NEWS FROM AROUND BATA WORLD

W E E K L Y D I G E S TBata World Digest April 21, 2017

BATA IN THE NEWS

Bata in the News: Philippines LatestShoe Buzz Is Called Bata

On April 16, the Philippine Star published an article by Scott Garceau entitled “Who is Angela (Andwhy does she love Bata shoes?)”. Garceau wrote the article after attending a special event at the

Bata Philippines flagship store in the SM Megamall, around 10 kilometers from the capital, Manila,where he also interviewed Group CEO Alexis Nasard.

CORPORATE

Bata Fashion Weekend Is Live

INTERVIEWS

Q & A with Tiago Solca

CORPORATE

CEO Alexis Nasard Brings Swaggerto Manila

Asia-Pacific

Executives Offer Adviceto District Managers atAsia-Pacific BTA Center

Asia-Pacific

Collaboration withPremier AustralianShop Gives Bata Bulletsa Unique Look

South Asia

Insolia Helps BataPakistan RevolutionizeThe Heel Experience

Spring Trends: Fabulous Fringe Is In

BCP Colombia Volunteers Support FireVictims

We Are Bata People: Junaid Adeel SendsIn a Selfie

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

BATA IN THE NEWS

Bata in the News: Philippines Latest Shoe Buzz IsCalled Bata

On April 16, the PhilippineStar published an article byScott Garceau entitled “Whois Angela (And why does shelove Bata shoes?)”. Garceauwrote the article afterattending a special event atthe Bata Philippinesflagship store in the SMMegamall, around 10kilometers from the capital,Manila,...

In his interview, Garceau asked Nasardabout the company's new direction, andthe focus on “Angela,” Bata's targetcustomer. Nasard explained Bata's strategyin terms of its new collections, and areas ofinnovation, highlighting the way in whichBata continues to remain on trend in eachcountry in which it is present around theworld.

Below is an edited version of the article:

There’s a buzz inside Bata Philippines’flagship store inside SM Megamall, and it’snot just because of the celebs gatheredaround. True, the racks are lined withsummer sandals and athletic gear, pumpsand loafers that have made the century-oldCzech shoe brand popular enough to open3,000 stores in Asia alone. But it’s when Italk with Bata Group CEO Alexis Nasardthat I realize what the buzz is about: It’s theshoes, baby.

While many generational brands lose thethread of modern fashion, Bata stays ontop of trends. A look at the Spring/Summeroffering confirms this: for women, there’sthe Summer Glam collection, with styleslike Coachella, Full Bloom, All That Glitters,Classy and Pretty Pastels offering relaxedhues decorated with bling, flowers, denim,lace and metallics. And for guys, there’s BoyNext Door, a “rugged yet sophisticated”line, and Sorrento, inspired by relaxedMediterranean comfort.

Nasard notes that legacy brands aresometimes perceived as too traditional.Not this brand. “We have a marketingslogan: ‘Bringing the swagger to Bata,’” hesays. The colors and styles are sassy andyoung, and they’re right on trend withmen’s styles these days. “For men,athleisure is increasingly gaining ground

globally. We still have dress shoes andsandals, but athleisure, and comfort-related technology, is where we’regrowing.” A glance at Bata’s cool dresssneakers in rugged, sporty shadesconfirms this.

For women, Bata has a new game in mind:“comfort technology” via Insolia. “Italleviates a lot of pressure from the back ofwomen’s high heel shoes,” says Nasard.“When you wear high heels, 80 percent ofyour weight is at the front of the foot, sothe back has to offset that. Insolia balancesthat weight 50-50, back to front, so womencan walk straight. Our goal for women is tomake sexy comfortable and comfortablesexy.”

I ask how they manage to pinpoint marketresearch for so many countries, from Westto East.“Part of our marketing is to attractour target consumer – whose name isAngela, by the way,” says Nasard. “We havea very clear definition of Angela. Once youdesign for who she is, you start puttingyourself in her shoes. Otherwise, shebecomes just a statistic.”

Bata knows Angela’s age (she’s 35), hermarital status, that she has two kids, worksat a government administration, and shechooses public transportation to go towork. That’s a pretty specific consumerprofile. “She represents 30 percent of ourbusiness today, but we only represent 20percent of her wallet: shoes! So we haveplenty of opportunities to grow with her.”

