Nghệ thuật kinh doanh nhà hàng

Embed Size (px)

Citation preview

  • 8/3/2019 Ngh thut kinh doanh nh hng

    1/29

    Khi nim:

    Nh hng l mt c s kinh doanh chuyn ch bin v phc v cc snphmn ung nhm p ng nhu cu thit yu v cc nhu cu khc cakhch hng vi mc ch ch yu l thu li nhun.

    Nh vy, nh hng chnh l mt c s kinh doanh v mt php l n cth mang tcch l mt doanh nghip c lp, cng c th l mt b phntrong khch sn hay cc c s kinh doanh du lch no .Hot ng ca nh hng l ch bin v phc v cc sn phm n ung.Tu theo loi hnh v iu kin c th ca nh hng n c th c cc loisn phm khc nhau.

    Mc ch ca nh hng:

    Lm va lng khch (tho mn NC v sinh l v tm l cho khch),to ra LN cho nh u t

    Thc n ngon: hng v v v sinh DV tt: k nng phc v chuyn nghip Khung cnh p v khng kh thoi mi.

  • 8/3/2019 Ngh thut kinh doanh nh hng

    2/29

  • 8/3/2019 Ngh thut kinh doanh nh hng

    3/29

  • 8/3/2019 Ngh thut kinh doanh nh hng

    4/29

    Ngh thut kinh doanh nh hngKinh nghim ca ngi bn

    Nh hng l mt trong nhng loi hnh kinh doanh th thch nht btu. N i hi s tn tm v kh nng nm bt chi tit. Tng bc

    http://www.chiasekinhnghiem.com/trang-chu/article/676-nghe-thuat-kinh-doanh-nha-hang/67-kinh-nghiem-cua-nguoi-ban.htmlhttp://www.chiasekinhnghiem.com/trang-chu/article/676-nghe-thuat-kinh-doanh-nha-hang/67-kinh-nghiem-cua-nguoi-ban.htmlhttp://www.chiasekinhnghiem.com/trang-chu/category/67-kinh-nghiem-cua-nguoi-ban.htmlhttp://www.chiasekinhnghiem.com/trang-chu/category/67-kinh-nghiem-cua-nguoi-ban.htmlhttp://www.chiasekinhnghiem.com/trang-chu/category/67-kinh-nghiem-cua-nguoi-ban.htmlhttp://www.chiasekinhnghiem.com/trang-chu/article/676-nghe-thuat-kinh-doanh-nha-hang/67-kinh-nghiem-cua-nguoi-ban.html
  • 8/3/2019 Ngh thut kinh doanh nh hng

    5/29

    hngdn di y s gip bn qun l c qu trnh bt u kinhdoanh nh hng, t vic la chn tng ti vic tm a im v nhnvin.

    Xu hng n nh hng ngycng gia tng bt k quc gia no. Ch tnhring M, ngi ta d on vo khong nm 2010, ngnh cng nghipnh hng st doanh thu khong 577 t USD/nm. Vi tc pht trinnh ngy nay, Vit Nam cng s khng trnh khi xu th .

    Mc d tng lai kinh doanh nh hng c v ti sng nhng khng c gm bo ai cng c th thnh cng trong ngnhny. Thm ch nhngngi kinh doanh thnh cngnht cng cho rng khng phi l ngnh

    kim tin nhanh chng. N ging vi mtngnh lm vic chm ch vtm k sinh nhai hn.

    Mt thc t hin nhin l c rt nhiu nh hng b thua l trong nmukinh doanh m nguyn nhn ch yu l thiu hoch nh. iu ny cngha kinh doanh nh hng l mt ngh phc tp? Khng hn nh vy,thc t, bn cng t chc hp l, c hi thnh cng cng cao. Robert

    Owens, ch ca nh hng kinh doanh bin RVti Bc Carolina cho bitKinh doanh nh hng l ngnh kinh doanh n gin m con ngi lmcho n phc tpln. Cng thc thnh cng ca ng l n cht lngv phc v tt-phng php rt c hiu qu i vi ng trong gn mtphn t th k qua.

    D c m ca bn l m mt nh hng n ti truyn thng, hiu bnhpizza kiu New York, buffet Trung Quc hay tim c ph, bn cng c thp dng tng bc di y:

    Th trng mc tiuKhng c mt nh hng no schp dn vi tt c mi ngi. lmt thc tm nhiu ngi mi bc vo kinh doanh kh chp nhn. Vth, hy ch nhm vo 5 hay 10% th trng v phc v tt, th l bn thnh cng.

  • 8/3/2019 Ngh thut kinh doanh nh hng

    6/29

    Bn c th phn on th trng theo tui, theo thu nhp, s thch haynh hng c th (nh hng dinh dng, nh hng n chay). Tu tngcch phn on, bn tm hiu c im ca tng i tng c cchthc kinh doanh ph hp. V d phn on theo tui:

    - Th h Y: th h ny, cn c gi l th hthin nin k, sinh t nm1980 tr v sau. Th h ny rt nng ng, thch ci mi, d cun votro lu, mun khng nh mnh v kh c lp.

    -Thh X: l nhng ngi trng thnh tr tui, c sinh ra trongkhong 1965-1977. H bt u trm hn, khng thch b ch , chn chnv quan tm ti thc cht.

    -Th h sinh t nm 1946-1964: la tui ny h c mt s nghip nnh, a thch s sang trng

    Cn phn tch c im ca tng khch hng la chn khchhng mctiu nhm phc v mt cch hiu qu nht.

    La chn a im

    Tu thuc vo s tin bn c th u t vo vic mnh hng v loi hnhnh hng m bn la chn c hng tm a imph hp.

    Khng phi hu ht cc nhhng u cn gn ni ng dnc, tuy nhini vi nhng nh hng ph thuc vo c im ny,cn lu mt sim khi lachn ni kinh doanh:

    -Lng bn hng d kin. a im bn hng nh hng nh th no tikhi lng bn ca bn?

    -Giao thng. Xem xt lu lng ngi i b v i xe. C khong bao nhiult ngi i b v i xe qua li mi ngy? a im c thun li cho vicdngchn ca khch hng hay khng?

    -Nhn khu hc. Nhng ngi sngv lm vicgn a im c ph

    hp vi khch hng mc tiu ca bn khng?-Kh nng thanh ton tin thu aim. Nu bn tnh ton l li trongnm u kinh doanh, bn s bit con s gn chnh xc doanh thu bn st c l baonhiu v dng con s ny quyt nh nn thu a imvi mc bao nhiu th va.

  • 8/3/2019 Ngh thut kinh doanh nh hng

    7/29

    -Thun li dng xe. a im phi m bo c ch xe cho khch vddng .

    -Gn cc cahng khc. Nhng ca hng gn k c th nh hng tidoanh s ca bn, s c mt ca h tc ng bt li hay c li?

    -Lch s ca a im. Tm hiu lch s trckhi quyt nh thuhay khng. Ai l ngi thu trc v ti sao h li khng thu na?

