Niagara Falls Ontario - Community Profile Tourism

7/31/2019 Niagara Falls Ontario - Community Profile Tourism

1/19

Tour ism 1Niagara Falls, Canada Community Profile

The Dest inat ion

The City of Niagara Falls has been synonymouswit h t our ism - provid ing v isi t ors wi t h an array of

at t ract ions, f ine accomm odat ions and vacat ion

ideas t hat complem ent t he cornerst one of our

Tourism industry - the magnif icent Niagara Falls.

Approximately 14 mi l l ion tour ists1 visi t t he Ci t y

each year, and over $2 bi l l ion in t our ism r evenues

has generated some excit ing new developments,

each of w hich contr i butes to our presence as a year round, w or ld c lass t our ism dest inat ion.

Tourism in the Niagara Region- Quick Facts 19 mi l l ion v isi t ors per year , expected t o grow t o 20+ mi l l ion by 2004, in 10 yearsNiagara is expected t o at t ract 30 mi l l ion annual v isi t ors

60% of vi si t or s ar e i n Ni agar a Fal l s f or a d ay -t r i p

40% of visit ors st ay overni ght (household incom e $80,000+)

Ove rni ght v isi t or s st ay an aver age of 2. 3 ni ght s

29,000 visi t ors in Niagara per n ight in t he Summer mont hs

$ 1. 5 b i ll i on t o u ri sm d ol l ar s sp en t i n 2 000 , e st i m a t ed at $ 2 b i ll i on in 2 002

$2. 8 bi l li on of i n ve st m e nt o p por t u ni t i es av ai l ab le ov er t h e ne xt 2 0 y ear s

Current inventory of14,500 accomm odat ion uni ts wi t h 50% of t hese in t he 3-4 st ar

category. By 2004 t he tot a l is expected t o reach 16,000+ wit h the addi t i onal uni t s

current ly under construct ion

Tour ism employment est imat ed at 26% of t ota l workf orce (over 30,000 j obs)

Source: Niagara Fal ls Tourism & Niagara Economi c and Tourism Corpor at i on & Cit y of Niagara Fal l s Tourist and

Economic Impact St at i st ics

1 Ni aga ra Pa rk s Co mm i ssi on - T ri vi a p age at h t t p : / / w w w . n ia ga ra pa rk s. c om / n f gg/ t r i vi a. p hpNiagara Parks Commission - Study Guide page at ht tp: / / www .niagaraparks.com/ aboutus/ study_guide.php


2/19


Family Attractions.......Golf....Gaming and much more!

A Complete Tourism Package

Casino gaming, new accomm odat ion and at t ract ion i nvest ment , a burgeoning regional wi ne

indust ry, cul t ural and her i t age t our ism pr oduct , and a shared t our ism vis ion have al l helped

Niagara Fal ls, Ontar io t o develop the reput at ion of a complet e, w or ld c lass t our ism

dest ina t ion . And wi th oppor tun i ty fo r new a t t rac t ion , en ter ta inment and re ta i l investm ent

st i l l in abundance, t here has never been a bet t er t ime t o consider Niagara Fal ls.

The Niagara Parks Comm ission has w orked cl osely w it h t he Cit y for d ecades in an eff ort t o

beaut i f y our tour ist area, and al low t he publ ic to enj oy the natural w onders of t he Fal ls and

our parks at t heir le isure. Many successful l ocal , nat ional and int ernat ional pr ivat e tour i sm

leaders have joined the team of successful tourism related businesses located here in the

fal ls.


3/19


Market and Visi t or Inform at i on

Niagara Falls is a Canadian Tourism Icon. Niagara is one of t he largest ent ry point s for visitor s

to t he count ry , Niagara Fall sis the most int ernat ional ly recognized Canadian t our istdest inat ion. The Cit y s proximit y to t he U.S., as wel l as several major urban centr es (both

Canadian and American), creates an enormous, easily accessible tourism market from which

t o draw. The healthy st ate of Niagaras economy encourages, support s, and enhances t he

growth of tourism in Niagara Falls.

Exhibi t 1 - Distances to Major Urban Centr es

City Kilomet res Miles Driving t ime

Bal t im ore, Md. 829 515 9 hr .

Bost on, Mass. 808 502 8. 5 hr .

Buf f alo, N. Y. 35 18 30 m in.

Chicago, Il l . 843 524 9. 5 hr .