Not only that, but she likes to talk abouther shoes. “We have an opportunity togrow because she’s an advocate: she’s avery social person, she’s going to talk aboutour brand to other people.”

Nasard clues me in on another fact aboutmarketing, this time concerning men: “Weknow Angela has a high influence on thepurchase patterns of her husband, becausein that socioeconomic category, men arehighly influenced by their wives. This is thekind of guy that the wife buys their clothes.When you go into the super-super-premium category, that is never the case.”

True, Bata shoes are not so high end thatyou won’t want to buy more than one pair.“We call it ‘smart pricing.’ We make sure ourshoes remain surprisingly affordable,” sayNasard. And this much is also true: womendo, indeed, steer men in their purchases, asI learned a few days later, when my wifecame along to help me select my own pairof Bata shoes.

The full article is available to read here.

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

CORPORATE

Bata Fashion Weekend Is Live

On April 22 to 23 anextraordinary event istaking place in Prague: BataFashion Weekend. Watchlive.

There is a full agenda of exciting events, sofollow along live on Facebook.

There will be catwalk shows, exhibitions,engaging stories and conversations withBata’s leaders, celebrities and prominentdesigners, and much more.

A launch event got things off on the rightfoot on Friday afternoon in downtownPrague’s National Theatre Piazzetta. In onlya few hours, 17,800 Facebook users hadalready checked out the live feed of thecatwalk with one resounding theme: “Me &Comfortable with it.”

“For two days in April, thousands ofvisitors from all over the world will takepart in enjoying fashion shows, designexhibitions, engaging stories andconversations with Bata’s leaders,celebrities and prominent designers, all inthe artistic Holešovice district of Prague,in a former brewery that has beenredesigned to be perfectly suited to suchan event,“ revealed Thomas A. Bata, chiefmarketing officer.

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

INTERVIEWS

Q & A with Tiago Solca

Tiago Solca, image andconsumer experiencemanager for Bata theBrand, recently opened upto Bata World News. Readon for a behind-the-sceneslook at his team's bigprojects.

You’ve been part ofthe Bata team for fouryears. Tell us aboutyour journey.

I joined Bata Indonesia in January 2014with the Twenty20 Talent Program. Had anamazing experience: because of thisprogram, in the initial period, I had the luckof trying all the departments, includingdifferent divisions of the factory,warehouse and in stores. After thisintroduction to the departments, I join theNRSD [non-retail sales division] andIndustrial team as marketing advisor.

In the second year, I was transferred to themerchandising department to manage theDiversity project. This project’s goal was toincrease the sales of accessories, bags andshoe care products, a great new challengewith a nice and enthusiastic team.

Two years ago I had the cool opportunity tojoin the newly created brand division ofBata the Brand under the guidance ofMarcos Canovas and Thomas A. Bata.

What makes your jobinteresting orchallenging?

The interesting part is developing globalprojects in conjunction with manycountries. It is the most rewarding feelingyou can have at work, I think!

This is the part that poses the biggestchallenge: sometimes when implementingglobal projects, you face some resistancefrom local teams. This is because ofdifferent objectives: local teams have the

daily retail results in mind, while building abrand globally means different priorities.Finding the balance is the key and achallenge. Another reason is also becauseof our company history, where local teamshave always had tight control over allaspects. Now with the new globalapproach, this is slowly changing.

I think that a task that does not give you amental challenge will not give you a rewardeither; the two things go hand in hand.

The first global BataFashion Weekend isjust around thecorner. How have youbeen involved inplanning this excitingevent?

The team is fully immerged in the finalpreparations of this cool event, including allour external agencies and a lot of the localteam.

It is a very enriching experienceorganizing something so creative,inspiring and different like this event. Iwill be in charge of the pressroom atPhil’s Corner, a café right next to theevent venue. Top executives will dointerviews there with the manyinternational journalists coming. Comevisit and say hello! For the people thatcannot come, they can view it live onFacebook. Stay tuned – it is going to knockyour socks off!

Tell us about thespecial project you areleading that involveschildren’s drawings inthe design of balletflats.

This project is here to melt people’s hearts.We are going to launch it globally. We aredeveloping a matching mother-and-daughter ballerina collection, and we willdonate part of the revenue to support Project Nanhi Kali to provide years ofquality education to young girls fromeconomically disadvantaged families inIndia.

