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1 Niche in the UK Small Family Car Market Janet Sam Alexander Michael

Niche in the UK small family car market

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Niche in the UK Small Family Car Market

Janet

Sam

Alexander

Michael

Business PlanCentre for lifelong LearningThe University of Warwick2

Definition: small family cars

With length between 4.20 m (165 in) and 4.35 m (171 in) long if they are hatchbacks, or between 4.40 m (173 in) and 4.55 m (179 in) if they are saloon or estate models.

Business PlanCentre for lifelong LearningThe University of Warwick3

Contents

Comparison of Chinese car market with British one

Comparison of the performance of Chinese small family car with British one

Potential customer of small family car in the UK Strategy to put Chinese small family car into

the UK Challenge of entering into the UK market

Business PlanCentre for lifelong LearningThe University of Warwick4

British Automotive Market

The UK is the fourth largest vehicle producer in Europe More than 40 companies manufacture vehicles in the UK

– ranging from global volume car, van, truck and bus builders, to specialist niche makers.

1.6m cars and commercial vehicles are produced each year, plus three million engines.

£51 billion turnover each year. Over 800,000 UK jobs rely on automotive manufacturing. UK automotive manufacturing supplies over 100 markets

worldwide offering some resilience to UK issues.

Business PlanCentre for lifelong LearningThe University of Warwick5

Chinese Automotive Market

More than 13947 companies manufacture vehicles in China

13.79 million vehicles are produced in 2009 £252 billion turnover

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Small Family Car

In 2009, new car registration: 605,817, 28.4%

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Detail

Ford Focus 101,593 16.8% (134336,China2009)

Vauxhall Astra 90,641 15.0% VW Golf 65,029 10.7% Honda Civic 34,474 5.7% Renault Mégane 33,543 5.5% ________________________ Segment total - 605,817 Diesel share - 46.7%

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Britain’s best-selling car.

2.0 Titanium Hatchback /Ford Focus 2008 /

Features China UK

L/W/H 4342/1840/1500 4342/1991/1447

Litres / 100KM (combined) 6.8 7

Maximum Speed (MPH) 116 128

Kerb weight (kg) 1360 1326

wheelbase 2640 2640

0-60 MPH (s) 6.1 9.2

Brake horse power 141 143

Number of cylinders 4 4

Fuel type petrol petrol

Number of gears 5 5

Transmission type manual manual

Max torque (NM) 180 260

Emission standard Equal to Euro IV Euro IV

Price £10000 £18790

Safety and Security

Air Bag Driver standard

Air Bag Passenger standard

Air Bag Side standard

Alarm standard

Anti-Lock Brakes standard

Central Door Locking

standard

Head Air Bags standard

Power-Assisted Steering

standard

Seat - ISOFIX Anchorage Point

standard

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Reasons to choose Ford Focus

enormous amount of room available to front seat occupants plenty of room in the back more storage space (extra rear overhang) pleasant to drive both in town and on long cruises easy to clean economical family hatchback with a sporty edge the steering has a reassuringly weighty feel and the

gearchange is superb with its precise short-throw action Overall winner and best medium used family car of the

decade: Ford Focus 1998 - 2005

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The ways to sell Chinese family cars to British

Build automobile factories in the UK Export automobile to the UK

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Recent acquisition

2004, Ssangyong company of Korea merged by SAIC

2005,Rover merged by Nanjing Auto Group 2008, Joint venture of Geely with Manganese

Bronze Holdings 2009, LDV merged by SAIC

Business PlanCentre for lifelong LearningThe University of Warwick14

Challenge

Establishing an information feedback system with end-users in order to improve service

Modernizing outdated sales systems; Clamping down on counterfeit products. Change of exchange rate Petrol price change Higher requirement of emission

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to be continued

Dealer, good local partner Financial support

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Thank you