Det roi t , Mich. 380 228 4. 5 hr .

Mont real , Que. 670 428 7. 5 hr .

New York, N. Y. 761 473 8 hr .

Ot t aw a, Ont . 530 315 6 hr .

Quebec Ci t y, Que. 961 597 11 hr .

Toront o, Ont . 130 81 1 hour

Washingt on, D. C. 819 509 9 hr .

For f ur t her inf ormat ion on t ravel l ing dist ances, v isi t t he Province of Ontar io Dist ance Table

at :

h t t p : / / www .gov .on .ca/ MBS/ engl i sh / d i stance / index .htm l


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Unparallel ed Exposure

Within a 150km radius of Niagara Falls l ive 13.1 mil l ion people - a vast tourism marketcontain ing many repeat v isi t ors wi t h in a 2 hour dr ive to t he Ci t y. A market of t h is size would

sust ain a t our ism i ndust ry on i t s own in many communit ies, but t he splendour of Niagara Fal ls

at t ract s long haul visit ors j ust as wel l. Resident s of t he United St at es, as wel l as overseas

t ravel lers contr i bute great ly t o the t our ism market in Niagara. The fo l low ing char ts and tables

i l lustrat e t he st rength of t he Niagara Fal ls tour ism m arket .

Exhibit 2a: Dr ive-i n mar ket s Exhibit 2b: Eur ope & Asian Mar ket

- On t ar i o ( To ro nt o & So ut h e rn On t ar i o) - U. K. , Fr an ce & Ge r m an y

- New York -Japan

- Bost on

- Chicago

- Detr o i t

- Montreal

- Ot t awa

- Bal t i more

- Washingt on, D.C.

New special i zed niche-prod uct s such as Golf, Wine & Culinary Touri sm, Meet ing & Convention

and Incent ive Travel packages wi l l provide opport uni t ies for f ami ly/ couples mainst ream and

af f luent markets.

Southern Ontar io and the GTA wi l l cont i nue to be our pr im ary key domest ic t arget market .

Of t he mor e t han 14 mi l l i on annual visit ors t o Niagara Falls, 66% are f rom t he Unit ed St ate s,

26% are fr om Canada, of w hich 50% of t he visit ors l ive in Toront o area. Overseas t ourism

represents a smal l , but ext remely im port ant por t ion of t he market 6-8% of a l l v is i tors are

fr om overseas locat ions, but overseas t our ist spending accounts for 1/ 5 of t he Ci t y s t ota l

t ourism revenues. In 2002 consumer dom est ic and U.S. visit ors increased while

Asian/ European group t ours are down. Family/ couple consumer market remained st rong

duri ng 2002. Increase in length of overnight st ay to an average of 2.3 night s and average

household i ncome i ncreased t o $80,000.


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Market segmentat ion and length of vi sit ors overnight stays

Visitor Type %of Total Visitors %That Stay Overnight Avg.Trip Length

Dom est ic 26% 43% 2. 2 night s

Am er ican 66% 22% 2. 4 night s

Ot her Foreign 8% 82% 1. 9 night s

Source : Citie s Repor t

Exhibi t 4 - Demographic character istics of Ontario resident s wit hin 240 km

Populat ion 1150 km 151240 km 1240 km

(1996 proj ect ion)

(2001 proj ect ion)

6.727 mi l l ion

7.385 mi l l ion

1.311 mi l l ion

1.389 mi l l ion

8.038 mi l l ion

8.775 mi l l ion

Male

Female

48.3%

51.7%

49.2%

50.8%

48.5%

51.5%

Average household

Income (1996)

$82, 301 $67, 380 $79, 223

Age

014

1519

20293039

4049

5059

606465+

20.1%

6. 6

16.917.6

13.8

9. 4

4. 411.2

21.1%

6. 8

14.616.3

13.0

9. 4

4. 814.0

20.2%

6. 6

16.517.4

13.8

9. 4

4. 411.7

Marit al stat us

Single

MarriedWidowed

Divorced/ separated

43.7%

44.94. 9

6. 5

41.1%

46.65. 7

6. 6

43.3%

45.25. 0

6. 5


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Exhibi t 5 - Demographic character istics of US residents wit hin 240 km

Populat ion 1150 km 151240 km 0240 km

(1997 est im at e) 2. 761 m i l l ion 1. 729 m i l l ion 4. 491 m i l l ion

Average household

income (1997 esti mate)

