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06-24-11 Marty Latman - BaconML@N ac.Net 1 Networking 101 Tools for Success PSG – Neptune 6-24-11

Networking 101 Tools For Success

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Page 1: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

1

Networking 101Tools for Success

PSG – Neptune

6-24-11

Page 2: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

2

Overview

• My Opinions• The Big “4”• What is Networking? • Approaching People• Places to Network• My Tool Bag• Elevator Pitches• Cards• Communications• Challenges

Page 3: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

3

My Opinions• Being in transition is permanent,

“landing” is only temporary

• Keys to Success:– “ABC” – Always be connected– “ABP” – Always be positive

• Being in transition is a FULL TIME job but no regular paycheck

• “It was the best of times, it was the worst of times”

Page 4: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

4

What’s Good about being in Transition?

• Get to know yourself• What do you want to do when you grow up?• Your likes and dislikes• Soul searching• “T” list of Pro’s and Con’s• It’s best to enjoy your time:

– Sleep time– Free time– Work time

Page 5: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

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The “Big 4” methods of finding a Temporary Position

• Networking• Recruiters

– Retained – Contingent– Who do recruiters work for?– Specialist vs. Generalists– Kennedy Book– Select recruiters who work in YOUR industry space

• Internet / Classifieds• Direct mail – develop a position

Page 6: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

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What is Networking?• Relationship Building• We network all the time

– Personal Network– In-transition Network– Business Network– Combined Network

• It is NOT - “Hi, how are you; give me some names and leads”

• You seek “AIR” – Advice, Information, Referrals• Be a “giver” – Open a “bank account”• Need a “Support System”• “Practice makes perfect”

Page 7: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

7

Approaching People• CANCER SYNDROME

• Make others “Winners”

• Elevator pitches – should be targeted to different audiences

• How can they help you? – Clear, concise and consistent messages

• “Telephone Game”

Page 8: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

8

Where can we Network?• Volunteer Groups• Networking Groups - www.LandingExpert.com – Google searches• Family functions• Seminars• Charitable Events / Galas• Family sports – soccer, baseball, basketball• Chambers of Commerce• Alumni Groups• Industry Associations• Professional Associations• Social Networking Sites• Everyday opportunities – cleaners, hair salon, mailman, grocery,

church

Page 9: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

9

What’s in my tool bag?• Positive attitude – Who hires depressed people?• Dress for success• Elevator Speech• Name Tag – LARGE PRINT• Personal business cards• One page profile• Resumes – 1, 2, multi- pages• Linked-in Profile• References• Cover Letters• Thank you letters

Page 10: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

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Elevator Pitches• Let’s go “Fishing”• Short, clear, concise and consistent• Not resume regurgitation• Be a Teaser!• Targeted to your audiences• Tag line – intrigue – future talks• “WWW” Concept – We Want Work

What are you about? - SkillsWhat are looking for? –PositionWhat others can do to help you? They can refer you to others

• WWW.15SECONDPITCH.com

Page 11: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

11

Personal cards

• Professional Quality

• Use both sides

• Executive Summary

• Always keep them available

• Give them out

• Not Vista Print commercial

Page 12: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

12

Communications

• Ask a person for their preference

• Always Professional

• E-mails – Signature– Email address– Phone numbers– Address– Spelling / grammar

Page 13: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

13

How big is your network?

• Quality vs. Quantity - >500??• “Although it is good to know a lot of people, it is much

better to know a lot of people who know you”• Think big – not small• Coworkers, family, friends, others• Linkedin system is a good source• Networking Groups• Follow-up with members – cards, articles of interest• Networking is continual – not just when you are in-

transition• Out of sight – out of mind

Page 14: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

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In- Transition Challenges

• Discrimination exists• Employee / employer loyalty no longer exists• Emotional cycles – support system• Time management of your search• Clearly define goals / objectives• Your time REQUIRES structure• Staying FOCUSED

Page 15: Networking 101   Tools For Success

06-24-11 Marty Latman - [email protected]

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Summary

• Relationship building = Successful networking• Networking requires organization and follow –up• Networking requires having the proper tools• Jobs are temporary – networking is permanent• Networking is as easy as “ABC”

– “ABC” - Always be connected– “ABP” – Always be positive