NOTORIOUS

Presented by: Amber ReedDate: 8/27/08

How do we create maximum exposure for the motion picture Notorious?

“There are over 3.3 BILLION active mobile phone subscribers in the

world. ”

Gsm world

WAP• Sell ringtones, wallpaper,

games• RSS to keep news updated• Video (producers video diaries,

trailers)• Vote on contest entries

Contests

•MC Battle•Graffiti Art•MC Battle•Graffiti Art

Freestyle Battle

• Contestants call a number to record 30 sec freestyle

• Users can listen and vote via shortcode, WAP, or web

• Promote on radio• 1 entry per week, 1 vote per day• Winner receives trip to premiere

• Contestants draw graffiti on paper • “What does Notorious means to

you?”• Any defacing of property will be

disqualified• Contestants take picture with camera phone and upload via MMS • Users vote and view via WAP and

web• Winners work will be projected on

building day of premiere

Graffiti Art

Community Service• Create a limited edition t-shirt • Sell at urban clothing store for $5• All proceeds go to Christopher Wallace

Foundation to help underprivileged children• QR code links to WAP site

• Magazine promotional ads with QR code• Banner ads on MTV, VH1, BET WAP pages

Thank You!