    -Pht trin trong tng lai. Tm hiu chin lc quy hoch ca a phng bit trc liu c s thay i no lin quan n a imbn nh thuhay khng?

    -Cc iu khon thu. Tm hiu k hp ng thu c nhng tho thunhp l nht.

    B tr, sp t

    Sp t v thit k l nhng yu t quan trng gp phn vo sthnh cng ca nh hng. Bn cn thitk hp l cho khuch bin, khubp, khu trhng, khu vn phng vkhu dnh cho khch. Thng thng,khu dnh cho khch n chimt 40-60% din tch nh hng, 30% dnhcho khu ch bin v nu nng, phn cn li l khutr hng v khu vnphng.

    -Khu dnh cho khch: y l khu gip bn kim tin, chnh v th ng ctxn n khi thit k. Hy dnh thi gian thmcng nhiu nh hng cng tt phn tchcch bi tr ca nhng nh hng . Hy quan st thi canhng khch hng tin, h phn ng ra sao vi nhng cch bi tr ?Chng tin li hay khng? Phn tch nhng ci hayv d rt kinhnghim.

    Cch thit k khu dnhcho khch ph thucvo quan nim ca bn.Thng k cho thy 40 n 50% khch hng ti theo i, 30% i mt mnhhoc nhm 3 ngi, 20% i theo nhm t 4 ngi tr ln. p ng

    tng nhm khch khc nhau, hy dng bn cho2 ngi v dng loi cth di chuyn lp ghp thnh bn rng hn. Cch ny gip bn linhhot hn trong vic phc v tng nhm khch hng khc nhau.

    -Khu ch bin. Cc khu ch bin trong nh hng thng ri vo tnhtrngthit k khng hiu qu. Hy nm r thc n trong u xc nhtng yu t trong khu vc ch bin.Bn cng cn khu vc dnh cho vic

  • 8/3/2019 Ngh thut kinh doanh nh hng

    8/29

    nhn, ct gi nguyn liu, s ch, nu, ra chn bt, khu ng rc, thunli cho nhn vin v khu dnh cho vn phng.

    Hy sp xp khu ch bin thc n sao cho ch cch khu nu nng vibc chn. Cch thit k ca bn cng nn cho php hai u bp hoc

    nhiu hn cnglm khi c nhiu khch.

    Ln thc n

    Thc n l danh sch cc mn nhay ung m nh hng ca bnhin c, c a ra khch hng la chn. Khi ln thc n, bn cnlu n tr em nu khch hng mc tiu ca bn bao gm c i tngny, v d nh thit k mt s mn vi khu phn nh hn hp dn ccem nh.

    Thc n c xu hng ngy cng di v iu ny ch khin cho khchhng thm ri tr. Hy sp xp cc mn theo mc, c gng cung cp chokhch hng nhiu s la chn nht nhng vi thc n ngn gn nht.

    Nhng quy nh v an ton thc phm

    An ton thc phm cn c t ln hng u khi bn dn thn vo vickinh doanh nh hng. Bn cn tm hiu v nhng quy nh an ton thcphmm cc nh chc trch a ra thc hin cho ng. Uy tn canh hng s rt kh ly li nu bn khch hng ca mnh b ng c,

    ngoi ra bn cn phi tr chiph iu tr khng nh cho khch hng.Tuyn nhn vin

    Bc u tin trong chng trnh tuyn dng nhn vin l quyt nhchnh xc bn mun nhn vin lm g. Bng m t cngvickhng nhtthitphi quy m nh cacc cng ty ln, iu quan trng l n phi litk c trch nhimv phn s ca tng cng vic.

    Tip theo bn cn lp bng quy nh mc lng. t hiuqu ti u,bn nn nghin cu mc lng chung trong ngnh,sau t ra mclng ti a v ti thiu ivi tng v tr vic tr lng da vo nnglc c linh hot hn.

    C mt s v tr c bit bn cn lu tm:

    -Ngi qun l: V tr quan trng nht trong hu ht cc nh hng l ngiqun l. Tt nht l ngi phi tngqun l mt hay nhiu nh

  • 8/3/2019 Ngh thut kinh doanh nh hng

    9/29

    hng v c mi quan h vi cc nh cung cp thc phm. Chc chn bncng mun c c mt ngi qun l c k nng v kh nng gim stnhn vin ng thi vnlm tot ln phong cch v c tnh ca nh hng. c c ngi qun l nh th bn cn phi tr mc lng tng xng

    v nn tuyntrc khi m ca hng t nht 1 thng h c tht vncho bn.

    -Bp trng v u bp: khi mi bt u bn c th cn3 u bp, 2ngi lm tonthi gian v 1-bn thi gian, gi lm vic t 10 h sng n4 h chiu hoc t 4h chiu tilc ng ca. Ngi lm bn thi gian cb tr vo nhng gi cao im, cui tun hoc ngy l.

    -Ngi phc v: h l nhng ngi trc tip tip xc vi khch hng cabn, v thh cn phito ra n tng d chu v c th lm vic tt di

    p lc ln, cng lc phc v nhiu bn m vn gi c v titnh.i vi bt k nhn vin no bn cng nn cho h bit trit l ca nhhng cngnh hnh nh m bn mun xy dng cngnhau phn u.

    Chin lc marketing v qung b

    Bt c cng ty no cng cn c mt k hoch marketing v loi hnh kinhdoanh nh hng khng phi l ngoi l. Tuy nhin d p dng chin lcmarketing no i chng na bncng khng nn b qua phng phpmarketing truyn ming bi theo nghin cu, y l phngphp qungco tt nht i vi ngnh kinh doanh thc phm.

    Khi khai trng nh hng bn c thgi giy mi dng ba min ph tinhng nhnvt tiu biu trong tp khch hng m bn nhm ti. ng ktn trn danh sch cc a ch m thc, sch hng dn du lch, qung cotrn cc phng tin thng tin hoc gii thiu cch ch bin mt vi mnn c trng ca nh hng trn tp ch.

    (Theo Entrepreneur)

    Xy dng chui nh hng

    Trong bi ny, chng ta s xem xt cc ni dung v nhng ni dung c bn trognvic xy dng chui nh hng. S khc bit gia vic c mt hay nhiu nh hngi vi ngi kinh doanh nh hng mi chnh l kinh nghim.

    http://nqcenter.wordpress.com/2007/09/24/xay-d%e1%bb%b1ng-chu%e1%bb%97i-nha-hang/http://nqcenter.wordpress.com/2007/09/24/xay-d%e1%bb%b1ng-chu%e1%bb%97i-nha-hang/http://nqcenter.wordpress.com/2007/09/24/xay-d%e1%bb%b1ng-chu%e1%bb%97i-nha-hang/http://nqcenter.wordpress.com/2007/09/24/xay-d%e1%bb%b1ng-chu%e1%bb%97i-nha-hang/
  • 8/3/2019 Ngh thut kinh doanh nh hng

    10/29

    Kinh nghim cn phi c h thng ho, mt cch chuyn nghip to thnhmt cng ngh mi to thnh li th cnh tranh tht s.Kinh nghim xy dng chui nh hng th hin cc ni dungsau:

    1. Pht trin kinh doanh:- Kinh nghim v tm kim v m phn mt bng.- Kinh nghim i vi h thng franchising hoc hp tc kinh doanh.- Kinh nghim lm vic vi cc i tc v xy dng, trang tr.- Kinh nghim v giai on chun b v khai trng nh hng.2. Training v nghip v nh hng.- Khng th tm c 100 % nhn vin trc khi vo nh hng c hun

    luyn bi bn chuyn nghip.

