70200600101.hwp
2006. 12
//
0601
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1. 25
2. 26
3. 27
4. 31
5. 34
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4 111
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3 117
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4 121
1. 121
2. 123
3. 130
4. 133
5. 142
5 144
147
153
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Spender 46
56
Q&A 60
iN 64
iN 65
2.0 67
79
101
111
112
() 119
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120
123
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(ANOVA) 129
129
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[ 21] Allen Kentro 44
[ 22] 47
[ 23] 50
[ 24] 52
[ 25] 53
[ 26] (n2000) 54
[ 27] (n1945) 55
[ 28] 56
[ 29] 57
[ 210] Q&A 59
[ 211] Q&A 60
[ 212] () iN 63
[ 213] 67
[ 214] 69
[ 41] 1 (N3,000, %) 114
[ 42] (N3,000, %/) 115
[ 43] 116
[ 44] 116
[ 45] 117
[ 46] 118
[ 47] 122
[ 48] 123
9
[ 49] 124
[ 410] 124
[ 411] 125
[ 412] 126
[ 413] 126
[ 414] 127
[ 415] 128
[ 416] 130
[ 417] 131
[ 418] 132
[ 419] 132
[ 420] 133
[ 421] 134
[ 422] 134
[ 423] 140
[ 424] 141
[ 425] 141
[ 426] 142
[ 427] 143
[ 428] 143
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(11.96%), (7.13%),
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: 6 , 8 20
20 30 40 1,400 1,000 600
100.0 700 700 500 500 300 299 3,000 () 50.0 350 350 250 250 150
150 1,500 6.9 48 48 35 35 21 21 207 4.6 32 32 23 23 14 14 137 4.6
32 32 23 23 14 14 138 2.4 17 17 12 12 7 7 73 2.6 18 18 13 13 8 8 77
1.9 13 13 9 9 6 6 56
2.8 20 20 14 14 8 8 85
112
20 30 40
1,400 1,000 600
2.7 19 19 14 14 8 8 81 3.6 25 25 18 18 11 11 108 3.5 24 24 17 17
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15 0.5
2 674 22.5 3 774 25.8 4 1,101 36.7
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4 117
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20.7
25.8
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28.5
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1 2 3 4 5
.
4 119
()
Frequency Percent
Valid
12 0.4 213 7.1
1,918 63.9 847 28.2
10 0.3Total 3,000 100.0
* 3.21( 0.582)
()
Frequency Percent
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7 0.5 120 8.0
970 64.6 400 26.6
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* 3.18( 0.585)
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Frequency Percent
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5 0.3 93 6.2
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120
? 1 5
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T-test .
Levenes Test for
Equality of Variances
T-test for Equality of Means
F Sig. t dfSig.(2-
tailed)
Mean Difference
Std. Error Difference
95% Confidence Interval of the
DifferenceLower Upper
Equal variances assumed
3.214 0.073 2.588 2,998 0.010 0.055 0.021 0.097 0.013
Equal variances
not assumed
2.588 2,997.544 0.010 0.055 0.021 0.097 0.013
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4 121
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18.6
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18.7
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12.7
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11.3
14.4
6.7
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16.9
20.2
17.5
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23.7
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TV,
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4 123
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1 .303** .297**.000 .000
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[ 48]
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124
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.
[ 49]
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18.3
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39.6
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25.6
24.8
24.8
40.7
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21.5
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21.7
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9.9
4.1
2.3
3.4
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1) 2) 3)4) 5)
4.16
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2.43
2.64
(5)
[ 410]
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19.3
28.5
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[ 411]
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1) (1.2%)
5) (1.2%)
126
. 5 1
.
[ 412]
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14.3
17.2
11.1
19.9
5 6~10 11~20 21~30 31~60 61
[ 413]
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[ 414]
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128
[ 415]
1.93.9
25.5
15.0
53.6
(ANOVA) .
N Mean Std. Deviation2029 1,401 3.17 0.6603039 1,000 3.23
0.62340 599 3.27 0.660
Total 3,000 3.21 0.649
?
1 5
, 2029 3.17, 3039 3.23, 40 3.27
. ,
. ANOVA .
4 129
(ANOVA)
Sum of Squares dfMean Square
F Sig.
Between Groups
(Combined) 3.892 2 1.946 4.633 0.010
Linear Term
Unweighted 3.442 1 3.442 8.193 0.004Weighted 3.854 1 3.854 9.174
0.002Deviation 0.039 1 0.039 0.092 0.762
Within Groups 1,258.966 2,997 0.420Total 1,262.859 2,999
.
3,892 2 1,946, F 4.633.
0.010
.
. , , , ,
.
Model Unstandardized Coefficients
Standardized Coefficients t Sig.
B Std. Error Beta
1
(Constant) 3.097 0.098 31.607 0.000 0.058 0.024 0.045 2.403
0.016 0.049 0.016 0.058 3.150 0.002
0.005 0.004 0.023 1.240 0.215 0.001 0.004 0.006 0.319 0.750
0.004 0.014 0.005 0.269 0.788
* R Square0.006
49.5 50.5
130
,
, , , .
, , . R Square
0.006
.
3.
.
.
49.5%
. .
20% ,
, .
.
[ 416]
4 131
53.1%
.
.
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(18.7%),
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[ 417]
8.64.1
18.715.4
53.1
, .
(49.8%)
,
(22.6%), (12.5%)
.
132
[ 418]
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12.5
22.6
10.8
49.8
.
48.0%
.
[ 419]
( )
3) (40.5%)
2) (9.2%)4)
(43.3%)
1) (1.9%)
5) (5.0%)
4 133
.
(: 53.4%, : 39.6%).
(: 50.8%, : 40.7%).