US $36, 413 US $32, 959 US $34, 310

Age

013

14202134

3544

45545564

65+

19.5%

10.022.5

14.7

10.19. 2

14.0

19.9%

11.121.9

14.4

9. 98. 9

13.9

19.7%

10.422.8

14.6

10.09. 1

14.0

Marit al stat usSingle

MarriedWidowed

Divorced/ separated

28.8%

53.38. 2

9. 7

27.3%

55.47. 9

9. 4

28.3%

54.18. 1

9. 5

Source: Niagara Falls Multi-Purpose Feasability Study

Annual Niagara Visit or Volum e and Expendit ures

Exhibit 6 - Niagara Region - Increases in Number of Annual Visitors and Tourism Expenditures

Time Per iod # of Annual Visitors Annual Tourism Expenditures

1995 (Pre Casino) 10-14 m i l l ion visi t ors Approx $1. 5 bi l l ion

1996-present

(wi t h temporary casino impact )

16-19 m i l l ion visi t ors Approx $2 bi l l ion

2004 (proj ect ion)

(wi t h permanent casino impact )

20+ m i l l ion visi t ors $2 + bi l l ion


7/19


8/19


The PlanTourism Area Development Strategy

Th e Niagara Fall s Touri sm Area Developm ent St rat egydescribes the Citys vision to create

and maintain a wor l d c lass dest inat ion, and modern urban cent re at t he heart of one of t he

wor l d s natural w onders. The mast er p lan is st ruct ured around encouraging v isi t ors t o st ay

longer, ret urn more f requent l y, and spend more money in Niagara Fal ls. The fo l lowi ng is an

out l ine of our tour ism development strat egy.

Goals:

t o ensure co-operat ion and an integrated approach f rom t he Ci t y, Niagara Parks

Comm ission, t he Niagara Region, Province of Ont ario, Government of Canada, and t he

pri vate sector i n wor king t oward s our aggressive vision

t o enhance the i mage of Niagara Fal ls in t he market place

t o focus on higher y ie ld t our ist groups, bot h domest ic and internat ional

t o increase t our ism spending, lengthen vis i tor st ays, and extend t he t our ism season

Objectives:

t o provide invest ors wi t h an at t ract ive and st able invest ment environment

t o st imul ate growt h in t he Tour ist Area of Niagara Fal ls in a st rategic manner

Speci al Event s And Fest ival s St rat egy

The Cit y is also invest ing in excit ing special event s and festi vals t hat enh ance the i mage of

Niagara Falls as a fun, ent ert aining place to l ive and to visit . The Cit y is aggressively pur suing

and planning specia l events that l ink back to our overal l st rategy; ext ending the t our ism

season, lengt hening visitor st ays, and incr easing t ourism spending.

Each event or festival in Niagara creates off-peak seasonal demand for accommodations,

services, and at t ract ions, and showcases t he t ourism asset s of t he Niagara Region.


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Heri t age Att ract i ons and Events

Niagara Fal ls is over f low ing wit h cul tural signi f icance. I t is t he intent ion of the c i t y to

capture and preserve t he r ich hist ory and t r adi t ion of our area through fun and educat ionalher i t age fest ivals and events. From t he re-enact ment of t he Batt le of 1812, to t he Lundys

Lane Histori cal Museum, t o t he Shaw Fest ival, visit i ng a cult ural site i n Niagara is t ruly a

mem orable exper ience. In addi t ion, events h ighl ight ing contemporary cul t ure such as f ine

wine making and cuisine are in abundance.

Exhibit 9: Sample of Major Special Events and Fest ivals in Niagara Fall s

Special Event /Fest ival Features Season

Wint er Fest ival of Light s Disney light ing d ispl ays, enchant ing l andscape li ght ing al ong the par kw ay,

f i reworks extravaganzas, l ive enter tainment, Festival Night Parade

Winter

Ne w Ye ar s Eve Ce le br at i on Wo rl d r en ow ne d e nt er t ai ne rs at a l ive , nat i on al ly t e le vi se d ou t do or con cer t

and celebration, f i reworks displays

Winter

Icew ine Celebr at ion Icew ine t ast ing, t our s, luncheons and ot her special pr ogr ams Wint er

Spr ing Fest ival 10 days of exci t em ent feat ur ing a spect acular par ade, f r ee out door

concerts, f loral and l ighting displays, f i reworks, shows and exhibi ts

Spring

Niagar a Her i t age Fest i val Her i t age r elat ed d isp lays and exhib i t s Spr ing

