PROFILE

NORHAFIZ A HAMIDDIGITAL STRATEGIST & CREATIVE DIRECTOR

LAVAMEDIA.ASIA

SEEINGTHEBIGGERPICTURECREATINGSUSTAINABLEAPPROACH

PROFILE

He went to Malaysian Multimedia University (MMU) for his Degree in Multimedia and Degree in Entrepreneurship. He

attended an internship program with Prom-Ad Creative Communications Sdn Bhd (a creative agency) and helmed the

position of Art Director for 4 years. He responsible for all creative direction for the agency. He managed a team of graphic

designers, copywriters, photographers, videographers, printers, production house and event management vendors. He was

in charge from clients, pitching, concept creation, meetings, storyboarding, design, creation, final artwork creation,

typesetting, artwork proofing up to managing with printers and production vendors.

After successful endeavors as an Art Director, Norhafiz join BrandThis Marques Sdn Bhd, a creative studio agency in Kuala

Lumpur, Malaysia. They focused on branding, web and marketing support work. Here he direct and implement all the

company's creative works from concept creation, pitching to client, design, web development and managing & liaising with

vendors to ensure delivery are in order.

After finishes 2 year projects with BrandThis, he saw an opportunity in video and motion production business. With his own

capital, he establishes MOMENTHIS which focuses on video production for TVCs, digital and social media.

With his vast experience in Creative, Graphic Design, Web and Branding, coupled with glowing recommendation from his

clients, he saw an opportunity to establish his own brand to provide branding and creative works and services. He then

established NORHAFIZ, a visual communication agency, to help businesses with their branding, identity, creative & graphic

design services, web, motion graphics and video production. He involved in numerous of collaboration with industry

experts (marketing, digital engagement, sustainable business) for larger scale projects and gain valuable experience in

‘seeing-the-bigger-picture’ which also includes strategizing and implementation.

Now he leads a new digital marketing agency (LavaMedia.asia) which enable him to advise businesses on digital marketing

and engagement (focusing on personalized 1-to-1 customer experience) based on what he have experienced and learned.

CREATIVESTRATEGISTSTORYTELLERIMPLEMENTER(in other words, making things happen)

NORHAFIZ’S

DIGITALMARKETINGSTRATEGYCUSTOMERACQUISITION& JOURNEYFRAMEWORK

Attract Hook Retain and Loyal

Digital ads campaigns

Google Adword

Remarketing and

Dynamic

Remarketing

CONTENT MARKETING

Engaging and Useful

Targeted Content: Blog

articles

Social media engagements:

i.e images on instagram

posts

Subscribe email to get

more content

Follow Social Media

account get more content

and engage

Purchase

ECOMMERCE

PLATFORM

Beautiful, simple, easy to

navigate layout

Focus on great user

experience

System which track and

learn about customer

behaviour for 1-to-1

marketing and

intelligence

recommendation

Loyalty program; share

purchase on social

media to earn points

Write review to earn

points

Recommend product

and discount based on

purchase history and

behaviour

User perform a

google search on a

particular interest,

and found content

PA

ID A

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INT

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NA

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BRANDS THAT HE WORKEDBEFORE

WORKS

SOCIAL MEDIA CAMPAIGN & ACTIVATION

AREAS OF INVOLVEMENTS:Analyze client’s requirements and provide creative & art direction for the campaigns

Analyze the social media trends and sentiments in banking industry to capture what are the topics that people are talking about

Decide on effective imagery and taglines to target and engage using campaigns

Design and produce all the visuals for Facebook, Instagram and Twitter

2015 KL City Grand PrixWORKS

AREAS OF INVOLVEMENTS:Lead and direct on branding strategy & development

Advise organiser on identifying target audience and market

Lead, strategize and direct coordinate and implement digital marketing strategy, including content marketing

Advise, strategize, formulate, coordinate and implement above-the-line advertising (Newspaper, Billboards, Radio and TVCs)

Lead on branding & creative works which includes all creative works for event designs, items and collaterals. Also design and developing event website platform

Liaise with production and vendors

Lead and strategize social media activation and marketing (Facebook, Twitter, Instagram & Youtube). Also includes social media engagement and management

Official photographer and videographer

CAMPAIGN & TVCWORKS

AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief

Conceptualization, art-direction, storyboarding and strategizing

Lead the whole production to ensure production aligned with objective

Manage pre-production and post-production team and ensure output above client’s expectation