To give a little bit more “zing” to the shoes,we asked for the support of all the BataChildren’s Program volunteers around theworld. Thank you all again! They involvedkids from 6 to 8 years old in doing drawingsaround four themes: my town, my family,nature and what I like. The winning drawingfor each category will be printed on theinsole of these ballerinas. The response tothis project was just extremely surprising!We had so many drawings that it felt justimpossible to select the winners – they alldeserved first place. For sure next year wewill redo the competition with differentthemes to refresh the collection.

Your team is buildingglobal marketingcampaigns. What arethe advantages of thisapproach?

Having a global image is key, and the firstglobal campaign message – “Me &

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

Q & A WITH TIAGO SOLCA

Comfortable with it” – is just a perfectmatch with how Bata is perceived in ourconsumers’ minds. It is a true message, notfake. We are not trying to be somethingthat we are not, and I think a lot of peoplecan relate to this in all our markets in theworld, regardless of the market. Themessage is very easy to understand, toremember and to adopt to differentsituations. I think it will resonate loudly inour stores. Everybody is on board andunderstands this simple yet powerful idea.

We’ve heard quite a bitabout Bata’s targetcustomer, “Angela.”Can you tell us about“Roberto,” and do yousee yourself in him?

[Laughs.] Very good question. I am not aRoberto yet, as I am not married and donot have kids yet, but I can easily relate, asa few of my friends are Robertos for sure.In the future we will develop some materialcovering him, right after getting our Angelaright on point! So stay tuned inBatalogue.com.

You’ve been based inPrague for the pasttwo years, and ofcourse Bata has deeproots in that corner ofthe world. What partof Bata’s heritage doyou find mostinspiring?

When you say to people you work for Batain Prague, they always look at you withadmiration and respect, end they are veryhappy to see a foreigner working in theCzech Republic for Bata. This definitelygives you pride and puts a smile on yourface. But the most proud I feel is when Ihave the luck to travel to Zlin. When yousee this town, where everything isinterwoven with Bata, you get a glimpse ofour greatness, and it makes you want topush forward!

What do you recall asyour most memorablemoment at Bata sofar?

The first time I participated in a globalmeeting, which was in China. First of all, itis nice that the company entrusts you withglobal travel. Second, you get to meet a lotof people from around the world, andduring this intense period you get toexchange ideas and create newopportunities. On top of that, you get tovisit some markets, and learning is alwaysfun!

Which Bata Core Valuedo you most identifywith?

Be Bold. Change the way you do things. Itdoesn’t matter if you get it the first time.Try again. Give yourself permission to be abeginner. Seize the opportunity. Growthbrings new opportunities. Being bold is notsomething that you can pull out of a hatwhen you're giving a presentation orspeech. You need to develop an attitude ofspeaking out in your day-to-day life.Otherwise you won't develop the courageto be bold.

As I start my day, I try to make a consciouscommitment to do my best on a specialproject or assignment. I aim to add value,to do something bold. Having theconfidence to be bold can distinguish aperson, a company, or an idea. A bold idea,image, message, concept, plan, design orstrategy could be risky, but I believe, in ourbusiness, risk-taking comes with the turf.

What is your personalfavorite Bata shoe?

Without a doubt, the upcoming Atleticocollection. It’s a shoe line that Bata neverhad before, plus it was designed incollaboration with a prestigious Italiandesign studio, FAB LAB Design, and theshoes just have a killer look! When thoseshoes hit the stores they are going to rockyour world!

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

CORPORATE

CEO Alexis Nasard Brings Swagger to Manila

Group CEO Alexis Nasard’sfirst visit to the Philippineswas marked by three fulldays of exhilarating Bataevents.

On April 3, Bata Philippines — Bata Asia-Pacific’s newest company — welcomedNasard to its shores. His visit came at thestart of summer in the tropical country,matching the warm welcome from thePhilippines team and the “sizzling” eventsorganized while he was there.

Nasard traveled with CFO Alberto Toni andCPO Davide Zornetta. They were joined byRoberto Longo, president for Asia-Pacific;Shaibal Sinha, regional finance director forAsia, Latam and Africa; and Rabi Hasnabi,country manager of Bata Philippines.

