No Nonsense Design

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No Nonsense Design. Made in Sweden. Factory and Office in Ljungskile. Business Concept History Production Products QC Awards News 2012 News 2013. Business Concept. Strong brands name, SUPRA Cables, JenTech and Jenving Identity is the Ice Blue Supra Color - PowerPoint PPT Presentation

Text of No Nonsense Design

  • No Nonsense Design

  • Made in SwedenFactory and Office in Ljungskile

  • Business ConceptHistoryProductionProductsQCAwardsNews 2012News 2013

  • The Brand NameWe believe that the brand name is the most important tool for marketing as a symbol of the business concept, quality and long term thinking. Therefore, we have invested many millions of SEK into establishing and charging SUPRA over the years.The IdentityIn order to succeed it must also have an identity. This identity is the Ice Blue Supra Color and a profile of no-nonsense designs.The SegmentationWe have chosen to place Supra in the upper part of the market pyramid, but not in the top. The top represents golden edged products of high price but small quantities. No business. The lower part of the pyramid represents the noname mass/standard cables, sold or given away in the shops or go with the stereo equipments from the manufacturers. Large quantities but low profit. No business.Business ConceptStrong brands name, SUPRA Cables, JenTech and JenvingIdentity is the Ice Blue Supra Color Profile of no-nonsense designPrice segmentation: middle range

  • In 1976 Tommy Jenving introduced the SUPRA 2.5 loudspeaker cable, a 2.5 sqmm cable unlike any of the previous cables on the market. At this time the most usual size of loudspeaker cables was 0.5 sqmm and for high specifications the only option was 0.75 sqmm, a concept that SUPRA changed with our 2.5 sqmm loudspeaker cable. Since then SUPRA Cables have been producing high quality cables for over 35 years with our philosophy no-nonsense design.HistorySince 1976 36 yearsFounder Tommy JenvingFirst Product: Classic 2.5 Loudspeaker Cable

  • In-House ProductionMade in SwedenGood quality controlShort lead-timeCustomized products possible

  • Products

  • Loudspeaker Cablesinterconnect CablesMains CablesMarine/Car CablesFRHF Flame Retardant Line ConnectorsSpeaker ConnectorsMains Connectors HDMI/DVI Interconnects Audio Interconnects Digital Interconnects Video Interconnects Ethernet USB Cables Mains Cord Sets Mains BlockGround Separators HDMI Extender Accessories

  • Loudspeaker CablesHi-Fi, Theatre & InstallationClassic SeriesRondo/Linc SeriesPly SeriesHifi, Theatre & HighEndQuadrax SeriesSword Series

  • Classic, Rondo, Linc & Ply SeriesIce Blue, White and Anthracite GreyTin Plated OFCFlexibleTwistedScreenedHi-Fi & Home TheatreInstallationMulti-Test Winners

  • Quadrax & Sword SeriesMulti-Test WinnersHigh EndCrimp Style ConnectorsHi-Fi & Home TheatreLow Loss DesignLow Capacitance Design

  • Interconnect CablesAnalogue Audio Digital AudioAnalogue VideoSubwoofer & MP3Digital Fibre OpticAerial TV/RadioHDMI & DVIUSBEthernet

  • Analogue AudioHi-FI, RCA Semi-balanced. SUPRA's RCA-cables guarantees interference free cable runs. The cables are designed for low capacitance and high velocity. The result is better definition and dynamics.Hi-FI, XLR Balanced. SUPRA's XLR-cables guarantees interference free cable runs. The cables are designed for low capacitance and high velocity. The result is better definition and dynamics.Subwoofer For connection between receiver and active subwoofer. Low capacitance and high interference immunity make longer cable runs possible, which most often is the case for sub-woofer connection.SACD/MP3/Ipod/Computer When you want the best from your Ipod / MP3 / computer to your Hi-Fi equipment. The cable is fully screeed and immune to external interference from, for instance, the computer.

    Digital AudioCoaxial S/PDIF, RCA The most common consumer electronic format 75 Ohm S/PDIF is an interface for BNC- or RCA- connectors. The most common in Hi-Fi applications.Optical S/PDIF An optical variant of S/PDIF where light is used for signal transfer.AES/EBU, XLR 110 Ohm AES/EBU is a blanced interface with X LR connectors. The most common in professional use.

  • Analogue Video

    Aerial Anco is a silver plated cable for high quality aerial/SAT signals. Available only with European co-axial TV (PAL) connectors. Male to male or female to male. Suitable connectors is Acon M and Acon F. Composite Trico and Anco has a property that is the secret behind the sharp and clean picture: True 75 Ohm for low reflection loss, especially at longer runs. Trico and AnCo have double screening for less interference. All connectors are screened.Component The component cables are available in different combinations with RCA, BNC, Scart, VGA, and DVI connectors. All connectors are screened. Component Video is a high quality transfer technique, and can handle HD-resolutions up to 1080p.DVI-I Analogue For transfer of analogue RGB, suitable between DVD/Computer and monitor/projector with DV-I input. Fully shielded and rewireable connectors enables installation in conduits >20mm dia.