    - Mi nh hng c c trng phc v khc nhau.- Hu ht nhn vin khi ra trng vn cha c kh nng thc hin cngvic hon chnh.

    Tt nhin, gia cc nh hng trong cng h thng i khi vn c s khc bit,nhng chc chn l chng u phi c chung cc gc, do vy cc tiu chun thngnht, cc hng dn cng chi tit s gip duy tr cc tiu chun ca h thng mtcch ng nht.Cc ni dung tip theo nh: marketing, thng hiu, bp, bar, mua hng, nhn s,k ton..ang c xy dng.

    Ghi r ngun gc nu trnh thttp://nqcenter.wordpress.com.

    Ngh thut kinh doanh

    Tp ch C hi Vng

    Kinh doanh l mt ngh thut, ai bit vn dng n ngi s chin thng.

    Tbi hc McDonald's

    Trc khi xy ra khng hong kinh t, trn th gii c hn 25.000 ca hng thcn nhanh McDonalds v c khong 1,5 triu ngi lm vic cho n. Mt cucthm d cho thy biu tng ch M mu vng ca McDonald cn d nhn ra hnc ch thp chng t tnh ph cp ca thng hiu hng u th gii ny.

    http://nqcenter.wordpress.com/http://nqcenter.wordpress.com/http://nqcenter.wordpress.com/http://nqcenter.wordpress.com/
  • 8/3/2019 Ngh thut kinh doanh nh hng

    11/29

    i v hin tngMcDonalds th phi k nngi c cng pht trin n:Ray Kroc. Kroc bt u lao

    ng t rt sm bng quybn nc chanh trc nhmnh v lm thm ti nhngca hng tp phm trongma ngh h. Di mt cu

    b c mu m lm n ny,th gii xung quanh l mtthng trng rng ln mai bit kinh doanh s thng.Khi bc sang la tui teen,

    Kroc b hc bn hngcho cng ty Lily-tulip. Bngkh nng thin ph camnh cu nhanh chng trthnh ngi bn hng giinht cng ty. Kroc chia tayvi Lily sau 10 nm lmvic ri b ra 10 nm narong rui khp nc M bn

    loi my trn saMultimixer.

    Khi doanh thu st gim do ngi mua khng c, Kroc ang bun phin th nhnc n t hng t mt nh hng California. Khi Kroc ti nh hng, anh nhnthy mt ca hng hamburger nh gn do hai anh em Dick v Mac Donald lmch. y l mt ca hng mi l, t phc v theo dy chuyn khng c gh ngicn thc n ch c bnh pho mt, hamburger, khoai ty chin, ung v sa lc.Khch hng t hng v nhn thc n trong cha y mt pht. Lp tc, trong uKroc hin ln cu hi: ti sao khng nhn rng m hnh nh hng ny ra khp nc

    M? em tng ny tho lun vi anh em McDonald th h tr li l khnghng th vi ngh. Nhng hai ngi cng ng nhng quyn kinh doanh mhnh nh hng McDonald's cho Kroc. C c trong tay, Kroc bt u pht vica hng McDonald ci tin u tin m nm 1955 do anh lm ch.

    hng vn may ch n vi Kroc khi anh gp Harry Sonnenborne, mt ngi ch cho anh cch kim tin thng qua kinh doanh bt ng sn. Kroc thnh lp mt

    Ray Kroc

    Ray Kroc

  • 8/3/2019 Ngh thut kinh doanh nh hng

    12/29

    cng ty mua hoc cho thu t m nh hng v dng tin kim c pht trinthm m hnh ca hng McDonald. Nhng ngi kinh doanh McDonald s phitr tin thu t hoc mt phn trm doanh thu ca h. Khng lu sau, 1000 cahng McDonald mc ln trn nc M. Sau ng b ra mt khon tin ln thu

    tm ton b thng hiu McDonald's t tay anh em nh McDonald, thot khi tnhtrng nhng quyn c th t do iu hnh cng ty theo cch mnh mun. Kroc chng minh c trit l kinh doanh mi: kinh doanh l ngh thut phc vkhch hng theo cch ca bn.

    Ngh thut kinh doanh tm gn trong 26 chci

    Mt doanh nhn chia s vi mi ngi v ngh thut kinh doanh bng nhng likhuyn nm trong bng ch ci t A Z.

    - AttitudeThi tch cc:Trn con ng kinh doanh, bn khng th trnhkhi nhngkh khn vp vp , d th no cng lun gi mt ci nhn lc quan vsuy ngh tch cc, ng thi truyn s lc quan ny n cc cng s v gi h livi bn trong sut cuc hnh trnh.

    B - BoldKin nh:Cho d hon cnh kinh doanh c lc thng trm th bn vnphi gi vng lp trng, khng t b mc tiu v khng gic m li tn.

    C - Courteous, charming & candidLch thip, say m & bc trc: Ba tnh cchny thng ha quyn vi nhau nhng doanh nhn thnh t.

    D - DeterminedQuyt tm:Quyt tm bin nhng tng thnh hin thc

    E - EnergyNng lng:ng ph sc vo nhng vic v ch

    F - Staying FocusedLun tp trung:Phi bit tp trung vo nhng vn quantrng, ch khng lan man vi cc tiu tit

    G - Gregarious and generousHa ng v rng lng:Ha ng v rng lng kt giao thm nhiu bn mi phng khi cn n h.

    H - HumorHi hc:c hi hc s gip bn vt qua nhng thi im khkhn. Mt li ni a vui v hay mt li bnh lun d dm c th gii ta bukhng kh cng thng.

    I - InnovationCch tn:y l cha kha khng th thiu cho s sng to vtng trng trong kinh doanh.

  • 8/3/2019 Ngh thut kinh doanh nh hng

    13/29

    J - JuggleKh nng x l:Nng lc ny s gip bn x l nhiu nhim v mtlc m khng s sai lm.

    K - Koobyc o: tng c o, thm ch to bo l ci rt cn trong kinh

    doanh, v n to ra s khc bitL - LeadDn dt:Nhng ch doanh nghip thnh t nht lun bit cch dn dtmi ngi i theo con ng vch.

    M - MentorNgi bo tr: Doanh nhn cn l ngi bo tr v chia s kinhnghim, kin thc vi ngi khc.

    N - NaturallyT nhin:Hy thoi mi khi iu hnh doanh nghip ging nh lc kinh doanh c sn trong AND di truyn ca bn.

