October 25-28, 2004 JW Marriott Grande Lakes Resort Orlando, Florida SNIA Roadmap Project Wayne Rickard Chair, SNIA Technical Council & Roadmap Task Force

October 25-28, 2004 • JW Marriott Grande Lakes Resort • Orlando, Florida

SNIA Roadmap Project

Wayne Rickard

Chair, SNIA Technical Council & Roadmap Task Force

October 27, 2004


• What is a Roadmap?• The SNIA Roadmap: Goals & Objectives• Schedule & Timeline • Roadmap Workshops

– Business Driver Themes– Tech Drivers– Synthesis

• Presenting the Data – Roadmap Trial Use Document

• Next Steps – how you can help

Agenda


Roadmap Definition #1“A 'roadmap' is an extended look at the future of a chosen field of inquiry composed from the collective knowledge and imagination of the brightest drivers of change in that field.” Bob Galvin


Roadmap Definition #2

“….a science and technology roadmap provides a consensus view or vision of the future S&T landscape available to decision makers. The roadmapping process provides a way to identify, evaluate, and select strategic alternatives that can be used to achieve a desired science and technology objective.” Bob Schaller


timeBusiness / Market /Drivers / Objectives

Products / Services /Capabilities / Systems /

Opportunities / Risks

Technology /Competencies

Skills /partnerships /

resources, etc.

Layers connect:

Time(know-when)

‘purpose’(know-why)

‘delivery’(know-what)

‘resources’(know-how)

Trends drivers, key issues and uncertainties

Evolution of required and desirable functional performance of storage systems of the future

Required and desired technological response, including research requirements

Policy, infrastructure, partnerships, inward investment, etc.

What are we attempting to produce?

Roadmap Planning


Roadmap Planning

Objectives

Architecture

Development

Analysis

Revision(future)

Validation(future)


The SNIA Roadmap

Goals and Objectives


Major Issues (Objectives) Total

Trusted authority on information related to storage*

210

Advance adoption of storage networks as complete and trusted solutions*

205

Identify and correct technology gaps 150

Guide technology transition from pre-commercial to pre-product state

135

Catalyze and accelerate rapid development of technologies relevant to advancing state-of-the-art

130

Tighten linkages in research 70

Workshop - Objectives Prioritization


• Establish a Vision for the Storage industry• A focus for integrated strategic planning• Instill confidence in SNIA as preeminent industry group• Identify and guide opportunities for shared development• Clarify barriers and coordinate response within the

community• Can be applied in a wide range of business contexts• Improved communication across the industry (vertical &

horizontal)

Roadmap Goals


SNIA Roadmap Core Team• The core team consists of the following individuals:

– Wayne Rickard, Seagate Technology– Mike Provance, Strateva– Ed Coyle, Purdue– Robert Peglar, XIOtech Corporation– Mark Bradley, Computer Associates– Michael Peterson, Peterson Associates– Mark Carlson, Sun Microsystems – Giora Tarnopolsky, Tarnotek/INSIC – David Dale, Network Appliance – Dave Thiel, Hewlett-Packard– Arnold Jones, Storage Networking Industry Ass.– Larry Krantz, EMC– Vincent Franceschini, Hitachi Data Systems– Rob Davis, qLogic– Ron Durbin – UCSD– Tony DiCenzo – SNIA Board


Collaborators

Information Storage Industry ConsortiumInformation Storage Industry Consortium


Release/Activity Vision/Purpose Delivery Date

Planning & BudgetTarget & Goals

Foundations of an SNIA Technical Roadmap – Vision & Structure

Feb 2004

Draft Roadmap & Requirements Workshop

Core Team SelectionModerated Brainstorming – La Jolla

April 29, 2004

Workshop 1 Core Team & Vertical User InterviewsBusiness Drivers - Boston

June 24-25,2004

Workshop 2 Core Team & Invited ExpertsTechnology Drivers - Monterey

July 22-23, 2004

Workshop 3 Synthesis Sept 14-15, 2004

Tech Element Relevance Align Tech Elements with Business Needs

Gather Additional Business/Vertical needs

Oct. 5, 2004

Trial Use Release Final Format – TC Review @ Fall SNW Extend to TWGs

Oct. 21, 2004

SNIA Roadmap – Progress to Date


Release/Activity Vision/Purpose Delivery Date

Workshop 4 CoreTeam/TC Final Synthesis Consensus on needs, recommendations, messages

December 2004

Trial Use Review SNIA Member Review Extend to limited public review, e.g. EUC

Feb 2005

Workshop 5 Review and consider public review comments

March 2005

Final Release “Aligning Business and Technical Objectives for the Storage Industry”

April 2005

(w/Spring SNW)

SNIA Roadmap – Delivery Schedule


Business Drivers

Business Drivers with Technical & Industry Relevance


Example of Demand-Side Architecture


Objectives (e.g. “Data Security Objectives”) align with business needs and are placed in time.

• An objective represent maturity points where the transition from “development” to “adoption” occurs.

• An objective is a measurable industry milestone, such as a first demonstration.

• More practically, an objective indicates mature products and solutions are available in the market.

• Objectives link directly to the technical elements they are dependent on. In other words, any technical milestone or innovation that is a dependency for achievement of this objective is shown.

