8 May 2016

Nestlé Professional Gulfood 2016, the world’s largest annual food, beverage and hospitality exhibition, was held at the Dubai World Trade Centre in February. Growing in popularity every year, the exhibition attracted 85,000 trade visitors and 5000 exhibitors from over 120 countries in 2016. Every year, Nestlé Professional (NP) plays a key role in the exhibition, as a main sponsor of “Salon Culinaire”.

This year, we continued to show one face of Nestlé to industry operators by exhibiting NESCAFÉ Alegria 2, NESCAFÉ Milano 2, NESCAFÉ Milano Lounge, NESCAFÉ Arabiana, NESCAFÉ Gold, Nestlé COOLPRO, MAGGI, CHEF, BUITONI and Nestlé DOCELLO. On top of the full range of Nestlé Professional products, the stand also played host to an impressive range of cereals from Cereal Partners Worldwide (CPW), NESPRESSO, with its impressive range of super premium Aguila coffee, NESCAFÉ Dolce Gusto, Nestlé Premium waters including SAN PELLEGRINO and ACQUA PANNA, Nestlé MOVENPICK ice-cream and Nestlé BACI chocolates.

The objective of our event this year was to showcase “More Success Made Simple” as a unified solution from Nestlé Middle East through four core solutions: more coffee variety made simple, more cold beverages made simple,

more signature desserts made simple and more flavor made simple. It was an opportunity to communicate the variety of solutions in food and beverage as well as upcoming launches. Our

products were showcased by our baristas and advisory chefs who prepared refreshing mocktails, sophisticated coffee drinks and live cooking demonstrations.

Over the course of these exciting

and intense five days, Nestlé Professional was able to create a real impact among trade visitors, customers, potential operators, chefs, Food & Beverage managers and the wider Nestlé In the Market (NIM) organization including our Global Head of Food Peter Amon and our MANCOM from NP China.

Having collected more than 250 hot leads in the course of the exhibition, it is now Nestlé Professional’s turn to enjoy More Success Made Simple with the UAE sales team actively following up on the contacts made at Gulfood 2016.

- Nestlé ProfessioNal team

Nestlé Middle East wows customers at Gulfood 2016

As a team, we’re collaborative, motivated and willing to do more in the near future

I expect Nestlé Iran to be a role-model for other companies as an environmentally friendly company in the country

Having collected more than 250 hot leads in the course of the exhibition, it is now Nestlé Professional’s turn to enjoy More Success Made Simple with the UAE sales team

Nestlé Iran boasted a strong presence at the 15th International Environment Exhibition, which was held in Tehran International Permanent Fairground in March 2016. Teams from Public Relations and Safety, Health and Environment (SHE) got together in the especially designed booth, by reusing factory waste.

The exhibition was mostly visited by authorities, industry executives and members of the university faculty. It was the

best place to show Nestlé Iran’s investment job creation and export activities in the country.

The exhibition was opened by the Head of Environment Organization, Dr. Ebtekar, who said: “I expect Nestlé Iran to be a role-model for other companies as an environmentally friendly company in the country.”

- somayeh heydarali

Nestlé Iran participates in the Environment Exhibition 2016

The 11th AmericanPaediatric Review Conference

Nestlé Jordan As part of our commitment to bring leading scientific information and education, Nestlé Nutrition Institute (NNI) supports scientific events such as workshops, symposiums, seminars and conferences.

One of the latest sponsored events was the 11th American Paediatric Review Conference held in March 2016 at Le Royal Hotel in Jordan.

We set up a spectacular booth allocated at a very distinctive location. This opened up the opportunity to answer questions, detail our products via a two-way communication and show our branded videos.

The messages discussed at the conference were shared with our team. The 380 participating healthcare professional attendees were very receptive to the idea.

As a team, we’re collaborative, motivated and willing to do more in the near future.

- rula BatshoN

9May 2016

Nestlé Qatar pledgespositive habits

with Nestlé FITNESS

New and improved Vegetable Bouillon launched

Nestlé Qatar Nestlé FITNESS sponsored Qatar’s National Sports

Day among the employees at Nestlé Qatar with the launch of the

new Mission Body Positive Campaign in February.

To win internally with the Team, an interactive engagement

activity was held to drive the message. The team took the pledge

to start positive habits with Nestlé FITNESS through: Eat Positive,

Think Positive, and Act Positive.

In the presence of a fitness coach, we participated in group

workout competitions that included squats, body pump, skipping

and stretching, followed by tasting Nestlé FITNESS with yogurt

as a healthy breakfast option. This was a great way to set positive

habits from the beginning of the year.- elma aBou Nader

NME HO It is our aim to continuously improve our product recipes to provide a tastier and healthier portfolio for our consumers. With this in mind, we revamped our vegetable bouillon recipe in collaboration with the application group, the brand, and the Nutrition, Health and Wellness teams. This was an opportunity to improve the product in comparison with our own old recipe and that of the competition, by making it tastier, healthier and less complex to produce.

The re-launch took place across the region, with focused in-trade activations across key countries such as KSA, UAE, Kuwait, and Lebanon.This new vegetable bouillon recipe delivers on its promise with an increase in vegetable pieces and with a culinary touch of extra virgin olive oil to make your dishes even more delicious.

- reem jaBer

In addition, we managed to sample MQS Caramel Selection in more than 15 top Modern Trade locations reaching more than 15,000 shoppers in one month.

An outdoor campaign was essential in building awareness in Kuwait where the brand was highlighted in 50 petrol stations, 40 mega signage spots, four top cooperatives’ rooftops and branded buses. The brand saw exposure in more than 50% of Kuwait’s geography during the outdoor campaign.

Nestlé Kuwait In line with the innovation plan that we have for the confectionery category, MACKINTOSH’S QUALITY STREET (MQS) introduced a new family member, the Caramel Selection.

To drive sales and excitement among Kuwaiti shoppers, we have executed our plans across all channels where we deployed more than 50 stands coupled with thematic and artistic mega displays at top key customers to ensure that we squeeze out our competitors.

In addition, in-mall activation were carried out within the point-of-sale inside the stand to engage and reward MQS shoppers with activities and entertainment.

All these elements generated exceptional results in Kuwait sales performance where we overachieved by 25% vs the set target and received positive feedback from our loyal consumers.

- tarek saBBidiNe

MACKINTOSH’S QUALITY STREETCaramel Selection debutes in Kuwait

An exposure of more than 50% of Kuwait geography was tackled during the outdoor campaign This new vegetable bouillon recipe

delivers on its promise with an increase in vegetable pieces

Live Cooking with MAGGI at Carrefour Nestlé UAE Nestlé UAE is taking execution and beyond to the next level. As one team, we were able to bring the brand to life with one of our most challenging customers, Carrefour, through a very successful cooking event held in February 2016, under the theme of MAGGI’s initiative 1SpoonLess.

For the first time ever in the UAE, we activated a live cooking show at our top three Carrefour stores featuring the MAGGI brand ambassador, Assia Osman. This initiative was supported through in-store Point-Of-Sales Materials (POSM) and heavy social media coverage with the use of our online platform buffeted by her influential

reach. We also held simultaneous activation in the rest of the 19 stores across the UAE comprising wet sampling, instant prizes and henna.

A big thank you to the Carrefour, MAGGI, Field Operations Executive (FOE) teams and all others involved in driving such a successful event.

- VaNessa mattar

34,000shopperscontacted within

10 days

Uplift of 48%vs last year