    O OptimisticLc quan:y l yu t rt cn trong kinh doanh nhng cngkhng nn qu xa ri thc t.

    PPleasantly persistentKin tr trong s thoi mi:K nng ny gip bn duytr s cn bng c th i xa

    QQuestiont cu hi:Khng bao gi t tha mn d lc cng vic lm nang tt nht, m phi d bo c nhng c hi ln bt trc.

    RRemarkablec bit:Trong th gii kinh doanh ngy nay, bn phi c bitv sn phm dch v ca bn cng phi c bit th mi ni bt c trong rngi th cnh tranh.

    SStrategicChin lc: Chin lc l tm bn a bn i n mc tiu, dbn c khi phi chnh li ch ny ch khc.

    TTechnically competentNn tng chuyn mn:Mt doanh nhn gii phi bitt trang b cho mnh mt nn tng kin thc v b sung lin tc ci thin sccnh tranh.

    U - Unflappableim tnh:Khi kinh doanh khng din ra nh mun, bn cngi c s bnh tnh khng phm sai lm khi gii quyt vn .

    V Value To dng gi tr:Cc doanh nhn no xy dng dc gi tr chothng hiu, khch hngs n vi h.

  • 8/3/2019 Ngh thut kinh doanh nh hng

    14/29

    W - Wow -n tng:Bn phi to n tng mnh m cho khch hng khi giao tip h khng qun bn.

    XeXtraodinary eXperiences Tri nghim khc thng:Nn to ra nhng tri

    nghim th v vi khch hng, nh mt ba n sng trong khng gian p chnghn, h cn quay tr li nhiu ln trong tng lai.

    YYoung at heartTr mi khng gi:Cc doanh nhn thnh t khng h gikhi ngh n vic hc v b sung kin thc.

    Z- ZealousNhit huyt:Nhit huyt vi cng vic, vi nhn vin v vi khchhng l yu t khng th thiu cc doanh nhn thnh t.Ngun: Tp ch C hi Vng

    http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Nghe_thuat_kinh_doanh/

    Ba bi hc tnh yu kinh doanh: Lm thno nh cp tritim khch hng

    Giaothngnet

    Bn bit rng ma l Ging sinh i qua khi trn gi cc ca hng trn ngpnhng sn phm ngy l Tnh yu! Nhng mu hng, ma ca cc sn phmbt mt c b tr tinh t cng nhiu chng trnh chm sc v chnh sch kinhdoanh c o thc s nh cp tri tim khch hng!

    Anne Obarski l mt chuyn gia v o to kinh doanh v din thuyt ni ting tiM, ch s hu trang web t vn. Trong ngy l tnh yu hay mt dp c bit no, Anne tin rng y l ngy c c nhng "s yu thch" cho khch hng.B cho bit: "Nu l mt khch hng, ti ch cn c tng cho mt lo nc hoahay mt hp ko yu thch, hoc lm ti ngc nhin vi mt b hoa ti yu thch".

    Cu ni "Think Outside of the Box" (ng cch suy ngh vt ra ngoi khunkh) c l qu quen thuc. ngha en, lun c nhng iu g trong ccchic hp ny, cho d c ph lp nhung hay c hnh tri tim khin tr t m cachng ta gi m. V nhng b quyt nh cp tri tim khch hng kiu nh vyvn cn rt nhiu ngoi ch i cc doanh nghip khm ph ra.

    hng chic hp (v phng din ngha en c xem nh nhng hp qu tng)

    http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Nghe_thuat_kinh_doanh/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Nghe_thuat_kinh_doanh/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Nghe_thuat_kinh_doanh/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Nghe_thuat_kinh_doanh/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Nghe_thuat_kinh_doanh/
  • 8/3/2019 Ngh thut kinh doanh nh hng

    15/29

    c mi kch c v hnh dng bn trong, nhng chng cn c mt im chung:iu g c bit nn bn trng. L mt chuyn gia t vn kinh doanh nhiukinh nghim, Anne mt mi vi cu chm ngn kinh doanh: "Think Outside of theBox". B cho rng khng t doanh nghip ngy nay nh mt s thu sut v

    "chic hp" ban u gip t nn mng thnh cng cho kinh doanh ca h.

    hng g khin nn mng kinh doanh v nhng tr gip hu phng c mnhm? Nhng iug th v cc doanh nghip t bn trong "chic hp" ? H tipth chic hp ca mnh nh th no n tr thnh mt trong nhng nim yuthch ca khch hng khin h quay tr li vi doanh nghip khng ch muacc mt hng cn thit m mua c nhng mt hng mi m doanh nghip giithiu?

    h u mt bi ht: "Tnh yu c th lm c nhng g?". Cu tr li l tt

    c mi th! Tnh yu lin quan ti xy dng cc mi quan h, lm vic trn cc knng giao tip v thi bng ngn la khi n chun b dp tt, thm ch nh tinhng iu nh nht m khng ai nh ti c.

    Vy bn dnh tnh yu cho v trng cc hot ng kinh doanh ca mnh nh thno? S c 3 bi hc tnh yu kinh doanh bn cn nm vng:

    Bi hc tnh yu 1 - Mi ththng ngy

    Cc doanh nghip, cng ging nh con ngi, i lc bn thn h "ra i". H

    ln cn i cht, h khng quan tm ti bn thn v h qun mt cch thc licun ngi m tng l trung tm cuc sng ca h. Nhng iu tng t cngn trong kinh doanh. Ccdoanh nghip s khng th bt u suy ngh "bn ngoichic hp" cho n khi nhng g "bn trong chic hp" c duy tr tt nhtthng nht.

    Ln cui cng bn quan tm nghim tc ti quy trnh tuyn dng v cc chngtrnh o to l khi no? Bn xy dng c mt quy trnh hp l cho tt ccc nhn vin, bao gm c bn thn bn? Cc khch hng ca bn c ni rng hthch c giao dch vi doanh nghip bn?

    Rt nhiu ngi thch bay trn cc chuyn bay ca hng hng khng SouthwestAirlines nh mt minh chng cho mt m hnh kinh doanh tt. Bn thn AnneObarski cha tng bao gi bay vi Southwest. B sng Pittsburgh, ni m th

    phn ca hng US Air chim u th.

    US Air gp phi nhiu kh khn trong nhng nm qua khi phi np n xin bo

  • 8/3/2019 Ngh thut kinh doanh nh hng

    16/29

    h ph sn, ct gim lng v phc li ca nhn vin cng nh hng nghn v trcng vic khc nhau. Kt qu l tinh thn lm vic ca nhn vin st gim vc th hin r nht ti thi phc v trn nhng chuyn bay.

    V ri Southwest bt u quan tm ti vic n Pittsburgh. Mt lot cc chindch qung b bt u. Cc cu truyn v Southwest trn ngp trn cc t bo aphng.

