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Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

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Page 1: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Network Cloud Service Orchestrator

Eli Jacubovich

Head of Sales and Strategy

Amdocs

November 2015

Page 2: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs2

Amdocs at a glance

Leader in customer experience solutions

$3.6 billion revenue in 2014

24,000+ professionals

Serving customers in more than 90 countries

Listed on NASDAQ (DOX)

Amdocs BEAT™

wins Quality

Innovation Award

Winner of 2014

Outsourcing

Excellence

Award

Leader in Integrated

Revenue and

Customer

Management

(IRCM)

Page 3: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs3

Amdocs’ market leadership

Leader in…

• Integrated Revenue and Customer

Management (IRCM)

• Operations Support Systems

#1 in…

• Global policy management

market share

• Rating and charging

S tra te c a s t P a r tn e rs A D iv is io n o f F R O S T & S U L L IV A N

#1 in…

• Global revenue management

market share

• Convergent billing market share

• Order management market

share

• Customer care market share

• Subscriber management

market share

Amdocs and Telefonica

Argentina win Innovation

Award

Amdocs and Vodafone win

Business Service Innovation

AwardTM Forum Industry

Contribution

Award finalist

Social Care solution

wins Product of

the Year Award

Multichannel Self-Service

wins COMET Innovation

Award for Customer

Experience Management

Smart Cell Placement

wins LTE Award for Best

Test/Measurement LTE

product

Global Outsourcing

Excellence Award

“Best Going the

Extra Mile”

Self-Optimizing Networks Solution

wins Bandwidth

Optimization Innovation

of the Year Award

Amdocs BEAT™

wins Quality

Innovation Award

Page 5: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs5

• Automation

• On-demand service

selection and delivery

Network Functions Virtualization: What is it All About?

Physical Network Future Virtual Network

Standard high

volume

servers

A D

E

F G H I J

B C

Cost

Reduction

Business

Agility

Operational

Efficiency

JGF H I

D

A

B

E

C

JGF H I

D

A

B

E

C

Internet

Orchestration

• Standard hardware

• High resource utilization

• Multiple vendors

• Rapid TTM for services

• Faster changes

Page 6: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs6

The NFV transformation reality Hybrid network will dominate for next decade

Hybrid world• Complexity—physical, virtual, logical resources need to be managed

• Orchestration—traditional management and NFVO

• Interoperability—multivendor, physical, virtual elements

Traditional network NFV dominant—10+ years

Internet

A DE

F G H I J

B C

JIHGF

A D

B C

E

Standard

high-volume

servers

Hybrid (physical + virtual)—

next 10 years

A D

H I J

B

C

E

Internet

GF

Testing the waters—PoC/lab activity underway

Page 7: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs7

NFV Implementation Challenges

● Hybrid services - integration with

existing networks and processes

● On-boarding massive amounts

of new virtualized services in short

Time-To-Market

● Orchestrating functions that are

created instantaneously and

changing constantly

● Evolving standards and

technologiesSource: Heavy Reading's, NFV Market Tracker; December 2014

Page 9: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs9

ETSI NFV Management and Orchestration (MANO)

NFVONFV orchestrator

VNFMVNF management

VIMVirtual infrastructure

Manager

Orchestration

Page 10: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs10

Co-opetition = Cooperating + Competition

Page 11: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs11

Partners Ecosystem (examples)

IMS

NFV Infrastructure & HW

CPE (Customer premises equipment) Security EPC (Evolve Packet Core) Gi-LAN (VAS)

Page 13: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs13

End-to-end NFV offeringLinking the business and the network

Network

Topology

view

Big Data

and

Analytics

Existing OSS assets

Next Generation - OSS

Partners elements

Cloud

Mgmt.

SDN: Cloud

Network Mgmt

NFV

Applications

Physical

Elements

Service

Design &

Creation

Order Capture and Management

Self-Service

PortalBillingCRM

Inventory

System

Service

CreationFulfillment Assurance

OSS

BSS

Master

Enterprise

Catalog

Network Cloud

Service

Orchestrator

Page 14: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs14

Network Cloud Service Orchestrator

Catalog Model

…into a continuously available,live network service

Amdocs Service Orchestrator decomposes, builds a plan, optimizes, instantiates,

configures, connects, tests, auto-heals, and monitors and assures the virtual services

Customer Order

+

Hybrid service model

Configuring Physical and virtual network

Products

Services

Resources

…real time service design and workflow

Public Internet

Data Center

Firewall

2 3

1

vCPE3rdpty

Page 15: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs15

Service Onboarding and Fulfillment FlowAccelerating Enterprise Service Creation

Service is availableService Orchestrator

decomposes,

optimizes,

instantiates,

configures, connects

and auto-heals the

virtual services

CSP is offering

enterprise

services via a

self-service portal

2 3

Real timeOffline

Service designer

models resources,

services and

products in the

Master Catalog,

combining business

and network inputs

Service Graph

0 1

Catalog

Page 16: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs16

Use case Service on-boardingNFV shorten the lifecycle, service on-boarding automation amplifies it even more

Analysis

Service Testing

Service Modeling

Install in customer premises and configure

NF

V

New service time-to-market with service on-boarding automation-

from 9 months to 3.5 weeks

5 Months 7 Months1 Month 9 Months3 Months

.

NF

V

wit

h s

erv

ice

on

-bo

ard

ing

au

tom

ati

on

Analysis

Remote

config.

Analysis

Service Testing

Service Modeling

.Remote

config.

Pre

-NF

V

Service Design Module

for service creation

and testing

Page 17: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs17

NFV Use cases

Sourc

e:

Info

netics, S

DN

and N

FV

Str

ate

gie

s: G

lobal S

erv

ice P

rovid

er

Surv

ey M

arc

h 2

7,

2014

vCPE

can be leveraged

for service research by Infonetix

Page 18: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs18

An example for NFV use casevCPE = Virtualized enterprise customer premises equipment

Today

Feature-rich

CPE

Internet

Service

Provider

Network

I need I call I wait… ~4 Months

Tomorrow

Virtualized

CPE

Service provider data center

InternetI need I click I Go

Firewall

Cyber security (DDoS)Antivirus

~7 Minutes

FirewallCyber

security

(DDoS)

Antivirus

Page 19: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs19

Summary

Network Cloud Service Orchestrator

Multi-vendor NFVO for Dynamic service chaining and fulfillment

Operator Challenge

• Number of virtualized service will grow rapidly

• Many new virtualized functions are emerging, and these

functions are created instantaneously and changing

constantly

• Need to maintain vendor agnostic

Vendor Agnostic Key Capabilities

• Integration with business support systems (BSS) and

operational support systems (OSS)

• Integrated policies and analytics for optimal service

performance

• True multi-vendor

• Scalable and distributed

Page 20: Network Cloud Service Orchestrator - INFORMA … · Network Cloud Service Orchestrator Eli Jacubovich Head of Sales and Strategy Amdocs November 2015

Information Security Level 2 – Sensitive

© 2015 – Proprietary and Confidential Information of Amdocs20

Thank You