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Ohio Newspaper Association Columbus, Ohio Thursday February 10, 2011 Mark G. Contreras Senior Vice President/Newspapers Ohio Newspaper Association Columbus, Ohio Thursday February 10, 2011 Mark G. Contreras Senior Vice President/Newspapers Slide 2 A. Some industry context B. Some promising models/practices which can help strengthen our futures. Thinking Ahead A view into the future as newspapers deal with the innovations that are necessary to ensure success. Slide 3 newspapers,still provide the largest share of reportorial journalism in the United States. What were fighting for Slide 4 Some industry context 1.Major cause of our economic challenges 2.Ownership changes 3.Greater attention to getting paid for our contentdebate is b-to-b vs b-to-c. 4.Audience metrics are still a mess making traditional medias story artificially negative 5.4 industry initiatives that can make a difference. Slide 5 1. What is the major cause of our economic problems? Slide 6 2. Ownership changes Slide 7 Slide 8 3. Greater attention to getting paid for content Slide 9 AP board approves independent agency to license digital news NEW YORK The Associated Press Board of Directors today approved the establishment of an independent news licensing agency that will allow broader and better access to original news content while providing publishers support for innovative new business models. When launched this summer, the enterprise will include news content from AP and more than a thousand publications. AP will spin off its News Registry into the newly created entity, called the News Licensing Group, and expects to raise funding from the news industry. The News Licensing Group will be owned by news publishers, and fulfill a need for an efficient means to protect and license digital news content from thousands of news organizations to the wide and growing range of digital communications products and services. Slide 10 4.Audience metrics are a mess Slide 11 Scripps audience metrics for December 2011: Omniture:xx million unique visitors ComScore panel:xx million unique visitors ComScore hybrid:xx million unique visitors Nielsen:xx million unique visitors Whos right and who can fix it? Slide 12 4.Why this matters Slide 13 5. 4 Industry Initiatives that can make a difference Slide 14 A reality check Slide 15 5. 4 current newspaper industry initiatives that can make a difference Digital Rights Agency Industry promotion campaign Mobile ad standards An industry-sponsored digital shopping experience. Slide 16 B. Some promising models/practices Slide 17 B. Some promising models/practices which can help strengthen our futures. News sites adapting to a social world (twitter/facebook/etc) Aggregators using geolocation with new devices. Monetization via search. News companies affiliating with national portals (e.g. Yahoo! consortium) to share news. Partnerships with others possible. News exchanges in several states (TN, FL, OH, WA and others) Use of e-mails News website make user-generated content easier Slide 18 B.Some promising models/practices which can help strengthen our futures. Experiments with mobile Bundling print and mobile subscriptions Paywalls Using gaming with content consumption Slide 19 B. Some promising models/practices which can help strengthen our futures. Greater use of stringers to supplement professional staffs. Video now a staple part of many news organizations web operations. Creation of topics pages now becoming adopted quickly by traditional news organization. Active growth of comments and 2-way interactivity. Broad usage of photo galleries which drive over-sized time spent. Databases now a staple of many newsrooms. Many of 2010s Pulitzers and Scripps Howard Journalism awards were based on database reporting. Niche news and entertainment sites now offer traditional news organization to gain national scale.