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Analysis of Front Cover NME September 2009

Nme analysis front cover

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Page 1: Nme analysis front cover

Analysis of Front Cover NME September 2009

Page 2: Nme analysis front cover

FRONT COVER ANALYSISTHE MASTHEAD

The masthead is bold and stands out on the page. The masthead is located in the top left hand corner of the page takes up a fifth of the page.

THE HEADER

The header at the top of the magazine is used to sell the magazine through the “16 Page Autumn Tour Special”. The special relates to the content of the magazine.

THE SELL/COVER LINES

The cover lines and sell lines match the colour scheme of the whole magazine. The more important the information then the increase in font size occurs. The cover/sell lines all relate to the music genre of the magazine.

THE MAIN IMAGE

The main image of Dizzee Rascal is bright and exciting relating to NME magazine. The main image targets the fans of Dizzee Rascal.

THE MAIN COVER LINE

The main cover line “Dizzee Rascal” is big and bold so that the audience can see it from a distance when looking at a variety of music magazines.

BARCODE-DATE/ISSUE/PRICE

The barcode is located on the bottom of the front cover so that the date/issue and price can be easily located to check when the issue was released.

THE FOOTER

The footer at the bottom of the front cover adds more information to what is included in the magazine. The additional information is music based, due to the genre of NME

USE OF A PULL QUOTE

The use of the pull quote attracts the target audience as it introduces that there is going to be an interview with Dizzee Rascal . The use of the pull quote pulls out a specific quote so that the target audience feels intrigued and targeted directly.

BACKGROUND

The background of the magazine cover adds life to the image and not just use a white or black background. The background helps create the specific genre of the magazine.

USE OF A FLASH

The use of the flash engages the target audience to read, as it contrasts with the rest of the magazine. The use of the flash selects important information that the reader of the magazine might be attracted to.

Page 3: Nme analysis front cover

HEADER

STARRING(SELLLINE)

MASTHEAD

MAIN COVER LINE

MAIN COVER LINE

PULL QUOTE

FOOTER BARCODE

SELL LINE

FLASHER

MAIN IMAGE

Page 4: Nme analysis front cover

TARGET AUDIENCE OF THIS MAGAZINE

The target audience of the magazine is 66% males and 34% female. The median age for the core buyer of NME is 23 years old. The social class of the core buyer is upper middle class (A), middle class (B) and lower middle class (C1). 35% of the readers of this magazine are students. There is a readership of 239,000

The target audience of this magazine are obsessed with music and are strong users of their mobile phones.

NME readers enjoy watching films both at home and at the cinema. The average reader of NME buys a new DVD every month, which is higher that the average national.

NME readers have a strong relationship with the magazine NME.

NME targets their audience by understanding that they are keen on their mobile phone so they have now got their own App in which they are using which gives the target audience the chance to get involved with magazines by the forums.

The products that NME offer include: Music Apps, Radio Stations, Clothing Shop, Music Videos, Festival Tickets Sales, Free Music Emails, NME Blog, NME Nightclubs, Fast Music News.

The use of the “wowee zowee” connects to the 35% of the target audience that are students because the wording is simple

The “Autumn Tour Special” connects to the target audience because in September most students recieive a loan froma university so they will be able to afford going to different tour.

The naming of the bands and artists throughout the cover of this magazine relate to what the target audience want from NME. They are all music based because that’s what the target audience want from NME magazine.

Page 5: Nme analysis front cover

http://www.nme.com/magazine

New Musical Express, popularly known as NME, is a music publication founded in the United Kingdom in March 1952 NME first started off as music newspaper and gradually moved towards a publishing magazine in the 1980s. NME was the first British paper to include the singles chart, in the 14 November 1952 edition. During four years in the 1970s (1972 - 1976) NME was particularly associated with gonzo journalism, written without claims of objectivity, however it then became closely associated with punk rock. NME is published weekly by IPC Media.

The online version of NME - NME.com was then launched in 1996. It is now the world’s biggest standalone music site, with over seven million users each month.

Mike Williams, NME editor since 31st May 2012 after taking over Krissi Murison, is helped alongside the NME.com editor Luke Lewis to create the magazine and website appropiate for the target audience.