NIGERIA CINEMA (Theatrical Exhibition): A Fast-growing Investment Haven Kene Mkparu, Managing Director/Chief Executive, Filmhouse Cinemas

NIGERIA CINEMA(Theatrical Exhibition):A Fast-growing Investment Haven

Kene Mkparu,Managing Director/Chief Executive,

Filmhouse Cinemas

Game-changing investment phenomena in Nigeria over the years

CINEMANext big thing.......

YEAR ENDSilverbird NuMetro

(South African)City Mall Ozone Genesis

DeluxeiCinema Filmhouse TOTAL No. Of

Screens

2004 1 - - - - - - 1 5

2007 1 2 1 - - - - 4 16

2009 3 closed 1 1 2 - - 7 32

2010 4 - 1 1 2 1 - 9 46

2011 5 - 1 1 3 1 - 11 52

2012 (to Aug) 5 - 1 1 3 closed - 10 50

2012 (to Dec) 6 - 1 1 4 - 5 17 76

2013 7 - 1 1 5 - 10 24 108

2014 30 135

2016 40 200

2020 55 275

Number of Modern Cinemas in Operation in Nigeria

* Ster Kinekor (South African largest chain) already sniffing around the Nigeria territory

* Filmhouse aiming to open 25 cinemas in 6 years commencing 2012

* 95% of current cinema developments are within shopping/leisure malls

* Average seating capacity per cinema screen is 120 seats

Images of some Modern Cinemas in Nigeria

Yaba, Lagos Port Harcourt Central Dist, Abuja Lekki, Lagos

Ikeja, Lagos Victoria Is, Lagos IbadanCalabar

Asaba Surulere, LagosCentral Dist, Abuja Enugu

Kano Port HarcourtPort HarcourtOnikan, Lagos

Number of Films Released Theatrically in Nigeria Cinemas Yearly

Hollywood films

Nollywood films

Bollywood films

2009 76% 7% 17%2010 71% 16% 13%2011 64% 29% 7%

2012 68% 26% 6%

* Average number of films released each year = 94* Mainstream blockbusters films released day and date with the rest of the world

Film Box Office Gross Revenues - A Global Comparison

SAMPLE TITLES

NIGERIA USA UNITED KINGDOM

+ Ireland + Malta

SOUTH AFRICA + Southern

Region

EAST AFRICA (Ken + Som+ Tanz +

Uga)

BRAZIL GHANA FRANCE

+Alg+Monac+Moro+Tun

UAE AUSTRALIA

AVATAR (2009/2010)

Total Gross - N74,862,698 $554,539 $760,507,625 $150,025,197 $7,780,468 $357,659 $58,218,829 $59,590 $158,261,059 $7,310,378 $105,779,507Widest Release Cinemas - 6 3461 503 100 8 656 1 726 45 590

Cinema Average - $92,423 $219,736 $298,261 $77,805 $44,707 $88,748 $59,590 $217,990 $162,453 $179,287 CLASH OF THE TITANS (2010)


Cinema Average - $58,434 $42,929 $62,483 $16,222 $16,170 $29,311 $49,473 $31,630 $47,046 $29,211 PRINCE OF PERSIA (2010)


Cinema Average - $64,385 $24,893 $27,922 $19,396 $17,078 $27,891 $37,529 $25,544 $48,589 $48,529 SALT (2010)


Cinema Average - $63,580 $32,755 $27,412 $18,426 $12,017 $29,535 $49,723 $22,697 $53,195 $33,069 AVENGERS (to 26 July 2012)

Total Gross - 131,472,373 $811,558 $615,483,851 $81,321,168 $4,609,462 $311,297 $64,874,028 $20,549 $37,765,919 $6,627,599 $54,385,465Widest Release Cinemas - 7 4349 523 119 9 996 1 675 93 627

Cinema Average - $115,937 $141,523 $155,490 $38,735 $34,589 $65,135 $20,549 $55,950 $71,265 $86,739

Pan Africa Film Distribution; British Film Institute; Cinema Exhibitors Association LimitedBlue Pictures Film Distribution; Screen Digest;

Film Average Box Office Gross Revenue Per Cinema- A Global Comparison

NIGERIA USA UNITED KINGDOM + Ireland + Malta

SOUTH AFRICA + Southern Region

EAST AFRICA (Ken+Som+Tanz

+Uga)

BRAZIL GHANA FRANCE +Alg+Monac+

Moro+Tun

UAE AUSTRALIA

AVATAR (2009/2010) $92,423 $219,736 $298,261 $77,805 $44,707 $88,748 $59,590 $217,990 $162,453 $179,287


NIGERIA USA UNITED KINGDOM +

Ireland + Malta


Region

EAST AFRICA (Ken+Som+Tanz+Ug

a)

BRAZIL GHANA FRANCE +Alg+Monac+Moro

+Tun

UAE AUSTRALIA

CLASH OF THE TITANS (2010) $58,434 $42,929 $62,483 $16,222 $16,170 $29,311 $49,473 $31,630 $47,046 $29,211




Ireland + Malta


Region


a)


+Tun

UAE AUSTRALIA

PRINCE OF PERSIA (2010) $64,385 $24,893 $27,922 $19,396 $17,078 $27,891 $37,529 $25,544 $48,589 $48,529





Ireland + Malta


Region


a)


+Tun

UAE AUSTRALIA

SALT (2010) $63,580 $32,755 $27,412 $18,426 $12,017 $29,535 $49,723 $22,697 $53,195 $33,069




Ireland + Malta


Region


a)


+Tun

UAE AUSTRALIA

AVENGERS (to 26 July 2012) $115,937 $141,523 $155,490 $38,735 $34,589 $65,135 $20,549 $55,950 $71,265 $86,739


Nigeria Cinema Business – At a Glance (vs The UK)Nigeria UK Total UK Ave A Top Nigeria

CinemaNig Ave

Year 2011 Year 2011 Year 2011 Year 2011 Year 2011

Number of Cinemas - 11 761 1 1 1Number of Screens - 52 7041 5.0 6 4.7Average No of Screens per Cinema - 4.7 5.0 5.0 6.0 4.7

Total Attendance - 1,850,000 171,400,000 225,230 365,000 168,182Total Box Office Gross - $10,800,000 $1,764,600,000 $2,318,791 $2,400,000 $981,818 Average Ticket Price - $5.84 $10.30 $10.30 $6.58 $5.84 Average Box Office per Cinema - $981,818 $2,318,791 $2,318,791 $2,400,000 $981,818 Average Box Office per Screen - $207,692 $461,454 $461,454 $400,000 $207,692


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NIGERIA CINEMA (Theatrical Exhibition): A Fast-growing Investment Haven Kene Mkparu, Managing Director/Chief Executive, Filmhouse Cinemas