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Charles CreswellDeputy EditorNHS Choices
NHS Choices content – an introduction
5 March 2014
2
March 2007 – March 2014
• Most visited health information website in Europe
• Launched in 2007 as the digital front door to the NHS
• We provide information to help people make good choices about their health and use of health services
• Funded by DH
• Commissioned by NHS England
• Hosted by HSCIC
3
Growth of NHS Choices
Average number of visits for each financial year. Plus price per visit based on cost of service. (Source: webtrends)
4
Market Share – Dec 2013
55Your team name goes here!
What users look at
Home Page
Medicaladvice now
Behind theheadlines
Live Well
CarersDirect
PlannersScorecard
Tools
Treatments& Conditions NHS Service
Directories
Front page
NHS inEngland
CommonHealth Questions
8%
34%16%
3%
3%
4%
7%1%
3%
2%
1%7%
6
Visits from mobile devices
Percentage of users who access NHS Choices with a mobile device. (Source: webtrends)
77Design Solution Team
The future
8
How Choices is evolving
Themes
•Transparency
•Feedback
•Transactions
•Participation
Coming soon
•Beta launch – March 2014
•Responsive design
•GP choice and urgent care finder tools
•Dementia webchat
•Rare diseases content
99Design Solution Team
How what we do is changing
Information & Data
Personalisation
Health Management
Transactions
Real time local service info
Authentication
Semantic personalised
search
1010Design Solution Team
NHS Choices content
11
NHS Choices content
• A-Z of treatments and conditions• About the NHS • Care and support• Common health questions• Behind the headlines• Live Well • Videos (1,000+)• Interactive tools and apps (120+)
12
Moodzone
12
13
Promoting behaviour change
13
1414
1515Design Solution Team
Developing content
16
Content principles
• Public-facing and user-focused
• Most content is written in-house by expert health writers
• Rigorous editorial process, published online
• Evidence-based and regularly reviewed
• Informed by patient experience
• Clinically approved
• Aligned with Government policy, where relevant
• Overseen by CIAG
17
When and why do we add content?
User need • Individual requests • User feedback• Charity requests• Web analytics (search terms, high-traffic topics)• News / events / developments
Policy / NHS priority• New policy focus• Public health campaigns
18
Content curation and partnership
18
19
How we develop content
• NHS Choices are the content ‘owners’
• We create and maintain content in collaboration with clinical experts and policy leads
• Approx 6-week development process
• Initial meeting to discuss user needs, policy messages, etc
• Choices produce content outline
• Once agreed, Choices write content and seek clinical / policy approval
• Single point of contact for sign-off
• Post-publication updates can be made instantly
• Two-year review cycle
20
Working together
• Yellow Card
• Herbal medicines
• Vaccine ingredients
• Counterfeit medicines
• Self-testing kits
• Vaginal mesh and tape
• Medicines guide
• News and alerts
• Topical issues – e-cigarettes
• What else?
20
Thank you
Now, how can we help you?