Shaw Fest i val Wor ld class t heat r e per f or m ances of t he w or ks w r i t t en by f amous playw r ight

George Bernard Shaw

Summer

Falls Friday and Sunday

Fireworks

Fi r ewor ks d i sp l ay s ove r t he f a ll s ev er y Fr i day even i ng t h r oughout t he season Summer

Concer t Band Ser ies Popular Local bands per f or m ing f r ee, l i ve, out door concer t s Summ er

Casino Niagara Int ernational

Marathon

Marathon, ha l f marathon, in- l i ne marathon, f r iendship run, (a l l tak ing p lace

along a beauti ful Parkway route) , and runners expo

Fall

Wine and Cul inar y Event Chef s and est abl i shm ent s f rom ar ound the region pr epar ing an ar ray of

cul inary del ights

Fall

Door s Open Niagar a Dozens of t he ar eas m ost hist or ical and ar chi t ect ur al l y signi f icant bui ld ings

open to the publ i c for f ree tours

Fall

Blues in t he Par k Out door b lues f est ival f eat ur ing l ive j azz per f or m ances Fal l

Ar t by t he Fal l s A w eekend of out door ent er t ainment f eat ur ing ar t and cr af t d isp lays by

Canadian ar t i sans

Fall

Sour ce: Ci t y o f N iaga r a Fa l ls even t l i st i ngs at h t t p : / / www.n iaga r afa l l s. ca/ about_n iaga r a_ fal l s/ event s_calendar / i ndex.asp


10/19

Tourism 10Niagara Falls, Canada Community Profile

Sporting Events and Attractions

Qual i t y venues and exci t ing events combine t oget her t o st rengthen our spor t s t our ism market .

Local and tour ing athlet es al ike enjoy t he var iety of specia l ath let ic events taking place in

Niagara Falls, wit h many t ourists shaping a vacati on around a part icular sport ing int erest. The

natural beaut y and geography of t he area, as wel l as our prom ot ional v is ib i l i t y provide an ideal

locat ion for everyth ing f rom prest ig ious t ournaments t o fun and exci t i ng fami ly events. In

addi t i on to t he sampl ing of events below, Niagara is wel l known for :

wo r ld c lass go l f cou rses o f a l l l eve l s open to t he publ i c

peacefu l and scenic f ish ing si tes along the many creeks and r ivers in the area

sa il i ng a nd w at e r sp or t o pp or t u ni t i e s

breath t ak ing, chal lenging mounta in b ike and h ik ing t ra i ls ( i .e . - Bruce Trai l )

fami ly recreat ion t ra i ls fo r walk ing, runn ing, rol le r -b lad ing, and le isure ly b ik ing

numerous c ross count r y sk i i ng routes sp or t s t o ur n am e nt s f o r a ll l ev el s


11/19


Sample of Sport ing Events in Niagara Falls

Sport ing Event Features Season

Casino Niagara InternationalMarathon

Marathon, hal f m arathon, in- l ine marathon,fr iendship run, (al l taking place along a beauti ful

Parkway route) , and runners expo

Fall

Provincial / Nat ional

Slo-Pitch Championships

Hundreds of teams in di f ferent divisions compete

throughout September for Provincial and/ orNational Championships - f requent ly held in Niagara

Falls.

Fall

Vineyard Cycle Tour and

Challenge

25km, 50km, and 65km cycle tours of Niagaras

beaut i fu l w ine count ry

Spring

Source: Ci ty o f N iagara Fa l ls event l i s t ings a t :ht t p: / / ww w.niagarafal ls.ca/ about_niagara_fal ls/ events_calendar/ index.asp

Tourism Employment in the Niagara Region

Year Total Tourism Employment Percentage of Total Employment

1996 20, 062 15. 8 %

1997 30, 880 19. 1 %

2002(m edium proj ect ed) 44, 259 22 %

Source: Niagara Economic and Tour ism Corporat ion, Niagara Canada s Tour ism Industry Report Hight l ights , Summary of Findingsand Highlights - Niagara Tourism Investment Opportunities, Economic Impact Analysis of Tourism Development in the

Niagara Region 1996, 1997, 2002 or visit :h t tp : / / www .n iagaracanada.com/ documents/ repor ts/ tour ismrepor th igh l igh ts .pdf

