JOE O’NEILLfor

NORSE PROJECTS

DOWN JACKET27072012

COLOURNAUTICAL & SHIPPING

RANGE EXPANSION & INTEGRATIONCOMPLIMENTARY COLOUR RANGE, COMFORTABLE FIT IN MATCHING SIZES.

EXPAND RANGE WITH ‘ADD-ON’ LINERS THAT ALSO STAND ALONE AS GARMENTS.

THERMAL DOWN LINERWITH ELKA RAIN JACKET

SELF PACKINGPOCKET ACTS AS BAG

MORE ROBUST PROJECTION OF BRAND WHEN PACKED AWAY. PRODUCT TO GARMENT. GARMENT TO ACCESSORY.

MULTIFUNCTION/FORM PACK.

MULTI-METHOD STORAGECYCLE/LIFESTYLE INTEGRATION

ZIG-ZAG QUILTPACKED & UNPACKED

FORM FACTORUNIVERSAL STORAGE

VERTICAL QUILTNAUTICAL RED INFLUENCE

LOGOS & ICONSPRODUCT INFORMATION

BRANDING

PACKABLE

FOR COLDCONDITIONS

DOWN FILLED GARMENT

JOE O’NEILL27072012

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