Observation Lab - Ishan

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<ul><li><p>7/31/2019 Observation Lab - Ishan</p><p> 1/29</p><p>Observation Lab</p><p>?</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 2/29</p><p>Before you enter the store:</p><p>Does the store draw you in? If so, how?</p><p>Seems Simple, Not overcrowded</p><p>Is the door open or closed?</p><p>Open</p><p>How does this make you feel?</p><p>Not Discouraging</p><p>How big is the sign lettering and in what font?</p><p>Covering the top front of the entrance, Black</p><p>What does it tell you about the store?</p><p>Not providing a specific theme.</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 3/29</p><p>Environment:</p><p>What is the color scheme of the store? How does this affect you?</p><p>Light Colored in general custom at specific sections</p><p>What type of floor does the store have? How does this effect the environment?</p><p>Tiled (White), Provides a glow with the shine.</p><p>How high is the ceiling? How does this feel?</p><p>10 feet (False Ceeling)</p><p>How brightly lit is the store? How does this affect you?</p><p>Very brightly, enables you to look further into the store</p><p>How loud is the environment?</p><p>Not Loud</p><p>What is causing the noise?</p><p>There is no noise.</p><p>Is there music playing? If so, does it fit the environment?</p><p>Party Music, at specified locations not reaching distant sections.</p><p>Is the store warm or cold?</p><p>Warm</p><p>Is the store crowed with merchandise or is it sparse?</p><p>Crowded</p><p>Does the store have a distinctive smell?</p><p>Fragrance section only.</p><p>Where is the cash register located?</p><p>Towards the exit, (comparatively darker to other sections)</p><p>How visible is the store security?</p><p>Guards at entrance and exit.</p><p>How long do you want to stay in this store?</p><p>10-15 minutes</p><p>Does the environment influence the perceived value of the merchandise?</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 4/29</p><p>Yes</p><p>Personnel:</p><p>How long does it take before a sales person initiates contact?10+ minutes</p><p>Does the salesperson have a script to follow with each customer?</p><p>No</p><p>Does the salesperson treat different customers differently?</p><p>Yes</p><p>What is the ratio of salespeople to customers?</p><p>1:1</p><p>What age and gender are the employees?</p><p>Male and Female, in their 20s to mid-30s</p><p>Are the salespeople using the store products?</p><p>No</p><p>Do the salespeople have a uniform?</p><p>Not an uniform just a dress code.</p><p>Do the salespeople match the stores image?No</p><p>Products:</p><p>What is the first product that you notice?</p><p>A green halter top.</p><p>Is there a central display table with featured products?</p><p>Yes</p><p>Where are items that are for sale located in the store?</p><p>In front of the shop.</p><p>How are the products arranged? By function? By price? By color?</p><p>By function</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 5/29</p><p>Are there free samples or demonstrations?</p><p>Trial room for clothes, Sun-glasses and shoes can be tried on too.</p><p>What products are at eye level?</p><p>Everything offered at the shop</p><p>What items in the store are in the least accessible locations?</p><p>A little of everything</p><p>Where are the most and least expensive products located?</p><p>Products are place according to price range.</p><p>Are the prices of the products easy to find?</p><p>Yes</p><p>Are there impulse items near the cash register?</p><p>No</p><p>Customers:</p><p>Are most customers alone or with someone else? What is the relationship?</p><p>With friends</p><p>What is the average age and gender of the customers?</p><p>Females in their 20s</p><p>When a customer enters the store, do they tend to walk in the same path or direction?</p><p>Yes</p><p>How long do customers stay in the store, on average?</p><p>30 minutes</p><p>Do customer touch the products? Is this encouraged?</p><p>Yes they touch the products.</p><p>Do most customers appear to be on a mission or are they browsing?</p><p>Mission</p><p>What percent of customers purchase products in the store?</p><p>~20%</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 6/29</p><p>Other Observations:</p><p>Transparent donation box at the payment counter.</p><p>A television to promote the sales of utensils.Display boards to support the sales of merchandise.</p><p>Easily accessible office of the store manager.