NIKE

History of Nike

Logo of Nike

• Nike is the Goddess of Victory, the ancient Greek «Νίκη της Σαμοθράκης».

• The wings support the athletic nature of the product – the company logo is a stylised wing – in that they stand for great god given perhaps speed and agility.

The Nike “Swoosh”

• Created by graphic design student at Portland State University in 1971

• Received $35 for the design and unknown amount of stock in Nike

• Now one of most famous logos and trademarks in the world

Overview

• Founded by Bill Bowerman and Phil Knight

• Been in the industry for over 30 years

• World’s most competitive sports and fitness company

• Nike employees over 23,000 people

Nike around the world

• Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia.

Negative side of Nike

• Nike has been criticized for contracting with factories in countries such as China, Vietnam, Indonesia and Mexico.

• Often poor working conditions and exploitation of cheap overseas labor employed

Product

• Sports wear

Shoes

Other things

• Bags

• Clocks

• Balls

• …

Some famous people who were supported by Nike

• Tiger woods

Michael Jordan

Didier Drogba

Rafael Nadal

Cristiano Ronaldo