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OCP INNOVATION FUND FOR AGRICULTURE
FILIALE GROUPE OCP
Innovation and entrepreneurship in the service of a sustainable agriculture
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To better support Morocco’s competitiveness goals and help address the challenges faced by its agricultural sector, the OCP Innovation Fund for Agriculture offers considerable means of support and encouragement to innovative projects that are designed to strengthen and diversify Moroccan agriculture.
The Fund’s integrated approach brings a distinctive value proposition which can serve as animportant pillar of support for the Green Morocco Plan.
ABOUT THE FUND
A VALUABLE CONTRIBUTION TO THE GREEN MOROCCO PLAN
The OCP Innovation Fund for Agriculture is an investment fund designed to promote innovation and entrepreneurship in the agriculture and agro-business sectors.
This Investment Fund is open to any promoter with an innovative project leading to a sustainable and competitive entreprise that generate stable jobs in Morocco. The Fund is rooted in a conviction that innovation and entrepreneurship are key engines of Morocco’s economic growth and diversifcation, and it mobilizes the necessary human and fnancial resources to support promising projects that can contribute to this growth.
The incubation of supported projects is a core element of the OCP Innovation Fund for Agriculture.
The Fund, and its national and international network of experts in relevant fields, will provide strategic, financial and operational guidance to the projects in which it invests.
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A SUSTAINED INVESTMENT IN SUPPORT OF INNOVATIVE PROJECTS
Eager to promote sustainable approaches to agricultural development, and conscious that different projects require support at different levels, the OCP Innovation Fund for Agriculture can provide resources and guidance at every phase of a selected project, from design to development to rollout.
The Fund’s integrated approach includes incubation services for innovative projects and a network of experts who can provide ongoing advice and support.
• An Incubation Unit : The Incubation Unit is a core element of the OCP Innovation Fund for Agriculture, providing a range of fnancial, technical and human resources to ensure the success of selected projects.
• A network of experts : A team of strategic and technical advisors, supported by national and international experts, are available to support and advise the selected projects.
This multi-disciplinary team brings global experience and best practice to designing, structuring and implementing viable and sustainable projects.
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As part of its business incubation services, an investment program supported by experts and commissioned by the Fund, OCP Innovation Fund for Agriculture provides tailored and targeted advisory and consultancy services, adapted to the various needs.
These involve three main levels :
Agricultural production :
Support functions :
Processing and industrialPlant management :
Innovation, value enhancement, Marketing & sale
• Production patterns• Technical path• Performance and productivity• Crop diversification • Others.
• Organization• Follow-up procedures
• Accounting• Procurement
• Information system• Others.
• Cost reduction • Industrial processes• Logistics• Productivity• Standards, quality, certification• Others.
• Marketing mix• Business strategy• Labelling• Innovation in its different forms• Others.
1 – Support the structure and the business over the entire industry’s value chain through advising and outreach activities
Providing a space for common reflection, knowledge sharing and networking centered on project owners and their businesses.
3 - Developing a community of interests
Development and capacity building of project owners managerial and entrepreneurship capacities.
2 - Reinforcing promoter capacities
PROMOTING AN IMAGINATIVE DEVELOPMENT POLICY
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• Investment in projects in the agriculture sector: infrastructures, structuring projects, early-stage and growth companies
• Minority or majority stake, to be determined by project • Venture Capital and Growth Capital primarily
• Structuring projects for the agriculture sector that are viable and strategic: Micro-irrigation, biofuels, mining land reclaiming, etc...
• Early-stage and growth companies in the agricultural sector
• The investment company is separate from the management company
• The management company for the Fund is UPLINE Investments, a subsidiary of BCP specialized in Private Equity
• 5 to 7 yearsLifetimeof investments
A DualStructure
A Fund open to other partners
Size of individualinvestments
Size of Fund
Sectors
Geographicfocus
Types of investment
• From 2,5 to 10 MDH for early-stage and growth companies
• From 15 to 40 MDH for infrastructure projects and structuring projects
• OCP is the sole investor at the Fund’s launch, the Fund remains open to other partners
• 200 million Moroccan Dirhams (MDH)
• National coverage
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Innovation is understood to include not only innovation in techniques or technologies but also in the business model, approach, organization or processes. It also includes initiatives that introduce innovative approaches for value creation and building competitive advantage.