    Anne Obarski c mi thng tin c th bit thm v "ngi lnh mi" ny v bbt u hiu c nhim v v vin cnh ca Southwest Airlines. "Chic hp" cah c xy dng mnh m, v n lun tn ti mnh m nh nhng nhn vincng hin v cc khch hng trung thnh - nhng ngi gi h l hng hngkhng "yu thch".

    Mt bi vit v Southwest ni r: "Vn c bn ch cc nhn vin nhngngi c i x tt cng hin ht mnh cho doanh nghip v h chuynnhng tnh cm tt p ca mnh vo mt dch v khch hng tt".

    Trch dn yu thch ca Anne lin quan n Southwest l "Trit l ca hng lunl: Cng vic ca nhnvin l phc v khch hng v cng vic ca nh qun ll phc v nhn vin".

    ng mc sai lm v ni m Southwest t cc u tin ca mnh vo ! Bn cth ni rng n trong hot ng kinh doanh ca bn, cu hi t ra l bn c

    theo st n ngy qua ngy?

    Bi hc tnh yu 2: Tt cthch thc

    Xy dng tnh yu lun l thch thc vo mi thi im! Tuy nhin, vic xydng tnh yu vi cc nhn vin v khch hng c th gip doanh nghip y xanhiu gii hn! V nu bn cam kt vi mc tiu ny, hy lm nhng g c th mi ngi (nhn vin ln khch hng) c hnh phc nht.

    Southwest cho bit Hng gi cc thip chc mng sinh nht, mng ngy vo lm

    ti doanh nghip, mng ngy ging sinh,... ti tt c trn 30.000 nhn vin cahng. Ngoi ra cng c nhiu cuc thi khc nhn ngy l Halloween, cuc thi thca, nu nng...

    Hng nhn nh cng vic ny quan trng n ni phi xy dng hn mt banchuyn trch v vn ho doanh nghip!! Anne tin rng s nhn mnh ti tm quantrng ca cc nhn vin trong Southwest s c truyn sang cch thc cc nhn

  • 8/3/2019 Ngh thut kinh doanh nh hng

    17/29

    vin i x vi hnh khch trn mi chuyn bay.

    Khng ai ni rng vic chm sc cc nhn vin v khch hng l d dng. N rtkh, y thch thc v mt mi. Tuy nhin, kt qu l bn s thy tn c a mnh

    trong danh sch nhng doanh nghip c yu thch nht ca khch hng.Bi hc tnh yu 3: Hy vui v

    Anne v chng t chc mng 26 nm k nim ngy ci v Anne s ni rngs vui v v ci a chnh l cht keo kt dnh hn nhn li vi nhau. B cng c 21 nm trong kinh doanh v nu b khng to dng s vui v cho hot ngkinh doanh ca mnh cng nh cho cc khch hng nh u tin s mt, c l Annes khng c thnh cng nh ngy hm nay!

    Chc hn bt c ai khi bay vi Southwest u n tng vi s hi hc ca cctip vin hng khng. Gn y, khi mt chuyn bay ca Southwest h cnh trnmt ng bng g gh ti vng Norfolk, tip vin hng khng ca chuyn bayni rng: "Uh, nu bn ang ng, chc hn bn thc dy kp lc!".

    C tip vin ni tip: " cho s an ton ti a, bi v cc phi cng ca chng tibay trn khng tt hn li trn ng b, xin ng ri khi chic mai ra hin tica qu v cho n khi my bay ngng hn!". R rng, s hi hc to ra cmgic thoi mi cho cc hnh khch!

    Bn c th l ch duy nht ca mt doanh nghip hay l mt CEO trong danh schnhng doanh nghip ln nht. Nguyn tc dnh tnh yu cho cc nhn vin v cckhch hng ca bn lun c p dng cho d bn bt c v tr no.

    h mt cu chm ngn ni ting tng ni: "Nu trong hn nhn mi ngia ra ng nhng g h bn khi hn h, t l ly d c l gim i rt nhiu!".

    Lm th no nh sng chi ri quay tr li vi hot ng kinh doanh ca mnh?Cu tr li c th ch l dnh tnh yu vi hot ng kinh doanh ca bn, vi nhnvin ca bn v vi tt c cc khch hng ca bn.http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-

    doanh/Ba_bai_hoc_tinh_yeu_kinh_doanh_Lam_the_nao_danh_cap_trai_tim_kha

    ch_hang/

    http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Ba_bai_hoc_tinh_yeu_kinh_doanh_Lam_the_nao_danh_cap_trai_tim_khach_hang/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Ba_bai_hoc_tinh_yeu_kinh_doanh_Lam_the_nao_danh_cap_trai_tim_khach_hang/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Ba_bai_hoc_tinh_yeu_kinh_doanh_Lam_the_nao_danh_cap_trai_tim_khach_hang/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Ba_bai_hoc_tinh_yeu_kinh_doanh_Lam_the_nao_danh_cap_trai_tim_khach_hang/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Ba_bai_hoc_tinh_yeu_kinh_doanh_Lam_the_nao_danh_cap_trai_tim_khach_hang/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Ba_bai_hoc_tinh_yeu_kinh_doanh_Lam_the_nao_danh_cap_trai_tim_khach_hang/http://doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Kinh-doanh/Ba_bai_hoc_tinh_yeu_kinh_doanh_Lam_the_nao_danh_cap_trai_tim_khach_hang/
  • 8/3/2019 Ngh thut kinh doanh nh hng

    18/29

    GII PHP > GII PHP CHO NH HNG CAFE

    Share|

    M hnh nh hng ngy cng c ph bin vi nhng quy m ln nh

    khc nhau, tr vng trong lnh vc ny tht s l mt thch thc khngnh vi bn. tr vng ngoi nhng yu t ch quan nh a im, quym th nhng yu khch quan nh khch hng, nhn vin ng mtvai tr rt quan trng. Nhn vin l b mt ca nh hng, l ngi trc tipkim doanh thu cho nh hng, khch hng l ngun sng ca mt nhhng, l ngi to ra doanh thu cho nh hng. Gii quyt c vn nhn vin v khch hng thc s c khin bn au u v trn tr?.

    Phn mm qun l cho nh hng s gip bn qun l c tt c. T nhnvin phc v nh l order mn, i mn, tr mn, i bn chuyn bncho n thu ngn nh l tnh tin, gim gi T bp (bar) nh s lngmn ch bin hng ngy, nh lng mn cho n k ton nh xutnhp kho, cng n, thu chi Bn s bit c doanh thu trong ngy canh hng v nm bt tng qut qu trnh hot ng ca nh hng mnh btk lc no khi bn c mt chic my tnh v c kt ni mng.

    Bn hy ngh xem mnh s bit c bp (bar) nh lng nh th no vmt mn n, mn ung, bn cng c th d dng thc hin cc chngtrnh chm sc khch hng nh gim gi, khuyn mi. Thm ch bn cn

    bit c tt c xut nhp, tn kho, cng n ca nh hng mnh nh thno. T bn s c c mt chin lc kinh doanh hiu qu nh tng/gim gi bn theo tng thi im, p dng gi cho tng khu v chcchn rng li nhun ca bn s ngy cng gia tng.