Application Objectives & Business Process Categories

Objective

<Tech Dependency 3>

<Tech Dependency 1>

<Tech Dependency 2>

Need Alignment: Business Driver


Explored 8 Business Drivers Themes

• Competitiveness & opportunity• Business & IT agility• Instantaneous, online business • Globalization of supply chain• Regulatory compliance and risk management • Data security • Mobile convergence• Digital Society


Business Driver Needs ProgressionAcross all verticals, what environmental or market trends may be leveraged for competitive advantage through appropriate application of storage technology? In other words, when does adoption of appropriate storage technology become a differentiator in delivered value?

During Adoption, firms enjoy measurable benefit from their investments

During Introduction, both technical and business risk higher.

During Maturity, benefits are widely available and most firms have adopted, diluting unique value contribution


Storage has matured in an environment where security has been a secondary concern. Now, new models for deploying storage expose systems to threats and attacks that put data at risk. Our industry must agree on requirements for storage network security, then create architectures, interfaces, and practices which make optimal use of existing security technologies in a storage network. Where nothing exists that meets the requirements for use in a storage network, we must create, or stimulate creation of, new information security technologies. Storage and Storage Networking security will be important for installations from the departmental level to the multi-enterprise. The security of the stored information in heterogeneous environments must also be addressed, as well as any security issues inherent in underlying transports or technologies. the cost and performance tradeoffs of deploying storage security must be weighed against the business risk of unprotected data. Finally, the industry must address best practices and preferred methods in anticipation of government-dictated security policies.

Sample Theme: “Data Security”


The concept of the digital society has been growing over the last few years. With the advent of robust high speed communications, inexpensive storage, and inexpensive compute servers, applications for personal information processing and storage have begun to appear in the marketplace. The concept of the digital society promises to be one of the areas of explosive growth in coming years.

Access to personal information, documents, medical history, as well as digital content has the potential to become the fastest growing market segments for pervasive information storage, application processing requirements, high speed and wireless communications.

These market drivers will also drive requirements in access security, data assurance (DR, archival, and longevity).

New applications and information devices will be introduced into the home as well as convergence of personal information devices such as CellPhones, PDA’s, cameras…

Sample Theme: “Digital Society”


Tech Drivers

Technology Research and Development Trends in Storage



Tech Element Relevancy Matrix• Review – are all listed Business Drivers,

requirements, and technical elements clearly defined?

• Assign Relevance – 5 = critical technology dependency – can’t

satisfy requirement without it– 4 = very important technology dependency

– inhibits mass adoption without it– 3 = important technology dependency –

enhances competitiveness– 2 = minor technology impact – trivial impact,

substitutes available– 1 = no impact – unrelated technology– 0 = use only if you don’t understand the

technology or the requirement

• Share with other Subject Matter Experts


Synthesis & Presentation

Organizing and Presenting the Roadmap Data


Contents:1. Executive summary2. Introduction, purpose, overview3. Conceptual themes: demand, change, innovation4. Business themes: single-page one theme perspectives,

based on business drivers5. Tech Drivers: The Tech roadmaps, with a hierarchy of

basic research and tech elements6. Trends: the data we believe and what we think it tells us.7. Verticals: The skew and relative priorities of the various

business drivers across several vertical segments. A vertical-specific refinement on the timing expressed in the theme section.

8. Basic Research: guidance, if SNIA, organizational leads & milestones, resource identification (i.e. TWGs)

9. Summary

High Level Roadmap Strawman


Workshop - Initial Influence LayersRegulatorySecondary stakeholders

CustomersEnduser classesSystems integrators/VARs

Applications

ProgramsStrategic Plan

MembershipSystems manufacturersSoftwareBoard manufacturersComponent manufacturers

Applied TechnologyNetworkingPlatform

Emergent TechnologyFuture domain technologiesTechnology trends

EN

VIR

ON

-M

EN

TBU

SIN

ESS

DR

IVER

OR

GA

NIZ

ATIO

NTEC

HN

OLO

GY

DR

IVER

Industryassociations

Governmentagencies

Simplicity

Vendor neutralityScalingarchitecture

Cost ofownership

Council roadmaps

Governmentlabs

Academia

Industry R&D

Requirements /Product & operations plans

Identify SNIA alliances & liaisons

Add data from additional customers/verticals to current data set

Roadmap will align with high-level SNIA goals


Near-term (0-7) Mid-Term (7-15) Long-Term (15+)

2004“Good Enough”

Ex: SNIA Data Security Needs

Pervasive

Metadata SecurityNeed Transition: What drives this

new need? What are the

consequences of not transitioning?


Theme described

Critical Timeline

Supportive Research

Key technical deliverables Technology maturity index?

Risk?Expected Payoff?

Progression of NeedsBusiness Requirements

A page from the Roadmap Document

Sample Report Visualization


Decision Support Tools


Example INEEL Component Roadmap – Hydrogen Generator Development

Concept Development Proof of Principle Proof of Performance Pilot Scale Experience


December February MarchJanuary April

Add Vertical Perspectives

Additional Tech Drivers

Workshops

Draft Release

Complete Data SNIA Member Review

SNIA Review

Draft Trial Use Roadmap

Spring SNW

Core Team Review

Final

2004

Synthesis

Documents

October 25-28, 2004 JW Marriott Grande Lakes Resort Orlando, Florida SNIA Roadmap Project Wayne Rickard Chair, SNIA Technical Council & Roadmap Task Force