PRSA 2016

International ConferenceOctober 23 – 25

Indianapolis

Accelerating The Speed of Innovation and Connectivity

The Largest Public Relations Conference in the World• PRSA is the largest public relations organization in the world with more than 21,000members.

• PRSA hosts the largest annual public relations conference and anticipates 2,000+attendees at the 2016 International Conference.

• The PRSA Conference provides the highest quality insight and networking topublic relations practitioners from all sectors, specializations and work environments.

The 2016 Conference promises to be an exciting opportunity for public relationspractitioners to amplify their impact on this market by connecting strategy, tactics andtools across one integrated network.

Features Leaders in the Profession• Attendees are typically senior leaders in the profession with the ability and influence tomanage change and promote understanding of their organization and its brand.

• Fortune 500 corporations are represented by major agencies and corporate executives.• Attendees are media-savvy and heavy technology consumers.• Typical attendee profile:– 57 percent are senior-level public relations professionals.– 45 percent have 10 years or less experience in public relations; 33 percent have 11years to 20 years’ experience; 23 percent have 20 years’ or more experience, with42 percent male and 58 percent female.

– 66 percent make in excess of $50K per year.• Employer base is well-rounded:– 32 percent corporate, 15 percent agency, 9 percent consulting firms and theremainder are from large local, regional, national and international organizations,including governments and universit ies.

• All areas of the profession are represented and include business and industry, healthcare, government, professional services firms and nonprofit organizations.

• These influencers represent high-profile brands and agencies, with most havingextensive media, consumer and stakeholder relationships.

• More than 150 workshop, seminar and master class presenters are drawnfrom top corporat ions, nonprofits, government and agencies.

PRSA Is Committed to Programming Quality• General Session speakers, in the past several years, have included such notablesas Biz Stone, Soledad O’Brien, Arianna Huffington, Chris Brogan, Tim Westergren,Jon Meacham, Tim Russert, Tavis Smiley, Mia Farrow, Al Roker, Larry King, KenAuletta, Coretta Scott King, James Carville and Mary Matalin, James Earl Jones andDonald Trump, Congressman John Lewis and Jim Cantore.

PRSA Offers the Most Extensive Networking Opportunities in Public Relations• General Session speakers draw up to 90 percent of the attendees.• More than 20 well-designed and targeted social functions bring professionals together.• The Networking Hall and Exhibit Showroom showcases more than 60 cutting-edgevendors to the industry who host giveaways and coffee breaks to facilitate networkingamong attendees.

“PRSA is the largest public

relations organization

in the world.”

PRSA 2016

International ConferenceOctober 23 – 25 Indianapolis

Accelerating The Speed of Innovation and Connectivity

©2014, James Duckworth/Atlantaphotos.com

PRSA 2016

International ConferenceOctober 23 – 25

IndianapolisThe 2016 Conference promises to

be an exciting opportunity for publicrelations practitioners to amplifytheir impact on this market by

connecting strategy, tactics andtools across one integrated network.

Accelerating The Speed of Innovation and Connectivity

Premier Sponsor $30,000An unrivaled benefits package providing the highest level ofvisibility for the Lead Sponsor of the Conference.Recognition and Visibility:• Company logo on front cover of the two promotional brochures mailed tomore than 21,000 public relations professionals.

• Company logo acknowledgment on large screens at the sponsored event.• Inside front cover spread, including full-page ad and cover letter in PRSAConference program.

• On-site, high-profile event of choice. • Logo showcased on al l on-site sponsorship signage and sl idesshowcasing logo at General Sessions.

• Top billing on dedicated PRSA Conference website with hyperlink to yourcompany’s website.

• Opportunity to contribute to the PRSA blog.• Push notification on Conference mobile app.• Beacon feature on Conference mobile app.

