Why we think we could be the perfect partner for you

When Sainsbury’s came to considering a suite of promotional screens for their

flagship new store in Leicester, they came to us with a multi-faceted brief

Make the screens eye-catching & engagingDesigned to enable multiple messages where traditional POS collateral could offer only one, our suite of screens and multi-screens showcased a range of appealing content across three strands: ‘Brand Engagement’, ‘Promotional’ and ‘Added Value’.

Intelligent placement maximised our strategy of getting the right message in front of each customer at the best possible time.

1//

Make all content constantly updateable

2//Critical to our solution was that all messaging and visual content would be simple and quick to update in real-time (or as close as possible).

In the ‘Promotional’ and ‘Added Value’ context, this capability enables Sainsbury’s to instantly reflect changes in pricing, product availability, offer content, service details, and relevant corporate responsibility messaging.

Drive footfall to the fresh food counters

3//Experience told Sainsbury’s that customers are often reticent about approaching (and buying) from their fresh food counters. Our ‘Promotional’ screens therefore presented a welcoming range of compelling offers, product provenance shouts, appealing recipe-based photography and ‘personal service’ reminders to get customers asking, trying and buying.

Ensure all screens are analytics-enabled

4//Perhaps the aspect of our solution with the most far-reaching consequences moving forward was the optimisation of all screens for analytic data-capture.

Smart-camera technology allows Sainsbury’s to record the gender, approximate age, dwell-time, subject of engagement, link to ultimate purchase and more. In time this will enable real-time ad serving targeted specifically to the individual.

Make checkouts touchscreen enabled

5//To take advantage of longer dwell-time, a key feature of our solution was delivering touchscreen capability at checkouts, enabling Sainsbury’s customers to browse then engage with whatever interests them most. This is proving to be a highly effective interaction channel for ‘Added Value’ services like mobile, finance, energy and partner promotions.

Be cost-effective (and future proof)

6//Like every NWP Creative response to brief, our solution for Sainsbury’s Leicester was on-budget, on-brand, on-time – and designed to be cost-effective long term.

Our choices of hardware, software, technology partners and service support options all reflect our commitment to delivering robust solutions that do what they’re supposed to do – and are adaptable to new content/uses in future.

And when Sainsbury’s wanted its staff to have greater awareness of relevant ‘social’

activity we stepped in again

We’ve helped Sainsbury’s to hold up a mirror to itself with our innovative Customer Buzz wall. Staff at HQ can now follow all Sainsbury’s related Facebook and Twitter activity at a glance to give them an unrivalled, realtime perspective on their brand. It makes for addictive viewing.

We keep a mini-version running at our own office to ensure optimum content management and technical performance.

Our ‘social screens’ are creating a buzz down at HQ

And when Sainsbury’s wanted its staff to have greater awareness of relevant ‘social’

activity we stepped in again

This past year alone has seen NWP Creative produce an exciting portfolio of stills and moving images for a diverse range of clients.

We’ve helped British Airways look its best for corporate partnership presentations. We’ve produced a compelling photo library for The Prince’s Trust. We’ve shot a bank of images for the newly branded Institute of Promotional Marketing. And we’ve just completed an extensive shoot for Sainsbury’s Groceries online to be seen nationwide in the coming months.

And we have a wealth of additional relevant experience

The Institute Of Promotional Marketing

The Prince’s Trust

The Prince’s TrustSainsbury’s

British Airways Sainsbury’s

NWP Creative is a small but highly capable creatively-driven agency – with the attitude and skills to take you where you want to go.

We’d love to meet to discuss how we can help you make the most of 2014 and beyond.

If you'd like to know more, contact Ben Antcliff on:e: ben.antcliff@nwpcreative.com

We’re ready, willing and able to get started today