Year Total Tourism Employment Percentage of Total Employment

2001 38, 538 20. 3 %

2002 39, 015 20. 2 %

2007(m edium proj ect ed) 49, 321 22 %

Source: Niagara Economic and Tour ism Corporat ion, Economic Impact Analysis of Tour ism Development in the Niagara Region2001, 2002 and projections to 2007 or visit:ht t p: / / ww w.niagaracanada.com/ documents/ reports/ TEAM_Hermus_REPORT_2003.pdf


12/19


Tourism Act iv i t ies

Once again, t he st rategic development of a complet e t our ism of fer i ng is producing great

results for Niagara Falls. Many invest ors and tour ists al ike are pl easant ly surpr ised t o learn oft he diverse range of act iv i t ies in t he Ci t y. Visi t ing the spectacular Niagara Fal ls may be the

cornerst one of many vacat ions, but count less other act iv i t ies wi l l keep t our ist s busy for t heir

ent i r e st ay.

Exhibit 12: 10 Main activities participated in during trips by all visitors to Niagara area

Total Number Participating(000's)

Tourist

Activity

Canadians

(number)

Canadians

(%)

Americans

(number)

Americans

(%)

Overseas

(number)

Overseas

(%)

Sight seeing 1299 56 1041 17. 6 620 85. 3

Visi t ing

Friends/ Relat ives

930 40. 1 245 4. 1 227 31. 2

Shopping 509 21. 9 922 15. 6 552 75. 9

Part icipat ing in

sports act ivi t ies

474 20. 4 355 6. 0 113 15. 5

Walking/ hiking 236 10. 2 --- -- -- --- --- -- -- ---

Visi t ing Histor ical

Sites

232 10. 0 --- -- --- -- - --- - - --- -

Visi t ing ThemeParks

208 9. 0 133 2. 2 131 118. 08

Sw im m ing 163 7. 0 267 4. 5 76 10. 5

Visi t ing NationalParks

147 6. 3 742 12. 5 398 54. 7

Visi t ing Museum s 143 6. 2 -- --- - --- - -- --- -- ---

Source: Cities Report, 1997


13/19


The Opportuni t ies

The Future of Niagara

Niagara Falls touri sm is developing at a bl ister ing pace. Long t im e invest ors, as wel l as new

players in t h is lucrat i ve market are underst anding more and more t he potent ia l f or success in

Niagara Fall s.

By st rategical ly foster ing t he expansion of t he diverse hospi t a l i t y and at t ract i on indust r ies, t he

Cit y is encouraging a larger number of v is i tors to come t o t he Ci t y, t o st ay longer, and to spend

more m oney whi le here - a l l speci f ic obj ect ives descr ibed in t he Ci t y s st rategic v ision.

Aspects such as appropr iate locat ions, t he careful p lanning of t he Ci t y s skyl ine, and t he

welcom ing of wel l recognized hospi t a l i t y brand names t o the c i t y wi l l a l l help Niagara Fal ls

maint ain a prosperous and digni f ied t our ism indust ry.

Source: 2003 New Development s Booklet - Cit y of Niagara Fal l s Websit e at:

h t t p : / / www .n iagarafa l ls.ca/ business/ new_developments/ index.asp

Niagara Fall sview Casino Resort

A par tnership bet ween t he Ci t y of Niagara Fal ls and the Ontar io Lot t ery and Gaming

Corporat ion has paved t he way f or t he $1 bil l i on Casino Resort - scheduled f or occupancy

Spri ng 2004 in the boomi ng Fall sview Dist r ict . The Hyatt -managed hot el wi l l be a signif icant

e lement o f the deve lopment , bu t i t w i l l be matched by a major casino, en ter t a inment space,

and a ret a i l faci l i t y that wi l l encourage subst ant ia l tour ism growt h. The mult i faceted si t e wi l l

include:

- 130,000 sq. f t of gaming space

- 368 room Hyatt Regency Hotel

- 120,000 sq. f t of prominent retai l / enter t a inment fac i l i ty- healt h spa

- 1,500 seat t heat re

- 30,000 sq. f t . meet ing/ conference space

For up to date inform at ion, const ruct ion t im e- l ines, and l i ve f ootage of casino si te const ruct ion, v isi t Fal ls

Management Companys website at:h t tp : / / www. f a l l smanagement . com

or visi t Discover Niagara website for th e Niagara Fal lsview Casino Resort at:h t tp : / / d i scovern iagara .com/ fa l l sv iewcasino / main / i ndex .php


