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FULL SERVICE APPROACH & MEDIA

NMP Overview - Working Structure

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Page 1: NMP Overview - Working Structure

FULL SERVICE APPROACH & MEDIA

Page 2: NMP Overview - Working Structure

www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

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NMP is a full service digital agency

WHO WE ARE

Page 3: NMP Overview - Working Structure

www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

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A team of Experts. Strategically driven. Quality obsessed.

WHAT WE ARE

Page 4: NMP Overview - Working Structure

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Evolving DigitalOUR PURPOSE

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what’s changed?

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peoples relationships with brandshave been radically transformed by technology

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Our beliefs

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Knowing YouYou are not a "client" to us. You are a partner and someone we'd like to walk a long path with. We work to understand and take ownership of your needs - from the first interaction to the final report. To us you are "the only one in the room".

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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

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Delivering ValueOur teams use every bit of their local knowl edge, international expertise and proven skill-sets to ensure that your campaigns produce the type of tangible results we can all be proud of Our job is to grow your business - we will move mountains to do so.

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Developing TalentWe team up the best campaign managers, creative directors and digital marketing gurus with the nation's best talent. With the help of our BEE partners, lmvula, NMP is setting up skills development programmes to ensure a constant flow of fresh ideas and skilled professionals.

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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

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Evolving DigitalWe push for world class standards across the board, in everything we do. From people and campaign performance to the industry as a whole - our job is to stand for something more than making a buck ... our job is to evolve excellence.

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WE ARE MAKINGSOME CHANGES

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Let’s start the conversation…Delivering the sizzle the brand deserves.

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Converged world:Modern technology has altered the way in which brands and consumers relate to each other.

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COMBINING SKILLS

SALES STRATEGY SERVICE IMPLEMENTATION

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CLIENT TARGETING

TEIR 1 TEIR 2 TEIR 3 TEIR 4

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NATIONAL FOOTPRINT

JHB CPT DRB SSA

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WAYS OF WORKINGSALES PROCESS

STRATEGIC SUPPORTING LAYER

ACCOUNT MANAGEMENT SUPPORT AND CLIENT INTERFACE

PRODUCTION AND IMPLEMENTATION SUPPORT AND DELIVERY

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MARKETING ECOSYSTEMRich Media

Website

Mailers

Search

Display

Social

Mobile

Offline

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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

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STRUCTURAL OVERVIEW

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STRATEGY / CREATIVE / PLANNING

MEDIABOUGHT MOBILE SEARCH SOCIAL

MEDIADESIGN CONTENT

FINANCE

TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS

CLIENT NATIONAL & SSA

ACCOUNT MANAGEMENT – EXISTING BUSINESS

PRODUCTION ELEMENTS (C2C, NMP, 3RD PARTY SERVICE PROVIDERS

TECHNOLOGY (EVLY, DCM, DATARAMA)

BUSINESS DEVELOPMENT – SALES NEW – PITCH TEAM NATIONAL AND AFRICA

ANALYTICS

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CLIENTS:

COMBINATION OF CURRENT NMP CLIENTS & C2C SA. ALL CLIENTS ARE THEN ASSIGNED AN ACCOUNT MANAGER. FOR CLIENTS OF A CERTAIN LEVEL RELATIONSHIP WILL STILL REMAIN WITH SALES TEAMS AND OR DIRECT WITH CM/PM. PHASED APPROACH POST 3 MONTHS.

NB: SALES TEAMS TO BRING IN THE STRATEGY / CREATIVE / PLANNING LAYER TO SELL FULL SERVICE SOLUTIONS.

REPORTING TO NIC VAN DEN BERGH AND ROSS HELLINGER

STRATEGY / CREATIVE / PLANNING

CLIENT (JHB, DRB & CPT)

ACCOUNT MANAGEMENT (JHB, DRB & CPT)

NMP SERVICE: CLIENTS

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ACCOUNT MANAGEMENT:

MADE UP OF THE TEAM: MEAGAN, CHARLES, CHELESA, LALIA AND SEVAN, ANASTASIA TAYLOR, SARAH AND MARCOLETTE.

REPORTING TO NIC VAN DEN BERGH AND NIAMH.