Over the course of their three days in thePhilippines, the visitors were briefed on thecountry’s economy and footwear market.They also met with local management, towhom Nasard stressed that “product isking” and that swagger must be brought tothe brand.

“We make sexy comfortable, and we makecomfortable sexy,” he reiterated, leadingthe way for Bata as the convergence of thebest of all worlds in footwear.

Nasard also made two televisionappearances and paid a courtesy visit toRamon Lopez, the country’s secretary oftrade and industry.

On April 4, Nasard and other executivesvisited the Bata Flagship store in SMMegamall, the second largest mall in thecountry. There, they attended a shoppingparty dubbed “Step Up in Style” alongsidethe country’s top influencers, celebritiesand bloggers that was covered bybroadcast, print and digital media.

The event was emceed by GianninaOcampo, one of the Philippines’ top theateractresses. Ocampo professed a love for the

brand, having grown up with it. But thehighlight for guests was a speech byNasard, which was preceded by a fashionshow that gave a sneak peek at BataPhilippines’ Spring/Summer collection.

On April 5, the group of visitors was treatedto an unforgettable pool party that allowedthem to “mix work and play” — just likeBata shoes. With the theme “Step intoSummer,” the Palace Pool Club in BonifacioGlobal City was transformed into Coachellain Manila. It was the official launch of thecountry’s new collection.

Synchronized swimmers opened theprogram, in a pool with a floating Bata logoin the middle. This was followed by afashion show where 15 models showed off30 pairs of shoes from Bata Philippines’latest collection. The models then led theaudience to the stage, where Nasardaddressed the crowd of influencers,celebrities, bloggers, and media. This wascapped by a celebratory toast.

The CEO’s visit to Manila ended with a“bang.” The highlight of his last day was theopening of Bata Philippines’ second store inthe country, in the SM City Bacoor Mall. Theevent was celebrated like a pool party andwas attended by a host of beauty queens,celebrities, and bloggers.

The program opened with a dance numberin the middle of the mall courtesy of afamous local dance crew, Alliance PH. Thisushered in 12 models carrying Batashopping bags, who showed off their Batashoes while taking shoefies. Once a crowdhad gathered, drums began to beat andthe models paraded the mall, finishing atthe new Bata store.

The store opening was hosted by TV

presenter Janeena Chan. Chan invitedNasard, Toni, Zornetta, Longo, Sinha, andHasnabi to cut the ribbon and officiallyopen the SM City Bacoor store.

The visit ended on a high note, as theexecutives not only got a feel for themarket but got to interact with it as well.They experienced a small part of what thePhilippine culture is all about: warm, happy,and appreciative of beautiful things thatgive people value for money.

Bata is in the Philippines, and it is here tostay.

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

CORPORATE

Executives Offer Advice to District Managers atAsia-Pacific BTA Center

The Improved DistrictPerformance course wasrecently offered at the BataTraining Academy center inKuala Lumpur, with thepersonal contribution ofRoberto Longo, presidentfor Asia-Pacific.

The participants, district and areamanagers from across the region, beganthe three-day course on March 13. Theydelved into topics such as customerservice, product knowledge, teamdevelopment and the analysis of keyperformance indicators.

The group was treated to a stimulating andproductive exchange with Longo. Aftersharing his thoughts, he held a round tablediscussion, and the participants weredelighted with the opportunity to ask theregional president questions about issuesin their diverse daily work lives.

They were also able to “pick the brains” ofthe Bata Malaysia management team.Country manager Paolo Grassi and KPImanager Jamie Ooi led them through thehost company’s efforts to measure KPIssuch as the sell out rate. It was anotherfruitful session full of insight and advice.

The facilitator of the course was Lucia Lot,human resources training manager forBata Brands.

Longo commented about the course,“Product is the essence of our business, butour success depends on how well we candeliver to our customers a great storeambiance, superb visual merchandisingand superior customer service.

“The Improved District Performancecourse was a catalyst to updateparticipants on the latest processes, toolsand KPIs to ensure an excellent shoppingexperience to our customers.”

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

PRODUCT

Collaboration with Premier Australian ShopGives Bata Bullets a Unique Look

Bata Bullets will show off anew “cut” in the secondquarter of this year. In acollaboration with UncleRocco’s, a traditionalbarbershop and fashionretailer in Melbourne, alimited edition collectionemerged that features raw,selvedge denim.