[ 420]
43.6
53.4
46.2
46.0
44.7
43.7
8.5
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10.2
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39.6
40.7
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// ,
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134
[ 421]
3.212.2
2.8
0.9
10.7
4.4
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28.6
28.2
25.8
21.9
30.6
30.6
43.4
39.0
25.6
46.4
47.9
21.4
47.7
14.9
13.4
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14.4
24.9
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11.42.0
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15.9
8.3
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//
/
//
//
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1) 2) 3)4) 5)
(5)
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3.42
2.86
3.57
3.89
2.73
3.57
[ 422]
1.1
1.1
0.4
5.1
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29.3
39.2
51.5
32.0
29.3
46.0
35.1
52.4
44.6
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52.4
56.3
23.9
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/
//
//
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1) 2) 3) 4) 5)
(5)3.76
3.48
3.13
3.62
3.72
2.96
3.57
PC,
4 135
. ,
, , , , .
: PC,
Model
Unstandardized CoefficientsStandardized Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 3.462 0.114 30.336 0.000 0.027 0.028 0.018 0.947
0.344 0.001 0.018 0.001 0.056 0.956
0.001 0.005 0.004 0.226 0.821 0.007 0.005 0.028 1.452 0.147
0.067 0.016 0.079 4.062 0.000
* R Square0.009
, , , ,
. , ,
. R Square 0.009
.
,
. ,
, , , , .
, , ,
.
, . R Square 0.006
136
,
.
: ,
Model Unstandardized Coefficients Standardized Coefficients t
Sig.
B Std. Error Beta
1
(Constant) 3.105 0.119 26.062 0.000 0.106 0.029 0.067 3.610
0.000 0.010 0.019 0.009 0.504 0.614
0.000 0.005 0.001 0.043 0.965 0.001 0.005 0.004 0.189 0.850
0.038 0.017 0.043 2.197 0.028
, ,
. , ,
, , , , .
: ,
ModelUnstandardized Coefficients
Standardized Coefficients t Sig.
B Std. Error Beta
1
(Constant) 2.871 0.121 23.794 0.000 0.012 0.030 0.008 0.414
0.679 0.112 0.019 0.107 5.818 0.000
0.000 0.005 0.000 0.018 0.985 0.012 0.005 0.045 2.334 0.020
0.019 0.017 0.021 1.072 0.284
*R Square0.016
4 137
, , , ,
, ,
. , .
R Square 0.016 .
,
. ,
, , , , .
: ,
Model Unstandardized
CoefficientsStandardized Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 3.347 0.117 28.543 0.000 0.056 0.029 0.036 1.938
0.053 0.032 0.019 0.032 1.707 0.088
0.016 0.005 0.059 3.134 0.002 0.009 0.005 0.033 1.685 0.092
0.015 0.017 0.017 0.882 0.378
* R Square0.009
, , , ,
,
. , , . R Square
0.009 ,
.
, ,
138
. , ,
, , , , .
: , ,
Model Unstandardized
CoefficientsStandardized Coefficients t Sig.
B Std. Error Beta
1
(Constant) 3.354 0.109 30.824 0.000 0.047 0.027 0.032 1.736
0.083 0.003 0.017 0.003 0.179 0.858
0.003 0.005 0.014 0.714 0.475 0.004 0.005 0.016 0.811 0.417
0.053 0.016 0.066 3.369 0.001
* R Square0.079
, , , ,
, ,
. , , .
R Square 0.079 .
, ,
. , ,
, , , , .
, , , ,
, ,
. , ,
. R Square 0.009 ,
, .
4 139
: ,
,
Model Unstandardized Coefficients
Standardized Coefficients t Sig.
B Std. Error Beta
1
(Constant) 3.460 0.135 25.556 0.000 0.006 0.033 0.003 0.175
0.861 0.087 0.022 0.075 4.049 0.000
0.002 0.006 0.007 0.390 0.697 0.004 0.006 0.014 0.721 0.471
0.059 0.019 0.059 3.024 0.003
* R Square0.009
. ,
, , , , .
: ,
Model Unstandardized Coefficients
Standardized Coefficients t Sig.
B Std. Error Beta
1
(Constant) 3.311 0.110 30.122 0.000 0.073 0.027 0.050 2.687
0.007 0.068 0.018 0.072 3.889 0.000
0.004 0.005 0.016 0.836 0.403 0.002 0.005 0.007 0.374 0.708
0.001 0.016 0.001 0.044 0.965
* R Square0.008
140
, , , ,
. , . R Square
0.008
.
.
/
.
[ 423]
0.6
0.8
0.7
1.5
2.7
12.3
35.5
25.7
30.3
22.2
45.4
43.8
33.3
11.4
25.5
19.3
30.4
7.6
11.0
14.9
1.2
2.8
1.0
13.7
5.5
3.4
4.0
8.4/ /
/
//
//
/
1) 2) 3) 4) 5) (5)
3.56
3.91
3.79
4.00
3.33
3.32
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43.6
44.8
45.6
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4 141
. 4
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[ 424]
1.1
3.2
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50.2
53.6
41.2
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1.7
0.32.3
20.5
7.2
()
()
( )
()
1) 2) 3)4) 5)
(5)3.55
3.36
3.05
2.94
.
[ 425]
19.9 19.5 11.8
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16.7% , 55.1%
.
[ 426]
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(5) 2.53
/ .
4 143
[ 427]
1.2
1.1
2.812.8
13.7
23.1
28.3
36.9
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[email protected], 02-570-4090 5
: IT
IT ,
[email protected], 02-570-4332 :
[email protected], 02-570-4312 :
06-01
2006 12 2006 12
1-1TEL: 570-4114 FAX: 579-46956
ISBN 89-8242-338-3 94320
10,000
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