14/19


Maj or Tour ism Invest ors in Niagara Fall s

Hotels/Accommodat ions Restaurants

Hi l t on Hot el s Out back St eakhouse

Mar r iot t and Cour t yard Mar r iot t Tony Roma s - Famous f or Ribs

Sherat on Rainf orest Caf

Ram ada T. G. I. Fr iday s

How ard Johnson Applebee s

Em bassy Suit es Kel sey s

Great Wol f Lodge Wol f gang Puck

DoubleTree (Hi l t on) The Keg

Radisson Bost on Pizza

Days Inns Ruby Tuesday

Clar ion Hoot ers

Retail

Polo Ralph Lauren Levi s Nat ional Geographic

Coca Cola St ore Hershey St ore Tomm y Hi l f iger

Guess Nike Reebok

Liz Claiborne Spor t Chek Wal -m ar t

Zel lers Hom e Depot Wor ld Wrest l ing Ent er t ainm ent - WWE

Marvel Comics Canadian Ti re Mark s Work Wearhouse

Attractions

Ri pl e y s Aq ua ri um (o pe ni ng 2 00 8) Ri pl e y s - Lo ui s T ussa ud s Wa x Mu se um

(opened 2005)

Ripleys Believe It or Not! Museum -

Renovated Spring 2004

Marinelands Arct ic Cove and new r ides Niagara Fal ls People Mover Great Canadian Midway, Cl i f t on Hi l l

Redevelopment

Sour ce: New Developm ents at :

h t tp : / / www .n iagarafa l ls.ca / business/ new_developments / index.asp

For a more detailed list of businesses in Niagara Falls, visit our online business directory at:

ht t p: / / ww w.niagarafal ls.ca/ business/ business_directory/ index.asp,

or v isi t h t tp : / / www .n iagarafa l lstour ism.com


15/19


Investing in Niagara

Niagara Fal ls favourable invest ment c l imat e includes compet i t ive land rates, h igh t r af f i c f low s

and overal l v isib i l i t y , a cent ra l geographic locat ion, and lower operat ing and overhead cost s.

Niagara also boast s a large, w ell t rained t ourism wor kf orce t hat com pri ses over 20% of t he

area s to ta l work force .

The Cit y of Niagara Fal ls wi l l grow t our ism t hrough cont inued invest ment in inf rast ruct ure and

publ ic services, sound advert is ing and m arket ing programs, and fur t her st rengthening of t he

special event s and festi val off er ing - smoot hing out t he seasonal ups and downs.

Wi th oppor tun i t y fo r new a t t rac t ion , en ter ta inment and re ta i l investm ent , now is the t ime t o

consider Niagara Falls.

For a compr ehensive repor t on Tourist and Economic St ati st ics for t he Cit y of Niagara Falls,

v is i t :htt p:/ / ww w. niagarafal ls.ca/ business/ business_profi le/ t our ism_economic_impact _st at ist ics.asp

and for a Virt ual Tour of Niagara Falls Developm ent s visit :

h t t p : / / ww w. n iagarafa l ls.ca / business/ new_deve lopments/ index.asp

Niagara Falls Touri sm

Niagara Falls Tourism (NFT) is the destinat ion management organizati on for t he Cit y of Niagara

Fall s. The organizat ion is mem bership driven and develops and impl ement s a st rong andeffect ive tour ist dest inat ion market ing program.

St rengthening the Niagara Fal ls brand in t he key market s in cooperat ion w i t h our t our ism

part nership al l iances is t he key to t he success of NFT. Well establi shed part ners includ e

private stakeholders, Ontario Ministry of Tourism & Recreation and the Canadian Tourism

Commission.


16/19


In February 2004, Niagara Falls Tourism held it s 2004 Annuarl General Membership Meeti ng,

and ci ted t he fo l l owing plans for 2004: Ex pa nd ed e f fo rt i n Me di a Re la t io ns

a new fu l l y i n tegra ted Spr i ng/ Summer Program ( i n par tnersh ip w i th the Prov ince of Ontar i o ) a new Fal l / W in t e r Cam pa ign f oc used on t r adi t i ona l , c or e , v ol um e m ar k et s

