No Fixed Format

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Rob Hornstra (photographer) and Arnold van Bruggen (journalist and film maker) have been working together since 2007 to tell the story of Sochi, Russia, site of the 2014 Winter Olympic Games. They have returned repeatedly to this region as committed practitioners of ‘slow journalism’, establishing a solid foundation of research on and engagement with this small yet incredibly complicated region before it finds itself in the glare of international media attention. The Sochi Project was cofounded by Rob Hornstra and Arnold van Bruggen, in association with long-standing collaborators Kummer & Herrman. ‘No Fixed Format’ gives an overview of the most striking expressions of this project. It presents the role Kummer & Herrman as design studio played within the projects. It showcases the large variety of ways to disseminate and present documentaries. It demonstrates what visual storytelling in a collaborative manner is about. You can order your copy by email.

Text of No Fixed Format

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    No Fixed FormatThe Sochi Project 2009-2014Kummer & Herrman

  • Give us your moneypage 2

  • Give us your money

    Crowdfunding is an important part of the project from the start. The first items being produced focus on getting people involved and to persuade them to become bronze, silver or gold donors.

    Besides we develop a strong typographical identity with the notion that images in the project will always be shown in combina-tion with text to provide context.

    page 2:

    Registration card

    2009 148 x 210 mmoffset, one colour1.000 copies

    Flyer for the Sochi Project launch at the Naarden Fotofestival

    2009 148 x 210 mmoffset, full colour5.000 copies

    page 3-4:

    Introduction newspaper

    Contains an introduction to the project and its authors as well as one photographic image which can be seen in total when the newspaper is taken apart and the four sheets are layed out next to each other.

    2009 299 x 415 mm16 pages newsprint, full colour10.000 copies

    Give us your moneypage 3

  • Give us your moneypage 4

  • Collectors box for gold donors

    Five custom made individual portfolios for each year, per-fectly fitting in one matching collectors box. Each portfolio contains one selected C-Print by Rob Hornstra with an accompanying text by Arnold van Bruggen.

    2009 419 x 488 mmhandmade, cloth covered cardboard, blind embossing, silk screened20 copies

    Give us your moneypage 5

  • Year Publications

    Along with the bronze, silver and gold donorship, the idea of year publications is developed. Every year one specific story from the Sochi region will be published in print. These publications are send to silver and gold donors as a gift in return for their donation. These publications are publicly available from the Sochi Project webshop too. Income flows back in to the project.

    Sanatoriumpage 6

  • page 6-9:

    Sanatorium(Year Publication #1)

    2009240 x 320 mm32 pages, offset, full colour 8 pages, offset, one colour 20 colour photographs white folio with double stitched binding, foil print on front cover350 copies

    Sanatorium won the New York Photo Book Award 2010

    Sanatorium

    The coastal strip on the Black Sea around the subtropical resort of Sochi has for decades been famous for its sanatoria. During the Soviet era, millions of workers were sent to one of these sanatoria annually to revive their spirits and strengthen their bodies. Today, the sanatoria are still fully booked year round mostly with elderly or disabled Russians.

    In the run-up to the Olympic Winter Games in 2014, almost all sanatoria will be converted into luxury hotels. There is no place for sentimentality when it comes to the past. Sanatorium is an ode to these Soviet strongholds, revealing a deep-seated love for spas that is firmly embedded in the Russian soul.

    Sanatoriumpage 7

  • Sanatoriumpage 8

  • Sanatoriumpage 9

  • page 10-11:

    Set of 5 posters

    2010700 x 1000 mmoffset, full colour 150 copies each

    Cardboard box 2010810 x 155 x155 mmsilkcreen, one colour

    The Sochi Project in Rome

    Early 2010 Chiara Chapodici, curator of Italian based organiza-tion 3/3 (Treterzi), invites The Sochi Project for a presentation in the Roman exhibition space Mandeep Photography. For this occasion we develop two series of five large format posters. The first series, featuring some of the key quotes of the project, as well as cut outs of Robs images, is glued to the walls of Rome prior to the opening.