    RCA/BNC Multi These cables are made with the high quality AV-series, multi coax cables of True 75 Ohm. Available in any combination with Component, RGB, CVBS and SvideoScart These are specialized Scart Cables using the high quality AV-series multi coax of true 75 Ohms and low losses, for best performance. Available in many combinations with Scart, RCA, BNC and S-video.S-Video The S-Video cables are available in different combinations with Scart/S-video/RCA connectors. All connectors are shielded S-Video givs better colour quality and sharpness than composite video. Supports 480i and 576i formats.VGA These cables are specialised VGA cables of the high quality AV series, multi coax of true 75 Ohm and low loss for best performance. Available in many combinations with VGA, RCA, BNC, Scart and DVI.

  • High Speed HDMI with Ethernet Cable (v1.4)Signal Bandwidth: 340 MHzTMDS Bandwidth: 10.2 Gbit/sColor Depth: 48 bit/px4K x 2K Resolution support: Enables video resolutions far beyond 1080p. 3840 x 2160 24Hz/25Hz/30Hz 4096 x 2160 24HzDeep Color, x.v.ColorAuto Lip SyncDolby TrueHD, DT-HD Master Audio3D over HDMIAudio Return ChannelEthernet Channel

    HDMI-HDMI- High Speed with Ethernet. SUPRAs HDMI-HDMI is a high quality single link cable, designed for digital video and audio in longer runs. The cable is terminated with over moulded HDMI-Connectors.

    Standard Lengths: 1m-15m

  • High Speed HDMI with Ethernet Cable (v1.4)Signal Bandwidth: 340 MHzTMDS Bandwidth: 10.2 Gbit/sColor Depth: 48 bit/px4K x 2K Resolution support: 1080p. 3840 x 2160 24Hz/25Hz/30Hz 4096 x 2160 24HzDeep Color, x.v.ColorAuto Lip SyncDolby TrueHD, DT-HD Master Audio3D over HDMIAudio Return ChannelEthernet Channel

    HDMI-HDMI Met-S/B- High Speed with Ethernet This new HDMI cable version got a connector made in metal, and is very easy to attach/detach. There is a plastic moulding over the soldered part that fits exactly in the metal housing. Two versions are provided with all of these HDMI interconnects. One is bent, one is straight: use the one that fits your setup best. HDMI Met-S/B is a high quality single link cable, designed for digital video and audio in longer runs.

    Standard Lengths: 1-30m

  • HDMI/DVI and Accessories

    HDMI DVI- HD Video SUPRA HDMI-DVI is a high quality single link cable, designed for digital video in longer runs. The cable is terminated with over moulded HDMI-Connector to a DVI-D plug. The gold plating on the pins is 0.8 micro metre thick for long life reliable connection. The DVI-D connector is fully shielded by means of its aluminium housing. HDMI DVI MET-S/B- HD Video Both the HDMI & DVI connector are made in metal, and are very easy to attach/detach. The HDMI plug got a plastic moulding over the soldered part that fits exactly in the metal housing. Two HDMI versions are provided with all of these HDMI interconnects. One is bent, one is straight: use the one that fits your setup best. HDMI-DVI Met-S/B is a high quality single link cable, designed for digital video in longer runs. The cable is terminated with HDMI Met-S/B connector to a DVI-D plug. The DVI-D connector is fully shielded by means of its aluminium housing. It is rewireable for after-termination at installation in conduits.DVI-DVI Single-Link- HD Video DVI stands for Digital Visual Interface. SUPRA DVI-DVI is designed for video transfer up to 20 m. Maximum resolution WUXGA 1920x1200. The cable is provided with SUPRAs quality connectors DVI-D. The connector is fully shielded by means of its aluminium housing. It is rewireable for after-termination at installation in conduits. The gold plating of the pins is 0.8 micro metre thick, for long life, reliable connectionDVI-DVI Dual-Link- HD Video SUPRA DVI-DVI Dual-Link is designed for video transfer up to 20 m. Maximum resolution WQUXGA 3840x2400. The cable is provided with SUPRAs quality connectors DVI-D. The connector is fully shielded by means of its aluminium housing. It is rewireable for after-termination at installation in conduits. The gold plating of the pins is 0.8 micro meter thick, for long life, reliable connection.Adapters & Connectors HDMI & DVI connectors, HDMI/DVI Adapters, HDMI angled AdaptersHDMI Extender High Speed HDMI 3D Extender

  • SUPRA USB 2.0 Cable High Performance, High Speed, type A-B A flexible cable with dual screens for the best RF pick-up protection. One twisted pair for data and one twisted pair for power, individual screens for minimal interference. Low capacitance and efficient noise rejection maintain signal integrity in the long run interconnects. PE-insulated wires with correct 90 Ohms impedance design.24K gold plated and shielded connectors.

    The connectors are molded to withstand tough applications and long term use. Handles high speed 1200 Mbps data transfer up to 15m. While USB 2.0 and 3.0 are compatible, USB 3.0 is a dual-link system not used for USB Audio. Available in standard lengths of 0.7m, 1m, 2m, 3m, 4m, 5m, 8m, 10m, 12m, 1