NISHANT BHASKARPORTFOLIO

ContentsScheme to Build Capability for Market-pull Innovations in Thales

Identifying New Investment Opportunities for Saapi

Strategic Roadmap and Product Recommendations for Maars

A Product Concept for Improving the Lives of Psychotic Patients

Service Disruption Management Plan for Schiphol Airport

Yaygo: Mobility Service for San Francisco Bay Area

A Gamified System to Encourage Fitness Training

IntroductionDesign, as I know it, is boundless. While creating something, I am unfazed by the boundaries of disciplines and domains. I apply all my wits and creativity to design my way out of a given situation. In the following pages I present an eclectic selection of my recent projects.

I invite you to take a look at the brief descriptions of my projects contained in this portfolio. I will be happy to provide you with more information.

Thank you very much.

Best Regards,Nishant Bhaskar

Scheme to Build Capability for Market-pull Innovations in Thales

Transforming an Organization

Thales, a predominantly technology driven company, set up a design thinking center to build capability for market pull innovations. The goal of the project was to develop a scheme for the newly established design thinking center to enable it to introduce design thinking within the company, and to do projects using design thinking.

The proposed scheme addresses three aspects of design thinking by its designs and proposals – methods and techniques, skills and mind-set. The scheme also provides, among other things, means to budget project requirements, and to measure the commitment of different business units in doing design thinking projects. The measuring part is especially important in current times, when Thales’ top management want different business units to approach innovation holistically.

Bombshell

Discovery Interpretation Ideation

zone 2Role +Look and Feel

User/Expert

SecondaryResearch

Normalzone 1Best Shot

Battle RoyaleRole Team

Selection Prototyping Validation Realization

Co-create

Primary Re-search

Nuclearzone 3Role +Look and Feel +Implementation

User + Expert

Visualization

Storytelling

Dealing with ambiguity

Creative thinking

Prototyping

Methods/techniques mastery

Mission Critical Skills

Name of Crew:

Competence Level

Security for interbank

transactions

Advanced Weapon Systems

Microwave & Imaging Sub-

Systems

Radio Communication

Products

Optronics

Under Water Systems

Commercial Avionics

Network & Infrastructure

Systems Airborne Mission Systems

Surface Radar

Air Traffic Management

Missile Electronics

Electronic Combat Systems

Some parts of the scheme

Technology Focus Risk Averse Process HeavyInternal Focus

Learn and Pivot

RetainIndependence

Deliver

Promote

Strategy

Culture

Domain Focused Product Centric Rational AnalyticalUncertaintyAvoiding

Transverse Knowledge

Network (Ability to Assemble

Effective Teams)

Activating and Collaborative Environment

Tutelary Facilitation

Methods and Techniques

Key Resources

Mind-set

Understanding the context and framing the problem

The SeekerThe VisitorDesign Thinking

Project

Gain Visibility

Gathering insights from

Methods andTechniques

Mind-set

Design Thinking

Skills

External opinions

Inspiration sources

Literature review

Feb 2013 - Sept 2013Individual Work |

Voyage Planner

Design Quotient (DQ) WebSkill development card for workshop participants

Identifying New Investment Opportunities for Saapi

Uncovering Growth Opportunities

Sappi, a multi-national paper and pulp company, was seeking to diversify its offering portfolio by investing in new high growth businesses. The goal of the project was to generate attractive search areas, and eligible investment ideas to expose company’s management to a range of possibilities, which they could further explore.

The project identified several interesting technologies, socio-cultural trends, and competitor moves; and generated a number of eligible investment ideas, ranging from microfibril based 3D printing franchise business, to a service to deliver purchases of travellers in their homes when they return home.

Understanding internal and external context Generating eligible ideas from the combination of

Competitor moves

Socio-cultural trends

Promising technologies

Opt

ion

Fit

Option Attractiveness

Some ideas

Buy freely as you travel, without worrying about carrying your purchases

‘Microfibril based 3D printing’ (franchise business model)

Jul 2012 - Aug 2012Individual Work |

Strategic Roadmap and Product Recommendations for Maars

Re-inventing an Existing Business

Maars, a partitioning system provider, was experiencing decline in its revenue due to several reasons - a nearly dated product portfolio, competition from new players especially former furniture companies, and slowdown in real estate development in its target markets. The goal of the project was to advise Maars about suitable strategy, and suitable product portfolio to help the company remain competitive in a world of changed realities.