Entitlements:• Seven complimentary full registrations.• Speaking opportunity at high-profile event. • Reserved seating for all company attendees at all General Sessions. • Recognized as major contributor on PRSA blog. • Opportunity to meet Keynote speakers.• One double exhibit booth 8’x16’ in high-profile area as welcoming sponsor.• Two one-year PRSA memberships (subject to membership requirements).• Press release announcing your company as Premier Sponsor of thePRSA International Conference.

• Distribution of promotional materials in multiple on-site channels. • Customized Infographic sent to all PRSA’s social media channels.

Gold Sponsor $20,000Opportunities: (One sponsor per item or event)• Opening Night Reception• Exclusive Privilege of One of the General Sessions (three in total)• Lanyards for Name Badges

Recognition and Visibility:• Company logo acknowledgment in all printed promotional materials andon PRSA Conference website prior to, during and after the event.

• Company logo acknowledgment on signage at the event. • Company logo acknowledgment on large screens at the sponsored event.• Company logo at Gold Level on all general sponsorship signage,including Conference website, Conference program, on-site and inthe Public Relations Tactics newspaper.

• Opportunity to contribute to the PRSA blog.• Customized Infographic sent to all PRSA’s social media channels.

Entitlements:• Verbal recognition at sponsored event.• Three full registrations.• Opportunity to introduce the Keynote Speaker, meet and have photo takenat the sponsored General Session.

• Full-page ad in the Conference program.• One exhibit booth in premium location.• Reserved front-row seating at sponsored General Session.

Silver Sponsor $10,000–$15,000 Opportunities: (One sponsor per item or event)• Registration desk• Mobile phone application• Charging Station Lounge• Monday Luncheon• Monday Evening Reception• Refreshment breaks • One of Five PD Tracks • Conference Bags Recognition and Visibility:• Company logo acknowledgment in all printed promotional materials andand on PRSA Conference website prior to, during and after the event.

• Company logo at Silver Level on all general sponsorship signageincluding Conference website, Conference program, on-site and in thePublic Relations Tactics newspaper.

• Company logo acknowledgment on the sponsored item or on signage atthe event.

Entitlements:• Two full registrations.• Full-page ad in the Conference program.• Opportunity to distribute promotional material.• Opportunity to contribute to the PRSA blog.

Bronze Sponsor $5,000–$8,000Opportunities:• Media room• Monday Evening Tweet Up• Name badge sticker• International Visitors Center• Special Interest Section ReceptionRecognition and Visibility:• Company logo acknowledgment in all printed promotional materials andon PRSA Conference website prior to, during and after the event.

• Company logo at the Bronze Level on all general sponsorship signage,incuding Conference website, Conference program, on-site and in thePublic Relations Tactics newspaper.

• Company logo acknowledgment at the event. Entitlements:• One full registration.• Opportunity to distribute promotional materials at the sponsored location.• Full-page ad in the Conference program.

Participating Sponsor $2,500Unlimited SponsorsRecognition, Visibility and Entitlement:• Company logo acknowledgment in all printed promotional materials andPRSA Conference website prior to, during and after the event.

• Company logo at the Participating Level on all general sponsorship signage,incuding Conference website, Conference program, on-site and in thePublic Relations Tactics newspaper.

• One-day registration.

Friend of the Conference $1,000Unlimited SponsorsRecognition and Visibility:• Company logo acknowledgment in all printed promotional materials andPRSA Conference website prior to, during and after the event.

• Company logo at the Friend Level on all general sponsorship signage,incuding Conference website, Conference program, on-site andin the Public Relations Tactics newspaper.

Profile of Sponsorship Offerings

Our sponsors are recognized by more than 21,000 members as major contributors to the value and success of the PRSA

International Conference. In keeping with the commitment to maximize the opportunities of a sponsorship, PRSA will serve as

a facilitator to support and leverage the sponsor’s corporate identity, product and/or services to Conference constituents.

For further details, contact Richard Spector, director, Partnerships & Sponsorships, at richard.spector@prsa.orgor (212) 460-0301.

www.prsa.org/ic

“The PRSA Conference

provides the highest quality

insight and networking

to public relations professionals.”