtland WalkerThe Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid2007,World Resource Institute, International Finance Corporation

    BoP

    BoPMoP

    MoP

    ToP

  • 65BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    2 BoP 1

    2030MoPBoPTier2Tier3BoP1500

    Tier1400Tier2100400Tier350100

    75km24005000

    BoP

    BoP300025003000BoP250020002500BoP200015002000BoP150010001500BoP10005001000BoP500500

    203010BoP53MoP2010BoPBoP2000BoPBoP1500

    MoPBoP1500

    Tier1Tier2Tier3

    2006Tier1Tier269Tier387Tier2Tier315020010619Tier3Tier2Tier1Tier2

    3BoP2010

    BoP

    BoP3000 3,089.27 3.3 69.9

    BoP2500 6,789.96 7.3 55.2

    BoP2000 14,704.20 15.9 38.7

    BoP1500 30,995.29 33.5 20.5

    BoP1000 35,017.77 37.9 8.5

    BoP 500 1,862.41 2.0 5.8

    BoP 92,458.90 100.0 23.3

    United NationsWorld Population Prospects, the 2010 Revision, The World BankWorld Development Indicators, Allen L. Hammond, William J.Kramer,

    Robert S. Katz, Julia T. Tran, Courtland WalkerThe Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid2007,World Resource Institute, International Finance Corporation

    53

  • 66 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    2010

    BoPTier2Tier3BoPMoPBoPBoPMoPBoPBoP

    2

    ICT

    MDGs20152015

    2BoP

    Tier1

    Tier1

    Tier1

    Tier3

    Tier3

    Tier2

    Tier2

    Tier2

    Tier3

    BoPMoP

    Tier1400Tier2100400Tier35010065

  • 67BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    4

    DVD

    2015MDGs

    201091.9%

    BPO

    BoPBoP

    IT

    e

    Tier2Tier3

    ATM

    MDGs

    5

    1

    2

    3

    4

    5

    6HIV

    7

    8

    20152015MDGMONITORWebhttp://www.mdgmonitor.org/index.cfm

  • 68 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    2012100%Power for All by 2012

    10ICT

    3

    BoPITCDrishtee

    BoP

    6

    Industree Crafts

    Drishtee

    Husk Power Systems

  • 69BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    ICT

    BoP

    BoP

    1 54

    10GDP2010GDP518IMFWorld Economic Outlook Database2011

    3

    BoP

    NGO

  • 70 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    MoP600020054858

    MoPNRI203030103920MoP602005BoPMoPBoP

    MoP

    20105000

    2010 FIFA

    14SADC2008SADC1218SADC2011COMESAEAC

    420052030

    2

    23000

    23000

    3000

    2005 10 15 20 25 30

    6,000

    5,000

    4,000

    3,000

    2,000

    1,000

    0

    ToP

    MoP

    BoP

    United NationsWorld Population Prospects, the 2010 Revision, The World BankWorld Development Indicators, Allen L. Hammond, William J.Kramer, Robert S. Katz, Julia T. Tran, Courtland WalkerThe Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid2007,World Resource Institute, International Finance Corporation

    BoP

    BoPMoP

    MoP

    ToP

    859915

    2,509260

    1,4111,840

    2,075220

    557660

    1,4671,980

    1,804190

    8961,100

    1,4701,990

    973

    1,429150

    1,3311,690

    1,4261,910

    1,071

    1,253130

    1,5692,010

    1,3611,810

    1,193

    1,099110

    1,7732,310

    1,2371,610

    1,362

  • 71BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    2 BoP 1

    2030MoPBoPBoPBoP1000

    203010BoP52MoP2010BoPBoP1000 BoP1500 BoP MoPBoP1500

    BoP1500MoPBoP1000MoP100

    5BoP

    BoP1000

    7BoP2010

    BoP

    BoP3000 95.62 4.6 84.0

    BoP2500 164.21 7.9 76.4

    BoP2000 263.27 12.7 71.5

    BoP1500 430.93 20.8 58.5

    BoP1000 705.27 34.0 40.9

    BoP 500 415.68 20.0 21.7

    BoP 2,074.97 100.0 50.7

    United NationsWorld Population Prospects, the 2010 Revision, The World BankWorld Development Indicators, Allen L. Hammond, William J.Kramer,

    Robert S. Katz, Julia T. Tran, Courtland WalkerThe Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid2007, World Resource Institute, International Finance Corporation

    52

  • 72 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BoP

    BEEBroad-Based Black Economic EmpowermentBEEBoPMoPToP

    MoPBoPBoP

    BoPBoPBEE CBOCommunity Based Organization

  • 73BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BoP

    2

    ICT

    8

    203017800

    BEEBoP

    BoP

    75

    BEEHIV

    MDGsHIV

    BoP

    BoP

    GPS

    201094.1%

    BoP

    BEE

    BEE

    BEEBoP

    4

    BEE

  • 74 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    MDGs

    BEE

    3

    BoP

    BoP

    10

    Ikamva Youth

    Alternative Energy Development Cor-porationAEDC

    GreaterGood NGOWeb

    9

    1 2 3 4 5 6 HIV 7 8

    2015

  • 75BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BEE

    BoP

    BoP

    BoP10

    BEE

    6

    BEE

  • 76 20124Copyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BoP

    BoP

    BoP

    BoP

    CSR

    BoP

    MDGs

    BoP

    CSRBoPInternational Corporate VolunteeringIBM

    BoP

  • 77BoPCopyright2012 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.

    BoP

    F/S

    BoP

    CSRBoPBoP

    BoP

    BoP

    BoPCSR

    BoP

    BoP1 2

    BoP1 BoP2 1 2 3

    BoP1 2 BoP1 2 3

    BoP1 2 BoP1 2 3

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