    Ngun:http://www.vnyi.com/Posts.aspx?cid=17

    http://www.addthis.com/bookmark.php?v=250&username=xa-4d1020227f305926http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.addthis.com/bookmark.php?v=250&username=xa-4d1020227f305926
  • 8/3/2019 Ngh thut kinh doanh nh hng

    19/29

    Chin lc ri ngc dn khch hng

    Arima l mt trong nhng nh hng n ung ng nht khch nht thnh ph

    Yokohama, Nht Bn. l mt nh hng bnh thng c v cch bi tr ln cc

    mn n.

    B ngoi nh hng khng c g lng ly trng l, bi tr bn trong kh gin d, mn

    n l nhng thtng i bnh dn ca Nht Bn nhng vic kinh doanh y li

    rt pht t, lc no khch cng ng, c bit l khch c km theo tr em.

    Ti sao mt nh hng bnh thng li lm n pht t, hp dn s ch ca mi

    ngi n vy? Ai cng mun bit tm hiu b quyt thnh cng ca Arima. V khi

    tm hiu c th b quyt kinh doanh li c vnh rt n gin.

    Nh hng Arima c ngh thut kinh doanh ring: thu ht s ch ca khch hng

    bng qu tng. iu ny ban u tng chng nh khng c g c bit bi tng

    qu vn cn c dng ph bin trong kinh doanh. Tuy nhin, nt c o ca

    Arima l ch nhm vo i tng tr em. C th, c mi ln khch mang theo

    trem n dng ba, nhn vin nh hng nhit tnh tng mi em b mt ci chic

    khn qung bng vi vm hnh ng vt.

    Trn thc t, chic khn qung bng vi khng ng bao nhiu tin, gi ch

    khong 30 yn Nht (0,2 USD). Nhng ti sao n c th hp dn c khch

    hng? l v chic khn qung ny do cc ha s ca nh hng v ngay ti ch,

    cc hnh vu l nhng ng vt nh m tr em yu thch. Cc em n cm

    qun, qung nhng chic khn qung nhoe xinh p ny s rt ngon ming, khin

    b m rt vui v. n xong c mang theo chic khn v nh, cc em nh li c

    thm mn yu qu.

    Do chic khn qung c v bng tay a dng v cc em nh lun mun c

    nhiu chic nn thng yu cu cha ma n nh hng Arima. Cha m nocng yu thng con ci, nhn thi vui mng ca con tr khi c c chic

    khn qung ng nhin s tm dp a con n nh hng. Lc n, i vi thc

    khch, nu ni l dng ba khng bng ni lm vui cho con. Nhng mt ln, hai

    ln, nhiu ln, h dn dn c cm tnh vi nh hng Arima, tr thnh khch quen.

    http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17
  • 8/3/2019 Ngh thut kinh doanh nh hng

    20/29

    C nh th mt truyn mi, mi n trm, ting tm ca nh hng Arima

    truyn khp thnh ph Yokohama, kinh doanh hi lm sao khng pht t c?

    Ngy nay, cnh tranh trn thng trng v cng quyt lit, doanh nghip mun

    gt hi c thnh cng, ngoi sn phm cht lng cao cn phi c sch lcqu tng s dng phng thc Ri ngc dn khch rt hu hiu.

    Gi l Ri ngc dn khch tc ngi kinh doanh v mc ch pht trin lu di,

    khng tic mt cht li ch trc mt, thm ch cn b vn to uy tn v mi

    trng tiu th sau ny. Mt ngha khc l dng gi thnh cao lm ra sn

    phm cht lng cao, nhm chim lnh thtrng. Kinh doanh l phi c li, thy

    li th ng, khng li th dng, sn phm chim c thtrng th s sinh li.

    Tuy nhin, Ri ngc dn khch cng phi ch ti phng php, nu khng, sc khnng mt c vn. Trong kinh doanh, khi vn dng Ri ngc dn khch,

    doanh nghip phi coi trng ba im:

    Mt l tin hnh iu tra i vi ngi tiu dng, trc khi ri ngc phi tm hiu

    sc mua v thc mua sm ca ngi tiu th, xem c ng ri ngc khng.

    y, Arima iu tra s thch ca cc em nh l nhng ng vt xinh xn, d

    thng ri t cc ha s ca nh hng c nhng bc vc o trn cc

    chic khn qung hon ton ph hp vi s thch dnh cho cc em nh.

    Hai l phi tm hiu chnh sch, thu, gi c v hnh thc mua bn ca thtrng

    mc tiu c li cho chnh sch dn khch tng ng sau khi ri ngc.

    Arima tm hiu rt k v p dng phng thc tng qu, bi Arima hiu rng

    tm l khch hng bao gicng mun c tng khng mt ci g ,d rt nh.

    Ba l iu tra tnh hnh cnh tranh cng ngnh, cng loi sn phm, tm hiu cht

    lng, kiu dng, mc gi c. Sau khi c c s ch ca khch, nh hng

    Arima u t vo cht lng mn n vi gi thnh hp l khch hng thc sc cm tnh vi nh hng khng ch vi nhng chic khn qung m cn v cc

    mn n v gi c ca Arima.

    http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17
  • 8/3/2019 Ngh thut kinh doanh nh hng

    21/29

    Ch khi doanh nghip thc hin thnh cng c ba yu t trn th sch lc Ri

    ngc dn khch s thnh cng m mn v doanh nghip s thu c nhiu li

    nhun hn trong kinh doanh.

    Theo Bwportal

    http://www.khoinghiep.org.vn/show.aspx?cat=013&nid=676

    Nh hng Vit xut ngoi(Tamnhin.net) Sau nhng thnh cng trong vic kinh doanh nh hng n ung

    H Ni v Si Gn trong nhng nm va qua, nh hng Ngon tip tc m rng

    thtrng ca mnh sang tn t nc Cha Thp (Campuchia).

    Ti 14/1, Cng ty Indochina Housh khai trng chi nhnh nh hng Ngon tiPhnom Penh, th Campuchia.

    Nh hng nm trn i l Sihanouk, l mt i l ln v p nht khu trung tmth Phnom Penh, ngay qung trng i c Lp. Nh hng c din tch1500m

    2, c bi tr v kin trc theo kiu Php ging nh Si Gn v H Ni,c nhng nt rt c trng khch hng nhn bit thng hiu Ngon.

    ng Dng Tn Hoi - Ch tch HQT Cng ty Indochina Housh, i din nhhng Ngon cho bit: Cc mn n ung phc v ti ni y cng ging nh hai nh

    http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.vnyi.com/Posts.aspx?cid=17http://www.khoinghiep.org.vn/show.aspx?cat=013&nid=676http://www.khoinghiep.org.vn/show.aspx?cat=013&nid=676http://www.khoinghiep.org.vn/show.aspx?cat=013&nid=676
  • 8/3/2019 Ngh thut kinh doanh nh hng

    22/29

    hng ti H Ni v Si Gn l cc mn nh: cc loi bnh bo, gi cun, bnhxov cc mn bn, ch, xi, ph vi thc n trn 150 mn n Vit v gn50 mn n ngi Kh-mer c chn lc.

    ng Hoi cng cho bit, a mn n Vit xut dng, nh hng Ngon phiqua nhiu nm kho st v nghin cu th trng m thc ti t nc ny. Nhhng Ngon nhn bit rng, ngi dn ni y rt thch nhng mn n thun tyca Vit Nam, v ngi gc Vit n lm n v nh c ti Phnom Penh cng khng, ng ch nh hng ni.