2015 KL City Grand Prix - TVCVIDEO LINK

CAMPAIGNWORKS

AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief

Research and analyze trends and competitors

Conceptualization, art-direction, storyboarding and strategizing

Lead the whole production to ensure production aligned with objective

Manage pre-production and post-production team and ensure output above client’s expectation

Batu Karang Day Spa & Resort LembonganBali, Indonesia: Campaign

VIDEO LINK

CAMPAIGNWORKS

AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief

Conceptualization, art-direction, storyboarding and strategizing

Lead the whole production to ensure production aligned with objective

Manage pre-production and post-production team and ensure output within objective

Touch n GO - Promo NFCVIDEO LINK

WORKS

USER EXPERIENCE & INTERFACEDESIGN (UI, UX)

AREAS OF INVOLVEMENTS:Analyze client’s requirements, technical challenges and provide direction on user experience for mobile application

Conceptualize the look and function of the mobile application

Lead and direct user interface design team

Work hand-in-hand with designers from concept, prototype and hand over to front-end-developer

WORKS

USER EXPERIENCE & INTERFACEDESIGN

AREAS OF INVOLVEMENTS:Analyze client’s requirements, technical challenges and provide direction on user experience for mobile application

Conceptualize the look and function of the mobile application

Lead and direct user interface design

In hand with designers from concept

WORKS

USER EXPERIENCE & INTERFACEDESIGN

AREAS OF INVOLVEMENTS:Analyze client’s requirements, technical challenges and provide direction on user experience for mobile application

Conceptualize the look and function of the mobile application

Lead and direct user interface design

In hand with designers from concept

WORKS

USER EXPERIENCE & INTERFACEDESIGN

AREAS OF INVOLVEMENTS:Analyze client’s requirements, technical challenges and provide direction on user experience for mobile application

Conceptualize the look and function of the mobile application

Lead and direct user interface design

In hand with designers from concept

WORKS

CREATIVE, DIGITAL MARKETING & ENGAGEMENT

AREAS OF INVOLVEMENTS:Lead, strategize, coordinate and implement digital engagement and content strategy

Conceptualize, lead and direct branding and creative works

Listen to social media trends on sentiments and trends to formulate digital engagement strategy

Social Media activation and marketing (Facebook, Twitter, Instagram & Youtube)

Social Media content strategy (articles, photos, infographics and videos) to engage with targeted audience

MALAYSIAN GOVERNMENTPILOT PROJECT ON DENGUE REDUCTION

WORKS

CREATIVE, DIGITAL MARKETING & ENGAGEMENT

AREAS OF INVOLVEMENTS:Lead, strategize, coordinate and implement digital engagement and content strategy

Conceptualize, lead and direct branding and creative works

Listen to social media trends on sentiments and trends to formulate digital engagement strategy

Social Media activation and marketing (Facebook, Twitter, Instagram & Youtube)

Social Media content strategy (articles, photos, infographics and videos) to engage with targeted audience

MALAYSIAN GOVERNMENTPILOT PROJECT ON DENGUE REDUCTION

WORKS

PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application

Advise client on product branding for consistency across product range

Website design & developmentDesign and develop product website.Advise client on platform deployment.Working hand-in-hand with back-end and front-end developerEnsure optimum experience across devices.

WORKS

PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application

Advise client on product branding for consistency across product range

Website design & developmentDesign and develop product website.Advise client on platform deployment.Working hand-in-hand with back-end and front-end developerEnsure optimum experience across devices.

WORKS

PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application

Advise client on product branding for consistency across product range

Website design & developmentDesign and develop product website.Advise client on platform deployment.Working hand-in-hand with back-end and front-end developer.Ensure optimum experience across devices.

WORKS

PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application

Direct and design brand applications into P.O.S, advertising material, sales collaterals and web

Advise client on product branding for consistency across product range

Design and develop product website

WORKS

PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application

Direct and design brand applications into P.O.S, advertising material, sales collaterals and web

Advise client on product branding for consistency across product range

Design and develop product website

WORKS

DIGITAL CAMPAIGN

AREAS OF INVOLVEMENTS:Conceptualize and creative direction of the campaign

Keyword analysis for targeting

Google Adword, Facebook and Instagram media planning, placement, management and monitoring

WORKS

WEB DESIGN & DEVELOPMENTConceptualization and design direction.

Design and develop product website.

Advise client on platform deployment.

Working hand-in-hand with back-end and front-end developer.

Ensure optimum experience across devices.

WORKS

ECOMMERCE STRATEGY, DESIGN& DEVELOPMENTConceptualization and design direction on user experience and interface.