Late last year Uncle Rocco’s got in touchwith Bata about stocking the Bata HeritageBullets through their retail outlet. BataAustralia then suggested taking therelationship to the next level with acollaboration between the two brands.

Uncle Rocco’s is a traditional barbershop inthe industrial area of Port Melbourne thatspecializes in quality timeless cuts. Whenthird-generation barber Fabian Sfameniwanted to expand his passion to men’sgrooming and other style conscienceproducts, the brand Uncle Rocco’s wasborn.

“As Uncle Rocco’s were already makingjeans in Melbourne using premiumJapanese selvage denim, we pitched theidea of doing a limited edition run of BataBullets using this same denim,” explainedMichael Wyatt, company manager of BataAustralia and New Zealand.

“Pre 1950s, most denim jeans were craftedfrom denim in its raw and natural form.The ‘selvedge’ of ‘self-edge’ refers to theself-binding edge of the denim fabric rollthat is characteristic of weaving ontraditional shuttle looms. This ‘self-edge’ isoften shown off as the vertical stripe whencuffed or turned up selvedge jeans areworn.”

And what is raw denim? “It is denim thathas not been prewashed or treated when itis made, leaving a natural indigo color,”said Michael Beynon, sales manager atBata Australia. “In this case we opted forraw denim with the selvage edge so thatthe Bata Bullets sneakers would break in,fade and wear uniquely.”

Brad Rayson, graphics designer at Bata

Australia, went into the specifics. “When itcame to this collaboration, using the bestdenim was the only option. With the help ofUncle Rocco’s, we sourced Red LineJapanese 13.5-ounce selvedge denim with aright-hand 3 x 1 twill. The weft yarns of thisparticular denim have a light beige tint tomake it look slightly aged.”

In line with the DNA of Bata Heritage, theBata Bullets x Uncle Rocco’s collectionreinterprets the best of the past for today’ssavvy global consumer. ‘’Selvage denim is anow a huge global trend, as it takes us backto an era of quality before denim was massproduced – prewashed, pre-faded, pre-broken-in, and even pre-ripped – for jeansthat were supposed to look like they’d beenworn for years,’’ concluded Beynon.

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

PRODUCT

Insolia Helps Bata Pakistan Revolutionize TheHeel Experience

Bata Pakistan recentlyunveiled its latest collectionof shoes, featuring the newInsolia technology, at anevent held last month atthe company's Flagshipstore at MM Alam Road, inLahore.

Bata Pakistan organized an exclusive eventat the store in order to debut the newmodels that further augment its wide rangeof national and international footwearproducts. The inauguration was an amiablegathering of Bata Pakistan seniormanagement, retailers and renownedsocialites, and the event also drew a largenumber of intrigued customers to the storeon the first day.

The latest products featuring Insolia aredesigned to improve the experience ofwomen when it comes to wearing heels,while satisfying their demands forexclusivity, style, comfort and prolongedwearability. The company is committed toreaching a diverse clientele with innovationand technological advancement, providinga quality and revolutionary footwearexperience.

Bata Insolia embodies this philosophy witha wide array of designs and color palettesto choose from. Constructed with patentedweight-shift technology, Insolia is designedto ease pain, and improve posture andbody balance by distributing weight at theball of the foot.

With the launch of Insolia, heel aficionadosin Pakistan now have the ability to walktaller, and up to three times longer, withimproved fit and 30 percent reduction inpressure on the front of the foot. In anutshell, the revolutionary technologyoffers greater stability, support to the bodyand comfort to women during prolongedheel wearing.

Country manager of Bata Pakistan,Muhammad Qayyum, commented: “BataPakistan is persistently in the pursuit ofreinforcing its women's categories, andthe launch of Insolia received an

overwhelming response from customers,which is a positive sign for my team tostrive hard to increase market share ofthe women's category with superbcustomer experience.”

Since its launch, Insolia has received a gooddeal of appreciation from the local market,and reviews point toward even greateracceptance in the future, along withincreased levels of sales.

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

MARKET TRENDS

Spring Trends: Fabulous Fringe Is In

Fringe embellishments areback! A hot trend of theSpring/Summer season thisyear is this flirty detail thatadds movement to women’sbags and shoes.