Niagara Fa l l s Tour i sm work ing w i th i n te rested s takeholders w i l l be rev iew ing the i r event market i ng st ra tegy to

ensure that suppor ted events are ef fect ive, re levant and ef f icent l y presented Niagara Fal ls Tour ism is consider ing a new informat ion cent re serv ice operat ion that would be located on

Fal lsview Boulevard in t he new Niagara Fal lsview Casino Resort Complex

Niagara Fal ls Tour ism and Niagara Economic and Tour ism Corporat ion wi l l j o int ly publ ish a single annual v isi torguide, which wi l l increase distr ibut ion, coordinat ing efforts, and saving stakeholders hundreds of thousands of

dol lars by el iminat ing the need to purchase advert ising in two di f ferent visi tors guides

Niagara Falls Tourism s Plans for 2004 - Travel Trade: Niagara Fa l l s Dest i na t i on Planner - NFT w i l l add to t he ex i st i ng fo rmat an accommodat i on / conference fac i l it y

grid l ist ing page(s), more suggested i t ineraries, and new experient ial edi tor ial

Student & Youth Group Dest inat ion Piece - NFT wi l l develop a fu l l -colour brochure speci f ic to the student andyouth t ravel market .

Nat ional Tour Associat ion (NTA) Marketplace Dur ing 2004 NTA being held in Toronto, N iagara Fal ls Tour ism

wil l co-sponsor numerous events and famil iar izat ion tr ips.

Cour ier Magazine/ Dest inat ions Magazine -NFT to work w i th OTMP and members regarding an Ontar iocooperat i ve advert isement i n t he May, July and/ or Oct 2004 issue(s) of Courier Magazine and Dest i nat ions.

Travel Trade Shows for 2004 NFT wi l l at t end 18 Travel Trade Shows in 2004 including two new shows : Bank

Travel (Feb) pre-scheduled appoint ment s wit h Bank Club Direct ors and Travel Connect ions (Aug) aninvi tat ional marketplace designed for travel industry suppl iers; group leaders, motorcoach operators and tour

operat ors of Western Pennsylvania.

French or Mul t i -L ingual Lure Brochure current ly researching the feasibi l i ty of developing a brochure designedspeci f ical ly for t he French market or a mul t i - language lure brochure.


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Niagara Falls Tourism s Plans for 2004 - Meet ing Convent ions & Incent ive Tr avel: Promot iona l Mater i al - NFT w i l l i nvest i n new promot ional mater i al t o fu r ther p romote the dest i na t i on to

pot ent i al and exist i ng corporate cl ient s. These are a one-page prof i le sheet, post cards, trade show shirt s and

calculat or business card holders wit h company logo and web si te. Corporate Sales Missions - NFT wi l l organize Niagara sales mission bl i tz s in Toronto wi t h fo l low up FAM tours.

Part ners wi l l have an opportuni t y to sel l Niagara as the m eet ings and conventions dest i nat ion t o potent ial

c l ients and make a group dest inat ion presentat ion and net work w i th select groups of qual i f ied meet ingplanners.

MC&IT Websi te - NFT has i n i t i a ted the c reat i on o f a web si t e ded i cated to t he MC&IT market .

Educat ional Sales Cal ls - N iagara Fal ls Tour ism w i l l organize educat ional sales cal ls wi t h in the GTA. Theobject ive is to re-educate meeting planners and Dest inat ion Market ing Companies on Niagara and what is new.

MC&IT Trade Show- Brochure Dist r ibut ion Program - NFT wi l l be represented at 11 qual i f ied mc&i t t radeshows

in 2004.

For fur ther detai ls, contact :

Niagara Falls Tourism

5515 St anley Ave.Niagar a Fall s, ON L2G 3X4

905-356-6061

ht tp : / / www. n iagara fa ll stour i sm.com

Tourism Highlights

Niagara Touri sm Highli ghts

More than 17 mi l l ion v isi tors wi l l spend over $2.1 bi l l ion in the Niagara Region annual ly

i n 2002, 14 .2 m i l l i on v i si t o rs spent $1 .8 b i l l i on i n Niagara

Up to $ 6 b i l l i on i n fo recasted cap i ta l expend itu res by 2002 fo r i n f rast ruc ture upgrades, l uxury hote l s and the

Niagara Gateway Casino More than $2.8 b i l l i on wor th of i nvestment oppor tun it i es over the nex t 20 y rs.