    Nh hng Ngon quyt nh u t ti khu trung tm ca Nng-Pnh mt nhhng mn n Vit theo chui nh hng ca mnh ti qu nh.

    Chng ti quyt nh u t ni y v nhn thy ni y l mt th trng rttim nng. Du khch Vit hng nm sang du lch ni y ngy cng tng, nm2010 hn 500 ngn khch, v du khch ngoi quc n Camphuchia hng nm

    gn 1,5 triu ngi.

    Trong lnh vc n ung, nh hng Ngon chnh l doanh nghip Vit Nam tinphong sang u t ti t nc ng-kor ny.

    Gn 500 khch n trong m khai trng nh hng. ng Thn Th Hanh -Gim c chi nhnh ngn hng Sacombank ti Nng-Pnh, cho rng Nh hng

  • 8/3/2019 Ngh thut kinh doanh nh hng

    23/29

    Ngon u t ni y s thnh cng v ni y cha c nhng nh hng ng cpmn n Vit. V iu chnh l nh hng Ngon chn ng thi im u t tini y.

    Ch Chanh-Tha, mt doanh nhn ngi Campuchia, ni: Mn n ni y rtngon, khung cnh p, sch v ngi phc v tt. Ti cng tin rng nh hng nysn nn lm ra ti qu hng chng ti.

    ng Hoi tr li cu hi caTamnhin.netv vic pht trin trong tng lai canh hng Ngon: c nhng li mi hp tc t nhng ngi bn, khch hng Bng-cc v Tokyo, nhng chng ti cn ang xem xt li. Chng ti mun chinhnh u tin nc ngoi ny (Campuchia) hot ng tt c hiu qu, v rt tanhng kinh nghim khi lm n nc ngoi, tip tc u t pht trin thmnhng chi nhnh khc trong tng lai.

    http://tamnhin.net/thuong-hieu/8082/Nha-hang-Viet-xuat-ngoai.html

    C ch Gc H Ni v ci tm trong kinh doanh nh hng"Ti lun tin chc mt iu rng nu ti lun quan tm, chm cht cho nhhng bng tt c tm lng v ngn la am m chy bng ca mnh, ci tnGc H Ni s cn mi trong lng thc khch m iu m thc Bc b."C mt im ht sc khc bit ca kinh doanh nh hng vi cc loi hnh kinhdoanh khc l nh hng c v nh mt thc th sng. duy tr s thnhvng ca thc th sng ngi ch khng ch cn chm cht v mt sc sng

    m cn c v mt linh hn cho n. Do vy, nu khng c nim am m, s kinnh, trn ht l ci tm vi ngh, th s khng th thc hin c,c gi trPhng Anh, ch nhn nh hng Gc H Ni - 24/8 Phm Ngc Thch, Qun 3,TPHCM tri lng.

    http://tamnhin.net/thuong-hieu/8082/Nha-hang-Viet-xuat-ngoai.htmlhttp://tamnhin.net/thuong-hieu/8082/Nha-hang-Viet-xuat-ngoai.htmlhttp://tamnhin.net/thuong-hieu/8082/Nha-hang-Viet-xuat-ngoai.html
  • 8/3/2019 Ngh thut kinh doanh nh hng

    24/29

    ng b ta c cu: C tm vi ngh th t s i, i vi nh hng cng vy, s tmn trong tng chi tit s to nn s khc bit. Ngay khi ln tng cho Gc H

    Ni, Phng Anh kin nh vi tiu ch m hng v Bc, khng lai tp. Vvy nh hng ny tot ln cht Bc ngay t cch bi tr, b chn s Bt Trng, u

    bp chnh gc, v rt nhiu nguyn liu ch bin mn n cng c vn chuyn t

    ngoi min Bc vo. Chc chn thc khch s cm nhn c hng v m ng ngha ca cc mn n v Bc ti y.

  • 8/3/2019 Ngh thut kinh doanh nh hng

    25/29

    Ton cnh nh hng Gc H NiV b quyt thnh cng th c ch ny cng chia s: Ti chm cht t cch nmnm gia v, cch ch bin thc phm cho n tng nhnh rau mi, qu c pho, qusu tri ma i ng u bp cng cc hn v ti i hi h kh cao v

    phng php nu ln hng v, cch trang tr mn n. Nhng khi l u bpchuyn nghip v tm huyt vi ngh, h khng cht phn nn v ti. Bi thnhqu cui cng ca chng ti l nhn thy s hi lng trn gng mt ca thckhch khi h thng thc cc mn n ngon, va . C nhng ngi n t minBc nh ti, tng cm n ti ri rt khi h tm thy k nim qu nh t bt canh

    su sn, tri c pho xanh gin tan n hng v m ca mn gi cy Lc ti rt vui v cm thy mi n lc ca mnh l hon ton xng ng. V thc sm ni, i vi nhng ngi lm nh hng nh ti th nim vui v s tng thngln nht khng phi l nhng gi tr v kinh t hay v thng hiu m chnh l victhy c s hi lng ca thc khch khi thng thc cc mn n ca mnh.Gc H Ni sp trn mt tui, hy cn qu sm bn n vic thnh cng haykhng. Nhng ti lun tin chc mt iu rng nu ti lun quan tm, chm chtcho nh hng bng tt c tm lng v ngn la am m chy bng ca mnh, citn Gc H Ni s cn mi trong lng thc khch m iu m thc Bc b. phc v thm nhu cu ca khch hng, k t ngy 21/3, Gc H Ni s phc v

    thm mn n sng vi cc 4 mn bn c trng min Bc nh Bn st vang, bnriu, c, bn dc mng Hy vng thc khch s c s khi u ngy mi tht ttp vi thay i ny ca nh hng chng ti.

    Nh Hng Gc H NiS 24/8 Phm Ngc Thch qun 3, TpHCMin thoi: 08 22 44 8299,Di ng: 090 431 4482ng Thn v cu chuynv kinh doanh ph

  • 8/3/2019 Ngh thut kinh doanh nh hng

    26/29

    Mr Thn v cng onxt hnh. (nh:TT&VH)

    t snh n nh H Ni, kinh doanh ph khng phi l chuyn d dng g. Kinh

    doanh ph thnh cng li cn kh hn, v tr thnh nhn vt nu ph hng u HNi i dy nc ngoi li cn kh gp bi.