The strategic road-map provided Maars with a concrete plan to make transition from just being a partitioning system provider, to becoming a workplace ambience designer. Further, a number of product concepts were generated from the combination of four promising search areas derived from research – open privacy, identity, virtual connectivity, and connection with nature.

maars L I V I N G W A L L S

Scenarios for strategy development, and search areas for ideating offerings

Strategic roadmap and product recommendations

Existing Product

Existing Product

Concept 1: Blocks

Concept 2: Fold

Concept 3: Slide

Concept 1: Blocks

Concept 2: Fold

Internal analysis, client interviews, ethnographic study of end users, and market survey

Key findings of ethnographic study

Sept 2012 - Jan 2013Team Work |

A Product Concept for Improving the Lives of Psychotic Patients

Touching Lives by Design

The goal of the project was to design a product for psychotic patients living independently, so that they have a calmer ‘going out’ experience. Extensive research, including contact with an independently living psychotic patient, went into the development of the concept.

The final concept was a ‘music-player cum tap-sensing’ device meant to create an engaging activity-feedback loop for the user, thus allowing him/her to subdue distracting thoughts. The concept was selected for development by Parnassia which is the largest psychiatric institution group in the Netherlands. The final design won the prestigious 2013 Rotterdam Design Prize.

The product concept

The product in use

‘Music-player cum tap-sensing’ device

Formulating interaction qualities

Tenderly Engaging Assuring Inconspicuous

Understanding current context

...however hard we try to feel safe by intending to be in control, there’s something that often eludes us! The elusiveness stems from our mind’s inability to differentiate between real and imagined events. [excerpt]

“ I want service users to have a calmer ‘going out’ experience, by enabling them to subdue the pseudo-meanings that pop up in their mind as they continue pursuit of their destination.

“

Envisioning the future context

May 2012 - Jun 2012Individual Work |

Service Disruption Management Plan for Schiphol Airport

Designing Experience

Schiphol airport is one of the busiest transfer hubs of Europe. Flight service disruptions caused due to factors such as heavy snowfall, terrorist threat or aircraft technical problem, could soon turn into mayhem, resulting in frustrating passenger experience. The goal of the project was to develop a plan to integrate current channels of communication, and potentially develop new channels and services for better disruption management.

The plan was developed by exploring possibilities in the three search areas - efficiently manage passenger flow, provide personalized information, and turn waiting time into pleasant experience (so that time seems to fly). With a state of art information architecture at its heart, the final plan consisted of three modules - Guide, Facilitate and Care, with each module meant to be applied successively based on the severity of service disruption.

Stakeholder mapping, passenger journey mapping, and scenario planning (modelling customer flow)

The service disruption management plan

Nov 2011 - Jan 2012Team Work |

Passenger journey maps

Key research areas

Calamity Plan

Waiting Time

Communication Channels

Passenger Journey

Disruptions

Stakeholders

Yaygo: Mobility Service for San Francisco Bay Area

Yaygo is a mobility service based on the concept of ‘demand responsive transit’, and it leverages the ubiquity of smartphones to provide ride service that combines convenience of a taxi and affordability of a bus. The minimum viable product meant to provide critical information about user behavior and market demand for the offering, was a free mobile app which allowed users to share rides on cabs. The business plan was a finalist for ‘Big Ideas’ event and a semi-finalist for ‘Bplan’ event (organised at UC Berkeley, USA).

The gamified system was designed to trigger internal motivation in participants, to do fitness training regularly. It leverages three key elements of self-determination theory - competence, autonomy and relatedness, to do so. The system consists of a social networking platform at its heart, using which participants can set their personal goals, track their progress, and send (receive) gifts/challenges to (from) each other.

Bob requests a ride.

Yaygo offers ride for $8:

Pick up in 10 mins, drop off 15 mins later.

Bob accepts, and has a great time!

A Gamified System to Encourage Fitness Training

Craig SchottMale, 35 yrs.

Craig Schott’s Personal Targets

Add New

1.2.3.

Due Date

Activity Feed

Redeem

360credit points

Craig Schott’s Fitness Tree

History

Credit points can be redeemed either for charity, or for attaching surprise gift

to a friend’s personal target or to a challange thrown to a friend

Competence

Autonomy

Relatedness

FeedbackSocial

Aside from setting one’s personal targets, one can throw challenges to his/her friends which he/she may or

may not accept.

Conceptual layout of online platform

Yaygo’s Full fledged service

Feb 2012 - Apr 2012Team Work | Sept 2012 - Sept 2012Individual Work |

+31 648 603 854 @nbhaskar888nbhaskar888@gmail.com