</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 7/29</p><p>Reliance Trends</p><p>Before you enter the store:</p><p>Does the store draw you in? If so, how?</p><p>Red coloured theme, Not that inviting.</p><p>Is the door open or closed?</p><p>Open</p><p>How does this make you feel?</p><p>Definitely different</p><p>How big is the sign lettering and in what font?</p><p>White with gray, curled with the Reliance logo.</p><p>What does it tell you about the store?</p><p>Focus on brand.</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 8/29</p><p>Environment:</p><p>What is the color scheme of the store? How does this affect you?</p><p>Cream colored doesnt repels me.</p><p>What type of floor does the store have? How does this effect the environment?Tiled (white)</p><p>How high is the ceiling? How does this feel?</p><p>10-11 feet.</p><p>How brightly lit is the store? How does this affect you?</p><p>Brightly, shows the distant collections.</p><p>How loud is the environment?</p><p>Not Loud</p><p>What is causing the noise?</p><p>Nothing</p><p>Is there music playing? If so, does it fit the environment?</p><p>Yes, Cant say.</p><p>Is the store warm or cold?</p><p>Warm</p><p>Is the store crowed with merchandise or is it sparse?Crowded</p><p>Does the store have a distinctive smell?</p><p>No</p><p>Where is the cash register located?</p><p>Near the front gate, cant be seen from outside.</p><p>How visible is the store security?</p><p>Visible enough</p><p>How long do you want to stay in this store?</p><p>20-30 minutes.</p><p>Does the environment influence the perceived value of the merchandise?</p><p>No</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 9/29</p><p>Personnel:</p><p>How long does it take before a sales person initiates contact?</p><p>5-10 minutes</p><p>Does the salesperson have a script to follow with each customer?</p><p>Yes</p><p>Does the salesperson treat different customers differently?</p><p>Yes</p><p>What is the ratio of salespeople to customers?</p><p>2:5</p><p>What age and gender are the employees?</p><p>Both in their 20-30</p><p>Are the salespeople using the store products?</p><p>Yes</p><p>Do the salespeople have a uniform?</p><p>Yes</p><p>Do the salespeople match the stores image?</p><p>Yes</p><p>Products:</p><p>What is the first product that you notice?</p><p>One Spaghetti top.</p><p>Is there a central display table with featured products?</p><p>Yes</p><p>Where are items that are for sale located in the store?</p><p>In front of the shop, left side.</p><p>How are the products arranged? By function? By price? By color?</p><p>By brand.</p><p>Are there free samples or demonstrations?</p><p>Yes</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 10/29</p><p>What products are at eye level?</p><p>Clothing Items</p><p>What items in the store are in the least accessible locations?</p><p>Belt, Lingerie</p><p>Where are the most and least expensive products located?</p><p>In separate sections</p><p>Are the prices of the products easy to find?</p><p>Yes</p><p>Are there impulse items near the cash register?</p><p>No</p><p>Customers:</p><p>Are most customers alone or with someone else? What is the relationship?</p><p>With friends</p><p>What is the average age and gender of the customers?</p><p>Both , 20-35</p><p>When a customer enters the store, do they tend to walk in the same path or direction?</p><p>Different</p><p>How long do customers stay in the store, on average?</p><p>20 minutes</p><p>Do customer touch the products? Is this encouraged?</p><p>Yes</p><p>Do most customers appear to be on a mission or are they browsing?</p><p>Browsing</p><p>What percent of customers purchase products in the store?</p><p>5-10 %</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 11/29</p><p>Other Observations:</p><p>Exchange counter.</p><p>Customer care counter.</p><p>One trial room for ladies and kids.</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 12/29</p><p>Big Baazar</p><p>Before you enter the store:</p><p>Does the store draw you in? If so, how?</p><p>No</p><p>Is the door open or closed?</p><p>Open</p><p>How does this make you feel?</p><p>Nothing in particular</p><p>How big is the sign lettering and in what font?</p><p>White, Big</p><p>What does it tell you about the store?</p><p>Vast collection</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 13/29</p><p>Environment:</p><p>What is the color scheme of the store? How does this affect you?</p><p>Custom colors for the sections</p><p>What type of floor does the store have? How does this effect the environment?It doesnt lets the store have a particular theme.