Formulate ECommerce strategy, approach and implementation

Build effective customer journey for maximum conversion

Advise client on platform deployment.

Working hand-in-hand with back-end and front-end developer.

Ensure optimum experience across devices.

CAMPAIGNWORKS

AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief

Research and analyze trends and competitors

Conceptualization, art-direction, storyboarding and strategizing

Lead the whole production to ensure production aligned with objective

Manage pre-production and post-production team and ensure output within objective

Bio-D Product Range PromoVIDEO LINK

WORKS

ECOMMERCE STRATEGY, DESIGN& DEVELOPMENTConceptualization and design direction on user experience and interface.

Formulate ECommerce strategy, approach and implementation

Build effective customer journey for maximum conversion

Advise client on platform deployment.

Working hand-in-hand with back-end and front-end developer.

Ensure optimum experience across devices.

WORKS

DIGITAL CAMPAIGN

AREAS OF INVOLVEMENTS:Conceptualize and creative direction of the campaign

Keyword analysis for targeting

Google Adword, Facebook and Instagram media planning, placement, management and monitoring

WORKS

ECOMMERCE STRATEGY, DESIGN& DEVELOPMENTConceptualization and design direction on user experience and interface.

Formulate ECommerce strategy, approach and implementation

Build effective customer journey for maximum conversion

Advise client on platform deployment.

Working hand-in-hand with back-end and front-end developer.

Ensure optimum experience across devices.

WORKS

EVENT/CONFERENCEBRANDING, DESIGN & MARKETINGAREAS OF INVOLVEMENTS:Lead and direct on branding development and strategy

Advise, strategize, coordinate and implement digital marketing strategy

All creative works including brand applications

Web strategy, design and development, including online registration module

Social Media Activation and Marketing (Facebook, Twitter, Instagram & Youtube)

Official photographer and videographer

CLIC2014

WORKS

EVENT/CONFERENCEBRANDING, DESIGN & MARKETINGAREAS OF INVOLVEMENTS:

All creative works including event and brand applications

Official photographer and videographer

WORKS

EVENT/CONFERENCEBRANDING, DESIGN & MARKETINGAREAS OF INVOLVEMENTS:Lead and direct on branding development and strategy

Advise, strategize, coordinate and implement digital marketing strategy

All creative works including brand applications

Web strategy, design and development, including online registration module

Social Media Activation and Marketing (Facebook, Twitter, Instagram & Youtube)

Official photographer and videographer

NIPC2014

WORKS

EVENT/CONFERENCEBRANDING, DESIGN & MARKETINGAREAS OF INVOLVEMENTS:Lead and direct on branding development and strategy

Advise, strategize, coordinate and implement digital marketing strategy

All creative works including brand applications

Web strategy, design and development, including online registration module

Social Media Activation and Marketing (Facebook, Twitter, Instagram & Youtube)

Official photographer and videographer

VIDEO PROMOSWORKS

AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief

Research and analyze trends and competitors

Conceptualization, art-direction, storyboarding and strategizing

Lead the whole production to ensure production aligned with objective

Manage pre-production and post-production team and ensure output within objective

Proton Exora SP Product VideoVIDEO LINK

Proton SAGA Product VideoVIDEO LINK

YOUTUBE CAMPAIGNWORKS

AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief

Research and analyze trends and competitors

Conceptualization, art-direction, storyboarding and strategizing

Lead the whole production to ensure production aligned with objective

Manage pre-production and post-production team and ensure output within objective

Experience Promo Video-Manila & Balesin Island, Philippines

VIDEO LINK

YOUTUBE CAMPAIGNSWORKS

AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief

Research and analyze trends and competitors

Conceptualization, art-direction, storyboarding and strategizing

Lead the whole production to ensure production aligned with objective

Manage pre-production and post-production team and ensure output within objective

Naelofar Hijab - 2016 Raya Campaign: DigitalVIDEO LINK

YOUTUBE CAMPAIGNSWORKS

AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief

Research and analyze trends and competitors

Conceptualization, art-direction, storyboarding and strategizing

Lead the whole production to ensure production aligned with objective

Manage pre-production and post-production team and ensure output within objective

THIS IS MEPHOTOGRAPHY.VIDEOGRAPHY.TRAVEL.HIKING.MUSIC.FUN.SHARING

me@norhafiz.com+6016 695 7880

FOR MORE PORTFOLIO, SAMPLE OF WORK AND INFORMATION, LOG ON TO: WWW.NORHAFIZ.COM