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OFFERPOP’S TIPS FOR STANDOUT HOLIDAY CAMPAIGNS

Offerpop's Tips For Standout Holiday Campaigns

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Page 1: Offerpop's Tips For Standout Holiday Campaigns

OFFERPOP’S TIPS FOR STANDOUTHOLIDAY CAMPAIGNS

Page 2: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

SOCIAL MARKETING & THE HOLIDAYS

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Social media outranked newspaper, online and TV ads as sources consumers use to inform their holiday shopping decisions (according to a recent study by New York University).

Roughly 80% of consumers say their holiday purchases are likely to be influenced by the brands they follow on social networks.

Page 3: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

THE BIG THREE

1. To discover new products (35%)

2. To keep track of friends’ wish lists (20%)

3. To find deals & discounts (20%)

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In a recent study, consumers identified the top three ways they’ll be using social media this holiday season.

Social campaigns can help you find these consumers, engage them, and drive them to purchase products.

Page 4: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

TIP #1: RUN CAMPAIGNS THROUGHOUT THE HOLIDAYS

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Run ongoing or recurring engagement campaigns – they’ll help keep your brand top of mind during the holiday shopping rush.

Aerie ran a series of holiday-themed Tug of War showdowns, asking fans a different question each week.

Aerie acquired over 10,000 fans.

AERIE: “MERRY AERIE HOLIDAY” TUG OF WAR

Page 5: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

TIP #2: APPEAL TO FANS’ EMOTIONS

Use emotional appeal and nostalgia to tap into your fans’ holiday spirit.

Gap asked fans to share photos of their families’ unique holiday traditions.

The campaign received over 1,000 photo entries.

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GAP: “12 DAYS OF JOY” PHOTO CONTEST

Page 6: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

TIP #3: MAKE IT EASY TO DISCOVER AND BUY PRODUCTS

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Let fans browse popular winter items and include deep links to purchase – it’s a great way to drive sales from Facebook.

Barneys gave fans a sneak peek at their new outerwear collection.

The Look Book received over 4,500 views.

BARNEYS NEW YORK: “BABY IT’S COLD OUTSIDE!” LOOK BOOK

Page 7: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

TIP #4: CREATE URGENCY TO SUPERCHARGE SHARING

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Run a time-sensitive “unlock this deal” campaign to accelerate sharing and unite your fans/followers.

Bonobos gave followers one hour to unlock each of the three “last minute” deals.

All three deals were unlocked, and the campaign surpassed Bonobos’ goals by 60%.

BONOBOS: “#LASTMINUTEGIFT” VIRAL TWITTER CAMPAIGN

Page 8: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

TIP #5: ENCOURAGE USER-GENERATED CONTENT

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Fans love showing off their skills (and taking pictures of food) – a great opportunity for CPG brands.

Tesco fans submitted photos of their best Christmas recipes and treats for the chance to win prizes.

The contest drew over 400 entries.

TESCO: “THE REAL FOOD CHRISTMAS” PHOTO CONTEST

Page 9: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

TIP #6: INCENTIVIZE FANS TO SHARE WITH FRIENDS

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Facilitate ways for fans to share info about deals and sweepstakes with like-minded friends.

GameCenter ran a video game-inspired Referral campaign to ensure they were included in all their fans’ holiday wish lists.

The campaign received over 5,000 sign ups in two weeks.

WALMART – GAMECENTER: HOLIDAY WARRIOR GIVEAWAY

Page 10: Offerpop's Tips For Standout Holiday Campaigns

Offerpop Confidential

TIP #7: PLAN AHEAD!

Start planning your 2012 holiday campaigns today – email [email protected] for more info.

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