Ex: New products, new processes, innovative business models, services, new types of partnerships, etc...
OUR SELECTION CRITERIA
Export Potential
Profitability
Integrated,global approach
Innovation
Social Impact
Job Creation
OCP INNOVATION
FUND FOR AGRICULTURE
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OUR EQUITY OWNERSHIPS
ATLAS ARANIB
Sector : Rabbit Production
Description :
• Development and modernization of the cunicole sector in Morocco ;• Breeding farm of reproductives, laboratory, cramming and rabbit slaughter ;• Aggregation of a cramming units.
Region : Marrakesh
Investment : 9 MDH
Fund Participation : 5 MDH
Marketing achievements:
• GMS supply in Morocco• Supply partnership with leading agro-industrials• Sale of entine rabbits to restaurant in Marrakesh
INOVAG PROCESSING
Sector : Cactus
Description :
Production and commercialization of derived products of the prickly pear : oil, silage, fruits, vinegar, fibre and juice
Region : Benguerir
Investment : 12,5 MDH
Fund Participation : 5 MDH
Marketing achievements:
• Sale of vinegar in around ten of delicate groceries and restaurants in Morocco ;• First sale operation of silage to farmers of the region ;• Order books in Europe and north America for vinegar and prickly pears oil.
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* IN
VEST
MEN
T IN
PRO
GRES
S
RED MEAT INTEGRATED COMPLEX *
Sector : Production and transformation of red meat
Description :
Integrated complex on the whole value chain : fattening, slaughtering, carving, commercialization
Region : Beni Mellal, Khouribga
Investment : 270 MDH
Fund Participation : 45 MDH
Marketing achievements:
• Trading of a quality product nationnally approved• Supplying hypermarkets and supermarkets, butcheries and hotels-restaurants with carcass or cut meat
ABATTOIR AVICOLE *
Sector : Poultry slaughter (chicken and turkey)
Description :
White meat slaughtering and distribution
Region : Beni Mellal
Investment : 18 MDH
Fund Participation : 5 MDH
Marketing achievements:
• Provision of a product that meets the health standards in Tadla - Azilal region• Distribution of whole or cut products to administrations, (butcheries, whole salers and hotels-restaurants)
VALORIZATION AND MARKETING OF AGRICULTURAL PRODUCTS *
Sector: Casablanca/Fkih Ben Saleh
Description: Company specializing in food packa-ging and distribution (beans, spices, dried fruits…)
Amount invested: 24 MMAD
Funds contribution: 11MMAD
Marketing achievements:
• Valorisation and marketing of local agricultural products relying on sustainable partnerships with agricultural cooperatives
• Investment in valorisation and packaging plat-forms within the production areas
• Diversificiation of the product line, including local products.
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Fatiha Charradi, Chairman and Chief Executive OfficerHead of Agribusiness Portfolio, Office of the Chairman, OCP
Driss Naim,Director Market Operations and Financing Manager, OCP
Abdelhadi Sohib, Director Chief Sustainability Officer, OCP
Mohamed Badraoui, DirectorManaging Director, National Institute of Agronomic Research
Younes Zrikem, DirectorPartner Managing Director at Roland Berger / Strategy Consultants
Omar Aloui, Member of the Investment CommitteeManaging Director, Agro-Concept
Choukri Oimdina, Member of the Investment CommitteeManaging Director, Upline Alternative Investments
Adil Rzal, Managing Director, Upline Investments
OUR TEAM
Funding
Competitiveness
Entrepreneurship
Coaching
Innovation
Incubation
Experts
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FILIALE GROUPE OCP
CONTACTPhone: (+212) 5 22 92 45 92Fax: (+212) 5 22 92 50 50E-mail: [email protected]: Upline Investments Espace Porte d’Anfa - 3 rue Bab El Mansour Immeuble C, Casablanca – 20 000 - Maroc
www.ocpinnovationfund.ma