</p><p>How high is the ceiling? How does this feel?</p><p>20 feets makes feel big</p><p>How brightly lit is the store? How does this affect you?</p><p>Ambient</p><p>How loud is the environment?</p><p>Not Loud</p><p>What is causing the noise?</p><p>Nothing</p><p>Is there music playing? If so, does it fit the environment?</p><p>Bollywood music, Not specifically.</p><p>Is the store warm or cold?</p><p>Cold</p><p>Is the store crowed with merchandise or is it sparse?Crowded</p><p>Does the store have a distinctive smell?</p><p>No</p><p>Where is the cash register located?</p><p>Near the exits</p><p>How visible is the store security?</p><p>At the exits and entrances</p><p>How long do you want to stay in this store?</p><p>5 minutes</p><p>Does the environment influence the perceived value of the merchandise?</p><p>No</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 14/29</p><p>Personnel:</p><p>How long does it take before a sales person initiates contact?</p><p>None of the salespersons initiated contact.</p><p>Does the salesperson have a script to follow with each customer?</p><p>No</p><p>Does the salesperson treat different customers differently?</p><p>Yes</p><p>What is the ratio of salespeople to customers?</p><p>1:20</p><p>What age and gender are the employees?</p><p>Male 25-40</p><p>Are the salespeople using the store products?</p><p>No</p><p>Do the salespeople have a uniform?</p><p>Yes with an I.D. Card</p><p>Do the salespeople match the stores image?</p><p>No</p><p>Products:</p><p>What is the first product that you notice?</p><p>A pair of jeans</p><p>Is there a central display table with featured products?</p><p>No</p><p>Where are items that are for sale located in the store?</p><p>In specified sections</p><p>How are the products arranged? By function? By price? By color?</p><p>By function</p><p>Are there free samples or demonstrations?</p><p>Trial room for clothes</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 15/29</p><p>What products are at eye level?</p><p>Toiletries., Makeup materials</p><p>What items in the store are in the least accessible locations?</p><p>Electronics</p><p>Where are the most and least expensive products located?</p><p>Products are located as per the price groups.</p><p>Are the prices of the products easy to find?</p><p>Yes</p><p>Are there impulse items near the cash register?</p><p>No</p><p>Customers:</p><p>Are most customers alone or with someone else? What is the relationship?</p><p>With family</p><p>What is the average age and gender of the customers?</p><p>Both ranging from 15-45 years</p><p>When a customer enters the store, do they tend to walk in the same path or direction?</p><p>Different</p><p>How long do customers stay in the store, on average?</p><p>30-40 minutes</p><p>Do customer touch the products? Is this encouraged?</p><p>Yes</p><p>Do most customers appear to be on a mission or are they browsing?</p><p>Mission</p><p>What percent of customers purchase products in the store?</p><p>50%</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 16/29</p><p>Other Observations:</p><p>A general purpose store with everything avaialbe. From door mats to plasma TVs.</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 17/29</p><p>Vishal-Megamart</p><p>Before you enter the store:</p><p>Does the store draw you in? If so, how?</p><p>Looks big</p><p>Is the door open or closed?</p><p>Open</p><p>How does this make you feel?</p><p>At least take a peek inside.</p><p>How big is the sign lettering and in what font?</p><p>Big and red/blue colored. Covering the front face of the building.</p><p>What does it tell you about the store?</p><p>The store is big.</p><p>Environment:</p><p>What is the color scheme of the store? How does this affect you?</p><p>No color scheme.</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 18/29</p><p>What type of floor does the store have? How does this effect the environment?</p><p>Marble floor.</p><p>How high is the ceiling? How does this feel?</p><p>15 feet, shows the availability of many a things.</p><p>How brightly lit is the store? How does this affect you?</p><p>Not brightly, it does reduces the urge to go to next sections.</p><p>How loud is the environment?</p><p>Not Loud</p><p>What is causing the noise?</p><p>Nothing</p><p>Is there music playing? If so, does it fit the environment?</p><p>No</p><p>Is the store warm or cold?</p><p>Warm</p><p>Is the store crowed with merchandise or is it sparse?</p><p>Crowded</p><p>Does the store have a distinctive smell?