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New Media Marketing ICA 1: New Media Marketing Campaign (Failures). Name: Alvin Wong Soo Hou Admin no.: 083062Y MK0804. Case Study V.S. . How successful is Old Spice Social Media Campaign?. Why compare CISCO with Old Spice?. Example of CISCO’s Interaction videos…. - PowerPoint PPT Presentation
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New Media Marketing ICA 1:
New Media Marketing Campaign (Failures)
Name: Alvin Wong Soo HouAdmin no.: 083062YMK0804
Case Study
V.S.
How successful is Old Spice Social Media Campaign?
Why compare CISCO with Old Spice?
Example of CISCO’s Interaction videos…
CISCO interaction campaign
http://www.youtube.com/user/OldSpice#p/c/484F058C3EAF7FA6
http://www.youtube.com/user/CiscoSP360
Old Spice CISCO
YouTube: Channel’s Total View 179,107,319 370,693
Channel View 15,107,206 49,111
Subscriber 213,171 1,146
http://twitter.com/ciscosystems
http://twitter.com/oldspice
Old Spice CISCO
Twitter Follower 120,169 44,807
YouTube: Channel Total View 179,107,319 370,693
Channel View 15,107,206 49,111
Subscriber 213,171 1,146
http://www.facebook.com/Cisco#!/Cisco?v=wall
http://www.facebook.com/OldSpice
Old Spice CISCOFacebook’s ‘LIKE’ on Page 1,246,588 126,148
Twitter Follower 120,169 44,807
YouTube: Channel Total View 179,107,319 370,693
Channel View 15,107,206 49,111
Subscriber 213,171 1,146
1. Isn’t useful or entertaining enough
7 Reason why CISCO FAILED
2. Doesn’t leverage the power of communities, individuals’ social graphs and/or social
sharing
7 Reason why CISCO FAILED
3. Misses opportunity to present and/or mention Cisco’s
brand and/or product.
7 Reason why CISCO FAILED
4. Doesn’t resonate or interact with Cisco’s target market or
its influencers.
7 Reason why CISCO FAILED
5. Doesn’t enhance Cisco’s brand or sales.
7 Reason why CISCO FAILED
7 Reason why CISCO FAILED
6. Underestimates Cisco’s spokesman’s importance
7. Doesn’t utilize other social media platforms to cross promote the campaign.
7 Reason why CISCO FAILED