STRATEGY / CREATIVE / PLANNING

CLIENT (JHB, DRB & CPT)

ACCOUNT MANAGEMENT (JHB, DRB & CPT)

NMP SERVICE: ACCOUNT

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STRATEGY / CREATIVE / PLANNING / NEW BUSINESS:

MADE UP OF THE TEAM:

PAUL, ANG, SKYE, JESSICA, NIC, BERTUS, ROSS.

REPORTING TO DENNIS AND NIC.

STRATEGY / CREATIVE / PLANNING / NEW BUSINESS

CLIENT (JHB, DRB & CPT)

ACCOUNT MANAGEMENT (JHB, DRB & CPT)

NMP SERVICE: STRAT & BIZDEV

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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

PRODUCTION NMP:

ASSINGING PRODUCTION ELEMENTS WITHIN THIS LAYER IS A DECISION BASSED ON A COMBINATION OF SIZE OF CLIENT, POTENTIAL OF CLIENT AND SCOPE OF WORK. (C2C OR NMP). REPORT ANGELIQUE HARGREAVES

I.E. OLD MUTUAL (SERVICING WOULD REMAIN WITH C2C BUT DIRECT BRAND WOULD BE NMP ACCOUNT MANAGMENT / STRATEGYI.E. AGENCY WORK SUCH AS FORSTA, TMS ETC… WOULD BE NMP PRODUCTION

STRATEGY / CREATIVE / PLANNING

CLIENT (JHB, DRB & CPT)

ACCOUNT MANAGEMENT (JHB, DRB & CPT)

NMP SERVICE: STRUCTURE

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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.

STRATEGY / CREATIVE / PLANNING

MEDIABOUGHT MOBILE SEARCH SOCIAL

MEDIADESIGN CONTENT

TECHNOLOGY (EVLY, DCM, DATARAMA)

FINANCE

PROJECT MANAGEMENT (JHB & CPT)

TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS

CLIENT (JHB, DRB & CPT)

ACCOUNT MANAGEMENT (JHB, DRB & CPT)

C2C SERVICE: STRUCTUREC2C PRODUCTION ELEMENTS (Search , Display, Planning)

PRODUCTION C2C:

REPORT ANGELIQUE HARGREAVES AND ACCOUNT MANAGEMENT ON A CLIENT LEVEL. AS NMP ACCOUNT MANAGEMENT ARE THE HOLDERS OF THE RELATIONSHIP.

C2C CHARGE NMP AND HOURLY RATE AS AGREED R 350 PER HOUR AND OR AS PER AGREED RATE CARD (ATTACHED AS ADDITIONAL)

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STRATEGIC FRAMEWORK

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StrategyDifferentiate each brand founded in

insight. Development of

ideas that join-up across channels

and activities

DISCOVER

PlanningIntegration of

activities around consumers –

holistic view. What the consumers see,

hear and experience

CREATE

Buying / ResultsFocus on client

objectives at the heart

Activity measured against strategic

objectives

DELIVER

DELIVERY

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FOCUS DISCOVER CREATE DELIVER

OBJECTIVES

PORTRAIT

FOOTPRINT

JOURNEY

STRATEGY

PLAN

ACTIVATION

RESULTS

WHAT isthe big challenge?

WHO is the mostvaluable consumer

WHAT relationshipdo consumers havewith communications?

HOW do consumersmake decisions?

HOW will weengage consumers?

WHICH channels will we use – when, where and how?

HOW do we make it happen?

WHAT did we deliver, measure and learn?

ICP

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We invest media dollars:TV, OOH, Online, Press, SEM etc.

Where real conversations around the brand occur: Social, Blogs, USG, Facebook, Twitter, etc.

Client owned & controlled properties: website, events, stores, etc.

BOE

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STRATEGIC PROCESS

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OBJECTIVES

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THE CONSUMER

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WHO IS THE CONSUMER

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DISCOVERY

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STRATEGY

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Exposure Talk to

Engagement

Talk with

Endorsement

Talk about

BOUGHT

OWNEDEARNED

CONVERGENCE

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DELIVER

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RESULTS

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THANK YOU