For f ur t her St at ist ics on Niagara Tour ism and i t s invest ment opportuni t ies, v isi t :

h t t p : / / www .n iaga racanada.com

or visit the 2003 Advantage Niagara Tourism Investment Update at:

h t t p : / / ww w. n iagaracanada.com/ documents/ repor ts/ Tour ism_Investm ent_2003.pdf


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Ont ario Tourism Highl ights

In 2001, t our i sm employment i n t he Prov ince of Ontar io represented 4 .4% of Ontar i o s employment w i t h

261,700 jobs In 2001, t our i sm w as Ontar i o s 7 th l a rgest expor t i ndust ry , b r i ng ing i n to the prov ince $7.3 b i l l ion i n fo re ign

exchange,and provides 3.2% of Ontari o s tot al export s. In 2001, Ontar io s tour ism indust ry accounted for $19.4 Bi l l ion (Total Tour ism Receipts) , which is 4.4% of the

provincial GDP.

For f ur t her Tour ism Facts in the Province of Ontar io, v isi t :

h t t p : / / www . t our i sm.gov .on.ca/ engl i sh / tou rd iv / r esearch/ index .h tm l

or v isi t , t he Ont ar io Minist ry of Tour ism and Recreat ion, Tour ism Invest ment in Ontar io w ebsi t e

at :

h t t p : / / w w w . 2 on t ar i o. c om / t o u ri sm /

Nat ional Tourism Highl ights

In 2002, t o ta l t our ism spend ing i n Canada reached $51.8 b i l l i on, up 0 .3% f rom 2001. in 2002, Canadians accounted for 66% or $34.0 bi l l ion whi le foreigners spent $17.8 bi l l ion or 34%

In 2002, Total tour ism Gross Domest ic Product (GDP) reached $23.0 bi l l ion or 2.0% increase over 2001

In 2002, foreigners made 20.0 mi l l ion overnight t r ips to Canada, a 2.0% increase over 2001 In 2002, Amer icans took 16.2 mi l l ion t r ips or 3.8% addi t ional t r ips compared to a 5.3% decrease by overseas

residents

In 2002, Canada s i n te rnat i onal t ravel account de f i c it , was a t 1 .9 b i l l i on . For the f i r st t ime, t he def i c i t w i ththe Uni ted Stat es was lower t han the def ic i t w i t h t he overseas cont r ies.

For f urt her St at ist ics and Market Research studies, vi sit t he Canadian Tourism Commi ssion

websi t e a t :

h t t p : / / www .canadatou r i sm.com/ c tx / app / en / ca/ sta t sf i gures.do


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Tourism Relat ed Cont act s

Business Development Department

Cit y of Niagara Falls4310 Queen Street

P. O. Box 1023

Niagar a Fall s, ON L2E 6X5

905-356-7521 ext . 5000

h t t p : / / www .n iaga rafa l l s. ca

Niagara Falls Tour ism

5515 St anle y Ave.Niagar a Fall s, ON L2G 3X4

905-356-6061

h t tp : / / www .n iaga rafa l l stou r i sm.com

Niagara Economic Development

Corporation

2201 St . David's Road, P. O. Box 1042

Thor ol d, ON CANADA L2V 4T7

Business Development / Trade Inquir i es:

Tel. 905 685 1308, Fax. 905 688 5907

Tourism Inquir i es:

Tel. 905 945 5444, Fax. 905 945 3078

h t t p : / / www .n iaga racanada.com

ht t p : / / www . tou r i smn iaga ra.com

The Niagara Parks Commission

Box 150

Niagara Falls, Ontario

L2E 6T2

905-356-2241

h t tp : / / www .n iaga raparks.com/

Ontario Ministry of Tourism and Recreation

9t h f l oor, 900 Bay St reet

Toront o, Ont ario M7A 2R9

h t t p : / / www . tou r i sm.gov .on.ca

Ontario Tourism Marketing Partnership

Corporation

10th Floor, Hearst Block

900 Bay St ree t

Toronto, Ontar io

Canada M7A 2E1h t tp : / / www . tou r i smpartne rs. com

Canadian Tourism Commission

55 Met calf e St reet

Suite 600

Ott awa, Ontari o K1P 6L5

613-946-1000

h t t p : / / www .canadatou r i sm.com

Statistics Canada

Tourism St at ist ics Program

Room 2100

Main Buildi ng

Ottawa, Ontario K1A 0T6

613-951-7608

h t t p : / / w w w . st a t c an . ca

Documents

Niagara Falls Ontario - Community Profile Tourism