    The second series, featuring the full images and extended captions in Italian, Dutch and English on the back, are shown and for sale during the show in Mandeep. Both individually, and as a set of five in a custom made silk screened box which features all five extended captions. The posters are also shown during the group show Quickscan in the Nederlands Fotomuseum Rotterdam.

    The Sochi Project in Romepage 10

  • Caption on back side of each poster in Dutch, English and Italian. Packaged in a custom made silkscreened box.

    Made in collaboration with 3/3, Mandeep Photography and the Nederlands Fotomuseum. All images were taken during the first year of The Sochi Project (2009).

    The Sochi Project in Romepage 11

  • page 12-15:

    On the Other Side of the Mountains

    2010 299 x 415 mm 64 pages newsprint, full colour12.000 copies

    On the Other Side of the Mountains won the Dutch Canon Prijs for innovative journalism 2010 and received an honorable mention in the Magnum Expression Award 2010

    On the Other Side of the Mountains

    This publication is especially de-veloped on the occassion of the European Month of Photography, a joint venture between European photography festivals in Rome, Berlin, Vienna, Bratislava and Luxembourg.

    On the Other Side of the Moun-tains is a 64-page news paper which if you combine two of them can also function as an exhibition measuring 1.20 x 6 metres.

    In this manner we are able to combine a strong and recognizable exhibition concept containing both images and texts, with a high volume, low-cost, take away object. The newspapers are available from all venues for free.

    On the Other Side of the Moun-tains is a story about Krasny Vostok, a village with one foot in the 19th century, still partially without gas and electricity. Barely 200 kilometres from Sochi, but a world away. There is no reason to portray this village; and thats why Rob and Arnold did. The Caucasus is more than just conflict and refugees, fundamentalist Islam or billion dollar Games.

    On the Other Side of the Mountainspage 12

  • On the Other Side of the Mountainspage 13

  • On the Other Side of the Mountainspage 14

  • page 16-22:

    Empty land, Promised land, Forbidden land(Year Publication #2)

    2010 194 x 251 mm272 pagesoffset, full colour 93 colour photographshardbound with photo-illustrated boards,blind embossing on front cover and spine900 copies

    Empty land, Promised land, Forbidden land was nominated for the Kassel International Photobook Award 2011 and listed in the Photo-eye Best Books of 2010

    Empty land, Promised land, Forbidden land

    With Abkhazia being one of the major stories within The Sochi Project, this second year publi - ca tion represents a far bigger and more complex story then the first. 272 pages containing over 14 chapters of texts and over 90 photographs. In size, design and typography we aim to serve the books double purpose. Text and imagery are both integral and equally part of this hybrid book form providing a good read and nice stroll through the visual part.

    Empty land, Promised land, Forbidden land explores the unknown country of Abkhazia on the Black Sea. Abkhazia broke away from Georgia after a short but violent civil war in 92-93 and was recognized as independent in 2008 by Russia, Venezuela, Nicaragua and the atoll of Nauru. Rob and Arnold spent four years travelling through the country, seeing how it is slowly trying to claw its way out of isolation. They visited the refugees in Georgia and described the attempts made by the Abkhazian government to repopulate the empty, war-ravaged country with new immigrants.

    Empty land, Promised land, Forbidden landpage 16

  • Empty land, Promised land, Forbidden land (2nd revised edition 2013)

    The first edition of Empty land, Promised land, Forbidden land sold out in 2011.

    The second edition is slightly smaller than the original edition and has been updated with recent photography like for instance the cover shown here.

    Empty land, Promised land, Forbidden landpage 17

  • Empty land, Promised land, Forbidden landpage 18

  • Empty land, Promised land, Forbidden landpage 19

  • Empty land, Promised land, Forbidden landpage 20

  • Empty land, Promised land, Forbidden landpage 21

  • At 290 pages and about the size of a hefty novel, this book is one you will take on a long train-ride, dog-ear the corners and refreshingly admit that EL,PL, FL is a damn good read!

    Andrew Phelps (buffet.andrew-phelps.com)

    While you could treat Empty Land as a photo book, in reality its something different. In a nutshell, its a documentary, transformed into book form (...) It does it in a way that, I think, hints at where at least some contemporary photojournalism is moving. (...) A most excellent book, highly recommended.

    Jrg Colbe