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How the audiences of 3 major news networks compare on social media. We looked at the audiences of Fox News, CNN and Sky News to find out who's following them and what they're talking about.
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PiQ Audience Report: News Media
About PiQ
Social Media Listening
Poor people insight
CRM Customer
interactions only
PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required
3. Identify influencers within relevant audiences
4. Deep content analytics at users fingertips
Market Research
Slow, not addressable
PiQ is a simple way to action customer audiences in real-time
.com www.
News Media Social Audiences
We looked at the Twitter followings of 3 global news media giants using PiQ’s audience analytics platform.
@FoxNews
Followers: 4.48M
@SkyNews
Followers: 1.65M
@CNN
Followers: 14.6M
News Media Gender Demographics
0
10
20
30
40
50
60
Fox News Sky News CNN
Percen
tage
Male
Female
Both Fox and Sky had more male than female followers, while CNN was more likely to be followed by female tweeters.!
News Media Audience Locations
Top 5 Countries by percentage of followers.!
USA: 65.8% UK: 3.8% Brazil: 2.2%
Canada: 2% India: 1.8%
UK: 52.2% USA: 11.3% Nigeria: 4.7%
South Africa: 4.5% Ireland: 2.6%
USA: 40.2% UK: 4.2% Venezuela: 4.2%
Canada: 3.7% Philippines: 3.3%
Hashtag Cloud (Oct 6th – Nov 5th 2014)!
Relevance:
High
Medium
Low
Hashtag Cloud (Last Month)!
Relevance:
High
Medium
Low
Hashtag Cloud (Last Month)!
Relevance:
High
Medium
Low
Influencer Analysis by PeerIndex (PI) Score!
0.07% 0.1% 0.06% 1.8% 2.6% 1.4%
17.2% 26.2% 16.3%
80.93% 71.1% 82.24%
Celebrity followers!
@Jus@nBieber 97
@AnneCur@sSmith 94
@TheEllenShow 96
@Thalia 94
@MCHammer 94
@PiersMorgan 95
@EddieIzzard 92
@MCHammer 94
@LilyAllen 94
@Lord_Sugar 93
@JimmyFallon 96
@AndersonCooper 95
@TheEllenShow 96
@Pink 96
@APLusk 95
Want more?!
Competitors
• Identify their influencers • Identify the content which drive their
audience • Build strategies to beat them
Real-time
• Track and respond to audience trends in real-time
• See daily snapshots of audience affinity and content behaviour
• Benchmark against your competitors
Contact PeerIndex today [email protected]
Follow us on Twitter: @PeerIndex
Read our Blog: blog.peerindex.com