Fringe seen in collections across the globecaters to all tastes. There is fringe onmilitary jackets and motorcycle vests,breezy romantic ensembles, all-leathercowboy looks, or used to add a hint of thebohemian. Subtle or bold, this versatiletrend is for practically every consumer.

Footwear designers used fringe work, oftenin suede, to push statement shoes over thetop. Arm candy handbags, likewise, weregiven ever more extra charm this seasonwith fringes.

Tassels, a close cousin to fringes, have notbeen left behind. Tassel bags wereenormously popular during fashion weeksfrom New York to London to Milan to Paris.

As Taylah Brewer wrote in the Australianfashion magazine The Trend Spotter onApril 12, “Long, loose and blowing freely inthe wind, tassels went wild this season.Whether they were made of leather, suede,ribbon or rope, the rule was ‘the more, thebetter.’ It didn’t matter if the bag was small,large, over the shoulder or a clutch, as longas it had tassels.”

Fringe and tassels make for fun, eye-catching accessories. This spring customerswill have a hard time resistingthe chic andmodern zest these details add to outfits.

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

BCP

BCP Colombia Volunteers Support Fire Victims

Following a large fire inChinchiná, Caldas that tookthe lives of three childrenand destroyed 19 homes,the Bata Children’s Program(BCP) Colombia sprang intoaction. The team ofvolunteers visited theaffected community andbrought shoes, clothes andtoys to 80 children.

On March 22, seven BCP volunteersaccompanied the Civil Defense, agovernment-supported organization thathelps populations in disadvantaged areasto respond to natural disasters, to the ElHueco sector of the La Fronteraneighborhood. The typical household inthis vulnerable area is made up of a singlemother with several children. They dependfor their livelihood on informal jobs.

When the BCP team arrived, the faces ofthe women and children still showedbewilderment but, notwithstanding thetragedy and the rainy afternoon, thechildren’s curiosity overcame their shynessand they welcomed the volunteersaffectionately.

BCP – represented on this occasion byPatricia Arenas, Valeria Castaño, AndreaGallego, Beatriz Giraldo, Angela Parra,Laura Silva and Paula Zuluaga – was proudto show solidarity with these children.

One by one, the volunteers gave thechildren of the affected families shoes,pants, shirts, dresses and toys. Thechildren, ranged in age from 6 months to14 years old, thanked the team and flashedhuge smiles.

Zuluaga recounted that one young girl saidshe didn’t want clothes or games, but just ahug. "The experience was unforgettable,but there was a moment that definitely lefta mark on me, and it was the strong hug ofa girl who preferred that to any object thatwe could give. It was really emotional andgratifying."

NEWS FROM AROUND BATA WORLDW E E K L Y D I G E S T

Bata World Digest April 21, 2017

INTERVIEWS

We Are Bata People: Junaid Adeel Sends In aSelfie

It's important to take amoment to relishextraordinaryachievements. Junaid Adeelsent Bata World News aselfie of his team of areaand store managers as theyare doing just that, aftersome fantastic businessresults came in.

How do you fit into theBata world?

I am a regional manager and responsiblefor the retail operations of five districtswith 97 stores located in three provinces ofPakistan.

Who is in your selfie?

In this selfie I am with three of my areamanagers along with their respectivestores managers. Mr. Anas Khan is on myright, and Mr. Mohsin Raza and Mr. AfzalKhan are on my left.

What does it show?What is the storybehind it?

This is the Karachi retail team during a“front line soldiers” celebratory moment inthe Karachi regional office after thesuccessful closing of the business year. Wegrew the non-footwear business over 110percent despite tough external factors. Thiswas only made possible due to acoordinated team effort, smart working,dedication and effective planning.

We are celebrating this joyous momentwith the team members. Then we focusedon key areas going forward. Developmentand training of staff is extremely importantto take the organization to the next level, asis continuous improvement of ourcustomer service at the store level.

What do you like mostabout your job?

Well, my job has variety and progresses all

the time. Every day it challenges myabilities and skills to get things done.Whatever results come, they make mylearning curve steeper and better.

Want to send in your Bata selfie? Justemail a few photos you take of yourself,alone or with colleagues, tobwn@bata.com. Show off your creativity!Photos must be horizontal, and be sure touse the largest file size allowed on yourcamera or phone.

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