</p><p>No</p><p>Where is the cash register located?</p><p>Towards the exit.</p><p>How visible is the store security?</p><p>At the entrance and exit</p><p>How long do you want to stay in this store?</p><p>10 minutes.</p><p>Does the environment influence the perceived value of the merchandise?</p><p>No</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 19/29</p><p>Personnel:</p><p>How long does it take before a sales person initiates contact?</p><p>They do not make contacts unless asked.</p><p>Does the salesperson have a script to follow with each customer?No</p><p>Does the salesperson treat different customers differently?</p><p>yes</p><p>What is the ratio of salespeople to customers?</p><p>1:20</p><p>What age and gender are the employees?</p><p>Males, in their 20-35 years of age.</p><p>Are the salespeople using the store products?</p><p>No</p><p>Do the salespeople have a uniform?</p><p>No, but they have a dress code.</p><p>Do the salespeople match the stores image?</p><p>Yes</p><p>Products:</p><p>What is the first product that you notice?</p><p>Scraves</p><p>Is there a central display table with featured products?</p><p>yes</p><p>Where are items that are for sale located in the store?</p><p>Specified sale sections</p><p>How are the products arranged? By function? By price? By color?</p><p>By function</p><p>Are there free samples or demonstrations?</p><p>No</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 20/29</p><p>What products are at eye level?</p><p>Clothing, Toys</p><p>What items in the store are in the least accessible locations?</p><p>Daily use products like toothpaste, Soaps, house cleaning products etc.</p><p>Where are the most and least expensive products located?</p><p>Expensive products are visible, least expensive products are harder to find.</p><p>Are the prices of the products easy to find?</p><p>Yes</p><p>Are there impulse items near the cash register?</p><p>No</p><p>Customers:</p><p>Are most customers alone or with someone else? What is the relationship?</p><p>Famil and friends.</p><p>What is the average age and gender of the customers?</p><p>Both 20-35 years of age.</p><p>When a customer enters the store, do they tend to walk in the same path or direction?</p><p>Yes</p><p>How long do customers stay in the store, on average?</p><p>15-20 minutes.</p><p>Do customer touch the products? Is this encouraged?</p><p>Yes</p><p>Do most customers appear to be on a mission or are they browsing?</p><p>Mission</p><p>What percent of customers purchase products in the store?</p><p>60%</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 21/29</p><p>Other Observations:</p><p>Although not well organized, but the collection of merchandise enables you to find at least</p><p>something that you can put use to.</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 22/29</p><p>HP World</p><p>Before you enter the store:</p><p>Does the store draw you in? If so, how?</p><p>Have lots of laptops</p><p>Is the door open or closed?</p><p>Closed</p><p>How does this make you feel?</p><p>It does not discourages me from going inside.</p><p>How big is the sign lettering and in what font?Blue colored. With background lighting.</p><p>What does it tell you about the store?</p><p>The store has sophisticated appliacnces.</p><p>Environment:</p><p>What is the color scheme of the store? How does this affect you?</p><p>Vibrant colors</p><p>What type of floor does the store have? How does this effect the environment?</p><p>Tiled Gray</p><p>How high is the ceiling? How does this feel?</p><p>10 feet, Cosy</p><p>How brightly lit is the store? How does this affect you?</p><p>Ambient.</p><p>How loud is the environment?Not Loud</p><p>What is causing the noise?</p><p>Nothing</p><p>Is there music playing? If so, does it fit the environment?</p><p>Yes, Yes it fits the environment.</p></li><li><p>7/31/2019 Observation Lab - Ishan</p><p> 23/29</p><p>Is the store warm or cold?</p><p>Warm</p><p>Is the store crowed with merchandise or is it sparse?</p><p>Neither crowded nor sparse.</p><p>Does the store have a distinctive smell?</p><p>No</p><p>Where is the cash register located?</p><p>At the front end.</p><p>How visible is the store security?</p><p>No security</p><p>How long do you want to stay in this store?</p><p>10-15 minutes</p><p>Does the environment influence the perceived value of the merchandise?</p><p>Yes</p><p>Personnel:</p><p>How long does it take before a sales person initiates contact?</p><p>Less than a minute. They can be...</p></li></ul>