    Tn ti gia "th gii ph"

    Ph H Ni l mt cu chuyn di ca nhiu th h, vi nhiu cch nu, kiu vv hng chc phng thc kinh doanh.

    Nh vn Thch Lam trong tc phm "H Ni 36 ph phng" ni v mt thph ngy xa c l chng c my ngi bit kiu n l i ca ngi nghin ht,y l bt ph c my git c cung ca mt gnh ph gc a c miu thtrong sn bnh vin Ph Don.

    Nh vn Nguyn Tun snh thng thc vit nhiu v ci ngon ca ph tidng, ti ln, xo gin, xo mm, nhng ng ch dng ph tht b chn v gi "ymi l tinh hoa ph".

    Nh vn T Hoi cho rng, ph c xut pht t Qung ng, Trung Quc, nguynl mn "ngu nhc phn" (tht b, bnh), sang n y th b H Ni ha thnh

    ph v khc hn ci mn gc gc qu hng.

    H Ni cng c mn ph chua ngun gc Hoa Nam lan sang Cao Bng ri xungng Trung Yn, vi s phn chm ni khng may mn, khng m mang thm cv t lu th vng bng.

    Thot u H Ni ch c ph chn -ph b, ph tru. n nm 1939, chin tranh

  • 8/3/2019 Ngh thut kinh doanh nh hng

    27/29

    th gii ln th hai mi thm mt hng ph g - c l hi y i km thiu tru b.Mi v sau mi c ph ti b. Mi y c nh hng lm c ph ti g.

    Mi hng chuyn mt th, hng no c ting cng v mt th ph y. Ph xo,ph st vang th ln Hng Bum. Ph ti ln c hiu Nghi Xun Hng Qut.

    Qung nhng nm 1960, ng nm u L c, hiu ph nh thm Ln con dunh Nghi Xun hy cn bn ti ln. Nhng ca hng thm Ln cng theo thi cti ln, li c ph chn, ph ti v c chim quay, c qu xo chua ngt.

    Cc hng ph c ting, nhiu ngi c tui cn nh li thng l ph gnh v mism n mt ch. Ph Kim L c. Ph Tu Bay dc Cy Th Hng G.

    Thi chng M, nhng m my bay M nm bom xung H Ni, ch cn mi

    ng ph Thn Hng Du ng sut m.

    Khch nh ng Thn khng phi v ph ngon hay l ng hng pha tr ni vn vonh ht. M v ci cnh n ph khc thng.

    Na m, my bay lao xung nm bom cu Long Bin, ch c hng ph ng Thnm. i khi bo ng, phi bng bt ph ra h c nhn st mp nc h Gm, ntip.

    Cui nm 1979, gia thi bao cp kh khn, ng Nguyn Trng Thn ph Lc quyt nh kinh doanh ph nui sng gia nh c ti 10 anh ch em m ngl con th t.

    D rng c mt ph Thn b H ni ting, v hng ph st vch nh ng ngin bui sng xp bn di ti my gc cy, v d rng thi y mun mua mt cini qun dng nu nc dng cng l iu kh.

    Cha ng, mt ngi lm gch hoa, cng ng mng hiu Nguyn Thnh ni ting tthi Php, hiu chuyn kinh doanh nn lo lng: "Con quyt cha? Liu c tr

    ni khng?"

    S khi u khng n o

    ng Thn quyt lm. ng tr li vi cha mnh rng, hng xm mang khch titn ca nh mnh ri, ch cch ng 3 bc chn. y chnh l iu thun li.

  • 8/3/2019 Ngh thut kinh doanh nh hng

    28/29

    Vn l dn iu khc, ng Thn s hu mt nim am m ngh thut v tnh cchthch t m tm hiu. ng lang thang tm hiu v thm ca ph c t tho qu, hoahi, hnh, tht b th chng c trng u l thm ngon nht.

    ng n tt c cc hng ph ni danh, va n va ngh. ng nhn ra rng, sinh vtc nhng loi thm rt t nhin, theo a l. Phm l loi ng vt m tht thmth xng cng ngt, v nh g ri Sn Ty d thin hay khng, n l "ngonn git mnh".

    ng hc hi trong dn gian, nht nhnh c nhiu iu hay, v n thi im mca hng th t tin rng, mnh hiu nhng ci hay nht, tt nht v ph.

    Cng thc c bn ca ng khi ny ra nh kinh doanh l ch bn ph ti ln c,un cho m nng gi, qung ti gng v tht b thi mng vo, o tht nhanh.

    ng Thn nu ph cho c nh n.

    Hi y n ci g cng thy ngon, nhng em gi ca ng Thn l Nguyn Ngc Lan,ngi tng bn hng cho mt nhn vt Hoa kiu c tn l Si Ch Lim gc phPhan Chu Trinh t nm 8 tui, thy ph ca anh c s khc bit hn.

    ng Thn ngh, c nh khen ngon, em mnh khen ngon th ai cng s thy ngon.Sau , khng n o, ng dng tm bin nh bng g dn sn nu, kch c chchng 1m2, ch ghi my ch nh khch n vn thy hm nay "Ph Thn L c".

    Khng h cho ngi sang cho ko khch hng bn, nhng mt ngi sang n thv c th ng dn, 3-4 nm sau th hng ph nhhng xm khng cn mt ngikhch no, nh ng ca ri bn nh i u , nghe ni l xung cnh chaHai B.

    Thng 5/2009, sau 30 nm bn ph, ln u tin ng Thn xut ngoi l sang HnQuc dy nu ph. Mt s ngi Hn Quc mun m mt qun ph ti Seoul, i nhiu vng min ca Vit Nam, c trong Nam ln ngoi Bc hc nu ph,nhng khng ng .

    ng Thn ng sang Seoul dy, t tay lm bnh ph, i ch chn thc phmv biu din bn mn xo gin, xo mm, p cho nc v tt nhin l c mns trng ph ti ln.

    ng Thn vui v k li rng, "thc khch n khng cn mt si". ng Thn mingi ln tui nht, mt v gio s Hn Quc cho kin. V gio s gp ngi

  • 8/3/2019 Ngh thut kinh doanh nh hng

    29/29

    cho ng v ni: "Ti i nhiu, thng thc nhiu, nhng cha bao gi thy nngon v l nh th."

    Tng Gim c cng ty trn mun mua cng thc v s hu thng hiu "PhThn" ti Seoul, nhng ng Thn ni rng, nu cc anh ch c tm nu ngon chongi lao ng Hn Quc cng nh ngi Vit Nam lao ng Seoul thngthc, th ng khng ly mt ng no c. ng khng ch tin, nhng ng munlm phc cho con chu.

    V th, sau Seoul xut hin "Restaurant Tng". Trong ca hng , ph cang Thn l mt mn qu tng c bit cho ngi thng thc m thc x skim chi.

    V cng ty ny mi thng bo vi ng rng, h cho m mt qun "Restaurant

    Tng" th hai v ng khch, lm n rt c./.

    (TT&VH/Vietnam+)